Wieden+Kennedy Amsterdam has hired Art Director Victor Monclús (left) and Copywriter Will Lowe as creative team. They started at DBB London, creating award-winning work for Volkswagen, Marmite, the Financial Times, and Harvey Nichols, including the Cannes and D&AD awarded “Daylight Robbery” campaign. In 2012 Monclús and Lowe moved to the mainland to work for 180 Amsterdam, where they created campaigns for clients like Qatar Airways, PlayStation and Barber. Now they have travelled up the Herengracht canal to join W+K. Executive Creative Directors Mark Bernath and Eric Quennoy at W+K about the new hire: “Will and Victor are one of those perfectly matched teams who compliment each other wonderfully. They have made some really fresh, well crafted work across a range of clients, so we’re really happy that they’ve landed here at W+K Amsterdam.“ The duo about their new position: “We’re doubly pleased to be joining Wieden+Kennedy. Not only do we have the chance to work with some of the best creative minds in the industry, but we’ve also cut 5 minutes off our daily commute!” Haha, Amsterdam in a nutshell; 5 minutes off your daily commute makes a world of difference.
Brand, a Heineken beer brand, has chosen two new agencies, Indie and Sunshine and Sausages (activation) to translate its new positioning – or “important changes” as the press release calls it. Among the well-known lagers Brand has always positioned itself in the more exclusive, culinary corner – sold, for example, at quality restaurants. An inspiring beer therefore to advertise. The agencies have been selected without a pitch (we are assuming that the names of the agencies were enough to convince Brand) and will work closely together.
Canadian born and LA-based director Matt Bissonnette (yes, double s, double n, double t) has joined Smarthouse. According to Smarthouse’s press release Matt studied English and Film in Montreal and then earned a Law degree. After only two weeks he retired from legal practice to work in movies. Bissonnette has written and directed three feature films; Looking For Leonard (2002), Who Loves The Sun (2006), and Passenger Side (2010). He was recently tipped by The Independent as “One of ten young American moviemakers to watch.” According to Smarthouse “his work is noted for its classic yet inventive visual style; riveting honest humorous performances; original blend of drama and comedy; smart witty dialogue, and strong mix of music and images.” Since Smarthouse has told us to be a production company that is inspired by film, Bissonnette seems a fantastic win for its roster. But there’s even more than film. Bissonnette is multi-disciplinary; he also writes novels and is a visual artist, with installments of his ongoing video project Your Home Movies, featured at Canada Gallery in New York City. His first commercial work was made in the fall of 2013 for Amsterdam Worldwide; “Both of You” for Sony Viao 2 in 1. Very promising. We look forward to seeing more of him!
Wesley Ter Haar, founder and head of operations at MediaMonks, has been appointed European chair of SoDA, the Global Society for Digital Marketing Innovators. SoDA is an invite-only group of around 80 of the world’s best digital agencies and production companies, and promotes digital innovation and best practice. In Europe 22 agencies with 39 offices in 11 countries are represented by the organisation. Ter Haar will lead a number of SoDA’s initiatives, such as an annual agency salary survey, The SoDA Report, the Digital Marketing Outlook Study and an increased presence at industry events such as SXSW and Cannes. The organisation thus wants to deliver advice and guidance to EU based entrepreneurs and innovators. Ter Haar about SoDA: “SoDA provides the industry with a wealth of insight, research and best practice that delivers better solutions for clients. As our membership grows in Europe I want to harness all the talent to promote learning and greater collaboration.” SoDA’s executive director Chris Buettner about Ter Haar: “Wesley has a deep understanding of the business of digital. Coupled with his valuable contribution to SoDA over the years, he is best fantastically placed to help drive our mission in Europe to shape the industry”. We’re proud of him. (Photo credit: hansfrederiks.com)
Two weeks ago word got out that Jacco ter Schegget is leaving DDB & Tribal Amsterdam to become President of OgilvyOne China. Now the creative Amsterdam agency has announced that Sandra Krstic will take over the co-CEO-role he left behind and will run the agency alongside Ivo Roefs. “Jacco left big shoes to fill, and we are confident that Sandra will have no difficulty filling them. Her appointment was a logical choice for us.” says Ivo Roefs co-CEO DDB & Tribal Amsterdam, “With her digital DNA and strong integrated and innovation experience, Sandra will make sure our agency will develop further in the direction we are currently on.” Krstic, who already was appointed Deputy Managing Director a year ago, will continue to manage global clients including Heineken, TomTom and adidas. Her response to the appointment: “I’m delighted with this great opportunity.” We can imagine she is and wish her good luck!
