The Dutch public advertising organisation, STER, doesn’t allow commercial channels to advertise in its commercial breaks – a request of the public channels. So, for BNR (Business News Radio), it would have never been possible to advertise in one of the breaks of its direct competitor, Radio 1 (the public news channel). Until BNR asked The Oddshop to do something about this. The agency came up with the idea to create an ad for the fictional airline Bay & Air, a name that is pronounced almost identically. The Bay & Air website forwarded the curious consumer – drawn in by phrases like “The wings of entrepreneurial Holland,” “BNR connects you to all the important cities in the world,” and “Always business class, from now on” – to the BNR website. A smart and valuable stunt, since it heavily circulated on the (commercial) news channels and social media.
Bob Anderson died on January, 1st – aged 89. He was an English Olympic fencer and renowned film (sword) fight choreographer. He also worked as Darth Vader’s stunt double in several of his many light-saber battles. Hence this tribute (click = full picture), created by David Bergmans, CD at Doorn & Roos.
To start the week with a happy tune, we’ve uploaded some music for you; It’s that Sub of the day – a radio commercial for SubWay. The American sandwich specialist created a different rap for every day of the week and this is a compilation – Monday till Saturday. Amsterdam agency Brand New Telly briefed Dutch rapper Diggy Dex to create it, in collaboration with producer Skiggy and MassiveMusic. The result is quite catchy – even if you don’t understand a word of Dutch.