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Experimental Jetset

“Statement and Counter-statement” is the first-ever publication on the work of Amsterdam based design trio Experimental Jetset. The pocket-sized book contains the studio’s work over a period of two decades, scanned and printed on its actual size – which means you only get to see a part… More.

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Wranger vs Wrongler

This ‘out of home’ and social campaign for iconic brand Wrangler was made by We Are Pi and “aims to motivate people on how to lead a better life by giving customers a lifestyle choice, the Wrangler way, to extract the most out of your… More.

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The lock you should have had

Amsterdam is the city of bikes. Which naturally means also the city of bike thieves. Each year about 9.616 bikes get stolen – not even that many if you know that the city has close to a million bikes. Anyway, AXA now presents the “strongest bike lock on the… More.

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Marry a friend for a day

This weekend Amsterdam celebrates gay pride, which means boats cruising through the canals with dancing gays on them. T-Mobile, using a sort of pink (magenta to be precise) in its visual identity, logically chose the weekend to add some love to its brand. Its agency,… More.

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For the wild and adventurous

One of the things I fell in love with when I moved to Amsterdam almost a decade ago, was the lively, thriving spirit of the alternative underground scene in the city. For me it stands for art, creative spirit, free expression, anti-establishment and anything other… More.

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Creative Press Challenge chooses to fight cancer

De Persgroep, who organises the Creative Press Challenge, chose this year’s charity: Fight Cancer. The annual competition – held for the third time this year – invites advertising talent (based in the Netherlands) to show the power of print (ads). Fight Cancer is a foundation for… More.

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Flying Atlas

Writer and copywriter Sidney Vollmer just published a diary (in Dutch) with his tweets from 2014 called “Atlasvlinders” – in English ‘Atlas moths’. The cover of the book was designed by Jarr Geerligs. Geerligs cut the butterflies and title out of an old Atlas that he bought in a second-hand shop… More.

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JongeHonden and Transavia create in-flight magazine for Cannes

Each year JongeHonden (a collective of young creatives – ‘puppies’) goes Cannes. Already for 20 years by bus. Not this year; they’ve moved up in the world and are flying Transavia. And together with the Dutch airline they created a genuine in-flight magazine! Strangely enough… More.

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Feeling everything

When you advertise a condom brand, the most obvious product benefits there are to communicate are good sex and safety. Naturally this is a rich realm for a creative agency – we all have associations with good sex – without getting pregnant. When you call… More.

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Waiting in anticipation

Next Sunday is Mother’s day. In advertising this obviously means mothers getting presents. Not this ad though; it takes the opposite approach – as great ads often do. Both the mother, holding her mobile phone, and the vase are waiting in anticipation. Created by Kingsday… More.

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