The subject of today is ‘sexposition’. Now, if you’ve never heard of this term, there is no need to question your vast and superior knowledge of filmmaking techniques. It’s a rather hidden gem. I only stumbled upon it by accident, whilst being utterly lost on Wikipedia. Again. Damn you internet! Anyway, the word itself is a neologism of ‘sex’ and ‘exposition.’ According to Wikipedia, sexposition is the “practice of providing exposition – that is, background information required for the viewer’s understanding – against a backdrop of sex or nudity.”
Aha! It’s a good thing somebody invented a word for that, because there used to be a gaping hole in my vocabulary, right where sexposition has comfortably nested itself now.
Sexposition is the “practice of providing exposition against a backdrop of sex or nudity”
The word was coined by a blogger, going by the name of Myles McNutt, in a review of an episode of the HBO fantasy series Game of Thrones. During this episode, one of the characters explains his childhood and his goals to two prostitutes who pretend (!) to have sex. Wow!
The whole series is rife with scenes like these. Apparently, when undergoing or perceiving sexual acts, these characters can’t help but deliver long monologues. Monologues that would have been quite tedious, if it wasn’t for a bunch of people fornicating like rabbits on GHB. Pretty convenient. “Hmmm, yes, well, you know, might as well just, you know, not zap and see where this goes. Sort of.”
But don’t think sexposition is limited to some high-end production value medieval fantasy nude fest. Oh no! Sexposition dates back to the Sopranos, older cop films, and “even a 1930s comic strip” so explains Wikipedia. It’s an ancient technique. And a proven one, according to the popularity of series like the Sopranos and Game of Thrones. Sexposition works.
“So” you ask yourself out loud – against a backdrop of sex or nudity – “If sexposition works, why not use it in advertising?” Think of the amount of product information of that new antifungal cream you can bestow on your audience whilst two prostitutes are pretending to have sex in the foreground! Or background. But my guess is the foreground is much more effective, although there is absolutely no scientific evidence to support this theory.
If sexposition works, why not use it in advertising?
So, no more frustrations when your client not only wants to inform the world about the taste of that new cookie (Exquisite!) but also the smell (Mouth watering!) the texture (Crispy!) the sound it makes when you take a bite (Crunchy!) and the overall atmosphere it creates when being consumed (Gezellig!).
Lo and behold! Sexposition is here to save the day! Just add a healthy dose of cunnilingus, interracial gangbang and/or a bunch of shemales doing cartwheels or any other random acts of debauchery and bring the info!
Now, I’m not saying sexposition is the next big thing in advertising. But just give it a thought. Think about it. Preferably out loud. Against a backdrop of sex or nudity.