Amsterdam-based We Are Pi, has been awarded the European Wrangler advertising account after a competitive pitch. According to the press release, We Are Pi’s appointment comes as Wrangler “looks to meet modern consumer’s needs,” which sounds like a pretty legitimate reason. After all, you don’t want to meet old fashioned consumer needs, do you? The agency, a break away from Wieden, is becoming a more serious player now – it already made some ‘serious’ advertising for Lego, last Christmas. And even the press release is serious: “Managing Director Alex Bennett Grant says; We are very excited to be part of growing the iconic Wrangler brand in Europe.” Nevertheless, a great win; congrats!
Ogilvy & Mather has hired Jesse Ridder (who we recently interviewed about introducing pizzas in China) and Jurriaan van Bokhoven to join the creative floor of their Amsterdam offices. The award winning team comes from Energize Amsterdam & Shanghai, where they worked on ING Worldwide, Samsung Mobile and Dr. Oetker China. At Ogilvy they will work on the entire client roster, starting with Center Parcs of which the agency just won the European account after an international pitch. The team – for Center Parcs, flown into Paris straight away – about the transfer: “Ogilvy is a huge international network that feels like a small shop. Everyone is free to contribute to the work and make it better. Of course, this is essential at an agency that preaches ‘The Eternal Pursuit of Unhappiness’ – never being satisfied with your own work. So we’re looking forward to being gloriously unhappy here.” Haha, amen to that.
After having opened BSUR Shanghai in 2012, BSUR now opens a second office overseas and “expands its international micro-network” (sounding like a boutique-network) with the opening of BSUR São Paulo. The new agency reside in the Rua Harmonia, in the vibrant Vila Madelena neighbourhood and will be led by Ivan Ferraz Mendes Reis (33). Ferraz Mendes Reis has over a decade of experience in branding and communications, having worked for a handful of lifestyle and retail brands, such as Basilar Strategic Alliances, ‘Inbrands’ and Agua de Cheiro. About his new adventure: “The South American region and especially Brazil represents significant opportunities for the BSUR Group. With the unique ‘Concepting’ approach, I am confident we bring something new to the Brazilian marketing and communications industry.” Well, if concepting hasn’t landed in Brazil yet, we’re sure BSUR São Palo will fly!
Fltr: Evelien Schenkkan, Dimitri Hekimian, Quentin Deronzier and Krister Lima
Creative agency SuperHeroes hired five new creatives: French creative duo Dimitri Hekimian and Quentin Deronzier join the agency after having worked at Euro RSCG, Fred&Farid and Grey Paris. They worked on campaigns for brands such as Lego, Lacoste, Audi, Athena and Martini. Digital producer Evelien Schenkkan brings her eight years of work experience, obtained at agencies as Isobar and Glassworks, to the brand new SuperHeroes headquarters – in which they’ve painted this distinctive mural that we already saw during the opening party. Norwegian Krister Lima joins as designer and in May a new art director will also get on board. Django Weisz Blanchetta, founder and managing director, about the hires: “SuperHeroes is experiencing an exhilarating period of growth and my goal is to further establish us as a creatively ground-breaking agency. We create work that stands out from the crowd with a heady blend of killer content, bold visuals and imaginative approach to technology.” Let’s see how the new members of the SuperHeroes gang will take on their mission: “to save the world from boring advertising”.
Rotterdam based film and design studio From Form joins production company bäst. Behind From Form (what a tongue twister!) are Jurjen Versteeg, Ashley Govers and Wouter Keijzer. The three create artistic short films, title designs and commercials, by blending digital techniques with analogue craftsmanship. Custom built set designs and hand crafted props are created in their own workshop. To show their skills the new directors created this film. Not your usual “happy go lucky” promo film. Let’s call it a homage to the DDR.