We already knew that more and more creatives start working directly for clients, but here’s a move that you don’t see too often. Nomads appointed Luigi Matrone as global business director. Matrone was global marketing manager and digital marketing consultant at P&G the past eight years. At Nomads Matrone will oversee all P&G business, as well as the marketing strategy of the agency and develop relationships with new global clients. Hans Howarth, CEO and founder of Nomads: “The appointment represents our ambition to grow by bringing the best talent in the sector to work on our clients’ businesses. Luigi’s vast digital experience at a huge brand like P&G will boost the team as we continue to grow and collaborate with our global clients.” Matrone about his new position: “Joining Nomads reflects my true ambition to change the way marketing works. We want to create a new breed of agency that can introduce new frameworks to help our clients reach more consumers and add real value to their lives.” Sounds like the right person to talk marketing with Nomad’s clients.
Ogilvy & Mather has appointed Jacco ter Schegget, as the new President of OgilvyOne China. Ter Schegget, the former President of Tribal Worldwide, Europe and co-CEO of DDB & Tribal Amsterdam, will be relocating to Shanghai this April. Ter Schegget, who will lead 500 employees and also be spending a significant amount of time in Beijing, is hired to bring Ogilvy One strategic direction, growth and development of the the OgilvyOne brand. Shenan Chuang, Group CEO of Ogilvy & Mather Greater China, says the network hired Ter Schegget for his change management skills. That makes sense, we know him as someone who helped Tribal becoming a more international agency, winning it truck loads of awards for innovative work, and growing it bigger than sibling DDB within just 7 years. Asked what draws him to Asia he told us that big things are happening there. “If you want to role out a digital platform in China, there is a substantial budget to do so because the ROI is much more secure. It is thus easier to get things done. In the past two years in my global role, I also enjoyed the strategic thinking, putting the right people in the right places, connecting them, and being a troubleshooter, all at the same time. I like it when it’s hectic.” And the cultural differences? “I have a Finish wife, so am used to cultural differences.” More seriously then: “In my last role at Tribal I had to deal with cultural differences constantly. Talking to a Brit or a Spaniard requires cultural adaptation too. It is not a big deal.” Well, we think it is, so good luck, Jacco, and we’ll be following you on the other side of the globe!
The One Hour Agency develops business ideas within 60 minutes. It is an initiative of eight young creatives (Jacob Eriksson, Ben Langeveld, Michele Zazzara, Kali Adams, Ingmar Larsen, Sascha Jespersen, Calle Enström and Anja Bergman), all with a Hyper Island background. Though not the first Hyper Island team to initiate such an idea – in September we wrote about the Pop Up Agency - the One Hour Agency does not travel around the world, but is based in Stockholm. The team wants to solve as many problems as possible, within a limited amount of time, to develop a network. They also want to inspire organizations and be fully transparent about how they work; check out their elevator pitch here. Though we all know that it can be tough to come up with great ideas in 60 minutes, the One Hour Agency promises “quality ideas.” Before the agency opened its office last December, two agency members tested the idea in New York by working with agencies such as Your Majesty, Sid Lee and WolffOlins. “People thought we were crazy, but they liked it.“
Don’t worry, it’s not your screen being blurry, it’s the photo. Anyway, MediaMonks appointed Jon Biggs as Creative Director of its London office. Biggs joins from production studio Specialmoves and will act as a medium between MediaMonks’ clients and the digital production process to reinforce the creativity of the ideas. The UK office, celebrating its fifth anniversary this year, is responsible for more than a third of the agency’s annual revenue. Still, the Amsterdam office remains the central production powerhouse, receiving a lot work from its worldwide offices. Biggs about his new task: “I’ve been creating, designing and building interactive things since 1999. At that time digital was all about cramming as many frames as possible into a 12KB GIF banner. I’m excited to get my hands on the wealth of production resources that allows us to develop virtually anything we and our clients can dream of.” Have fun!
DDB & Tribal appointed Menno Schipper and Nils Taildeman as Creative Directors. The team, that has been working at the agency for the last 5 years, reinforces the CD’s Joris Kuijpers & Dylan de Backer and Bart Mol & Pol Hoenderboom. According to Managing Partner Ivo Roefs with the new clients acquired last year (among them TomTom, C&A and adidas) the agency required a new CD team: “Menno and Nils have demonstrated to not only be good in above the line, but also to have a feel for integrated campaigns with a digital heart. The promotion of Menno and Nils was necessary, but also more than logical. Besides that we find it important at DDB & Tribal Amsterdam that talent can continue to grow.” We also find it important that talent can continue to grow – good point, Mr Roefs! Anyway, Schipper and Taildeman will be responsible for the accounts of Nuon/Vattenfall, Mammoet, Chocomel, Verbond van Verzekeraars and InShared - for the latter the team won a silver ADCN lamp and three times (!) silver at Eurobest.