Amsterdam Ad Blog http://www.amsterdamadblog.com The capital of advertising Sat, 20 Sep 2014 01:13:33 +0000 en-US hourly 1 Brush Busters http://www.amsterdamadblog.com/2014/09/19/brush-busters/ http://www.amsterdamadblog.com/2014/09/19/brush-busters/#comments Fri, 19 Sep 2014 10:20:40 +0000 http://www.amsterdamadblog.com/?p=29410 More.]]> Brush Busters is an awesome new app created by Philips Sonicare and Achtung! teaching kids how to brush their teeth properly. The app, created for the American market, uses cartoon figures, storytelling (excuse the word) and gamification.

The app is equipped with  a timer and different storylines to virtually clean the teeth of two funny characters; Bjørn Big Tooth and Vicky One Fang. Every time kids brush their teeth they can safe one single tooth and collect different rewards.

We love it, cause it shows how advertising can do much more than spam people with superficial messages. In fact, during Dutch Digital Design Jort Schutte, form Achtung!, explained how they went beyond the briefing by suggesting this rich solution for the problem of kids not being patient enough to brush their teeth properly.

Here’s (a very American) trailer that further explains the app.

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Sneakers Would http://www.amsterdamadblog.com/2014/09/18/sneakers-would/ http://www.amsterdamadblog.com/2014/09/18/sneakers-would/#comments Thu, 18 Sep 2014 08:27:31 +0000 http://www.amsterdamadblog.com/?p=29384 More.]]> Sometimes ideas are just bound to pop up. For example, yesterday we wrote about a concept turning banners into art. Today we write about Sneakers Would, an initiative by Converse, replacing banner ads by cultural opportunities – read: invitations to 70 live shows in Europe. The commercial is a bit weird, but it just might appeal to the ‘cultural’ target group.

Created by SuperHeroes and Anomaly Amsterdam.

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Portrait of a couple http://www.amsterdamadblog.com/2014/09/16/portrait-of-a-couple/ http://www.amsterdamadblog.com/2014/09/16/portrait-of-a-couple/#comments Tue, 16 Sep 2014 08:10:27 +0000 http://www.amsterdamadblog.com/?p=28935 More.]]> Last week this artwork appeared in the Haarlemmerstraat. It comes with a small museum-like sign that says it originally is a work by Frans Hals, called “Portrait of a Couple” and that it’s recreated by the duo TelmoMiel.

Two more works by Rembrandt and Willem van de Velde were created by Michel Alders and Donovon Spaanstra respectively. The works are initiated by ING who sponsors the Rijksmuseum.

Vice created a mini doc (in Dutch) about the graffiti artists creating the new works. The concept comes from BrandBase.

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Feel the game http://www.amsterdamadblog.com/2014/09/15/feel-the-game/ http://www.amsterdamadblog.com/2014/09/15/feel-the-game/#comments Mon, 15 Sep 2014 07:39:42 +0000 http://www.amsterdamadblog.com/?p=28928 More.]]> We’ve covered quite a few FIFA games (here’s #14) and we know by now that EA always likes to show us how we can become part of the game. Well, this immersive 2:15 (!) director’s cut, aptly shows how Fifa 15 completely enhances the player’s gaming experience – from a tackle to a shower and yellow card.

And, of course, as usual, Lionel Messi gets a part. But since he advertises every other product entering the market (from toys to car insurences), we suggest it’s time for a fresh star.

Anyway, as usual craftfully created by Wieden+Kennedy, produced by Imperial Woodpecker, directed by Mark Zibert, shot by Greig Fraser, edited by Whitehouse Post, post produced by The Mill NY, and the music (“Feel the Game Symphony 2015”) by MassiveMusic and Grand Central Recording Studios (post).

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Daniel Sytsma partner at Achtung! http://www.amsterdamadblog.com/2014/09/12/daniels-sytsma-partner-at-achtung/ http://www.amsterdamadblog.com/2014/09/12/daniels-sytsma-partner-at-achtung/#comments Fri, 12 Sep 2014 07:47:20 +0000 http://www.amsterdamadblog.com/?p=28848 More.]]> Per September Daniël Sytsma is partner at Achtung!, where he has worked as a designer since 2007. As a hybrid between strategy, concept and design he evolved into being creative director.

Dick Buschman, founder of Achtung!: “With Daniël becoming shareholder in our agency we are incorporating strategy, concept and design in the heart of the organisation. It is part of our believe in ‘design thinking.’”

Sytsma at the moment is creatively responsible for Eneco, Volkswagen and Philips. Together with Pascal Rotteveel, Gaston Serpenti and Mervyn ten Dam he is a cornerstone in Achtung!’s creative direction.

Earlier this year Achtung! reeled in Boris Nihom as (strategy) partner.

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Wholesale energy http://www.amsterdamadblog.com/2014/09/11/wholesale-energy/ http://www.amsterdamadblog.com/2014/09/11/wholesale-energy/#comments Thu, 11 Sep 2014 08:23:07 +0000 http://www.amsterdamadblog.com/?p=28809 More.]]> Qurrent is a Dutch sustainable energy company that doesn’t strive for profit maximization, but for a world in which each of us generates the energy we use. On top of that Qurrent stimulates us to generate our own (sustainable) energy. Because Qurrent is founded for a better environment, it offers green energy for wholesale prices.

So, how to advertise this? this that + the other, in collaboration with Roen Roomberg, created “an online pop-up store” selling branded items for wholesale prices, from Ray-Bans to Beats headphones, and there’s even an Eames Chair.

The only mismatch is that the products are limited in supply, while Qurrent’s green energy exists in abundance.

