http://www.amsterdamadblog.com The capitol of advertising Tue, 09 Mar 2010 12:04:26 +0000 http://backend.userland.com/rss092 en Between 1966 and 1986 Californian sports brand K-Swiss sold only one model tennis shoe without ever changing it. Today K-Swiss reverently calls it the ‘The Classic’, because every other tennis shoe that followed was derived from it. And 44 years after its launch, and with the help of Amsterdam based ... http://www.amsterdamadblog.com/2010/03/09/k-swiss-the-classic-tennis-shoe-from-kalifornia/ Normally we don’t show typical Dutch commercials, because the humour is often culturally challenged and thus not very funny for an international (and critical) crowd. But this guy telling his girl she still owes him money for the burger he bought her during a ‘romantic’ dinner at McDonald’s made us ... http://www.amsterdamadblog.com/2010/03/08/mcdonalds-dutch-deluxe-made-for-holland/ This is quite an innovative ad for Samsung. We’re a bit late showing it, since the Olympics are already over, but the mechanism of this ‘spectacular’ is quite impressive. The video basically speaks for itself; you can film and mail yourself directly from the interactive tram halt. The content is ... http://www.amsterdamadblog.com/2010/03/05/olympic-ski-jump-from-amsterdam-tram-halt/ Although not everyone that writes for this blog will support the Dutch this summer at the World Cup Football in South Africa, the second ‘Bleed Orange’ commercial for Nike, made by Wieden+Kennedy Amsterdam, does get us properly excited. It introduces an un-Dutch ‘Just do it’ swagger to the Dutch team. ... http://www.amsterdamadblog.com/2010/03/05/nike-persuades-the-dutch-to-bleed-orange/ Amsterdam based 60 Layers of Cake opened a new franchise in Capetown this week. At the same time Blender 57 was founded by Colin Lyon. Both brands challenge the traditional agency structure and work with a collaborative model; for every creative job the right team of specialists is compiled. 60 ... http://www.amsterdamadblog.com/2010/03/04/shoptalk-collaborative-creative-industry/ “Erection? Veridian Dynamics is looking for test subjects with balls”. In this outdoor campaign Comedy Central teases its audience to watch the new TV series ‘Better off Ted’ about a dubious research institute called Veridian Dynamics. After a week the Comedy Central logo was slapped on top of it to ... http://www.amsterdamadblog.com/2010/03/04/comedy-central-promotes-better-off-ted/ Here’s another example of Vodafone’s ‘Life Insights’ campaign  - made by THEY. A campaign that revolves around insights on mobile phone usage. With these insights Vodafone creates products that match its different consumers. Last time we showed an ad that talked about accidentally sending text messages to the wrong person ... http://www.amsterdamadblog.com/2010/03/02/vodafone-trouble-finding-the-right-partner/ Normally we wouldn’t have noticed this ad, but since Vodafone has surprised us many times in the past half year by introducing so many different styles of advertising, we wanted to share this one with you. Agency THEY introduced yet another visual identity for Vodafone's communication. We like the looks ... http://www.amsterdamadblog.com/2010/02/26/vodafone-dirty-text-message-to-your-grandma/ Everybody that lives in Amsterdam recognizes the human sized letters that spell 'I Amsterdam'. So when the A and the M disappeared this week, people noticed that something was missing. Amsterdam Partners (AP) – the agency that exploits the city slogan – reported the letters as stolen. AP even stated ... http://www.amsterdamadblog.com/2010/02/25/guerrilla-fail-for-sonys-heavy-rain/ We were invited by the VEA (association of Dutch advertisers) to attend the second edition of Creative Lounge on Monday in Pakhuis de Zwijger. The night was hosted by Jelani Isaacs (Brenninkmeijer and Isaacs) and Claire Finn (U-Turn). Guests of the evening were Matthew Atkatz (Riot, digital arm 180), Romke ... http://www.amsterdamadblog.com/2010/02/24/creative-lounge-the-big-idea-in-digital/