Amsterdam Ad Blog http://www.amsterdamadblog.com The capital of advertising Thu, 17 Apr 2014 07:35:31 +0000 en-US hourly 1 The making of a claymation http://www.amsterdamadblog.com/2014/04/17/the-making-of-a-claymation/ http://www.amsterdamadblog.com/2014/04/17/the-making-of-a-claymation/#comments Thu, 17 Apr 2014 07:35:31 +0000 AAB http://www.amsterdamadblog.com/?p=26371 Mona---April-2014A claymation, we had never heard of that. Production company The Ambassadors just made one, together with director Vincent Lammers, character designers Nick Groeneveld and Patrick Chin, and agency Selmore - responsible for the concept. Here’s how they did it – more or less. And, yes, at The Ambassadors they have a receptionist and drink coffee. Speaking of which, it’s for dessert brand Mona. You can choose your favourite dessert of the month. And the one with the most votes will reappear on the supermarket shelf. Simple and smart. You can find the final commercial here – with some catchy (Dutch) copy.

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We Are Pi wins Wrangler http://www.amsterdamadblog.com/2014/04/16/we-are-pi-wins-wrangler/ http://www.amsterdamadblog.com/2014/04/16/we-are-pi-wins-wrangler/#comments Wed, 16 Apr 2014 09:49:24 +0000 AAB http://www.amsterdamadblog.com/?p=26362 We Ar Pi wins WranglerAmsterdam-based We Are Pi, has been awarded the European Wrangler advertising account after a competitive pitch. According to the press release, We Are Pi’s appointment comes as Wrangler “looks to meet modern consumer’s needs,” which sounds like a pretty legitimate reason. After all, you don’t want to meet old fashioned consumer needs, do you? The agency, a break away from Wieden, is becoming a more serious player now – it already made some ‘serious’ advertising for Lego, last Christmas. And even the press release is serious: “Managing Director Alex Bennett Grant says; We are very excited to be part of growing the iconic Wrangler brand in Europe.” Nevertheless, a great win; congrats!

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Ogilvy hires Ridder and Bokhoven http://www.amsterdamadblog.com/2014/04/16/ogilvy-hires-ridder-and-bokhoven/ http://www.amsterdamadblog.com/2014/04/16/ogilvy-hires-ridder-and-bokhoven/#comments Wed, 16 Apr 2014 08:33:51 +0000 AAB http://www.amsterdamadblog.com/?p=26357 Jesse-Ridder-and-Jurriaan-van-Bokhoven---April-2014Ogilvy & Mather has hired Jesse Ridder (who we recently interviewed about introducing pizzas in China) and Jurriaan van Bokhoven to join the creative floor of their Amsterdam offices. The award winning team comes from Energize Amsterdam & Shanghai, where they worked on ING Worldwide, Samsung Mobile and Dr. Oetker China. At Ogilvy they will work on the entire client roster, starting with Center Parcs of which the agency just won the European account after an international pitch. The team – for Center Parcs, flown into Paris straight away – about the transfer: “Ogilvy is a huge international network that feels like a small shop. Everyone is free to contribute to the work and make it better. Of course, this is essential at an agency that preaches ‘The Eternal Pursuit of Unhappiness’ – never being satisfied with your own work. So we’re looking forward to being gloriously unhappy here.” Haha, amen to that.

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Digging for gold http://www.amsterdamadblog.com/2014/04/15/digging-for-gold/ http://www.amsterdamadblog.com/2014/04/15/digging-for-gold/#comments Tue, 15 Apr 2014 07:31:21 +0000 AAB http://www.amsterdamadblog.com/?p=26344 When a digital agency makes a commercial like this, you know that the distinction between traditional and digital has really become outdated. And we understand why; South Africa – where the light is much smoother – makes a more pleasant working environment than a sweaty basement where black t-shirts are producing code. And it’s totally worth the trip; the production value of this commercial (and well-timed sense of humour) instantly gives Vodafone the golden status it always wanted to have, but could never really find. Created by Achtung! and directed by Magnus Renfors (Hobby Film).

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Choose right http://www.amsterdamadblog.com/2014/04/11/choose-right/ http://www.amsterdamadblog.com/2014/04/11/choose-right/#comments Fri, 11 Apr 2014 08:40:56 +0000 AAB http://www.amsterdamadblog.com/?p=26335 “Choose life. Choose a job. Choose a family. Choose a fucking big television. But why would I want to do a thing like that…. when there’s Warsteiner. Of course this film is not about heroine. And even if you put a bearded man on a skateboard, it won’t even come close. But it is quite a nice visual rollercoaster, working its way nicely towards the apotheosis. With the copy (“if tonight is the night, then tomorrow can wait!“), direction, editing and sound going smoothly together. Created by Amsterdam Worldwide, directed by Hanna Maria Heidrich (RadicalMedia), shot by Franz Lustig, edited and post produced by Darlings, and sound and music by Audentity.

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Work to do http://www.amsterdamadblog.com/2014/04/10/work-to-do/ http://www.amsterdamadblog.com/2014/04/10/work-to-do/#comments Thu, 10 Apr 2014 12:38:34 +0000 AAB http://www.amsterdamadblog.com/?p=26320 Werk aan de winkel - April 2014In the middle: Olcay Gulsen and Frank de Ruwe.

