Amsterdam Ad Blog http://www.amsterdamadblog.com The capital of advertising Tue, 29 Jul 2014 18:11:06 +0000 en-US hourly 1 Better starts now http://www.amsterdamadblog.com/2014/07/29/better-starts-now/ http://www.amsterdamadblog.com/2014/07/29/better-starts-now/#comments Tue, 29 Jul 2014 06:52:50 +0000 AAB http://www.amsterdamadblog.com/?p=27563 The Japanese watch brand Citizen was founded in 1930 and with this visual brand statement it wants to shows that it never stopped moving forward. Citizen believes that “no matter who you are and what you do, it is always possible to make something better.” That sounds like a truism. More distinctively though Citizen also believes that now is always the time to do so, hence the pay off: “Better starts now.” Wieden+Kennedy Tokyo collaborated with Dutch filmmaker Johan Kramer (100% Halal) who likes to use old school cameras, such as – in this case – a hand-cranked 35mm camera and VHS camera. It works very well for this commercial, since it clearly brings back the history of the famous watch brand. What we like about it especially is that each stage of Citizen’s history has become a little work of its own. Even with its own ‘The End’ titles – designed by Young Jerks. The film was shot by Lex Brand and post produced by MPC Amsterdam.

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Random Denim http://www.amsterdamadblog.com/2014/07/28/random-denim/ http://www.amsterdamadblog.com/2014/07/28/random-denim/#comments Mon, 28 Jul 2014 09:43:57 +0000 AAB http://www.amsterdamadblog.com/?p=27551 G-Star-Raw-New-Collection---July-2014Amsterdam based Cartelle built a state of the art website around G-Star’s new denim collection. We could explain in great detail how the most random denim products (what’s up with the jeans maker’s obsession with running animals?) fly handsomely through your screen, but you better just experience it. One thing is sure, G-Star understands how a brand is built.

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Absolute professional http://www.amsterdamadblog.com/2014/07/25/absolute-professional/ http://www.amsterdamadblog.com/2014/07/25/absolute-professional/#comments Fri, 25 Jul 2014 07:54:22 +0000 AAB http://www.amsterdamadblog.com/?p=27533 We’re not sure whether it’s because a leading brand in consumer electronics has joined the surfing arena or whether surfing is just becoming more popular – probably a bit of both – but the heroic sport is now producing blockbuster commercials (a few months ago we also featured a high value around-the-world production sponsored by O’Neill). This Samsung production shows frozen breaks in Iceland, free surfing in Fiji, a surf camp in India and surfing in the suburbs of New York; all in all 140 seconds of mouth watering outdoor action. The beautiful film – with David Bowie’s matching song – was created by 72andSunny Amsterdam and celebrates Samsung’s partnership with The Association of Surfing Professionals (ASP) ahead of the launch of the US Open Surfing competition, part of the ASP World Tour. The film, titled ‘Every Day Is Day One,’ features both seasoned pros and the ‘absolute beginners,’ the point being that, “whoever you are, no two days in surf are the same, and there’s always a new challenge ahead.” Directed by Mark Molloy and shot by Greig Fraser (and Chris Bryan, underwater), produced by Exit Films Melbourne and Smuggler London, edited by Marshall Street Editors (London), post produced by Glassworks and sound design by Wave Studios.

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Festina Lente wins 6 International Design Awards http://www.amsterdamadblog.com/2014/07/22/festina-lente-wins-6-international-design-awards/ http://www.amsterdamadblog.com/2014/07/22/festina-lente-wins-6-international-design-awards/#comments Tue, 22 Jul 2014 07:54:05 +0000 AAB http://www.amsterdamadblog.com/?p=27464 Museumnacht Design Award - July 2014Last week the International Design Awards were divided. Dutch design agency Festina Lente did well, winning 6 awards. Gold for their Museumnacht posters (picture), which they created together with production company 100% Halal. The agency’s website for Gispen also won Gold. Silver went to Zoku, and the agency won three Bronze for the visual identity for Cake Film & Photography, the website for Femke Agema and poster campaign for Amsterdam dance festival Pitch. The international design awards were founded to give extra attention to the multi-disciplinary craftsmanship of design bureaus. Check out the other work here.

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Graham Sturt leads VBAT creatively http://www.amsterdamadblog.com/2014/07/21/graham-sturt-leads-vbat-creatively/ http://www.amsterdamadblog.com/2014/07/21/graham-sturt-leads-vbat-creatively/#comments Mon, 21 Jul 2014 12:28:44 +0000 AAB http://www.amsterdamadblog.com/?p=27458 Graham Sturt VBAT - July 2014Design agency VBAT has reinforced its management team with Creative Director Graham Sturt, who is assuming overall creative direction duties after having joined the agency 5 years ago. Sturt succeeds Eugene Bay, who co-founded the company in 1984 (!) and who thus makes the ‘B’ in the agency’s name. Due to the agency’s international ambitions VBAT has done quite well over the past 5 years, despite the shrinking Dutch market. For example, last year it opened an office in Mexico to service its clients Sol (beer), among others. This wider playing field requires new focus.

