Amsterdam Ad Blog


Festina Lente wins 6 International Design Awards

July 22, 2014, AAB

Museumnacht Design Award - July 2014Last week the International Design Awards were divided. Dutch design agency Festina Lente did well, winning 6 awards. Gold for their Museumnacht posters (picture), which they created together with production company 100% Halal. The agency’s website for Gispen also won Gold. Silver went to Zoku, and the agency won three Bronze for the visual identity for Cake Film & Photography, the website for Femke Agema and poster campaign for Amsterdam dance festival Pitch. The international design awards were founded to give extra attention to the multi-disciplinary craftsmanship of design bureaus. Check out the other work here.

Jury Creative Press Challenge announced

June 30, 2014, AAB

Creative Press Challenge installation - June 2014De Persgroep (mother company of Dutch newspapers de Volkskrant, AD, Trouw and Het Parool) has announced the Jury of the second edition of the Creative Press Challenge (CPC) 2014. Part of this year’s jury are Mark Chalmers (Executive Creative Director Vice), Mark Woerde (Founder Lemz) and Bas Engels (Creative MD TBWA\Neboko). Also part of the jury are Mardjan Seighali (CEO UAF) and Philippe Remarque (Editor-in-chief de Volkskrant). The CPC is an invite-only challenge for creatives to make a print ad for a charity – this year the charity is the Foundation for Refugee Students (UAF). The CPC has been an initiative of freelance creative Thijs Biersteker and was launched last year with a very aesthetic commercial, explaining that bad ideas can’t hide in print and winning several awards. Last year 50 creative participated and the winner – promoting Free Press Unlimited – showed an empty newspaper page with the text “No News is Bad News”  - it was created by Luuk van de Put en Jurre van de Ven (Alfred). This year’s participants will be announced after the summer.

Transparant healthcare

May 15, 2014, AAB

Marketing Tribune - Fitzroy x-ray cover May 2014Dutch magazine Marketing Tribune asked Fitzroy to create a cover for the issue centered around Healthcare Marketing. The agency came up with an x-rayed  see-through cover – we are guessing to make healthcare ‘transparant.’ It was printed with ink containing metal particles. You can watch the making of here.

Tossing Royal Dwarves

April 25, 2014, AAB

Kingsday - April 2014We’re pretty sure that the RVD (Royal Propaganda Service) will not be amused by this ad. After all, tossing princesses is definitely not something to be promoted. Then again, if your name is Kingsday and you’ve watched the Wolf of Wall Street a few too many times, this just might be the perfect activity on Queensday – or, since recently, Kingsday. Tomorrow between 1 and 5 pm, you can join the agency in tossing dwarves.

You eat what you dump

April 25, 2014, AAB

Surfrider Foundation - April 2014These beautiful ads for the Surfrider Foundation Europe, quite strikingly explain that what we dump into the ocean will eventually end up in the food chain. They were created by Y&R and illustrator Pieter van Eenoge.

Creative Press Challenge 2014

February 26, 2014, AAB

Creative Press ChallengeGood news: the Creative Press Challenge will be held again this year. The event was initiated last year by Thijs Biersteker and newspaper de Volkskrant to put print ads on a pedestal. With the copy ‘Bad ideas can’t hide in print’ the best creatives in town were invited to make an ad for Free Press Unlimited. The winning ad, by Luuk van de Put and Jurre van de Ven (Alfred), will be sent to Cannes. This year the charity is The Foundation for Refugee Students UAF. According to de Volkskrant a good match, since the topics education and social participation are important to the paper. The charity supports highly educated refugees studying in the Netherlands and subsequently finding an occupation. In October the briefing will be handed out and again. Since we’re mediapartner again (together with Creatie and Marketing Tribune), we’ll be following the event closely.

Big Bang Beans

February 25, 2014, AAB

JC Decaux BigBangBeans - Feb. 2014 cropWe too were wondering what Big Bang Beans were – click picture to see full image. We’ve learned now that it’s a campaign by JCDecaux, the owner of most of the outdoor (ad) furniture in Amsterdam. It wanted to measure what an ad in their outdoor network does. Here are (some of) the results (measured on the 6th day of exposure): 10K visited directly, 22K searched for it on Google, and within these searches, 30% clicked through. These amounts don’t sound like much, since they ran the different ads in 50 towns. And the research is not even representative because it’s one of the most distinctive ads you can imagine in outdoor. But, having said that, we love it. A very nice way to ask attention for outdoor… in outdoor.

Heartvertising; the exhibition

February 24, 2014,

Rik Heijmen opening the Heartvertising exhibition at HutspotRik Heijmen, founder of Kokoro, speaching at the opening of the exhibition

One heart, 12 artists, 300 outdoor panels, 100.000 Boomerang cards, and an exposition at Hutspot Amsterdam. Kokoro’s Heartvertising project is taking over Amsterdam. A lot has been written about this already, but to sum things up; the idea behind Heartvertising is to inspire people to follow their hearts and dreams instead of playing it safe. Especially in this tough economy – what’s there to lose? The exhibition of the winning designs opened last Thursday at Hutspot. A very appropriate location since the founders of Hutspot (a cross-over between an exhibition space and shop) did just that – follow their hearts. On their website: “Hutspot searches for new and interesting brands, designers, artists and entrepreneurs, offering them the chance to expose their products in their own space within the shop.” Another example is Sella Molenaar, who instead of a standard photo report made ‘instant’ aquarelles of the people present at the expo opening. She too followed her passion and is now making money with what she loves to do best. The message is clear, but the question remains… are you following your heart? Check out the pictures here.

Follow Your Heart

February 7, 2014, AAB

Kokoro Follow your heart - Feb. 2014A few months ago we wrote about Kokoro winning the new kid on the block award. The prize: free outdoor space galore to adorn with whatever you like. Kokoro chose to invite designers from all over the place to make their own interpretation of Follow Your Heart – using the silhouette of Kokoro’s logo. A smart and subtle way to spread Kokoro’s brand – and a rather stimulating message at the same time. This is (part of) the result – Kokoro made the final selection together with Bert Hagendoorn. You can study the individual submissions with the credits here. The works will also be on display at Hutspot from 18 till 23 February.

Colourful A’dam

January 23, 2014, AAB

A'dam Banners - Jan. 2014Two weeks ago we wrote about the new Amsterdam musical/creative hotspot A’dam – opening its doors end of 2015. On Tuesday the building received two huge banners (52 x 25 meters), showing the different functions of the new building, translated in the lyrics of well-known songs. Makes a nice pic, as you can see, from the bicycle platform behind Central Station – on the other side of the IJ river. The banners were designed by The Stone Twins.