Amsterdam Ad Blog The capital of advertising 2014-10-24T11:47:20Z http://www.amsterdamadblog.com/feed/atom/ AAB <![CDATA[Halloween Tracks]]> http://www.amsterdamadblog.com/?p=31272 2014-10-24T10:02:46Z 2014-10-24T09:53:07Z More.]]> Even though creative minds like to come up with unique ideas, sometimes different minds, at two opposite sides of the globe, think alike. Take this new ad for the “Halloween Tracks Special” in Het Concertgebouw (concert hall) in Amsterdam that was released this week.

Not the only commercial related to Halloween and inspired by The Shining. IKEA also released an ad with a toddler on a tricycle this week – created by BBH Singapore. Dutch agency Wolfstreet probably didn’t have as much budget as BBH, but that doesn’t matter cause both scary movies show that sound is one of the most important ingredients for creating suspense.

The commercial was shot by Thomas van der Gronde.

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AAB <![CDATA[Getty and iStock want to #RePicture the world]]> http://www.amsterdamadblog.com/?p=31177 2014-10-23T11:40:19Z 2014-10-23T11:21:48Z More.]]> This summer Getty Images and iStock launched a global competition asking photographers to help #RePicture the world and change the paradigm around stereotypical imagery currently used to describe people and communicate concepts. Think of topics such as love, family, body, hero, women and age. That’s ironic, cause when we Google ‘happy family’ we easily come across this iStock family.

Apparently though Getty wants to broaden its database. Getty Images Senior Vice President for Creative, Andy Saunders about the competition: “We feel passionately that images have the power to change the way people view the world. We’re excited to launch this competition and not just continue with our aim of breaking down existing visual stereotypes, but also to discover ground-breaking new creative talent around the world.

The contest is open since October 1st to semi-professional and amateur photographers, as well as creatives worldwide. The judges are a panel of creative and photography industry experts, including Severin Matusek (Vice President EyeEm), Mike Owen (European Professional Marketing Manager Canon), Pam Grossman (Director, Visual Trends Getty Images), Astrid Prummel (Editor-in-Chief Adformatie) and Gert-Jan van Ek (Photo Editor-in-Chief De Volkskrant).

Prizes are: a Canon EOS 5D Mark III and a Canon G7X. And you could become a Getty Images contributing photographer. To participate, you need to share your images with the hashtag #repicture and submit them until November 20th. The winners are announced in the first week of December.

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AAB <![CDATA[MediaMonks opens in LA]]> http://www.amsterdamadblog.com/?p=31239 2014-10-23T07:34:28Z 2014-10-23T07:31:53Z More.]]> As from this month MediaMonks is officially open for business in LA. The new office is on Venice Beach, which has become a creative hub and home to digital start-ups like snapchat.

According to founder and COO Wesley ter Haar: “After almost 3 years on the US market it was time time to open a hub on the west-coast to service an ever growing collection of agency clients.

Ter Haar about the beautiful interior; “We wanted the office to reflect ‘calilife.’ It was designed and decorated – including bespoke furniture production – by Barde & vanVoltt, a new interior design duo formed by ex Monk, Valérie Boerma, together with Bart-Jan van Seggelen.” You can find more interior photos here.

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AAB <![CDATA[Playgrounds is coming to Amsterdam]]> http://www.amsterdamadblog.com/?p=31187 2014-10-22T11:36:26Z 2014-10-22T11:36:26Z More.]]> Playgrounds International Digital Arts Festival is a festival for innovative and creative digital art. The four-day festival, taking place in Tilburg and Amsterdam, presents an impression of the latest developments in technology as well as creativity. The festival, offering a program filled with artist talks, workshops, masterclasses, meet ‘n’ greets, screenings, interactive installations and live performances, kicks off on October 28 in Tilburg and will come to Amsterdam’s Stadsschouwburg on 30 and 31 October.

The ‘artist talks’ form the most important part of the program; about ideas and concepts, the creative process, exploring your limits or those of the client, or what you can learn from a failed pitch. And of course there will be plenty of “breathtaking” visuals.

Confirmed speakers include Oscar winner and Computer Graphics Supervisor Alexis Wajsbrot, Andrew Thomas Huang (known from music videos for Thom York and Björk), Kevin Dart (artwork for Dreamworks, Pixar and Laika), London based studio MOMOCO.

For more information and tickets (the festival was sold out the past four editions) check the website of the festival.

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AAB <![CDATA[Wearing earplugs is cool]]> http://www.amsterdamadblog.com/?p=31188 2014-10-22T09:51:00Z 2014-10-22T09:51:00Z More.]]> During the Amsterdam Dance Event (ADE), last week, the Ministry of Health, Welfare and Sports launched a campaign about the fact that wearing earplugs is not uncool.

How? By making a series of 24 pictures of music lovers wearing them – among them DJ Martin Garrix, a 50-year old Kiss-fan and 11-year old Boyband-fan. Not too complicated, but attractive enough. Complete series here.

Created by Roorda and photographed by Jeroen Hofman.

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AAB <![CDATA[It’s not about the creativity of your content]]> http://www.amsterdamadblog.com/?p=31125 2014-10-21T10:22:29Z 2014-10-21T10:13:48Z More.]]> Mark D’Arcy, CCO at Facebook Creative Shop, at Club ADCN

Together with some 50 creatives from the Amsterdam ad community we were invited at Club ADCN last Friday to join a talk by Mark D’Arcy, CCO at Facebook Creative Shop, a unit that supports creative agencies in using Facebook in their campaigns. The title of D’Arcy’s talk was “Creativity that matters.”

