Innocent Targets

Here in Europe we are always a little surprised how the gun lobby in the US is able to thwart every plan that tries to reform gun laws into more civilized laws. Which is why the Wild West has never disappeared in the ‘Land of Opportunity’ and why high school shootings are a pretty normal phenomenon.… More.


Creative Press Challenge invites contestants

Just like last year De Persgroep organises the Creative Press Challenge, a contest among the best ad people in the industry to create a one-page newspaper ad. The idea behind it is to show that “bad ideas can’t hide in print.” And, of course, the contest is to promote the newspaper as advertising medium. Recently De Persgroep… More.


Chasing Horizons

How to advertise the Citizen Eco-Drive Satellite Wave F100? Since this watch automatically adjusts to your current timezone (in three seconds – is that quick?), you could make a film about a trip around the world. This is what Wieden+Kennedy Amsterdam/Tokyo did. But then in quite a nice, aesthetic way. They asked photographer Simon Roberts and ex-NATO pilot… More.


Of course we’re for sale

Last week SAB Miller tried to buy Heineken. But the Heineken family, owning just over 50% of the stocks, informed SAB Miller it wants to “preserve the heritage and identity of Heineken as an independent company.” And then TBWA\Neboko created this ad; “Of course we’re for sale. At more than 10,000 locations in the Netherlands.” Now… More.


“All I got was this lousy sweatshirt”

Fltr: Yorick van Baarsel (Marketing Manager Hero, Hero Benelux), Tessa van Breugel (Brand Manager Doritos, PepsiCo Nederland), Stephan Ardesch (Marketing Manager Ben & Jerry’s, Unilever) Fitzroy ‘won’ a free advertisement in Marketing Tribune. The result was not your ordinary self promotion, but a series of what Fitzroy calls “non ads” in which its clients are put in… More.


Festina Lente wins 6 International Design Awards

Last week the International Design Awards were divided. Dutch design agency Festina Lente did well, winning 6 awards. Gold for their Museumnacht posters (picture), which they created together with production company 100% Halal. The agency’s website for Gispen also won Gold. Silver went to Zoku, and the agency won three Bronze for the visual identity… More.


Jury Creative Press Challenge announced

De Persgroep (mother company of Dutch newspapers de Volkskrant, AD, Trouw and Het Parool) has announced the Jury of the second edition of the Creative Press Challenge (CPC) 2014. Part of this year’s jury are Mark Chalmers (Executive Creative Director Vice), Mark Woerde (Founder Lemz) and Bas Engels (Creative MD TBWA\Neboko). Also part of the… More.


Transparant healthcare

Dutch magazine Marketing Tribune asked Fitzroy to create a cover for the issue centered around Healthcare Marketing. The agency came up with an x-rayed  see-through cover – we are guessing to make healthcare ‘transparant.’ It was printed with ink containing metal particles. You can watch the making of here.


Tossing Royal Dwarves

We’re pretty sure that the RVD (Royal Propaganda Service) will not be amused by this ad. After all, tossing princesses is definitely not something to be promoted. Then again, if your name is Kingsday and you’ve watched the Wolf of Wall Street a few too many times, this just might be the perfect activity on… More.


You eat what you dump

These beautiful ads for the Surfrider Foundation Europe, quite strikingly explain that what we dump into the ocean will eventually end up in the food chain. They were created by Y&R and illustrator Pieter van Eenoge.