Social Media


We knew that KLM is a pioneer in answering questions via social media. Already in 2011 they created an activation around it; KLM Live Reply. This week again the Dutch pride wants to show that it’s the most social media friendly air carrier in the world. KLM launched the hashtag #HappyToHelp for a Twitter takeover event. This… More.


Introducing a newsletter

Whohoo! As from this week we’ve launched a newsletter. Originally we thought newsletters were old school, but we changed our minds. The most important reason for doing so is Facebook. Over the past year it has changed its algorithm so that the organic reach of our Fanpage has strongly declined. That’s pretty frustrating, especially since… More.


Offline Rehab

Using Facebook’s data to give you a sneak peak into your own life has been done many times before, but this ‘game’ that collects your likes, foto uploads, check-ins etc. is quite well done. The idea is that when you’re too busy online, you need to take a trip to the great outdoors that Alberta has to… More.


Of course we’re for sale

Last week SAB Miller tried to buy Heineken. But the Heineken family, owning just over 50% of the stocks, informed SAB Miller it wants to “preserve the heritage and identity of Heineken as an independent company.” And then TBWA\Neboko created this ad; “Of course we’re for sale. At more than 10,000 locations in the Netherlands.” Now… More.


The Festival Reporter

Natwerk was asked to promote The Summer of Amsterdam, a theme that celebrates everything there is to do in Amsterdam this summer. The agency came up with The Festival Reporter; comedian Sina Khani will show the diversity of Amsterdam’s 300 summer festivals. And probably thanks to the success of Bart’s Fish Tales on Instagram, the agency again… More.


Your home reproduced

Not many people know that the famous ‘Girl with Pearl Earring’ painted by Johannes Vermeer around 1665, is located at the Mauritshuis in The Hague. Many people however have a reproduction on their wall. Combine this insight with the Mauritshuis’ request to make the chic museum more approachable and you might just come up with… More.


Sell Your Selfie

In the series; ask potential juniors to advertise themselves to your agency through social media, here’s another one; Energize asks potential interns to make an Instagram selfie with the hashtag #SellYourSelfie. Not too complicated, but interesting enough. Oh, and don’t forget to include @EnergizeAMS in your post. Here are some other social media application-activations we came across in… More.


Phonetic bird tweets

The Dutch Society for the Protection of Birds (Vogelbescherming) organises the National Bird Week – from 17 till 25 May. A week that aims to stimulate people to discover new birds. But instead of urging people to go out with their binoculars, the society has given 140 birds a voice through Twitter – how appropriate. Phonetically… More.



Last month we wrote about Absolut’s creative collaboration project #Nextframe, with Brazilian graphic novel creator Rafael Grampá and Red Knucles (who is behind the 3D animations for the band Gorillaz), inviting consumers to co-create an animated film. The ideas for the characters and storyline came in through the brand’s Facebook page, and were transformed from 2D characters into… More.