Our very first Talent of the month Daniel Disselkoen just made his way into Amsterdam’s advertising world: he joined THEY as creative team together with Barbara Putman Cramer. The past year both spent on individual entrepreneurial and client-based projects. Disselkoen, who studied Law and Philosophy before graduating from the Royal Academy of Arts in The Hague, together with a team of programmers, designed and developed Cucalu, a photography game that invites you to stretch your creativity by looking at the ordinary with a new perspective. Putman Cramer graduated in Communications and Industrial Ecology at the TU Delft and started as educator at the Design Academy in Eindhoven. As a copywriter, she helped turn restaurant SLA (a salad restaurant) into Amsterdam’s talk-of-the-town. Now both have set up their desks at THEY: “We like how THEY treat the entire agency as one team, not shying away from giving creatives serious responsibilities.“ Both continue to work on their own projects in after-office hours: besides Cucalu, Disselkoen works on a commissioned installation for the Dutch Parliament, while Putman Cramer continues her work in the field of food.
iris Worldwide has appointed Anna Söderström as ‘Board Director’ in the Amsterdam office to ‘develop clients.’ Before this, Söderström worked on both the client as well as the agency side of the business. Her latest job was senior marcom manager at Philips Consumer Lifesteyle. Before that she worked at 180 as AD on brands like Sony and Heineken. Söderström about her move; “iris has proved itself as a special creative place with both ambition and potential. I look forward to contribute to that.” We do too. Good luck.
Barbara Wolfensberger, CEO of FHV BBDO, has been appointed by the Ministry of Economic Affairs as the figurehead of the Dutch Creative Industry, a sector that was named ‘top sector’ in the Dutch economy (there are 9 in total), which means the government aims to make it the most valuable sector in the Dutch economy. The committee responsible for this top sector is even aiming to make our industry the most creative one in Europe by 2020. Quite ambitious, but an interesting and welcome signal. Anyway, Wolfensberger, who starts January 1st and who follows up Victor van der Chijs, will be planning to use 1 day per week – of her 7 day workweek, as she told us – to boost our industry. Good on her!
Stephen Pepper and James Forbes-Robertson
Creative production company The Ambassadors hired award-winning VFX supervisor Stephen Pepper and editor James Forbes-Robertson. Dublin born Pepper joins The Ambassadors from The Embassy Vancouver and brings 20 years of experience and producing visuals for feature films (Iron Man trilogy and District 9) and TV series. In the advertising field Pepper has worked on campaigns for brands such as Citroen (“Alive with Technology”), Nike (“Evolution”), Mercedes Benz, Volkswagen, EA and Chrysler. Editor James Forbes-Robertson leaves Whitehouse Post London. He recently worked on the EA FIFA spot for W+K Amsterdam and the Chivas Regal “Here’s to Big Bear” trailer for Euro RSCG. The two are hired to help The Ambassadors grow internationally. Pepper about his move: “I have moved with my family from Vancouver to be a part of The Ambassadors and am looking forward to working on high profile European and global projects with James that have real wow factor and talkability.” We look forward to be wowed.
Astrid van Essen, currently CSD at MediaMonks (MM) Amsterdam, will become MD at the digital production company’s London office as from November 1st. Van Essen joined MM two years ago. Before that she worked in a number of digital roles, both on the client-side as well as AD. Van Essen will be replacing Joris Pol who now acts as international project director, coordinating the production processes between MM’s satellite offices in London, New York and Singapore.
Joost van Liemt joins Energize Amsterdam as Strategy Director and as part of the Management Team. Before joining Energize, Joost was Creative Director at .bone and Euro RSCG 4D. Van Liemt about his move: “I’ve chosen an agency with courage. Because that is the attitude that drives our clients’ business. Not just short term, but long term as well.” His arrival marks the completion of Energize’s management team, that now consists of creative director Richard de Jong (ex-CD/founder Qi, ex-CD FHV BBDO), Account Director Jack Gnodde (ex-AD Lemz, Tribal DDB and Indie) and Klaas Weima (founder and MD of Energize).
Tony Bartolucci has made a switch from DDB New York to 180 Amsterdam, becoming Senior Art Director. Bartolucci has worked in New York for 10 years, working for BBDO, Campfire and DDB, on brands like Starbucks, New Balance, Verizon, Snapple, New York Lottery and Foot Locker. In his new role he will work – among other brands – on Asics and Qatar Airways. For the latter brand 180 recently launched a sponsor campaign for FC Barcelona. Bartolucci about his new position: “180 Amsterdam is an unbelievable agency when it comes to reputation and work, and I’m happy to be a part of this unique and ongoing success story. As a driven artist and photographer I am looking forward to be in the middle of Amsterdam’s creative melting pot and getting inspiration for my work.” We hope our city will be at least as inspiring as ‘New Amsterdam.’ Enjoy!
Last Friday THEY and digital design agency Momkai won two Best of the Best awards at the Red Dots Awards in Berlin with ‘Play your future’ for Aegon in the categories ‘Interface Design’ and ‘Online Communication.’ For the latter they also won a Grand Prix (which you should probably then call ‘the best of the best of the best’). According to the jury the case was awarded because the online platform “manages to tell stories by following a highly interesting approach. Thanks to its interactive features, it allows users to change the story and thus decide on the best personal solution. The complex topic is visualized in a clear and easy-to-understand manner and thus be-comes more transparent.” The maths behind the site were done by EPG, the character design by Comic House, and the ‘game design’ by Subatomic.
Since TBWA/Neboko’s creative floor is getting a little smaller, it has room for 6 new creatives at the bottom. That’s why it is organizing a Talent Pitch. The agency calls it a ‘Portfolio Night New Style,’ though we can’t really discern what’s new about it. Maybe the fact that TBWA invites creatives with hardly any experience. But no, that can’t be it, cause according to ECD Yacco Vijn TBWA expects “well-filled portfolios.” Nevertheless, it goes without saying that we welcome opportunities for young talent!
LBi (Lost Boys International) and Digitas, both part of Publicis Groupe, merged and are now known as DigitasLBi making it the biggest digital marketing agency of the world. Digitas has been strong on the North American market, while LBi had its core clients in Europe. Both have ventured on to the Asian market already. The merger creates a huge agency with more than 6.000 digital experts in 25 countries. DigitasLBi Netherlands works for clients such as Audi, ANWB, Anne Frank Stichting, Centraal Beheer Achmea, Endemol, FBTO, FleuraMetz, Interpolis, NS, O’Neill, Scotch & Soda, SNS Bank and Wavin.