Amsterdam Ad Blog The capital of advertising 2014-10-31T10:27:57Z http://www.amsterdamadblog.com/feed/atom/ AAB <![CDATA[Innocent Targets]]> http://www.amsterdamadblog.com/?p=31364 2014-10-31T10:27:57Z 2014-10-31T10:27:57Z More.]]> Here in Europe we are always a little surprised how the gun lobby in the US is able to thwart every plan that tries to reform gun laws into more civilized laws. Which is why the Wild West has never disappeared in the ‘Land of Opportunity’ and why high school shootings are a pretty normal phenomenon.

This campaign, Innocent Targets, created by Banana and Associates, has tapped into this American oddity by creating shooting range posters depicting the innocent victims killed by guns in the States each year. Instead of the typical bad guys — “thugs, terrorists, aliens, zombies” — featured on most shooting targets in America, these feature innocent people.

You can buy the posters and the proceeds from the project will go to The Coalition To Stop Gun Violence. Poster design by Anthony Burrill with photography by Robbie Augspurger.

 

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AAB <![CDATA[360° Nightmare]]> http://www.amsterdamadblog.com/?p=31356 2014-10-31T08:54:25Z 2014-10-31T08:41:31Z More.]]> This must be scary, a virtual reality horror film that, thanks to the Oculus Rift, will give you a “360° nightmare”. “11:57” takes place in a bleak, abandoned basement in Amsterdam, “where you can scream as loud as you like, but looking away is not an option. And you’re not the spectator, but the victim.”

The name refers to the moment (11:57 pm) that the film should be downloaded – on Halloween, tonight. It is the world’s first short horror film especially made for the Oculus Rift. Which immediately reveals the downside of this concept; you need an Oculus Rift. The good news is that it will also be made available for iOs and Android soon.

The film was created by Sid Lee Collective, a program that enables Sid Lee employees to realise personal projects. It was shot with a 360° rig, mounted with 6 GoPro HERO 3+ cameras. With the help of Wemersive the 6 films were stichted together. The immersive sound was designed by Audentity.

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AAB <![CDATA[Dutch Animation Carousel]]> http://www.amsterdamadblog.com/?p=31317 2014-10-29T12:47:07Z 2014-10-29T12:07:13Z More.]]> Making the opening titles for the Playgrounds festival, as from tomorrow landing in Amsterdam, is an honour. And we have to say that OddOne – which is directors duo Peter van de Riet and Kerry Murphy – did what was expected from them.

What a great title sequence, showing: “A surrealistic re-interpretation of the animation pipeline set in a distinctive Dutch landscape. The graphic protagonist is the cursor that is operating in the classic OS9 system.”

The sound reminded us of this leader for the first Dutch Digital Design event, but that could also be a typical case of great minds thinking alike.

The OddOne worked with the high potential program of the “Brabants Kenniscentrum Kunst en Cultuur” to realise this film.

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AAB <![CDATA[The ‘all new’ Car2Go]]> http://www.amsterdamadblog.com/?p=31311 2014-10-29T12:18:53Z 2014-10-29T08:52:58Z More.]]> How to promote a car-sharing program that hasn’t really changed? You simply come up with typical car-sharing features and give them a new name, such as W.a.R.P. SPaSS and TaP-Ass. And, more importantly, you choose a “German Robo-Vixen” – as the press release calls her – to explain them.

There is one feature in the ‘all new’ Car2Go 2015 that its car-sharing competitors don’t have and that is as sexy as its presenter; Free-P. In less suggestive language; free parking. You can park it anywhere you like. And, wait, there is actually one more that is not mentioned; the car runs on electricity! Combine this with the robo-vixen and the sparks could have been flying from your screen.

In any case, Care2Go has just become sexier than ever. Thanks to Khanna\Reidinga. The online film was directed by Tim Klaasse, shot by Gregg Telussa, and the motion graphics were done by Stefan de Geer.

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AAB <![CDATA[It’s okay to throw a plant away]]> http://www.amsterdamadblog.com/?p=31296 2014-10-28T23:28:26Z 2014-10-28T10:38:53Z More.]]> This makes us think of the multi-award winning commercial (directed by Spike Jonze) telling us it is ok to throw away a lamp and buy a new one at IKEA – that was 2005 already! You’re crazy if you think a lamp has feelings.

In that respect this one is slightly different. It actually does attribute feelings to plants. But only happy feelings. This ‘guy’ has had a very pleasant life. And though we don’t see how he ends up becoming garbage, he is not sad to leave his home.

Quite silly, but very contagious. And interestingly enough very different in style compared to the previous beautiful and “Amélie styled” Kingsday commercial for the Flower Council.

The animation was directed by Bertrand Bey, produced by Not To Scale and the feel good music was done by MassiveMusic.

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AAB <![CDATA[Creative Press Challenge invites contestants]]> http://www.amsterdamadblog.com/?p=31284 2014-10-27T08:55:38Z 2014-10-27T08:55:38Z More.]]> Just like last year De Persgroep organises the Creative Press Challenge, a contest among the best ad people in the industry to create a one-page newspaper ad.