D’Arcy started with explaining how advertising is increasingly losing its ability to disrupt. Example; a commercial on TV is far more disruptive than a banner on Facebook. What’s more, it has become easier to target ads and put them in the right context. D’Arcy used a nice metaphor to explain how this improves ads; “It reminds me of my first horticulture lessons at school in New Zealand; a weed in your garden is only a plant at the wrong place.

To proof how awesome advertising can be D’Arcy showed some inspiring campaigns that were made possible through Facebook: The French Museum “De La Grand Guerre,” created a timeline story about Léon Vivien, who fought in World War I, Target Cartwheel introduced digital/social coupons, Newcastle Brown Ale highjacked the Super Bowl with “the ad we would have made” (with 1/30th of the budget of the official Super Bowl advertisers) and Try My Hybrid for Toyota, facilitated enthusiastic hybrid owners in offering test drives to strangers.

And then it was time for some questions. We asked D’Arcy whether Facebook selling the ‘Boost Post’ button by changing the algorithm in a way that fanpages and people reach less and less people, wasn’t killing Zuckerberg’s original vision of connecting people. “That’s not true,” he simply answered. D’Arcy explained that the algorithm is not being changed. Instead there’s simply more competition on Facebook.

Since we didn’t believe a word of this – our Google Analytics don’t lie – we were happy that Wesley ter Haar, COO at MediaMonks, came to the rescue by saying that his digital production company has also noticed that Facebook is giving less access to the personal data of users, which makes campaigns such as ‘Try My Hybrid’ impossible. D’Arcy responded a lot better to that. He said he would bring this back to Facebook’s headquarters. Though probably without effect.

D’Arcy’s division is tiny, which ironically made us realise Facebook is not a creative platform at all. In fact, if you work in advertising it is a little naïve to see Facebook as a “social” medium. Facebook has become a grown-up mediachannel. And as we all know from the old school “disrupting” advertising medium TV; the medium doesn’t really care about how creative your content is. To reach an audience, you need to pay.

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AAB <![CDATA[Imagine 306 kilowatts]]> http://www.amsterdamadblog.com/?p=31117 2014-10-21T07:51:00Z 2014-10-21T07:51:00Z More.]]> Electrified. A bit of a lazy pun, but that’s how we felt when watching this ad.

When you normally talk about the power of a car, you talk about horsepower. And we can all, more or less, imagine what the power of a horse is. But what to envision when talking about kilowatts?

Achtung! asked itself this question and then came up with the idea to show the equivalent of 306 kilowatts in different household appliances. Cause that’s what we normally work with, when talking about electricity.

Compliments here for Porsche as well. How tempting must if have been for them to say; I only want to see the real parts of my beautiful Cayenne Hybrid. Especially when you motor is the most powerful hybrid on the market.

Conform today’s trend the ‘making of’ is even more impressive than the commercial itself. Cause it conveys the love and craft put into the commercial. For example, it shows that the further the pedal is pushed down, the more appliances start to work. Oh, and if you still think horses; it’s 416 horsepower.

The 3D modelling was done by Jeroen Brinkhuis, the film was directed by Roel Boorsma, shot by Eric Halberstadt, produced by Smarthouse, and the sound was done by Audentity.

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AAB <![CDATA[Lemz wins Dutch Digital Design Award]]> http://www.amsterdamadblog.com/?p=31112 2014-10-20T10:26:44Z 2014-10-20T10:26:44Z More.]]> The case – or rather Lemz – that has already won an incredible amount of advertising awards (among which 13 Lions in Cannes), this weekend also won the prestigious Dutch Design Award at the Dutch Design Week in Eindhoven. The jury about the concept: “The case not just shows convincingly what design can do for us, but also raises questions about the role of design. This eye opener gave us goosebumps.

Amsterdam zoo Artis received the award for best client. Over the past years it enabled Dawn to create advertising that heavily leaned on design and was thus a pleasure to look at. Most recently we featured a commercial for Micropia – a new museum in Artis – and one of our all time favourites is this outdoor ad, advertising a baby boom at the zoo.

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AAB <![CDATA[Meals That Get You Laid]]> http://www.amsterdamadblog.com/?p=31108 2014-10-21T08:13:14Z 2014-10-20T07:10:48Z More.]]> The provocative title “Meals That Get You Laid” is the title for a cookbook created by five friends; photographer Jaap Vliegenthart, entrepreneur Otto Jurgens, ad creatives Marc Bennink and Ivar van der Zwan and designer Esther van de Steene. The book is almost finished, but to actually print it the team is trying to crowdfund the last phase.

In this purposely clunky commercial – that humorously suggests the concept appeared in Dragon’s Den – backers are asked to support the book. Ad creative Ivar van der Zwan: “We want to crowdfund the first edition to keep total creative control.”

It took the team a while to get this far. Van der Zwan; “We worked on this in our weekends and evenings. But 10 years and nine kids further down the road, we’ve finally created the perfect guide to cook the ladies into bed.” Apart from the fact that it might be an effective babe magnet, the book is nicely crafted, with beautiful, conceptual photography.

So if you’re male, a lousy cook, and could use some spice in your life (to stick to the metaphor), you might want to back this book – when you do so for €25, you automatically get a copy once it’s there.

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AAB <![CDATA[Limited Kia]]> http://www.amsterdamadblog.com/?p=31096 2014-10-16T14:16:50Z 2014-10-16T10:21:19Z A limited edition Kia painted by Herman Brood Selwyn Senatori, very nicely filmed, with one of Vivaldi’s seasons bringing the finishing touch.

Created by Woedend!, directed by Aaron van Valen (Comrad), and sound by Audentity.

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