Amsterdam Ad Blog


Graham Sturt leads VBAT creatively

July 21, 2014, AAB

Graham Sturt VBAT - July 2014Design agency VBAT has reinforced its management team with Creative Director Graham Sturt, who is assuming overall creative direction duties after having joined the agency 5 years ago. Sturt succeeds Eugene Bay, who co-founded the company in 1984 (!) and who thus makes the ‘B’ in the agency’s name. Due to the agency’s international ambitions VBAT has done quite well over the past 5 years, despite the shrinking Dutch market. For example, last year it opened an office in Mexico to service its clients Sol (beer), among others. This wider playing field requires new focus. More…

Amp.Amsterdam works for Vodafone

July 17, 2014, AAB

Vodafone-and-Amp.Amsterdam---July-2014-Vodafone has hired Amp.Amsterdam to manage all its music affairs; as from now on it will advise the mobile provider on a strategic, tactical and operational level. Quite unique for a brand, but it matches with Vodafone’s new business strategy to hire specialists, rather than just one lead agency who is responsible for everything. Simon de Koning, Head of Production and Licensing at Amp; “We are the shortest link between brand and music and our goal is to optimise the impact of music and to be transparent about costs and rights.” Amp, founded in 2013 by Joost Haartsen, Dagmar Heijmans and Simon de Koning, has in no time found itself a solid position in the Dutch music market and works already for the biggest agencies in town. Part of the agency’s success is the fact that it’s the exclusive music licensing partner of Universal Music Publishing Benelux.

Jury Presidents ADCE Awards announced

July 10, 2014, AAB

ADCE Jury Presidents - July 2014The Art Directors Club of Europe (ADCE) has announced the jury for its 23rd Design and Advertising Awards show taking place in Barcelona on 6th and 7th November. Johannes Newrkla, founder and creative director of Bluetango (Austria) will act as Jury President, with the following renowned European creatives chairing the 6 category: Film & Radio - Lode Schaeffer (Indie, Amsterdam), Advertising Print - Antero Jokinen (358, Finland), Interactive - Isabel Martínez (*S,C,P,F, Spain), Design - Louise Fili (Louise Fili Ltd., Italy), Promotions, New media & Events - Guido Heffels (Heimat, Germany) and Integration & Innovation - Mark Tutssel (Leo Burnett Worldwide, UK). Work can be submitted until the 10th of September. The jury will meet in autumn, at the new FAD (Fomento de las Artes y del Diseño) headquarters, the Disseny HUB Barcelona, where the ADCE general office is also located. At the same time as the ADCE awards the 1st European Creative Festival will be held at the same location (6 to 8 November) with the theme “Re-designing Europe.” This festival invites creatives and innovators from the fields of graphic design and visual communication.

Chris Alders moves to DigitasLBi Dubai

July 1, 2014, AAB

Chris-AldersChris Alders has joined DigitasLBi Dubai as Head of Strategy Middle East and North Africa. Before making this move Alders was a strategy director at Fitzroy and BSUR. At Fitzroy he worked on Knab, Hero and Bacardi, among other brands. Alders: “Fitzroy, a very unorthodox agency, has been a blast. Repositioning Hero and introducing a new product line together with packaging agency Proud and the innovators from Flare is every planner’s dream.” Chris will assist DigitasLBi’s global brands to grow their foothold in the Middle East and North Africa.

Vincent Hagen starts Branded Video unit at Fitzroy

June 27, 2014, AAB

Vincent-HagenFitzroy has founded a Branded Video unit, led by Vincent Hagen. It responds to the need of many marketeers “to connect video content to their brand’s DNA in a lean & mean way.” Hagen: ”More and more parties are looking for qualitative video content. Of course we can all create video, but we can’t all catch a brand with video. And production companies are often beyond budget. With this new unit we can serve our clients, such as Doritos, Ben & Jerry’s and Bacardi more adequately. Another trend that this unit will be able to service, is the trend of making collages of 15-second videos that are all connected. A good example are the videos for our latest Doritos Streetrace campaign, watched more than 3.5 million times.” Hagen will work with a director, D.O.P, motion graphicer and producer.