The idea behind it is to show that “bad ideas can’t hide in print.” And, of course, the contest is to promote the newspaper as advertising medium. Recently De Persgroep launched a B2B campaign in which it said; “without attention no exposure,” positioning itself as a medium that offers the attention a 30-second commercial or a banner don’t.

The Creative Press Challenge (CPC) is invitation-only and the creatives on the “shortlist” will receive their invitation tomorrow. There are also 10 wildcards available. If you think you deserve one – and aren’t invited tomorrow – you can try to persuade the CPC to add you to the list.

Then, on November 13th, there will be an official kick off with a briefing that includes a virtual reality installation powered by the Oculus Rift and allows the participants to meet the client and ask questions. Oh, not unimportantly, the client is: Foundation for Refugee Students.

The jury – announced in June – consists of Mark Chalmers (Vice), Mark Woerde (LEMZ), Bas Engels (TBWA\Neboko), Mardjan Seighali (Foundation for Refugee Students) and Philippe Remarque (de Volkskrant). On December 9th the winners will be announced.

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AAB <![CDATA[Halloween Tracks]]> http://www.amsterdamadblog.com/?p=31272 2014-10-24T10:02:46Z 2014-10-24T09:53:07Z More.]]> Even though creative minds like to come up with unique ideas, sometimes different minds, at two opposite sides of the globe, think alike. Take this new ad for the “Halloween Tracks Special” in Het Concertgebouw (concert hall) in Amsterdam that was released this week.

Not the only commercial related to Halloween and inspired by The Shining. IKEA also released an ad with a toddler on a tricycle this week – created by BBH Singapore. Dutch agency Wolfstreet probably didn’t have as much budget as BBH, but that doesn’t matter cause both scary movies show that sound is one of the most important ingredients for creating suspense.

The commercial was shot by Thomas van der Gronde.

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AAB <![CDATA[Getty and iStock want to #RePicture the world]]> http://www.amsterdamadblog.com/?p=31177 2014-10-23T11:40:19Z 2014-10-23T11:21:48Z More.]]> This summer Getty Images and iStock launched a global competition asking photographers to help #RePicture the world and change the paradigm around stereotypical imagery currently used to describe people and communicate concepts. Think of topics such as love, family, body, hero, women and age. That’s ironic, cause when we Google ‘happy family’ we easily come across this iStock family.

Apparently though Getty wants to broaden its database. Getty Images Senior Vice President for Creative, Andy Saunders about the competition: “We feel passionately that images have the power to change the way people view the world. We’re excited to launch this competition and not just continue with our aim of breaking down existing visual stereotypes, but also to discover ground-breaking new creative talent around the world.

The contest is open since October 1st to semi-professional and amateur photographers, as well as creatives worldwide. The judges are a panel of creative and photography industry experts, including Severin Matusek (Vice President EyeEm), Mike Owen (European Professional Marketing Manager Canon), Pam Grossman (Director, Visual Trends Getty Images), Astrid Prummel (Editor-in-Chief Adformatie) and Gert-Jan van Ek (Photo Editor-in-Chief De Volkskrant).

Prizes are: a Canon EOS 5D Mark III and a Canon G7X. And you could become a Getty Images contributing photographer. To participate, you need to share your images with the hashtag #repicture and submit them until November 20th. The winners are announced in the first week of December.

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AAB <![CDATA[MediaMonks opens in LA]]> http://www.amsterdamadblog.com/?p=31239 2014-10-30T09:07:59Z 2014-10-23T07:31:53Z More.]]> As from this month MediaMonks is officially open for business in LA. The new office is on Venice Beach, which has become a creative hub and home to digital start-ups like snapchat.

According to founder and COO Wesley ter Haar: “After almost 3 years on the US market it was time to open a hub on the west-coast to service an ever growing collection of agency clients.

Ter Haar about the beautiful interior; “We wanted the office to reflect ‘calilife.’ It was designed and decorated – including bespoke furniture production – by Barde & vanVoltt, a new interior design duo formed by ex Monk, Valérie Boerma, together with Bart-Jan van Seggelen.” You can find more interior photos here.

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AAB <![CDATA[Playgrounds is coming to Amsterdam]]> http://www.amsterdamadblog.com/?p=31187 2014-10-22T11:36:26Z 2014-10-22T11:36:26Z More.]]> Playgrounds International Digital Arts Festival is a festival for innovative and creative digital art. The four-day festival, taking place in Tilburg and Amsterdam, presents an impression of the latest developments in technology as well as creativity. The festival, offering a program filled with artist talks, workshops, masterclasses, meet ‘n’ greets, screenings, interactive installations and live performances, kicks off on October 28 in Tilburg and will come to Amsterdam’s Stadsschouwburg on 30 and 31 October.

The ‘artist talks’ form the most important part of the program; about ideas and concepts, the creative process, exploring your limits or those of the client, or what you can learn from a failed pitch. And of course there will be plenty of “breathtaking” visuals.

Confirmed speakers include Oscar winner and Computer Graphics Supervisor Alexis Wajsbrot, Andrew Thomas Huang (known from music videos for Thom York and Björk), Kevin Dart (artwork for Dreamworks, Pixar and Laika), London based studio MOMOCO.

For more information and tickets (the festival was sold out the past four editions) check the website of the festival.

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