Amsterdam based Cartelle built a state of the art website around G-Star’s new denim collection. We could explain in great detail how the most random denim products (what’s up with the jeans maker’s obsession with running animals?) fly handsomely through your screen, but you better just experience it. One thing is sure, G-Star understands how a brand is built.
The last work we featured from Google and 72andSunny was a classic case of storytelling, through a series of films about French people making their dreams come true with Google’s help. Now Google Creative Lab and 72andSunny have taken things one step further; they introduced a Promenade Sonore, a ‘sound walk’ through Marseille, at night. This documentary style film follows Julie de Muer as she explores the streets of the real Marseille (both the gritty and the beautiful), while she’s recording the local sounds. The end result is not just this film, but an interactive experience through Google Streetview – strangely enough, however, and unfortunately you don’t get to hear Julie’s voice – nor her recordings – but that of a stereotypical Frenchman, wheezing through the microphone. The good news; with this interactive experience Google might have just unlocked a complete new use for Streetview. Digital production MediaMonks.
Now that the G8 (or technically G7) has put Russia in the corner, the Cold War is freezing up again. In the 80s the Cold War was a daily business. The good thing about it was that it made things clear; you had the West and the East. Today the world has become a little more complicated. Take this website that shows a dynamic 3D world map displaying the volume of viral detections in real time – ironically paying homage to 80s cold war flick War Games. The interactive WebGL environment denotes the virus detections by different colours and symbols depending on the type of threat. Some show the point of detection while others show the source of the threat, linking them with brightly coloured trajectories. The interactive globe also allows you to zoom in and out. The site was created by Minivegas for Kaspersky Lab, a fast growing IT security vendor. It shows that there’s a basic rule that always applies – whether you are fighting the East or the Middle East; when you scare people you can sell them security.
Ramin Bahari (art) and Judit Kun (copy) created Page 8. A result of philosophying about where the most inspiring information can be found on Google. Not on page 1. And since hardly anybody looks beyond the first or second page, with this search machine the team wants to encourage people to look beyond the obvious. The team also started a Tumblr to collect the best search results foundonpage8.tumblr.com.
Here’s a website worth sharing. GMC dedicated most of it advertising budget to a site around the new GMC Sierra, which makes it pretty state of the art. You can scroll through the experience with a first person point of view, moving in, around, and even beyond the car, showing all the special features, such as a rolled steel exterior, a cornerstep at the rear bumper (even made for extra large boots), and a quieter cabin. All these features are inspired by submarines, jet fighters, and even the Hoover Dam, making this pickup truck not just your typical Midwestern companion, but also a very modern car. For the connoisseurs; technically the site is built in HTML5, has a “dynamic Z-axis feel” (whatever that means), has “content dependent scrolling interactions,” and contains “originally produced, full-frame scrollable HD animations.” Enough words, already, it’s best to just experience it yourself. The site was created by DigitasLBi Boston and built by MediaMonks.
Leo is a life-size avatar of Lionel Messi – created by Wieden+Kennedy for FIFA 14 – with which you can interact on a dedicated website. That is, if you have super fast internet and a powerful computer, cause at the AAB head offices (where we have pretty high computing standards) discovering Messi was a faltering affair – we could barely take a screenshot while our Macs were working hard to process the life-size data. No wonder, according to the press release Leo was built in Maya – by Amsterdam based Resn – from “hundreds of high-resolution photos of the real Messi and 3D scans, which were projection-mapped over 750 ‘bones’ to mimic and reflect human actions.” What’s more “through artificial intelligence LEO’s actions change based on how you treat him.” This sounds a little like Tamagotchi, but it’s probably more innovative than that. If you don’t get Leo to work properly on your desktop, you can also check him out on your mobile, through a custom-built HTML site. Though on mobile Leo doesn’t have the Tamagotchi skills, you can still check him out head-to-toe, cause the mobile site utilizes swipe, gyroscope and accelerometer, making for an intuitive exploration. In any case, the message that FIFA’s avatars are hyper realistic is out there.
Crafty stuff, this website (in Dutch) – dubbed “The Big Interview” – for one of the biggest law firms in the Netherlands; Houthoff Buruma. It’s a virtual (static) world where you can prepare for a job interview at the “Big 7.” Each firm has its own building and by zooming in, you can discover how you compile a CV, dress smartly, act in an interview, etc. One thing we don’t really get is why Houthoff is doing this. First of all, if you educate students too much about interviews they might fake it into your firm. Secondly, these guys are helping their competitors as well – so the effect evens out. We know, it’s also about making the Houthoff brand more attractive. Then again, the only brand that really adds something to this site is Talent First, the recruiter that explains in a bunch of YouTube films how to prepare. So, strategically maybe a bit wobbly, but as a concept quite impressive. It comes from a collaboration between Ruby’s Glue, Taco Zuidema (art), Huib Maaskant (copy), and Maarten Versteege (artwork). The site was built “tablet-first” in HTML5 by Thispagecannotbefound.
You are what you ‘Like’. So, connecting people through the ‘Pages’ they like on Facebook makes an interesting app. Ad agency Energize has dubbed it ‘Like Companions.’ Apart from knowing who in your circle of ‘Friends’ likes the same pages, you can also make new friends. It wouldn’t make us buy a Samsung Galaxy S4 – after all, the concept of Liking is pretty device agnostic – but in all fairness, it makes Samsung as a brand yet a little smarter. There’s also a video explaining the concept – with a visual style that doesn’t really match with the smooth website. The site is built by MediaMonks and the instruction film illustrations drawn by LouLou & Tummie (Shop Around).
Last month we wrote about Michael Middelkoop and Sharif Abd el Mawla for being ‘Talent of the month’. In the meantime they’ve been hired by Saatchi and built a small website, just for the fun of it. We received the following explanation: “This year Cannes Lions received 35.675 entries from all over the world; an all time high. This means the industry spent about €18.5 million in the process of submitting its creative work. It made us think. Of course we all want to win a lion, but you could wonder what else we could have done with all that funny money?” On “Instead of a Lion” they’ve shared their suggestions; 6,167 real lions, Sarah Palin speaking 185 days in a row, on a deserted island, or 185 Batmobiles. Some interesting statistics.
It seems that this campaign, created by Achtung! for Stop Aids Now!, is primarily targeted at men. Through the dedicated ‘Staring is caring’ website, you can check out three sexy women – from the back. You start at their feet and can slowly scroll up – instead of down. The models are Olcay Gulsen (“sexiest woman in Holland” – FHM), Tess Milne, and Anna Nooshin. When you’re halfway you need to share the campaign on Facebook to be able to go further. Usually we don’t like Facebook bribing, but for a charity we’ll set aside our principles. Too bad, by the way, that all three women are wearing a skirt. Then again, the skirt is made by SuperTrash and can be bought for €30 to support Stop Aids Now! Hopefully the women that should buy it are staring too at this sexy ad. The director and photographer is Bill Tanaka and the site was developed by Superhero Cheesecake.