Sound

Amp.Amsterdam works for Vodafone

Vodafone has hired Amp.Amsterdam to manage all its music affairs; as from now on it will advise the mobile provider on a strategic, tactical and operational level. Quite unique for a brand, but it matches with Vodafone’s new business strategy to hire specialists, rather than just one lead agency who is responsible for everything. Simon… More.

News

Phonetic bird tweets

The Dutch Society for the Protection of Birds (Vogelbescherming) organises the National Bird Week – from 17 till 25 May. A week that aims to stimulate people to discover new birds. But instead of urging people to go out with their binoculars, the society has given 140 birds a voice through Twitter – how appropriate. Phonetically… More.

Review

The sound of dreams

Sizzer Amsterdam created the sound for a commercial made by Leo Burnett Chicago for real estate company Re/Max; “Dream with your eyes open.” We found the commercial so so, but when we saw this short film about the instrument that created the special sound behind it, we at least appreciated the skills of the sound… More.

Review

The sound of London

To promote Fogg, a borderless internet access solution, Amsterdam and Stockholm based creative agency Perfect Fools re-imagned London’s skyline in soundwaves. The track “The Sound of London,” composed by electro-house producer Prova, has taken the distinctive skyline of London and replicated the shapes of the buildings such as St Paul’s Cathedral and the Big Ben. The… More.

Review

Coca Cola adds music to its logo

Though the digitalization of our world has opened up numerous possibilities for dynamic animated logos, you don’t see them too often. But here is quite a nifty example for Coca Cola Music, made by Wieden+Kennedy’s design studio. It shows how versatile a logo can become when you optimally use the flexibility of digital. The constant… More.

Review

Music + Sound Award for ‘Torture’

The only Dutch sound studio winning a prize at the Music + Sound Awards last week was Audenity with “Torture” for Amnesty in the category “Best Sounddesign in Non-broadcast/Viral” advertising. Niels den Otter: “I don’t want to sound cocky, but I think we deserved it. Recently the film passed by through social media – because it also… More.

News

One Phrase Serenade

Known for their intelligent lyrics and even for introducing new words in the Dutch language (like ‘watskeburt’) De Jeugd van Tegenwoordig is one of the most loved hiphop bands in the Netherlands for the past years. Indie Amsterdam was able to get (read: pay) one of the singers, Faberyayo (together with Sir OJ and OpslaanAls),… More.

Review

Tweetphony

The Dutch Metropole orchestra is not subsidised anymore and therefore its existence is currently under threat. To raise some awareness around the orchestra’s precarious situation Havas and Perfect Fools created this ‘Tweetphony’ concept, a dedicated website on which you can write your own ‘symphony’ in 140 characters, using either the keyboard as shown on the… More.

Review

NightTag combines Image, Location, and Sound

In advertising mobile is still not a very dominant medium – only since this year it was introduced in Cannes as a new award category. And that’s surprising, since a mobile phone is the device to unlock SoLoMo (Social Mobile Local), a mix that easily has the potential to add relevance to a brand. Here’s… More.

Review

The Switch

After The Entrance and The Date, this is the third Heineken commercial in the ‘Open Your World’ series – with fantasy, glamour, and music playing an important role. The one thing that struck us is that this commercial is not made by Wieden+Kennedy, but by Heineken’s local agency TBWA. The most important difference with the… More.

Review