Last month we wrote about Absolut’s creative collaboration project #Nextframe, with Brazilian graphic novel creator Rafael Grampá and Red Knucles (who is behind the 3D animations for the band Gorillaz), inviting consumers to co-create an animated film. The ideas for the characters and storyline came in through the brand’s Facebook page, and were transformed from 2D characters into 3D. The final result was presented last weekend at creative hub MADE in Berlin. We didn’t really get the plot – which shows how difficult creative collaborations are – but it is a beautiful film nevertheless.
This game links your mobile to your desktop and makes you experience what it’s like to Tweet, chat, and Like while driving. Sounds like a convincing concept. It was created by N=5 (concept and commercial) and Media Monks (game and sound) for the Ministry of Infrastructure and Environmental affairs. But don’t play this in your car, cause it’s quite complicated to get it working. First we had to visit this URL on our mobile, then we had to fill out a special code, then we had to send a text message to our opponent (which was a random opponent, since we didn’t want to bother our Facebook friends), then we had to connect to Facebook on our mobile with our password, and then… ‘wrong password.’ So we gave up. But the film more or less conveys what the game is like, so we got the picture anyway.
Update: MediaMonks urged us to play the game anyway. After looking up our Facebook password, we did. We have to admit it does let you experience what it’s like to combine driving with mobile/social activities. MediaMonks is now working on a desktop-only version. But if you want to experience the real thing, try it in combination with your mobile
Last week the UN announced that more than 100.000 people have died so far in Syria. On top of that, more than 1.6 million people having fled their homes. Fitzroy developed a visual petition, to raise awareness for this war – and, let’s be honest, for their own agency. On a special website you can upload a photo of yourself, making the peace sign, create your own Syria-logo, and share it on Facebook. It reminded us of an activation initiated by the Dutch Red Cross of a few months ago for Syria as well; people were asked to make a heart with their hands and share it. This is one looks much sexier. The question remains though whether it will “make President Bashar Hafez al-Assad understand that this war has to end.” Or whether it will trouble the UN at all.
Vine, the newest, hippest social medium on the block, allows you to make your own visual stop motion ‘tweets’. At FHV BBDO they are using it to find a new intern, who knows what’s happening online – “information specialist” they call it. Even if you can read Dutch the loop contains a little too much information; you need to watch it a few times to be able to read the full text. In fact, only when reading the message for the fifth time, we found out that you need to apply for this role through Vine – using the hashtag #work4fhv. But maybe our slow reading makes us unfit for the job. Anyway, quite a nice idea. It reminded us of this application procedure through Draw Something by Muse.
This concept, conceived by Code d’Azur for KLM, feels a bit like going back in time. It turns your socially crowdsourced travel tips into a ‘Must See Map,’ a physical (read: paper) map. Though an attractive idea, we don’t really see the added value above asking on Facebook things like “Does anyone know a good restaurants in Rome?” Besides from being a little anachronistic, the concept also entails a Catch 22; only when you have enough crowdscourced tips, the paper map becomes interesting. But if you are socially active enough online to gather enough travel tips, you’re probably not the kind of person to use this kind of map – which takes, mind you, three weeks to be delivered on your doorstep. So, pretty superfluous. But, as we’re used from KLM, art direction-wise it looks pretty slick.
Internet provider XS4ALL, one of the first internet providers on the market, prides itself in being a bit nerdy. In its past campaigns real employees – with somewhat alternative looks – played an important role in explaining that the company has a technical (read: geeky) background and cares about its customers – a unique positioning in the commodity market of internet access. Anyway, interactive agency bone came up with this online activation to promote the 100 films free to watch together with one of its packages. The activation is all about guessing classic film scenes impersonated by, again, real XS4ALL employees. You can challenge your friends through a Facebook log-in and measure who knows his classics best.
Some people joke about the possibilities of their smart phone; “it can do anything, it even makes phone calls.” You can say the same about Samsung’s new Galaxy camera (with built in WiFi and 3G), except that it doesn’t make phone calls. To promote this camera Saatchi Amsterdam claimed the existing hashtag #goedverhaal (‘good story’), based on the insight that an image tells more than a thousand words. So, why not socially share what you’re doing through an image? The best tweets using the hashtag #goedverhaal are translated into an image by the improv comedians of Boom Chicago. Image above: “@GalaxycameraNL My granddad once more beat me up with Wordfeud. I hope there are more like him in Europe. #Goedverhaal” On top of that the best four tweets win a… *tada* … Galaxy camera! Tomorrow and the Thursday after are the last ‘live’ days during which Boom Chicago does its thing. With a live stream on the dedicated website, showing how the images are made – all from one single location.
“How to present Heineken as a global Amsterdam brand?” is probably what the briefing asked. And then Tribal DDB conceived this very sympathetic idea; two ‘regular guys’ have to meet 194 nationalities, in 14 days, in 1 city. Makes the brand more personal, without losing its global aspirations. As we speak, Barnaby Slater and Mick Johan (from the UK and the Netherlands) only have about 3 days left, and still 94 nationalities to go. So you’d guess they are not going to make it. But that doesn’t matter because as the Facebook page shows, it is all about the experience of meeting so many different people with so many different backgrounds. The only thing that bothered us is that the UX design of the Facebook page is not ideal (partly due to Facebook’s restrictions) – e.g. a wider page with more clickable thumbnails, directly visible, would have worked better. But that’s a detail, we love the idea. Created by Tribal DDB and directed by Sam de Jong from production company 100% Halal.
To promote its Prepaid+ subscription Vodafone has introduced the hashtag #delenalseenbaas (‘share like a boss’). It celebrates the phenomenon of ‘oversharing’. The most superfluous tweets – like “I think my hamster has a cold” - using the campaign hashtag are put in the spotlights on a dedicated website. If you wonder why Vodafone is doing this; apparently the subscription gives away ‘free’ data every time you upgrade your subscription – hence the ‘plus’ in Prepaid+. Which allows you to send as many brainless tweets as you like. Or something. Anyway, it all looks pretty flashy; the website is adorned with a hip animation designed by Miktor & Molf. Concept and design by THEY and Achtung! Technical realization by B-Lex.
Waving your friends goodbye at Amsterdam airport Schiphol is now possible without having to go to the airport. You (and your friends) just wave in front of your webcam through the ‘Wave goodbye’ app on Facebook. With this app Schiphol hopes to compete with other airports in the Netherlands – that are growing because of all the budget airlines. Nice one by FHV BBDO (concept), Woodwork (animation), and MediaMonks (technical realisation).