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The lock you should have had

Amsterdam is the city of bikes. Which naturally means also the city of bike thieves. Each year about 9.616 bikes get stolen – not even that many if you know that the city has close to a million bikes. Anyway, AXA now presents the “strongest bike lock on the… More.

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Marry a friend for a day

This weekend Amsterdam celebrates gay pride, which means boats cruising through the canals with dancing gays on them. T-Mobile, using a sort of pink (magenta to be precise) in its visual identity, logically chose the weekend to add some love to its brand. Its agency,… More.

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For the wild and adventurous

One of the things I fell in love with when I moved to Amsterdam almost a decade ago, was the lively, thriving spirit of the alternative underground scene in the city. For me it stands for art, creative spirit, free expression, anti-establishment and anything other… More.

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Creative Press Challenge chooses to fight cancer

De Persgroep, who organises the Creative Press Challenge, chose this year’s charity: Fight Cancer. The annual competition – held for the third time this year – invites advertising talent (based in the Netherlands) to show the power of print (ads). Fight Cancer is a foundation for… More.

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Flying Atlas

Writer and copywriter Sidney Vollmer just published a diary (in Dutch) with his tweets from 2014 called “Atlasvlinders” – in English ‘Atlas moths’. The cover of the book was designed by Jarr Geerligs. Geerligs cut the butterflies and title out of an old Atlas that he bought in a second-hand shop… More.

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Feeling everything

When you advertise a condom brand, the most obvious product benefits there are to communicate are good sex and safety. Naturally this is a rich realm for a creative agency – we all have associations with good sex – without getting pregnant. When you call… More.

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Waiting in anticipation

Next Sunday is Mother’s day. In advertising this obviously means mothers getting presents. Not this ad though; it takes the opposite approach – as great ads often do. Both the mother, holding her mobile phone, and the vase are waiting in anticipation. Created by Kingsday… More.

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I’m not here right now

We usually don’t like to copy-paste from press releases, but we couldn’t possibly improve the copy that came with KesselsKramer‘s press release explaining the “I’m not here right now” campaign for Women Inc.: It’s amongst the buzziest of social buzzwords right now, and a favourite… More.

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Hair Loss Reversed

We’re sure you don’t get such full hair at hair clinic HIMG, but we’re surely getting the picture! Created by Team Red.

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