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Why brands should stay away from charities

Brands are evil, soulless entities. Faceless machines that only exist to make as much profit as they corporately can. They only have a right to existence because they offer something of value. Something of value that people want and therefore pay for. Let’s call it a value exchange. To help this nefarious scheme of value… More.

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Wow this yoghurt makes me feel really uplifted!

Picture this. Breakfast time. Me and my muesli. I get my yoghurt out. When opening the lid I see this text printed on the packaging: ‘Eat well, feel uplifted’. And I snap. Feel uplifted? You are yoghurt man! Do you really think that me eating your yoghurt will make me feel uplifted? It gives me… More.

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Can you make the logo smaller?

Jes Baker changed Abercrombie’s logo into “Attractive & Fat” to challenge the brand targeting the “cool” kids. It’s the quintessential joke when you work in advertising and mimic an annoying client; “Can you make the logo bigger?” Clients often want the logo bigger because they’re afraid the consumer won’t know who the sender of the… More.

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Two girls, one dog

There was a bit of a stir the past weeks over the Radio 538 ads; two girls licking a German wiener. I am guessing that many people found it shocking because they imagined it to be a human wiener – especially when seeing the pixelated one. Before I got wind of the public outrage, I… More.

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Stalkvertising

Imagine you’re looking for a gift for your dad. Your dad being a typical dad, this is quite the task. He already has a pen, a room full of books and about 200 ties. As you stroll though the city, examining socks, unpractical gadgets and shower gels, your mood degrades from cheerful to desperate. You… More.

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#MH17

I learned that foreigners are less important than Dutch people, when they die. The fatal ‘Buk’ rocket killed 298 people. More than half of these were Dutch. As a consequence, all the Dutch media kept asking about the exact number of Dutch casualties. That number took over the entire conversation. How many? Everyone at the… More.

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Become your own client

“Great idea, you should actually go for it and make this happen.” An advice we every now and then give when a student comes to The Oddshop with an idea in their portfolio that is worth a better future than staying in the Herschel bag where it just came from. A lot of student portfolios… More.

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Put your right foot out

Mornings are important. The way we start a day often determines our moods. Running late can make us alert at best or make us feel like everything decided suddenly to be against us (one or several of morning tragedies can be: socks that can’t pair up, lack of coffee capsules, sour milk, flat tire etc).… More.

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Made in Holland

This column was presented on stage during the first edition of Dutch Digital Design The theme of the very first edition of Dutch Digital Design is Made in Holland. This might sound as a somewhat nationalistic theme, but rest assured, the organisers of this event are quite progressive and even internationally orientated, so this event… More.

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Hate what you love

Screenshot from the OFFF 2014 Open Titles, created by Lorum Ipsum / Atelier I remember my first assignment at my first job. A moment filled with that wondrous mixture of trepidation and bravado that only a rookie could possess. This first foray saw me try all the tricks at my disposal. Inevitably I went through… More.

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