When you sell jeans, you could tell people you have this great fit. You can also show a model or a celeb wearing your garment. After all, if someone beautiful or famous wears it, it must be worth wearing. Or you make an awesome animation that shows how cotton turns into denim. In December, when we covered the move of adman Peter Hamelinck to G-Star, we wrote: “We hope he’ll be able to add some concept to the world of fashion.” But when you make a film like this – dubbed ‘Art of Raw’ – you don’t need a real concept – we don’t even care why they chose to dress the skeleton of a dog in denim. This film simply makes the brand desirable – full stop. The idea was conceived by G-Star’s creative team and the animation made by Glassworks Amsterdam – made and directed in-house by the Head of the 3D department, Rudiger Kaltenhauser.
…we love this topical ad from Vodafone and THEY to celebrate Valentine’s day – click for full image. Doesn’t need much explanation. Which is actually what makes good ads.
A while ago we wrote about Muse recruiting an intern via a very original contest. They used DrawSomething to find the best artist. Over a 1000 games were played and this video shows the result. Strangely enough the winning drawing isn’t part of this film. When we asked about that Muse told us that the responsible person at Muse left and that the winning intern is on holidays. So nobody knows. Anyway, we still love it and congrats, Hidde Stokvis.