Leo is a life-size avatar of Lionel Messi – created by Wieden+Kennedy for FIFA 14 – with which you can interact on a dedicated website. That is, if you have super fast internet and a powerful computer, cause at the AAB head offices (where we have pretty high computing standards) discovering Messi was a faltering affair – we could barely take a screenshot while our Macs were working hard to process the life-size data. No wonder, according to the press release Leo was built in Maya – by Amsterdam based Resn – from “hundreds of high-resolution photos of the real Messi and 3D scans, which were projection-mapped over 750 ‘bones’ to mimic and reflect human actions.” What’s more “through artificial intelligence LEO’s actions change based on how you treat him.” This sounds a little like Tamagotchi, but it’s probably more innovative than that. If you don’t get Leo to work properly on your desktop, you can also check him out on your mobile, through a custom-built HTML site. Though on mobile Leo doesn’t have the Tamagotchi skills, you can still check him out head-to-toe, cause the mobile site utilizes swipe, gyroscope and accelerometer, making for an intuitive exploration. In any case, the message that FIFA’s avatars are hyper realistic is out there.
Crafty stuff, this website (in Dutch) – dubbed “The Big Interview” – for one of the biggest law firms in the Netherlands; Houthoff Buruma. It’s a virtual (static) world where you can prepare for a job interview at the “Big 7.” Each firm has its own building and by zooming in, you can discover how you compile a CV, dress smartly, act in an interview, etc. One thing we don’t really get is why Houthoff is doing this. First of all, if you educate students too much about interviews they might fake it into your firm. Secondly, these guys are helping their competitors as well – so the effect evens out. We know, it’s also about making the Houthoff brand more attractive. Then again, the only brand that really adds something to this site is Talent First, the recruiter that explains in a bunch of YouTube films how to prepare. So, strategically maybe a bit wobbly, but as a concept quite impressive. It comes from a collaboration between Ruby’s Glue, Taco Zuidema (art), Huib Maaskant (copy), and Maarten Versteege (artwork). The site was built “tablet-first” in HTML5 by Thispagecannotbefound.
You are what you ‘Like’. So, connecting people through the ‘Pages’ they like on Facebook makes an interesting app. Ad agency Energize has dubbed it ‘Like Companions.’ Apart from knowing who in your circle of ‘Friends’ likes the same pages, you can also make new friends. It wouldn’t make us buy a Samsung Galaxy S4 – after all, the concept of Liking is pretty device agnostic – but in all fairness, it makes Samsung as a brand yet a little smarter. There’s also a video explaining the concept – with a visual style that doesn’t really match with the smooth website. The site is built by MediaMonks and the instruction film illustrations drawn by LouLou & Tummie (Shop Around).
Last month we wrote about Michael Middelkoop and Sharif Abd el Mawla for being ‘Talent of the month’. In the meantime they’ve been hired by Saatchi and built a small website, just for the fun of it. We received the following explanation: “This year Cannes Lions received 35.675 entries from all over the world; an all time high. This means the industry spent about €18.5 million in the process of submitting its creative work. It made us think. Of course we all want to win a lion, but you could wonder what else we could have done with all that funny money?” On “Instead of a Lion” they’ve shared their suggestions; 6,167 real lions, Sarah Palin speaking 185 days in a row, on a deserted island, or 185 Batmobiles. Some interesting statistics.
It seems that this campaign, created by Achtung! for Stop Aids Now!, is primarily targeted at men. Through the dedicated ‘Staring is caring’ website, you can check out three sexy women – from the back. You start at their feet and can slowly scroll up – instead of down. The models are Olcay Gulsen (“sexiest woman in Holland” – FHM), Tess Milne, and Anna Nooshin. When you’re halfway you need to share the campaign on Facebook to be able to go further. Usually we don’t like Facebook bribing, but for a charity we’ll set aside our principles. Too bad, by the way, that all three women are wearing a skirt. Then again, the skirt is made by SuperTrash and can be bought for €30 to support Stop Aids Now! Hopefully the women that should buy it are staring too at this sexy ad. The director and photographer is Bill Tanaka and the site was developed by Superhero Cheesecake.
We’ve all played with the Photshop filters to reduce images to a limited amount of colored dots, just enough so that you can still see what they represent. That’s what Part of a Bigger Plan did, in an advanced way, with the new brand identity of Rhiannon Pickles PR. According to PoaBP the images hint at the work of John Baldessari and Jeff Koons to show the wide range of international cultural events they promote – and thanks to the filter they don’t have to worry about copyright issues. It works especially well on the animated website, where the images and dots merge into each other.
Johan Kramer is extremely fond of coffee, travels the world, and is a very sociable guy (our words). That’s how he came to the idea of launching a website featuring short films of people talking about their very first coffee. A pleasant experience for coffee lovers – and for non-coffee lovers as well, for that matter. Created by theGirls™ (art direction), Damien Poulin (artwork), Douwe Dijkstra (animation) and Festina Lente Collective (website).
To make online shoppers aware of the price that is paid for cheap fashion, Greenpeace and Pool Worldwide launched a website for the fictitious brand Fashion Victims. Though TV celebrity Zarayda Groenhart at first appears to be giving away 1000 blouses for free, her monologue changes into a story about clothing producers in China, Indonesia, and Mexico, not having very strict pollution laws and most often using toxics that harm the environment and the population. Then Groenhart tears apart the website background to literally give the viewer a look behind the scenes – where an Asian is pouring a toxic in water. We like it. Although we have to say that it made us think of Boondoggle’s Medi-Plaza concept – also a fictitious brand that warns people for buying medicines online.
This just blew our mind. What a fantastic idea: The Big Internet Museum, the world’s first museum with a very diverse collection completely dedicated to the internet. The museum has opened its digital doors today and can be visited – as a true online museum – for free, 24 hours a day. The museum displays the web’s most interesting artefacts. And just like a real museum it houses specialised wings – seven in total. Each wing is categorized. For example, there’s the ‘History’ wing, where you can view and read about ARPAnet, the very first form of internet. In the ‘Meme’ wing you can find out more about ‘Chuck Norris’ and ‘Nyan Cat’ (picture). As museums also need to make their own money nowadays, commercial parties can also buy a wing and display their own collection. MediaMonks - who built the whole thing – is the first company to expose their own collection; The History of Flash. What we also very much like about the museum is the fact that the public co-curates the museum; people can submit their own piece and visitors vote whether it should be allowed to be added to the permanent, ever growing collection. The Big Internet Museum is an initiative of Dani Polak (art director, 26), Joep Drummen (copywriter, 36) en Joeri Bakker (accountmanager, 31) – all working at TBWA\Neboko. Congrats, guys, we’re sure this concept will fly very high!
Even though Holland is (on of the) the biggest flower exporting countries in the world, the Dutch apparently don’t buy enough flowers. Which is why the ‘flower bureau’ asked Kingsday to make flowers more popular. The agency did so by creating an interactive journey that helps women find their favourite flower. We tried it, but got a little distracted by these barechested men – which reminded us of this LG washing machine ad. Anyway, if you pick your favourite flower and share it on Facebook – which is not obligatory – then at least your partner knows what to buy you in the future. Built by MediaMonks.