Amsterdam Ad Blog http://www.amsterdamadblog.com The capital of advertising Thu, 24 Apr 2014 11:22:15 +0000 en-US hourly 1 A video clip with extras http://www.amsterdamadblog.com/2014/04/24/a-video-clip-with-extras/ http://www.amsterdamadblog.com/2014/04/24/a-video-clip-with-extras/#comments Thu, 24 Apr 2014 10:02:50 +0000 AAB http://www.amsterdamadblog.com/?p=26425 Hi Making of videoclip - April 2014Here’s the ‘making of’ an interactive, mobile first video clip FHV BBDO created for Hi and Ronnie Flex’ new track ‘Pocahontas.’ The clip, especially made for mobile and featuring Hi’s famous ad character Uriah Arnhem, unlocks different storylines, easter eggs and several interactive options – like being able to scratch a record. It was made with Top Notch, Universal Music Group, Vice, Habbekrats, Yellowbird en thispagecannotbefound.com.

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Committing to an open relationship http://www.amsterdamadblog.com/2014/04/23/committing-to-an-open-relationship/ http://www.amsterdamadblog.com/2014/04/23/committing-to-an-open-relationship/#comments Wed, 23 Apr 2014 08:04:08 +0000 AAB http://www.amsterdamadblog.com/?p=26411 Vodafone introduced a new “hybride platform”, allowing customers to change their mobile plan every month, depending on their needs and without a lengthy contract. Khanna\Reidinga translated this creatively into the concept of an ‘open relationship’. The film, in which consumers informally make vows to commit to the contract, feels a little awkward in the beginning, but since at the same time it looks refreshingly genuine, we found it quite sympathetic after all. Directed by Dirk Gerritsen (Woolf Productions).

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Iris expands http://www.amsterdamadblog.com/2014/04/22/iris-expands/ http://www.amsterdamadblog.com/2014/04/22/iris-expands/#comments Tue, 22 Apr 2014 11:21:13 +0000 AAB http://www.amsterdamadblog.com/?p=26376 Van-Gelder,-Hoftijzer,-De-Jong,-Kusyuniansari-and-StuartFLTR: Marie Claire van Gelder, Vincent Hoftijzer, Manon de Jong, Hera Kusyuniansari and Josh Stuart
Since iris is on a growth mission – as international network and especially in Amsterdam – the agency has hired 5 new employees. First of all, Josh Stuart joins iris as creative and will work across the whole client portfolio. Stuart worked at DDB & Tribal Amsterdam and DraftFCB Auckland. Also joining CD Tom Ormes’ team is Hera Kusyuniansari as a Junior Designer. Marie Claire van Gelder will join as a Digital Account Director. Before she worked at TBWA/Busted. The fourth hire is Manon de Jong, who will take on the role of Community Manager – joining the account department. Finally, Vincent Hoftijzer, will reinforce iris’ strategic consulting arm, iris Concise. He’ll be reporting into Paul Greenep, who is MD of iris Concise in the region. Iris Concise is a new label that joined the iris group last August. It offers strategic development, evaluation and measurement to brands such as Shell, Philips, TomTom and Diageo.

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A golden night in Panama http://www.amsterdamadblog.com/2014/04/22/a-golden-night-in-panama/ http://www.amsterdamadblog.com/2014/04/22/a-golden-night-in-panama/#comments Tue, 22 Apr 2014 09:35:09 +0000 Rose & Karlijn http://www.amsterdamadblog.com/?p=26395 Spinawards Party 2014Last week was the 16th time the SpinAwards – the awards for creativity in digital – were presented, and we were invited. With a record-breaking 15 Golden SpinAwards there was enough reason to party. Tout creative Amsterdam found its way to club Panama as the organization is known for throwing a good bash. The atmosphere was great as there was a good diversity of areas where you could reside depending on if you fancied a dance, a drink, a smoke or a chat. Nearly every area featured some sort of installation (such as the #TwitterMirror and the Lumasolator) inviting guests to take part in some form of “creative digital interactivity.” Luckily, there was a lot of real-life interaction going on as well, which may or may not have been stimulated by the (in)famous MediaMonks cocktail bar where a team of lovely bartenders tirelessly served the thirsty until the wee hours. To our pleasure, the music was spot on and was accompanied by some interesting VJ’ing, courtesy of Artbox, luring a majority of attendees to the dance floor. The good atmosphere and abundance of smiling faces made the night one we are happy not to have missed! We are thrilled to witness the speed in which digital creativity is winning terrain. Needless to say, we look forward to an even bigger party next year with more entries and perhaps even more golden awards! Check out the photos here.