After having introduced a new lambrusco, Natwerk again is doing something off the beaten advertising track. This time they participate in a program, called Werk aan de winkel (‘Work to do’). The program revitalises small businesses that are having a hard time surviving in this fast changing world. The program, presented by Frank de Ruwe (partner and ECD at Natwerk) and Olcay Gulsen (Supertrash), helps them to present and advertise their shops in new, more distinctive and effective ways. Natwerk is responsible for the strategies, concepts and execution. April 10th the first episode will be broadcasted on BNN.

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BSUR opens office in São Paulo http://www.amsterdamadblog.com/2014/04/08/bsur-opens-office-in-sao-paulo/ http://www.amsterdamadblog.com/2014/04/08/bsur-opens-office-in-sao-paulo/#comments Tue, 08 Apr 2014 08:41:42 +0000 AAB http://www.amsterdamadblog.com/?p=26295 Ivan-Ferraz-Mendes-ReisAfter having opened BSUR Shanghai in 2012, BSUR now opens a second office overseas and “expands its international micro-network” (sounding like a boutique-network) with the opening of BSUR São Paulo. The new agency reside in the Rua Harmonia, in the vibrant Vila Madelena neighbourhood and will be led by Ivan Ferraz Mendes Reis (33). Ferraz Mendes Reis has over a decade of experience in branding and communications, having worked for a handful of lifestyle and retail brands, such as Basilar Strategic Alliances, ‘Inbrands’ and Agua de Cheiro. About his new adventure: “The South American region and especially Brazil represents significant opportunities for the BSUR Group. With the unique ‘Concepting’ approach, I am confident we bring something new to the Brazilian marketing and communications industry.” Well, if concepting hasn’t landed in Brazil yet, we’re sure BSUR São Palo will fly!

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A sound walk http://www.amsterdamadblog.com/2014/04/07/a-sound-walk/ http://www.amsterdamadblog.com/2014/04/07/a-sound-walk/#comments Mon, 07 Apr 2014 11:42:07 +0000 AAB http://www.amsterdamadblog.com/?p=26284 The last work we featured from Google and 72andSunny was a classic case of storytelling, through a series of films about French people making their dreams come true with Google’s help. Now Google Creative Lab and 72andSunny have taken things one step further; they introduced a Promenade Sonore, a ‘sound walk’ through Marseille, at night. This documentary style film follows Julie de Muer as she explores the streets of the real Marseille (both the gritty and the beautiful), while she’s recording the local sounds. The end result is not just this film, but an interactive experience through Google Streetview – strangely enough, however, and unfortunately you don’t get to hear Julie’s voice – nor her recordings – but that of a stereotypical Frenchman, wheezing through the microphone. The good news; with this interactive experience Google might have just unlocked a complete new use for Streetview. Digital production MediaMonks.

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SuperHeroes expands http://www.amsterdamadblog.com/2014/04/04/superheroes-expands/ http://www.amsterdamadblog.com/2014/04/04/superheroes-expands/#comments Fri, 04 Apr 2014 09:12:10 +0000 AAB http://www.amsterdamadblog.com/?p=26234 Evelien Schenkkan, Dimitri Hekimian, Quentin Deronzier and Krister LimaFltr: Evelien Schenkkan, Dimitri Hekimian, Quentin Deronzier and Krister Lima

Creative agency SuperHeroes hired five new creatives: French creative duo Dimitri Hekimian and Quentin Deronzier join the agency after having worked at Euro RSCG, Fred&Farid and Grey Paris. They worked on campaigns for brands such as Lego, Lacoste, Audi, Athena and Martini. Digital producer Evelien Schenkkan brings her eight years of work experience, obtained at agencies as Isobar and Glassworks, to the brand new SuperHeroes headquarters – in which they’ve painted this distinctive mural that we already saw during the opening party. Norwegian Krister Lima joins as designer and in May a new art director will also get on board. Django Weisz Blanchetta, founder and managing director, about the hires: “SuperHeroes is experiencing an exhilarating period of growth and my goal is to further establish us as a creatively ground-breaking agency. We create work that stands out from the crowd with a heady blend of killer content, bold visuals and imaginative approach to technology.” Let’s see how the new members of the SuperHeroes gang will take on their mission: “to save the world from boring advertising”.

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Fabric porn http://www.amsterdamadblog.com/2014/04/04/fabric-porn/ http://www.amsterdamadblog.com/2014/04/04/fabric-porn/#comments Fri, 04 Apr 2014 09:08:44 +0000 AAB http://www.amsterdamadblog.com/?p=26277 We came across this ‘Climachill’ video for Adidas on Glassworks’ website. It is yet another animation zooming in on a garment’s fabric. We’ve seen this before in Glassworks’ film for G-Star and in two films for Nike (!) – the latter  about temperature regulation as well (cool / warm). It seems as if Glassworks’ director Rudiger Kaltenhauser has a skill-monopoly on these kinds of fabric-porn 3D animations. Oh yeah, and it features David Beckham – duh. The agency behind it is Meanwhile, the sound was done by Kaiser Sound Studios.

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