180 Amsterdam appointed Ben Armistead as new Head of Planning. British native Armistead joins from Wieden+Kennedy Portland where he was Global Planning Director and responsible Electronic Arts and Powerade and Nike (regionally). Before W+K he was Senior Planner at Dare and member of the leadership team awarded Campaign’s Digital Agency of the Decade in 2009. In his new role Armistead will focus on achieving the agency’s future business plans and spearheading strategic plans for clients such as Asics, PlayStation and Qatar Airways. Armistead about his new role: “Strategic virtuosity is the life-blood of 180 Amsterdam. Not only does the agency have a brand strategy plaque, in pride of place, on its front door, but also, it is the only agency in the world started by a strategic planner.”
Last month we wrote about Yme Gorter and Paul J. de Ridder winning a Yellow and Black pencil at the D&AD New Blood Awards with a casefilm introducing a green button in Google that filters only the green search results. At the time they studied at the Edinburgh Napier University. But the pencils helped them to quickly find a job; yesterday they started at Dawn. A good match, cause Dawn is the agency that likes to work for charities and sustainable causes – such as Triodos and the Fairphone. David Snellenberg, ECD at Dawn, about the hire: “These guys fit within our ambition to further integrate our strategy and creative floors. With their two pencils Paul and Yme have proven to be able to come up with ideas on consultancy level.”
WE ARE Pi has won the Global Kipling advertising account. The Belgian brand approached different agencies to implement the brand’s new strategic positions. Kipling is part of the VF Corporation with headquarters in Bornem, Belgium. The company also owns Wrangler (won also by WE ARE Pi in April), Lee, JanSport, and The North Face. WE ARE Pi Partner Patrick Garvey about the new account: “We are very excited about lending our minds to extend the Kipling story. Kipling is one of the fastest-growing brands within the VF Corporation. They’ve built a soaring business on an incredibly strong brand DNA and have ambitious global growth plans.” In the words of Creative Partner Barney Hobson: “We are looking forward to some monkey business.”
Klaas Weima, founder of Energize, was asked to join SoDA’s European Committee. Together with Wesley ter Haar (MediaMonks), Patrick Gardner (Perfect Fools) and Olivier Marchand (Soleil Noir), Weima will help with the promotion of SoDA in Europe. He will also play an active role in selecting new SoDA members by, for example, helping create a longlist of Europe’s most innovative and creative digital agencies. Weima about his appointment: “I’m honoured to join the board of SoDA, a leading organisation in stimulating the development of technology, marketing innovation and creativity. For Energize, it’s a big compliment. Our work is recognized internationally and we are given opportunities to share knowledge and our experience on a worldwide level.“
Megan Wooding has been announced as new Head of Client Services at 180 Amsterdam. The native Australian has 14 years of experience in the creative industry and joins after having worked at Amsterdam Worldwide the past three years. Before Amsterdam Worldwide she was account director at M&C Saatchi and RAPP. At 180 she has been tasked with “boosting digital and integrated talent.” Working across a number of the agency’s key clients, she will focus on driving forward the digital and integrated talent within 180. Al Moseley, President and Chief Creative Officer at 180 Amsterdam: “This is an important hire for the agency. As we continue to grow, we need people who can operate at the very top level in terms of leading people and leading business. Megan gives us that.”
Design agency VBAT has reinforced its management team with Creative Director Graham Sturt, who is assuming overall creative direction duties after having joined the agency 5 years ago. Sturt succeeds Eugene Bay, who co-founded the company in 1984 (!) and who thus makes the ‘B’ in the agency’s name. Due to the agency’s international ambitions VBAT has done quite well over the past 5 years, despite the shrinking Dutch market. For example, last year it opened an office in Mexico to service its clients Sol (beer), among others. This wider playing field requires new focus. More…
Vodafone has hired Amp.Amsterdam to manage all its music affairs; as from now on it will advise the mobile provider on a strategic, tactical and operational level. Quite unique for a brand, but it matches with Vodafone’s new business strategy to hire specialists, rather than just one lead agency who is responsible for everything. Simon de Koning, Head of Production and Licensing at Amp; “We are the shortest link between brand and music and our goal is to optimise the impact of music and to be transparent about costs and rights.” Amp, founded in 2013 by Joost Haartsen, Dagmar Heijmans and Simon de Koning, has in no time found itself a solid position in the Dutch music market and works already for the biggest agencies in town. Part of the agency’s success is the fact that it’s the exclusive music licensing partner of Universal Music Publishing Benelux.
The Art Directors Club of Europe (ADCE) has announced the jury for its 23rd Design and Advertising Awards show taking place in Barcelona on 6th and 7th November. Johannes Newrkla, founder and creative director of Bluetango (Austria) will act as Jury President, with the following renowned European creatives chairing the 6 category: Film & Radio - Lode Schaeffer (Indie, Amsterdam), Advertising Print - Antero Jokinen (358, Finland), Interactive - Isabel Martínez (*S,C,P,F, Spain), Design - Louise Fili (Louise Fili Ltd., Italy), Promotions, New media & Events - Guido Heffels (Heimat, Germany) and Integration & Innovation - Mark Tutssel (Leo Burnett Worldwide, UK). Work can be submitted until the 10th of September. The jury will meet in autumn, at the new FAD (Fomento de las Artes y del Diseño) headquarters, the Disseny HUB Barcelona, where the ADCE general office is also located. At the same time as the ADCE awards the 1st European Creative Festival will be held at the same location (6 to 8 November) with the theme “Re-designing Europe.” This festival invites creatives and innovators from the fields of graphic design and visual communication.
Chris Alders has joined DigitasLBi Dubai as Head of Strategy Middle East and North Africa. Before making this move Alders was a strategy director at Fitzroy and BSUR. At Fitzroy he worked on Knab, Hero and Bacardi, among other brands. Alders: “Fitzroy, a very unorthodox agency, has been a blast. Repositioning Hero and introducing a new product line together with packaging agency Proud and the innovators from Flare is every planner’s dream.” Chris will assist DigitasLBi’s global brands to grow their foothold in the Middle East and North Africa.
Fitzroy has founded a Branded Video unit, led by Vincent Hagen. It responds to the need of many marketeers “to connect video content to their brand’s DNA in a lean & mean way.” Hagen: ”More and more parties are looking for qualitative video content. Of course we can all create video, but we can’t all catch a brand with video. And production companies are often beyond budget. With this new unit we can serve our clients, such as Doritos, Ben & Jerry’s and Bacardi more adequately. Another trend that this unit will be able to service, is the trend of making collages of 15-second videos that are all connected. A good example are the videos for our latest Doritos Streetrace campaign, watched more than 3.5 million times.” Hagen will work with a director, D.O.P, motion graphicer and producer.