STARS
 Atmosphere  ★★★★
 Food & Bev  ★★★★
 Boogie  
Crowd  ★★★

 

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Putting a ring on it http://www.amsterdamadblog.com/2014/04/21/putting-a-ring-on-it/ http://www.amsterdamadblog.com/2014/04/21/putting-a-ring-on-it/#comments Mon, 21 Apr 2014 08:24:26 +0000 AAB http://www.amsterdamadblog.com/?p=26390 2014 Spinawards DDB & Tribal on stageLast Thursday night, the 16th annual SpinAwards ceremony took place in club Panama in Amsterdam. To celebrate the ultimate creativity in digital, the SpinAwards foundation handed out 15 gold and 17 silver awards, a new record. This year the awards in the shape of big rings were redesigned and 3D printed – as you can expect from a digital award show. To quote Beyonce: “If you like it then you should put a ring on it.”

The night saw four big winners. KLM became Client of the Year, for the 4th time in a row, which goes without saying is quite an achievement. Lemz’ Sweetie took home the most awards for a single campaign; 3 gold and 1 silver. After already receiving most nominations, it didn’t come as much of a surprise that DDB & Tribal Amsterdam became Agency of the Year. The agency received 5 times Gold, 3 for KLM Space and 2 for adidas’ Nitrocharge Your Game. Ivo Roefs (co-CEO DDB & Tribal Amsterdam) about the awards: “Winning Agency of the Year is for everyone who works at DDB & Tribal Amsterdam, everyone who makes our agency run. It’s for the strategist and creatives who come up with the concept, the essential support of a good account department, and the UX- and Design department that bring the ideas to life – every project is truly a team effort.”

Speaking of team efforts, another big winner of the evening, who’s named popped up in every other thank you speech, is production company MediaMonks. It is credited on 11 winning projects. The 8 times Gold and 3 Silver made this evening their most successful SpinAwards thus far. Wesley ter Haar (Fouder and COO) the morning after: “The evening had a silver and golden lining in more than one way, it was the third year we celebrated the wins with our (infamous) client cocktails. Previous years we also had to drink away some losses because of great project that didn’t win, but this year our hangover is completely due to the alcohol.

SPINAWARDS WINNERS 2014

AGENCY OF THE YEAR
DDB & Tribal Amsterdam

ADVERTISER OF THE YEAR
KLM Royal Dutch Airlines

ONLINE CAMPAIGN
Gold: KLM Space – DDB & Tribal Amsterdam
Gold: Volkswagen Gti Bannerbahn – ACHTUNG!
Silver: Introduction MINI Club van – Fel Concepts

WEBSITE
Gold: KLM Space – DDB & Tribal Amsterdam
Gold: Nitrocharge your game – DDB & Tribal Amsterdam
Silver: Olympic Games Sochi 2014 – NOS

INTERACTIVE TV & ONLINE VIDEO
Gold: Sweetie – LEMZ
Silver: Zapp Mysterie – KRO-NCRV i.s.m. Elastique

CONTENT
Gold: Sweetie – LEMZ
Silver: Eurovision – Pool Worldwide
Silver: Smoke Alarm – Pool Worldwide

CROSS MEDIA
Gold: Audi A8 Headhunters – DDBBrussels
Silver: #Morecrap – FHVBBDO

MEDIA USAGE
Silver: Blackmailing lawyers – Famous Brussels

MOBILE
Gold: VaarWater – Tam Tam

SOCIAL MEDIA
Silver: The Alzheimer Event – N=5
Silver: Sweetie – LEMZ
Silver: Fireworks Campaign – TBWA/NEBOKO

GAME
Gold: Aviation Empire – Little Chicken i.s.m. Monpellier Venture
Silver: Tweet, Chat, Like & Drive – N=5
Silver: Wonder Rooms – Kiss the Frog

INNOVATION
Gold: Sweetie – LEMZ
Silver: Brain Trip – Rhinofly
Silver: Shoot2Share

DESIGN
Gold: KLM Space – DDB & Tribal Amsterdam
Gold: Nitrocharge Your Game – DDB & Tribal Amsterdam
Silver: NRC Reader – Moop.nl

YOUNG TALENT
Gold: Wish for a memory – Willem de Kooning Academie
Silver: The Chat (Black) Piet App! – Willem de Kooning Academie
Silver: Whiskas Moves – Willem de Kooning Academie

