Amsterdam Ad Blog http://www.amsterdamadblog.com The capital of advertising Tue, 02 Sep 2014 09:08:35 +0000 en-US hourly 1 Real people, for real http://www.amsterdamadblog.com/2014/09/02/real-people-for-real/ http://www.amsterdamadblog.com/2014/09/02/real-people-for-real/#comments Tue, 02 Sep 2014 08:03:32 +0000 AAB http://www.amsterdamadblog.com/?p=28007 Since a few years one of Holland’s cheapest textile stores has been exploring ‘creative’ advertising. All of its previous efforts had quite some impact and generated lots of PR (e.g. turning a pair of boxer’s and later a t-shirt into a desirable (cult) item and secretly presenting its collection on a catwalk during the fashion week), but the greater strategic vision was still lacking. This time the strategy is there; what you see is what you get. Zeeman asked its consumers (or people that simply wanted the exposure, we guess) to be underwear models. 8000 people said yes (which is impressive in itself) and 90 were eventually captured on photo/film. The result is ‘Dove Real People’ – but this time for real. The fact that it’s more or less copy/pasted from an old campaign, makes the effort concept-wise fairly poor. The good news is however that it will most likely do the brand lots of good. And, as said, this time it even makes sense. Created by Persuade Brand Interaction, directed/photographed by Marijke de Gruijter.

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24Festival; Will it blend? http://www.amsterdamadblog.com/2014/09/01/24festival-will-it-blend/ http://www.amsterdamadblog.com/2014/09/01/24festival-will-it-blend/#comments Mon, 01 Sep 2014 08:27:33 +0000 AAB http://www.amsterdamadblog.com/?p=27980 24Festival; Will it blend? - August 2014On October 7th the yearly 24Festival (previously 24 Hours of Advertising) – organised by the VEA (representing Advertising Agencies) and BVA (representing Advertisers) – takes place at the Stadsschouwburg Amsterdam. The central theme of the festival is ‘Will it blend?” Or, in different wording: how effective are today’s creative collaborations? Kingsday created a video, inspired by the famous Blendtec films, in which a Cannes Lion and an Effie award are blended – so, the answer is yes.

The festival consists of many different lectures, discussions and classes; the Effie Awards show, 24Talks (“Analogue goes digital”, “Blending with the crowd” and “Advertising meets corporate responsibility”), the Cannes Lions Reel (repeated 24 hours non-stop), 24Academy (lectures and classes for students and young professionals), 24Bootcamp (multi-disciplinary teams produce a brand/product concept and prototype and present it to a client), 24Consult (free consultations for small businesses offered by industry professionals), 24Labs (dive deeper in what you’ve learned and discuss it with industry professionals), and – last but not least – Industry Drinks.

Sounds promising. Especially since last year we thought the line up leaned a touch too heavily on marketing. This year the program has a clear proposition, interesting for both clients and agencies. Since the festival will be held predominantly in Dutch and thus excludes our precious expat community, we were asked to be mediapartner again and share the most important insights we take home. You can get tickets here.

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The future of fashion is now http://www.amsterdamadblog.com/2014/08/29/the-future-of-fashion-is-now/ http://www.amsterdamadblog.com/2014/08/29/the-future-of-fashion-is-now/#comments Fri, 29 Aug 2014 08:53:54 +0000 AAB http://www.amsterdamadblog.com/?p=27970 What a stylish video for De Bijenkorf! The title “The Future of Fashion is Now” might feel somewhat obligatory (if not cliché), but the wonderful video certainly lives up to the claim. Quite daring for department store De Bijenkorf. Though it is known for commercials with artistic touch (here and here for example), this one promoting De Bijenkorf’s Autumn/Winter collection 2014 definitely brings things on higher level, and thus easily adds to its credibility as a fashion house. De Intuïtiefabriek (art) and Ine & Sanne (“designers and concept instead of traditional film makers”) created this “by observing the form, textures and details of the clothing and using these to give a gracious connection between each look and it’s ambiance.” It was produced by Cake and the funky sound was done by Audentity.

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Next time label it http://www.amsterdamadblog.com/2014/08/28/next-time-label-it/ http://www.amsterdamadblog.com/2014/08/28/next-time-label-it/#comments Thu, 28 Aug 2014 07:21:05 +0000 AAB http://www.amsterdamadblog.com/?p=27962 A classic piece of slapstick for Brother (remember, the typewriter brand), with a great build up, perfect timing, strong acting, and impressive production value. And the concept (and pay off), “Next time label it”, guarantees creative mileage, in business class. Created by Rosapark Paris, directed by Dutchman Bart Timmer (Czar) and shot by Sebastian Blenkov.

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Armistead Head of Planning at 180 http://www.amsterdamadblog.com/2014/08/27/armistead-head-of-planning-at-180/ http://www.amsterdamadblog.com/2014/08/27/armistead-head-of-planning-at-180/#comments Wed, 27 Aug 2014 09:13:33 +0000 AAB http://www.amsterdamadblog.com/?p=27916 Ben Armistead - August 2014180 Amsterdam appointed Ben Armistead as new Head of Planning. British native Armistead joins from Wieden+Kennedy Portland where he was Global Planning Director and responsible Electronic Arts and Powerade and Nike (regionally). Before W+K he was Senior Planner at Dare and member of the leadership team awarded Campaign’s Digital Agency of the Decade in 2009. In his new role Armistead will focus on achieving the agency’s future business plans and spearheading strategic plans for clients such as Asics, PlayStation and Qatar Airways. Armistead about his new role: “Strategic virtuosity is the life-blood of 180 Amsterdam.  Not only does the agency have a brand strategy plaque, in pride of place, on its front door, but also, it is the only agency in the world started by a strategic planner.

