Social Media

The Festival Reporter

Natwerk was asked to promote The Summer of Amsterdam, a theme that celebrates everything there is to do in Amsterdam this summer. The agency came up with The Festival Reporter; comedian Sina Khani will show the diversity of Amsterdam’s 300 summer festivals. And probably thanks to the success of Bart’s Fish Tales on Instagram, the agency again… More.

Review

Your home reproduced

Not many people know that the famous ‘Girl with Pearl Earring’ painted by Johannes Vermeer around 1665, is located at the Mauritshuis in The Hague. Many people however have a reproduction on their wall. Combine this insight with the Mauritshuis’ request to make the chic museum more approachable and you might just come up with… More.

Review

Sell Your Selfie

In the series; ask potential juniors to advertise themselves to your agency through social media, here’s another one; Energize asks potential interns to make an Instagram selfie with the hashtag #SellYourSelfie. Not too complicated, but interesting enough. Oh, and don’t forget to include @EnergizeAMS in your post. Here are some other social media application-activations we came across in… More.

Review

Phonetic bird tweets

The Dutch Society for the Protection of Birds (Vogelbescherming) organises the National Bird Week – from 17 till 25 May. A week that aims to stimulate people to discover new birds. But instead of urging people to go out with their binoculars, the society has given 140 birds a voice through Twitter – how appropriate. Phonetically… More.

Review

Nextframe

Last month we wrote about Absolut’s creative collaboration project #Nextframe, with Brazilian graphic novel creator Rafael Grampá and Red Knucles (who is behind the 3D animations for the band Gorillaz), inviting consumers to co-create an animated film. The ideas for the characters and storyline came in through the brand’s Facebook page, and were transformed from 2D characters into… More.

Review

Don’t play this in your car

This game links your mobile to your desktop and makes you experience what it’s like to Tweet, chat, and Like while driving. Sounds like a convincing concept. It was created by N=5 (concept and commercial) and Media Monks (game and sound) for the Ministry of Infrastructure and Environmental affairs. But don’t play this in your… More.

Review

UN-trouble

Last week the UN announced that more than 100.000 people have died so far in Syria. On top of that, more than 1.6 million people having fled their homes. Fitzroy developed a visual petition, to raise awareness for this war – and, let’s be honest, for their own agency. On a special website you can upload a photo… More.

Review

Vine Something

Vine, the newest, hippest social medium on the block, allows you to make your own visual stop motion ‘tweets’. At FHV BBDO they are using it to find a new intern, who knows what’s happening online – “information specialist” they call it. Even if you can read Dutch the loop contains a little too much… More.

Review

Must see map?

This concept, conceived by Code d’Azur for KLM, feels a bit like going back in time. It turns your socially crowdsourced travel tips into a ‘Must See Map,’ a physical (read: paper) map. Though an attractive idea, we don’t really see the added value above asking on Facebook things like “Does anyone know a good restaurants in… More.

Review

Movie Match

Internet provider XS4ALL, one of the first internet providers on the market, prides itself in being a bit nerdy. In its past campaigns real employees – with somewhat alternative looks – played an important role in explaining that the company has a technical (read: geeky) background and cares about its customers – a unique positioning… More.

Review