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	<description>The capital of advertising</description>
	<lastBuildDate>Fri, 03 Feb 2012 16:08:54 +0000</lastBuildDate>
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		<title>New feature on AAB; Inspiration</title>
		<description><![CDATA[After having introduced our new columnists last week, this week we’re introducing a new item called ‘Inspiration’; Amsterdam creatives sharing their inspiration on a weekly basis. In order of future appearance we found the following posse willing to show us what they like, what fascinates them, or what they admire on a regular basis: Jennette Snape, art director at Dolly Rogers; Jarr Geerligs, art director at Selmore; Joep Beving, creative at Massive Music; Rick de Zwart, designer at Meneer de Zwart (and responsible for AAB’s visual identity); David Snellenberg, copywriter at Dawn; Johan Kramer, director at 328 Stories; Martin Pyper, designer at MeStudio; Reuben Alexander, creative at Buutvrij for Life; and Christian Borstlap, art director at Part of a Bigger ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/02/03/new-feature-on-aab-inspiration/</link>
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		<title>The railway&#8217;s royal waiting room</title>
		<description><![CDATA[
Amsterdam Central Station has been a building site already for we don’t know how many years &#8211; just like Damrak, Rokin, Ferdinand Bol street, etc. Thanks to the new subway line connecting the North to the South of Amsterdam &#8211; taking longer to build than the Chinese wall &#8211; and thanks to our ‘wonderful’ poldermodel (read: everyone has a voice in governing the city). But, sorry, we’re drifting off (politically). The Dutch Railway probably thought it was time to do something back for its traveler, so it disclosed its royal waiting room that is normally not open to the public &#8211; together with a bunch of information about the details. Here&#8216;s another screenshot. You can wonder through them in 3D ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/02/02/the-railways-royal-waiting-room/</link>
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		<title>&#8216;Artis de Marsis&#8217; in space</title>
		<description><![CDATA[
If you live in the Netherlands you probably know ‘Artis de Partis’; it’s an icon of the Amsterdam zoo and a cuddly doll for many Dutch kids. Two years ago Artis conceived an alien brother for Artis de Partis to promote Artis’ planetarium, called ‘Artis de Marsis’. The cyclope was a logical step to further exploit the success of Artis de Partis. When Dutchman André Kuipers – a big fan of the Artis planetarium – recently went into space with the ISS international space program, he decided to take Artis de Marsis with him, which led to this wonderful picture of Artis de Marsis in space. On top of this Dawn &#8211; Artis’ agency &#8211; created a goodbye film, a ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/01/31/artis-de-marsis-in-space/</link>
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		<title>Fitzroy&#8217;s New Year&#8217;s Bash</title>
		<description><![CDATA[
We were invited to Fitzroy’s New Year’s Bash last Friday and we have to say it is already one of the better parties of 2012. Why? Because they served fantastic mojito’s at the huge bar supplied by Fitzroy’s client Bacardi, they had a great show going with leggings, organised by a former intern who is now part of Legguns, and the tunes rocked our eardrums with Teenage Lady Killers and The Pony Peaches behind the decks. Thanks, Fitzroy.
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		<link>http://www.amsterdamadblog.com/2012/01/30/fitzroys-new-years-bash/</link>
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		<title>Toys for boys</title>
		<description><![CDATA[
This BMW ad adverises the new 8-Speed automatic transmission – “comes standard with the 1, 3, and 5 series”. It looks amazingly sexy and feels instantly right. What a great insight; BMW brings out the little boy in us. No further explanation required. And that makes it easily Cannes material. By the way, in this ad you see its full size; the Matchbox version times 43! Created by UbachsWisbrun/JWT.
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		<link>http://www.amsterdamadblog.com/2012/01/27/toys-for-boys/</link>
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		<title>Naturalis&#8217; grand collection of organisms</title>
		<description><![CDATA[
This film reminded us of the animation quite recently created by CCCP for the Scheepvaart museum. Both are similar styled, both promote a museum, and both use the same voice-over. Apart from that the film is of course making the museum look quite attractive. And we didn’t know that Naturalis owns one of the world largest collections of organisms; 37 million items! The animation also gives us a peak in the future; who needs to visit a physical museum, when you can make edcuational films like this &#8211; which is kind of ironic. Created by Plus One Amsterdam.
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		<link>http://www.amsterdamadblog.com/2012/01/26/naturalis-grand-collection-of-organisms/</link>
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		<title>New columnists</title>
		<description><![CDATA[We&#8217;re very pleased to announce a brand new set of columnists. Before we worked with &#8216;Viewpoints&#8217;, allowing our readers to contribute on a casual basis, but we&#8217;ve discovered that deadlines work better than &#8216;whenever you like&#8217;. So we recruited a bunch of ad folk willing to write on a more regular basis. In order of future appearance; Astrid Groenewegen, strategist and founder of SUE Amsterdam; Axel van Weel, since recently freelance (long form) copywriter and &#8216;surf magazine journalist&#8217;; Sasha Naod, PR specialist and journalist, who worked for Philips before and recently started his own business; Gerald Hensel, strategists at Blast Radius and responsible for founding APG Netherlands; Marleen Wiedhaup, freelance copywriter; and Maarten Boer, copywriter and founder of Buutvrij for ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/01/25/new-columnists/</link>
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		<title>The bag charm takes you places</title>
		<description><![CDATA[
What a great film to promote the release of the ‘Air Balloon’ bag charm by Louis Vuitton. A ‘bag charm’ is a small icon attached to your Luois Vuitton trunk or bag that automatically traces your steps and thus becomes a memento of your journey &#8211; &#8216;charms&#8217; originally are small jewelry icons hanging from a bracelet around the wrist. Louis Vuitton has been creating bag charms for more than 10 years now – according to LV some of them have become collector’s items. The film was created by Christian Borstlap &#8211; Part of a Bigger Plan &#8211; in his signature graphic style; black and white, crisp and clear, but with much eye for detail at the same time. The wonderful ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/01/24/the-bag-charm-takes-you-places/</link>
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		<title>APG Netherlands; a forum for planners</title>
		<description><![CDATA[
There’s a new ad brand in town, called the Account Planners Group (APG) Netherlands, an organization that brings account planners – or strategists, if you will – together. APG is an existing brand that was first coined in London and which now exists in several other countries than the UK, among which Germany, Sweden, and Australia. Gerald Hensel, German, planner at Blast Radius, blogger, and fanatic tweeter, is the initiator and the co-founder of the Dutch APG. In November, the first open invitation meeting kicked off at Strawberry Frog &#8211; hosting the event. We were there and judging by the amount of planners that attended, it was a success. We took Gerald out for lunch at Stanislavski to ask him ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/01/23/apg-netherlands-a-forum-for-planners/</link>
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		<title>Turning animals into a phone number</title>
		<description><![CDATA[
When you’re introducing a new, important, public phone number, you have to make sure people remember what to dial. This is often done with annoying tunes that are glued into your skull. Not in this commercial though, wanting us to report neglected or abused animals. It plays with some striking images, thus tapping into your visual memory instead. So, no catchy “144” song, but some sad animals turned into numbers &#8211; you could call that animal abuse in itself, but we were assured that no animals were harmed in the making of the commercial. Finally, to make sure our auditive memory is not left out, the pay-off “Bel 144 en red een dier” (meaning: call 144 and save an animal) ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/01/20/turning-animals-into-a-phone-number/</link>
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