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Sports reinvented http://www.amsterdamadblog.com/2014/04/18/sports-reinvented/ http://www.amsterdamadblog.com/2014/04/18/sports-reinvented/#comments Fri, 18 Apr 2014 06:54:09 +0000 AAB http://www.amsterdamadblog.com/?p=26378 Pushing yourself to the limit in sports advertising is not new – Nike invented it. And recently we even featured a film with handicapped people in it. But you can always take things to the next level. Here’s a mini-documentary that makes you want to drink Powerade until you have the same perseverence as Nico Calabria. It doesn’t surprise us that this hero also climbed the Kilamonjaro. And, yes, we know it’s all marketing, but what an epic (mind you, we don’t use this word very often) film this is. Created by Wieden+Kennedy Amsterdam. Directed by AG Rojas (Caviar LA), shot by Frederick Backar and Michael Ragan, and edited by Whitehouse Post London.

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The making of a claymation http://www.amsterdamadblog.com/2014/04/17/the-making-of-a-claymation/ http://www.amsterdamadblog.com/2014/04/17/the-making-of-a-claymation/#comments Thu, 17 Apr 2014 07:35:31 +0000 AAB http://www.amsterdamadblog.com/?p=26371 Mona---April-2014A claymation, we had never heard of that. Production company The Ambassadors just made one, together with director Vincent Lammers, character designers Nick Groeneveld and Patrick Chin, and agency Selmore - responsible for the concept. Here’s how they did it – more or less. And, yes, at The Ambassadors they have a receptionist and drink coffee. Speaking of which, it’s for dessert brand Mona. You can choose your favourite dessert of the month. And the one with the most votes will reappear on the supermarket shelf. Simple and smart. You can find the final commercial here – with some catchy (Dutch) copy.

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We Are Pi wins Wrangler http://www.amsterdamadblog.com/2014/04/16/we-are-pi-wins-wrangler/ http://www.amsterdamadblog.com/2014/04/16/we-are-pi-wins-wrangler/#comments Wed, 16 Apr 2014 09:49:24 +0000 AAB http://www.amsterdamadblog.com/?p=26362 We Ar Pi wins WranglerAmsterdam-based We Are Pi, has been awarded the European Wrangler advertising account after a competitive pitch. According to the press release, We Are Pi’s appointment comes as Wrangler “looks to meet modern consumer’s needs,” which sounds like a pretty legitimate reason. After all, you don’t want to meet old fashioned consumer needs, do you? The agency, a break away from Wieden, is becoming a more serious player now – it already made some ‘serious’ advertising for Lego, last Christmas. And even the press release is serious: “Managing Director Alex Bennett Grant says; We are very excited to be part of growing the iconic Wrangler brand in Europe.” Nevertheless, a great win; congrats!

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Ogilvy hires Ridder and Bokhoven http://www.amsterdamadblog.com/2014/04/16/ogilvy-hires-ridder-and-bokhoven/ http://www.amsterdamadblog.com/2014/04/16/ogilvy-hires-ridder-and-bokhoven/#comments Wed, 16 Apr 2014 08:33:51 +0000 AAB http://www.amsterdamadblog.com/?p=26357 Jesse-Ridder-and-Jurriaan-van-Bokhoven---April-2014Ogilvy & Mather has hired Jesse Ridder (who we recently interviewed about introducing pizzas in China) and Jurriaan van Bokhoven to join the creative floor of their Amsterdam offices. The award winning team comes from Energize Amsterdam & Shanghai, where they worked on ING Worldwide, Samsung Mobile and Dr. Oetker China. At Ogilvy they will work on the entire client roster, starting with Center Parcs of which the agency just won the European account after an international pitch. The team – for Center Parcs, flown into Paris straight away – about the transfer: “Ogilvy is a huge international network that feels like a small shop. Everyone is free to contribute to the work and make it better. Of course, this is essential at an agency that preaches ‘The Eternal Pursuit of Unhappiness’ – never being satisfied with your own work. So we’re looking forward to being gloriously unhappy here.” Haha, amen to that.

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Digging for gold http://www.amsterdamadblog.com/2014/04/15/digging-for-gold/ http://www.amsterdamadblog.com/2014/04/15/digging-for-gold/#comments Tue, 15 Apr 2014 07:31:21 +0000 AAB http://www.amsterdamadblog.com/?p=26344 When a digital agency makes a commercial like this, you know that the distinction between traditional and digital has really become outdated. And we understand why; South Africa – where the light is much smoother – makes a more pleasant working environment than a sweaty basement where black t-shirts are producing code. And it’s totally worth the trip; the production value of this commercial (and well-timed sense of humour) instantly gives Vodafone the golden status it always wanted to have, but could never really find. Created by Achtung! and directed by Magnus Renfors (Hobby Film).

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