Luis Suárez has become a raging internet meme by biting his opponent Giorgio Chiellini from Italy in the shoulder during the Worldcup of football in Brazil – the third time already he’s showing this toddler-like behaviour. Achtung! successfully jumped on the opportunity creating Biteman, a contemporary version of Pacman – similarly stressful, we’ve just experienced. We suspect the agency still had the Pacman code lying around somewhere, since it gained quite some exposure by developing Pakman (‘Suitman’) for SuitSupply in 2005, a similar game, yet much better designed. Ironically though using the code from almost a decade ago makes this meme one of the more sophisticated ones on the internet.
We always associated Stabilo with simply highlighting pieces of text on dull pages. But since this weekend we know that the brand can also be used as a creative tool. Check out this topical flipbook ad featuring Van Persie’s historical header against Spain – scoring 1-1. A super fast tie-in, being created 24 hours after the Dutch humiliated Spain in the World Cup. The flipbook ad contains 200 drawings and took 8 people 24 hours to create. Within 1.5 days it got a million views and it was also broadcasted on Holland’s biggest news channels. Well done. Created by Yune.
This is what TBWA wrote us when sending us their ‘viral‘; “Poopy Pets is not TBWA’s largest client, but it is a very likable, local, start-up that produces disposable, biodegradable litter boxes named Poopy Cat.” At first we had our doubts, but then we all of a sudden remembered the wise words of John St. and realised TBWA has created a winner.
Painful, if you recognize yourself in this film as the expert who tells Michael Mikrivaz (anagram for Kazimir Melevich) that Malevich’ work is not good enough to enter the art academy. It reminded us of Banksy selling his work incognito for $60 apiece and hardly selling any. Rumor has it that Achtung! made this. The agency recently created the Explicit Tours for the Stedelijk Museum, and apparently they wanted to give the Malevich exhibition a bit of a boost. You can thus see it as after sales services – and a bit of fun for the agency, of course.
We’ve all seen the new video clip by Kanye West and his naked Kim Kardashian by now; Bound 2. Though we first thought Kanye had taken bad taste to the next level, we found out it’s actually quite an intelligent film – apparently Kanye uses the paint brush art of racist Americans to disarm them of their symbols. Anyway, mobile provider Hi, recently introducing ‘#morecrap from the web’ and thus recognizing crap when it sees some, picked it up hoping to be able to lift on all the publicity around it. The agency responsible for #morecrap, FHV BBDO, denies to have anything to do with it. So, let’s just say this is one big coincidence…
Insurer Delta Lloyd’s briefing: how do you get people to think about their pension, when “as soon as the word pension is mentioned people stop listening.” (indeed, we were quite happy to have finally learned to live in the now!) Since hoaxes are the new ‘truth ’ TBWA created a nightmare scenario (case film); an entrepreneur transforms an old jail into a fully automated budget retirement home “where the elderly are kept alive as efficiently as possible” – with small basic rooms, computerized care etc. You can easily imagine how journalists jumped on this. And then the hoax was revealed live in a talk show. This is how Delta Lloyd ‘earned’ €2.1 million in PR. Simple as that.
A 7-minute film that teaches you how to hack €100K from people’s bank accounts in 5 steps, was dropped online last week. Though it looked quite real, it was a hoax created by production company Wefilm for Digibewust (‘digit-conscious’) to show people they should be careful with their bank account information. Wefilm worked together with specialists to make the tutorial as credible as possible. When the film was revealed as a hoax, two days after its launch, most of the major newspapers and some TV channels gave it attention. Mission accomplished. It is probably no coincidence that Wefilm also created a very successful viral (in 2009) in which Eastern European mafia used data from people’s social media account (back then, Hyves was still the biggest social network) illegally. Wefilm did it again, only better this time. Directed by Martijn de Jong and shot by Tibor Dingelstad.
Wow, what a great ad to promote the G2, LG’s newest mobile phone, with a stable lens. The camera is built around the chicken’s amazing ability to keep its head steady when its body moves – the “vestibulo-ocular reflex,” as we learned from the press release. We already knew that LG likes virals. Previously we wrote about one with the bottom of an elevator falling out (18 million hits in 3 months) and one with a ‘window’ in the man’s restroom (2 million in less than a week). This time LG is not trying to fool us though; they created a proper piece of satire that made us laugh out loud. And how well executed! Well done, Superheroes. The agency teamed up with Korean agency Krema and production agency Czar. The film is directed by Willem Gerritsen – who we know from the most classic viral ever; Hi-Tech – and shot by Gabor Deak. Post by The Bakery and Fred Huergo. Sound by MassiveMusic.
Last year Khanna\Reidinga, in collaboration with director André Maat (Czar.nl), launched an ad for the fictitious product Boss Noodles. With this ad the agency very successfully picked up an existing internet meme, receiving over 2 million views. Naturally this tasted like more. So K\R created a new product; Energy Noodles, inspired by the professional cycling industry and their performance enhancing drugs. There’s also a website, purposely built in Flash, cause “that’s exactly what a brand like Energy Noodles would have done.” K\R is already planning to create a third film to continue the noodle sage. To be continued.
Centraal Beheer (CB) is an insurer known for showing the shit hitting the fan in their ads. Their commercials always end with the famous pay off ‘Just call us.’ Khanna \ Reidinga, inspired by Red Bull and Felix Baumgartner, created a spoof on CB’s advertising format; with an Austrian-like accent Baumgartner begs ground control to send him higher and higher. Until… tada… he is in space. Hesling Reiding from K\R; “We were surprised that Baumgartner’s jump got so much attention in the media. Even the respectable BBC broadcasted a 60-minute during documentary about it. That’s how we picked up this idea.” Just like the previous Boss Noodles ‘viral’ a sympathetic way to create some free exposure around their new ad agency. Directed by Gerrit Willemsen (CZAR), post production by Justin Baker (the Bakery), and sound by Feike de Wit (Soundcircus Kees Kroot).