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Works for you http://www.amsterdamadblog.com/2014/09/10/works-for-you/ http://www.amsterdamadblog.com/2014/09/10/works-for-you/#comments Wed, 10 Sep 2014 12:12:44 +0000 http://www.amsterdamadblog.com/?p=28676 More.]]> If you give it your all, you expect the same from others. So why not from your bank?” Knab (‘bank’ spelled backwards) helps you to make the most of your money (with the pay off: “The bank that works for you” – freely translated).

There is also a tag-on, telling you that the bank gives interest on your checking account. Which is not unique, but indeed an advantage.

What we like about the commercial is the insight that because we look at digital screens all day (nicely executed with the screen’s viewpoint), it should only make sense that your bank understands the digital age – and thus the Homo digitus. Since the average bank-site is crap (with a capital C), Knab has a big advantage here.

Now we finally understand why we should switch to Knab.

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Wieden+Kennedy welcomes new talent http://www.amsterdamadblog.com/2014/09/10/wiedenkennedy-welcomes-new-talent/ http://www.amsterdamadblog.com/2014/09/10/wiedenkennedy-welcomes-new-talent/#comments Wed, 10 Sep 2014 09:22:15 +0000 http://www.amsterdamadblog.com/?p=28653 More.]]> From upper left, clockwise: Sean Condon, Emma Wiseman, Josh Chang, Rose Zandvliet, Kelsie van Deman, Daniel Schaefer, Szymon Rose, Edouard Olhagaray and Sebastian Partika

Wieden+Kennedy Amsterdam is extending its interactive, creative and planning departments with no less than nine new hires! Kelsie van Deman joins as head of Interactive Production, after working for five years at Pereira & O’Dell in San Francisco. Previously van Deman worked as an Interactive Producer at Goodby Silverstein & Partners. Creative Director Sean Condon (Australian native, writer/creative with more than 20 years experience), joined the agency in July, teaming up with Creative Director Genevieve Hoey on the Booking.com account.

The agency also adds two new teams to their creative roster. French duo Sebastien Partika and Edouard Olhagaray join from Sid Lee Amsterdam, and previously worked at Buzzman and BETC in Paris. In October Polish and Austrian natives Szymon Rose and Daniel Schaefer will move to Amsterdam from BBH London, where they worked for six years. The duo teamed up in 2006 at Jung von Matt in Hamburg.

After eight years at W+K Portland, Californian native Josh Chang now joins the Amsterdam team as Integrated Communications Planner, to ensure that “creative stories are being told in the right way, using the best platform possible.” Also Emma Wiseman, who spent six years at W+K London and New York, rejoins the W+K family after working at 180 Amsterdam. She will head up planning on Booking.com.

Last but not least, PR Manager Rose Zandvliet (who also writes for Amsterdam Ad Blog) made her switch in August, after four years at DDB & Tribal Amsterdam.

Managing Director Clay Mills about the new hires: “In welcoming this new talent we continue to diversify and enhance our skills, while remaining focused on developing best in class creative work“. No word of Spanish there.

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Our new website is live! http://www.amsterdamadblog.com/2014/09/09/our-new-website-is-live/ http://www.amsterdamadblog.com/2014/09/09/our-new-website-is-live/#comments Tue, 09 Sep 2014 13:35:34 +0000 http://www.amsterdamadblog.com/new/?p=28582 More.]]> We’re proud to introduce our new website, that was smartly designed and built by MediaMonks. It is the fourth major website change, since our launch in 2008.

The most important things that have changed this time – apart from a new, state of the art look, of course – are: an updated logo, the menu hidden behind a button, the articles getting a lot more space, with larger images, a huge top banner (that will go live a little later), a page displaying all our contributors, two new typefaces (Freight and Kurversbrug, the latter being used for big headers), a category-search engine for both agencies and jobs, and – last but not least – a fully responsive website that can be viewed on any device. What has remained is the general lay-out (main bar and side bar with vertical scroll), the fresh, clean appearance and intuitive navigation.

In the next few weeks, we’ll be completing the site, so if certain functions don’t work optimally or content looks funky; bare with us, we’re working on it. In any case, we’d love to hear your feedback.

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Pitcher http://www.amsterdamadblog.com/2014/09/09/pitcher/ http://www.amsterdamadblog.com/2014/09/09/pitcher/#comments Tue, 09 Sep 2014 06:39:14 +0000 http://www.amsterdamadblog.com/new/?p=28579 More.]]> Yesterday Pitcher was launched, a new app conceived by Woedend! tapping into the modern trend of clients quickly switching between creative agencies. The app is inspired by Tinder and allows the marketeer, who’s not familiar enough with the agency landscape, to get acquainted with different agencies that match his/her specific assignment. The marketeer only needs to submit his/her brand category, the campaign type and the available pitch fee. Then Pitcher shows matching agencies and, just like in Tinder, you can swipe left or right to discard or add the agency too your shortlist. The app even has the option to call an agency directly or send an e-mail to invite it to take part in the pitch.

Creative Director Merien Kunst (Woedend!): “The current pitch culture is not sustainable. Brands are increasingly flirty and agencies need to invest more time and money in smaller projects and shorter relationships. It does not improve the quality of campaigns and ultimately no one benefits. However, instead of fighting it, we like to embrace it. We believe that this free app really adds value for marketeers.” Woedend! collaborated with Amsterdam Ad Blog for both our expertise and content.

Wouter Boon, founder of AAB; “When Woedend! approached us to work together, we immediately said yes. The idea suits us very well because we are always interested in the stuff that innovates our industry. That’s exactly what this app does.” Here’s a short video explaining the app, and here you can download it.

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