This BMW ad adverises the new 8-Speed automatic transmission – “comes standard with the 1, 3, and 5 series”. It looks amazingly sexy and feels instantly right. What a great insight; BMW brings out the little boy in us. No further explanation required. And that makes it easily Cannes material. By the way, in this ad you see its full size; the Matchbox version times 43! Created by UbachsWisbrun/JWT.

We drove past this poster (click picture = full poster) the other day and it stuck to our mind. What a powerful image – matching seamlessly with the title; Deadly Desire. And when you look at it more closely you see some blood and a male arm – instead of the expected female arm. Makes you curious. Nicely done by Creative Cell. The première by ‘Fantasten‘ is on January 20/21 in the Melkweg.

A guerrilla make-over to promote Holland’s largest DIY, Gamma’s wallpaper. The pay-off: “Isn’t it beautiful?” Well, if you’re asking our opinion; no this wallpaper is not beautiful. But the idea is though. Created by TBWA\Neboko.

Happy New Year to you all. To stay in the right mood, we present to you this film about Champagne. A nice slow motion of a bottle of Champagne being uncorked – in reverse. Not the most original idea ever, but pleasant to watch with Vivaldi in the background and likely to make the viewer thirsty. What makes less sense is that the film was made for Lidl, known as one of the cheaper supermarket chains – and recently in the news again for treating its personnel like rubbish, for that matter. Promoting a cheap Champagne (with ditto label and price) for a cheap supermarket in a relatively stylish way feels like a contradiction. But that’s the whole idea – recently we also saw Zeeman being promoted on the catwalk. The film is part of a more integrated campaign with a print ad featuring a Dutch chef, Ramon Beuk, promoting the Champagne in Dutch glossy Linda; “The best tasting Champagne for an incredibly low price. Where to get it?!” With a QR code in the Linda readers were directed to a dedicated page showing the film and revealing the source (see case film here). The concept was created by THEY – who launched their own Champagne brand Zarb a few years ago – and the Champagne film was directed by Bill Tanaka (328 Stories).

Wow, what a great print ad (click pic = full ad) to explain that you sell “extra strong garlic sauce”. It instantly shows how Heinz’ new sauce scares away all the personal ads in the newspaper: no date guaranteed! Though when you think about it; is the repllent quality of garlic an attribute you’d want to blow up? Mmm. Probably not. Then again, if we’re talking about single mindedly conveying a message loud and clear, this ad is a winner! Created by N=5.

According to the press release these posters for ice cream brand Frozen Dutch form ‘probably the world’s first ice cream winter campaign.’ We’re not too sure about that, but just showing the ingredients when you’re known for only using fresh, 
seasonal, organic ingredients in your ice cream, is an interesting and attractive way to advertise your products. Especially when you ask still life photographer Wyne Veen to esthetically capture the ingredients. Concept by Mr. Boonstra.

You’d almost forget that these people at the entrance of most supermarkets, selling the ‘Z!’ newspaper, are actually homeless. They might look a bit shabby, but that’s only the tip of the iceberg. Cause we don’t see what happens when they’re not working. They go to bed at 2:13 on a park bench, brush their teeth at 6.30 in the morning at a public drink spot, then an hour later they do some exercise, and at 4pm they have their evaluation – this is a selection of a total of 6. So yeah, crystal clear; “made possible with blood, sweat, and tears”. Created by Jeuk and photographed by Aleksander Willemse.

TEDxAmsterdam has a special ethos; ‘Ideas worth doing’ – instead of ‘Ideas worth spreading’. It inspired We Are Pi to create this living brain – using the pay-off ‘Ideas United’ – together with choreographer Ernst Meisner, the National Ballet and Nova Dance College. The striking version of the Hokey Cokey was performed by Rutger Hauer together with Pigeon Horse Sex Tennis, the band from We Are Pi creatives Rick Chant and Barney Hobson. So that’s what you get when ideas get united; what a beaut of a film! Here’s the poster distilled from the film and the making of. The film was directed by Bill Tanaka (328 Stories) and Dance2Film.

“And it’s a Friday too!”

We all know it’s Movember by now. But if you haven’t stopped shaving your moustache, maybe this nice picture by Dolly Rogers can entice you (if you are male) to drop your razor and register at Movember. According to Jennette Snape, CD at Dolly Rogers, the agency has a close connection with Movember, because of the Australian origin of both Dolly Rogers and Movember. Snape: “In Australia it’s huge. nearly every male tv presenter, sports person or public celebrity takes part. This is the third year Movember has been in the Netherlands and new territories are always a tougher audience to convince. Guys have a thing about their self image with a moustache and here in Holland it’s also a cultural issue; the Dutch are not comfortable standing out too much.” Dolly rogers decided to infiltrate in the Dutch culture via the creative community, because standing out is one of our trade marks. So, to all guys out there, support Movember and start growing your Mo!