And there is another reason. Eugene Bay, still CEO of VBAT: “I’ve been Creative Director for 30 years now. The company needs fresh blood at the top. Graham Sturt is the person I believe can capture the new company dynamic. He also respects and will protect the creative reputation VBAT has carefully built over the years.” 43-year-old Sturt has worked with a number of leading international agencies during his career (4i, Fitch London, Large Design, Landor and 20|20) and has become specialised in identity development and logo design – with a passion for typography. Sturt about his new role: “My aim is to enable VBAT continued creative excellence by providing outstanding creative ideas for our clients through unique designs and brand experiences. In addition, its my goal for VBAT to be attractive to the best designers in the industry and that we also continue to win international awards with our world-class creative services.”

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Amp.Amsterdam works for Vodafone http://www.amsterdamadblog.com/2014/07/17/amp-amsterdam-works-for-vodafone/ http://www.amsterdamadblog.com/2014/07/17/amp-amsterdam-works-for-vodafone/#comments Thu, 17 Jul 2014 09:35:04 +0000 AAB http://www.amsterdamadblog.com/?p=27420 Vodafone-and-Amp.Amsterdam---July-2014-Vodafone has hired Amp.Amsterdam to manage all its music affairs; as from now on it will advise the mobile provider on a strategic, tactical and operational level. Quite unique for a brand, but it matches with Vodafone’s new business strategy to hire specialists, rather than just one lead agency who is responsible for everything. Simon de Koning, Head of Production and Licensing at Amp; “We are the shortest link between brand and music and our goal is to optimise the impact of music and to be transparent about costs and rights.” Amp, founded in 2013 by Joost Haartsen, Dagmar Heijmans and Simon de Koning, has in no time found itself a solid position in the Dutch music market and works already for the biggest agencies in town. Part of the agency’s success is the fact that it’s the exclusive music licensing partner of Universal Music Publishing Benelux.

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Radio Tour de France http://www.amsterdamadblog.com/2014/07/16/radio-tour-de-france/ http://www.amsterdamadblog.com/2014/07/16/radio-tour-de-france/#comments Wed, 16 Jul 2014 07:25:41 +0000 AAB http://www.amsterdamadblog.com/?p=27413 Tour Taxi - July 2014If you see these taxis driving through Amsterdam; they are to promote Radio 1′s coverage of the Tour de France. When you take one you can listen to Radio Tour de France and almost feel what it’s like to be in the Tour de France – almost. Nice idea by Dear.

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Unstoppable http://www.amsterdamadblog.com/2014/07/15/unstoppable/ http://www.amsterdamadblog.com/2014/07/15/unstoppable/#comments Tue, 15 Jul 2014 08:07:26 +0000 AAB http://www.amsterdamadblog.com/?p=27404 We’re unstoppable, in our fight against Parkinson’s,” is what the copy reads. Today the ‘Nijmeegse Vierdaagse’ (4-days of Nijmegen) starts, which is a 4-day hike of 50 kilometers (or less). A Dutch tradition that is almost 100 years old. In this commercial Saatchi & Saatchi | Leo Burnett asks us to sponsor walkers who donate their collected money to the Parkinson’s Foundation – Joan van Haaften, in the film, is one of them. It’s not as distinctive as the previous commercial (Harlem Shake on Parkinson’s), but again clearly shows what Parkinson’s does to you. The song is the official Vierdaagse song.

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Choose tap water http://www.amsterdamadblog.com/2014/07/14/choose-tap-water/ http://www.amsterdamadblog.com/2014/07/14/choose-tap-water/#comments Mon, 14 Jul 2014 08:01:05 +0000 AAB http://www.amsterdamadblog.com/?p=27400 Since we hate festivals that don’t have tap water freely available, we’re heavily applauding this film created by Delight Agency for dance label ID&T. Of course ID&T is not the first party to advertise tap water – have you ever seen this wonderful video? – but a very influential one. Cause if they propagate tap water, it might just become the standard at festivals and spread awareness more quickly. The animation, titled – “It’s lonely at the tap” –  was made by David de Bruijne and the illustrations were done by Tim Boelaars.

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Jury Presidents ADCE Awards announced http://www.amsterdamadblog.com/2014/07/10/jury-presidents-adce-awards-announced/ http://www.amsterdamadblog.com/2014/07/10/jury-presidents-adce-awards-announced/#comments Thu, 10 Jul 2014 07:54:56 +0000 AAB http://www.amsterdamadblog.com/?p=27378 ADCE Jury Presidents - July 2014The Art Directors Club of Europe (ADCE) has announced the jury for its 23rd Design and Advertising Awards show taking place in Barcelona on 6th and 7th November. Johannes Newrkla, founder and creative director of Bluetango (Austria) will act as Jury President, with the following renowned European creatives chairing the 6 category: Film & Radio - Lode Schaeffer (Indie, Amsterdam), Advertising Print - Antero Jokinen (358, Finland), Interactive - Isabel Martínez (*S,C,P,F, Spain), Design - Louise Fili (Louise Fili Ltd., Italy), Promotions, New media & Events - Guido Heffels (Heimat, Germany) and Integration & Innovation - Mark Tutssel (Leo Burnett Worldwide, UK). Work can be submitted until the 10th of September. The jury will meet in autumn, at the new FAD (Fomento de las Artes y del Diseño) headquarters, the Disseny HUB Barcelona, where the ADCE general office is also located. At the same time as the ADCE awards the 1st European Creative Festival will be held at the same location (6 to 8 November) with the theme “Re-designing Europe.” This festival invites creatives and innovators from the fields of graphic design and visual communication.

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