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Do not attempt to read this

They are the words that nobody reads: The disclaimer. From the people nobody cares about: The legal department. Last week I saw a commercial for Finish dishwasher tablets. I would have loved to show it but after several calls & e-mails to their customer service I gave up. They simply didn’t want to share the… More.

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Pay-off pains

The past couple of years I’ve worked on very different briefs for a wide range of clients. And believe me, it wasn’t all award winning, industry changing or a pat on the shoulder kind of work. Sometimes briefings, budgets, clients, timings, conditions or our own creativity prevent us from conquering award shows around the world.… More.

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Am I evil?

Last week, I received a phone call from my downstairs neighbour. It seemed an indoor version of Niagara Falls was coming down her kitchen wall. As it turned out, the waterfall originated somewhere in my bathroom floor. And so I did what any man with the DIY skills of an earthworm would do and called… More.

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Wow this yoghurt makes me feel really uplifted!

Picture this. Breakfast time. Me and my muesli. I get my yoghurt out. When opening the lid I see this text printed on the packaging: ‘Eat well, feel uplifted’. And I snap. Feel uplifted? You are yoghurt man! Do you really think that me eating your yoghurt will make me feel uplifted? It gives me… More.

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Two girls, one dog

There was a bit of a stir the past weeks over the Radio 538 ads; two girls licking a German wiener. I am guessing that many people found it shocking because they imagined it to be a human wiener – especially when seeing the pixelated one. Before I got wind of the public outrage, I… More.

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Stalkvertising

Imagine you’re looking for a gift for your dad. Your dad being a typical dad, this is quite the task. He already has a pen, a room full of books and about 200 ties. As you stroll though the city, examining socks, unpractical gadgets and shower gels, your mood degrades from cheerful to desperate. You… More.

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#MH17

I learned that foreigners are less important than Dutch people, when they die. The fatal ‘Buk’ rocket killed 298 people. More than half of these were Dutch. As a consequence, all the Dutch media kept asking about the exact number of Dutch casualties. That number took over the entire conversation. How many? Everyone at the… More.

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