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Joss the Boss http://www.amsterdamadblog.com/2014/08/26/joss-the-boss/ http://www.amsterdamadblog.com/2014/08/26/joss-the-boss/#comments Tue, 26 Aug 2014 07:30:52 +0000 AAB http://www.amsterdamadblog.com/?p=27911 Shell-and-VVN---August-2014Of course the idea to turn an advertisement into a catchy videoclip is not entirely new – remember Smirnoff’s Tea Party? But this clip, “The Boss,” featuring Monsif and made especially for children that have to manoeuvre themselves through traffic on a bicycle is quite catchy. A question mark could be the effectiveness; will children change their cycling behaviour (stop for traffic lights, indicate direction, yield, etc.) after having seen this? We doubt it – “Joss” is not really the kind of cop we’d take seriously. But it’s a nice piece of content nevertheless. In fact, it is #1 in the iTunes Children’s Music Chart. Created by BrandBase for Shell and Veilig Verkeer Nederland (‘Safe Traffic NL’), because school has started again. The clip was directed by Nick Harmsen & Daan Dagevos and the music and lyrics were done by Studio De Keuken and Dangerous Kitchen Music.

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IKEA Catalogue 2.0 http://www.amsterdamadblog.com/2014/08/25/ikea-catalogue-2-0/ http://www.amsterdamadblog.com/2014/08/25/ikea-catalogue-2-0/#comments Mon, 25 Aug 2014 07:14:49 +0000 AAB http://www.amsterdamadblog.com/?p=27904 Interactive TV was once seen as a big promise. The reason; you could watch your favourite soap, and then order the products that were featured in it – soap 2.0, as it were. But it never took off. Because no one wants to watch TV series disguised as commercials. The other way around, however, is different. Because when you go through this interactive website, dubbed “Where Good Days Start,” it is as if you’re (voluntarily) leaving through IKEA’s catalogue – for many an experience in itself – and receive the human angle as a bonus. The trailer (which we shared) and interactive experience were created by SMFB Oslo and directed and produced by MediaMonks. Interactive director, Jeroen van der Meer from MediaMonks, who collaborated with film director Tom Rijpert, about the project; “The idea was to surprise viewers throughout the film. With a score of extra content, you can diverge from the main storyline at any point during the film to learn more about the featured family members and products in short, interactive scenes.”

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Gorter and De Ridder work at Dawn http://www.amsterdamadblog.com/2014/08/19/gorter-and-de-ridder-work-at-dawn/ http://www.amsterdamadblog.com/2014/08/19/gorter-and-de-ridder-work-at-dawn/#comments Tue, 19 Aug 2014 08:59:25 +0000 AAB http://www.amsterdamadblog.com/?p=27864 Yme Gorter and Paul J. Ridder winning two pencils - July 2014Last month we wrote about Yme Gorter and Paul J. de Ridder winning a Yellow and Black pencil at the D&AD New Blood Awards with a casefilm introducing a green button in Google that filters only the green search results. At the time they studied at the Edinburgh Napier University. But the pencils helped them to quickly find a job; yesterday they started at Dawn. A good match, cause Dawn is the agency that likes to work for charities and sustainable causes – such as Triodos and the Fairphone. David Snellenberg, ECD at Dawn, about the hire: “These guys fit within our ambition to further integrate our strategy and creative floors. With their two pencils Paul and Yme have proven to be able to come up with ideas on consultancy level.

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A better world for our children http://www.amsterdamadblog.com/2014/08/18/a-better-world-for-our-children/ http://www.amsterdamadblog.com/2014/08/18/a-better-world-for-our-children/#comments Mon, 18 Aug 2014 12:46:59 +0000 AAB http://www.amsterdamadblog.com/?p=27844 Together with Unicef ING sponsors educational projects for children around the globe. Hence this revolving globe that puts some of the projects in the spotlight. According to the press release the story was not just told in a special way (the revolving installation was physically built), but also in a sustainable way. Together with Pedri Animation (production) and Clay! (illustration)  JWT compiled the installation with old office materials, such as the foam from an old chair and a pen (used as a drainpipe). Why? Apparently ING also wanted to slip in a bit of a distracting sustainability message; the bank claims to be climate neutral – whatever that means. The messages are tied together with “A better world for our children.” In any case, kudos for the craft – and playful copy.

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3D Printed Petition http://www.amsterdamadblog.com/2014/08/15/3d-printed-petition/ http://www.amsterdamadblog.com/2014/08/15/3d-printed-petition/#comments Fri, 15 Aug 2014 10:08:19 +0000 AAB http://www.amsterdamadblog.com/?p=27837 World Animal Protection 3D printed elephant - August 20143D printers are hot. But what to do with them in advertising? You could for example 3D print a petition in the shape of an elephant at Schiphol. When you sign the petition and commit yourself to never ride an elephant (again), the elephant gains a piece of its completion – in the image you see his trunk. On top of that your name is engraved in the object in a special typeface; the ‘Elephont.’ The project combines five Ultimaker 3D printers to print the elephant. We’re not sure to whom the petition will be presented, but that doesn’t really matter, cause the attention is there. The project is a collaboration of  World Animal Protection, Ultimaker, FHV BBDO, Minivegas and 3D-print designer Joris van Tubergen.

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