(ltr) Tony Sajdak (CTO, Perfect Fools), Timo Everi (Director, hasan & partners), Eka Ruola (CEO, hasan & partners), Ami Hasan (Chairman, hasan & partners), Patrick Gardner (CEO, Perfect Fools) and Töny Högqvist (ECD, Perfect Fools)
Helsinki-based marketing communication agency hasan & partners has acquired 51% of Stockholm and Amsterdam based creative digital agency Perfect Fools: the birth of an integrated strategic and creative powerhouse. Both agencies have worked together since 2008 and the results were campaigns such as the award-winning Kauko Café experience for World Design Capital Helsinki, and Emotion Cube for Helsingin Sanomat, Scandinavia’s largest newspaper. hasan & partners has several clients who operate both in Finland and Sweden and worldwide and the partnership “can give them the benefit of a more dynamic team and an unbeatable range of complementary capabilities,” says Ami Hasan, founder and chief executive of hasan & partners. The plan is to open a hasan & partners Stockholm and Perfect Fools Helsinki to offer each agency’s skills to all markets. As Eka Ruola, CEO of hasan & partners, puts it: “Helsinki is not the first place where global brands look for a creative agency but with a bigger footprint and world-class digital capability we can now also pitch for heavyweight clients.” Watch out for this Nordic alliance!
After winning Hella, D-reizen and Univé, Roorda has extended its creative department with three new hires. Roorda’s creative director Joeri Jansen asked copywriter Allard Jaspars on board as creative partner. Jaspars worked as freelancer for years and has worked with Jansen at FHV/BBDO and RICH in the past. On his award list are a golden lamp for the Amstel friends campaign and a bronze Lion for KPN Mobile. Creative team Pieter Schouten and Nick Philipse also join Roorda from Leukwerkt. They worked as team at DRAFTFCB and are nominated for this year’s ADCN Jong Talent Lamp. Jansen: “Our creative department gets a big boost of senior experience and youthful stubbornness all at once. At the same time we strengthen our multidisciplinary offer with topical and on- and offline activation know-how.” Sounds indeed like a reinforcement.
Wieden+Kennedy Amsterdam has hired Art Director Victor Monclús (left) and Copywriter Will Lowe as creative team. They started at DBB London, creating award-winning work for Volkswagen, Marmite, the Financial Times, and Harvey Nichols, including the Cannes and D&AD awarded “Daylight Robbery” campaign. In 2012 Monclús and Lowe moved to the mainland to work for 180 Amsterdam, where they created campaigns for clients like Qatar Airways, PlayStation and Barber. Now they have travelled up the Herengracht canal to join W+K. Executive Creative Directors Mark Bernath and Eric Quennoy at W+K about the new hire: “Will and Victor are one of those perfectly matched teams who compliment each other wonderfully. They have made some really fresh, well crafted work across a range of clients, so we’re really happy that they’ve landed here at W+K Amsterdam.“ The duo about their new position: “We’re doubly pleased to be joining Wieden+Kennedy. Not only do we have the chance to work with some of the best creative minds in the industry, but we’ve also cut 5 minutes off our daily commute!” Haha, Amsterdam in a nutshell; 5 minutes off your daily commute makes a world of difference.
Brand, a Heineken beer brand, has chosen two new agencies, Indie and Sunshine and Sausages (activation) to translate its new positioning – or “important changes” as the press release calls it. Among the well-known lagers Brand has always positioned itself in the more exclusive, culinary corner – sold, for example, at quality restaurants. An inspiring beer therefore to advertise. The agencies have been selected without a pitch (we are assuming that the names of the agencies were enough to convince Brand) and will work closely together.
Canadian born and LA-based director Matt Bissonnette (yes, double s, double n, double t) has joined Smarthouse. According to Smarthouse’s press release Matt studied English and Film in Montreal and then earned a Law degree. After only two weeks he retired from legal practice to work in movies. Bissonnette has written and directed three feature films; Looking For Leonard (2002), Who Loves The Sun (2006), and Passenger Side (2010). He was recently tipped by The Independent as “One of ten young American moviemakers to watch.” According to Smarthouse “his work is noted for its classic yet inventive visual style; riveting honest humorous performances; original blend of drama and comedy; smart witty dialogue, and strong mix of music and images.” Since Smarthouse has told us to be a production company that is inspired by film, Bissonnette seems a fantastic win for its roster. But there’s even more than film. Bissonnette is multi-disciplinary; he also writes novels and is a visual artist, with installments of his ongoing video project Your Home Movies, featured at Canada Gallery in New York City. His first commercial work was made in the fall of 2013 for Amsterdam Worldwide; “Both of You” for Sony Viao 2 in 1. Very promising. We look forward to seeing more of him!