Revolver signs director Alain Friedrichs

June 27, 2014, AAB

Alain-FriedrichsAmsterdam based production company Revolver has signed young director Alain Friedrichs. He graduated from the School of Arts in Utrecht and the Dutch Film Academy and his work is known for translating his passion for intuitive and cinematic storytelling into pieces with attention for detail and a sense of clear aesthetics. Friedrichs recently received awards for his Cinestud Film Festival trailer (German Porsche Award) and graduation movie ‘Facade‘ (Student Film Award). And he has already worked for brands such as BMW, KPN, Ziggo, RedBull and BEN.

Kingsday does social media for Mini

June 19, 2014, AAB

Mini-Fanmail-on-Facebook---June-2014Mini sharing fanmail on Facebook.
Apart from doing Mini’s international ‘through the line’ work, Kingsday will now also pick up Mini’s Social Media - working closely together with the Global Mini team in Germany. The assignment will focus on content creation and giving the brand a distinctive ‘voice’. A smart move in our opinion, cause (social) media agencies making content for brands, usually generates very mediocre Facebook crap. Sander Volten, Kingsday’s managing partner, about the assignment: “We’re extremely excited to help them bring social to the online world. With Mini’s history in guerrilla advertising and unconventional tactics, social media is one of Mini’s strategic channels for the coming years.” We hope Kingsday will deliver on our expectations.

Being There wins Amstel pitch

June 18, 2014, AAB

Being There wins Amstel - June 2014Since Amstel ended its collaboration with Doom & Dickson last fall, the beer brand was on the lookout for a new agency. Being There won a pitch against runners up Etceterea and Joe Public. Amstel: “The agency is innovative, has the strategic and creative force, and the culture that fits well with Amstel.“ Olivier Koning, Managing Director Being There: “For us as an agency it’s a dream come true. We have worked so hard the past two years to develop from an activation agency to an agency of this day and age.” Amstel and Being There will now get together to discuss the creative work and their role in a small network of other agencies with whom Amstel is already working. The first results of the collaboration can be expected by the end of this year. We’ll be keeping our eyes open.

Shandor Gancs joins BSUR

June 16, 2014, AAB

Shandor Gancs - June 2014Shandor Gancs has joined BSUR as Creative Director strengthening BSUR’s international creative team. Recently relocating from Australia, Gancs has 20 years of industry experience with 14 years in Creative Director roles. He has worked within multi-disciplinary design agencies, digital agencies and fashion brands, and specifically for brands such as Peugeot, Polaroid, L’Oreal, San Pellegrino, Liberty of London and BP. Joost Perik (CCO BSUR Group): “With Shandor we are proud to welcome a skilled craftsman with many passions, of which the brand is always at the core. A perfect match for BSUR’s growing portfolio of international lifestyle brands to be and behave as they are.” Welcome to the Dam, Mr Gancs. 

C&A appoints KesselsKramer for European Brand Communication

June 11, 2014, AAB

cakkC&A, one of Europe’s leading ‘fashion retailers’ (with a rather low cost image and ‘young at heart’ women as target group), held a pitch to develop the creative strategy for their European Brand Communications. In February 2013 Tribal & DDB Amsterdam won an international pitch amongst agencies from the UK, The Netherlands and Germany. And now KesselsKramer is already taking over. The output (which includes TV, digital, print and outdoor) will be visible later this year. Matthijs de Jongh, Planner and partner at KesselsKramer about their new account: ”With a rich history that started in The Netherlands over 170 years ago, C&A has proven to consistently remain at the forefront of fashion retail and it’s an honour for KesselsKramer to help maintain – and further – its leadership position with pioneering ideas.” We are very curious to see what this new collaboration can do for the (cheap, unfashionable) image of the brand.