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	<title>Amsterdam Ad Blog</title>
	<link>http://www.amsterdamadblog.com</link>
	<description>The capital of advertising</description>
	<lastBuildDate>Tue, 22 May 2012 10:15:20 +0000</lastBuildDate>
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		<title>Nike becomes talent scout</title>
		<description><![CDATA[
 Wieden+Kennedy Amsterdam created this sympathetic 2,5 minute mini documentary centered around a talent scout, Alexander Shpakov – of whom the name strangely enough remains unknown &#8211; and talent Andriy Shevchenko, who was discovered 17 years ago in Kiev. Together the two look back at the moment when Shevchenko – who still plays in Kiev for Dynamo &#8211; was discovered and discuss what it takes to stand out on the pitch. The film is part of ‘The Chance,’ which is a global football talent search for youg amateur footballers that want to take their game to a professional level – which sounds like an earlier Nike theme; ‘Take it to the next level’. Against the backdrop of the brand new follow ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/05/22/nike-becomes-talent-scout/</link>
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		<title>Jonge Honden 24-hour pitch</title>
		<description><![CDATA[ Last Thursday we visited the Jonge Honden (‘Ad Pups’) 24-hour pitch, held at the headquarters of ‘client’ Red Bull, in Amsterdam Noord. The prize: 3 tickets on the Jonge Honden bus to Cannes next month and representing the Netherlands in the international Young Creatives contest. Red Bull’s briefing asked the teams to create an integrated concept around nightlife. The jury consisted of Tim Voors (freelance), Mischa Schreuder (SSSS&#38;Orchestra), Mervyn ten Dam (Achtung!), and Peter Hamelinck (EuroRSCG). Only two teams won (in picture &#8211; taken by Roy Laros &#8211; from left to right): Daniël Sumarna and Bryan Wolff (WdKA) and Ramin Bahari &#38; Judit Kun (Tribal DDB). Joey Boeters from Jonge Honden; “These two teams clearly stuck out compared to ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/05/21/jonge-honden-24-hour-pitch/</link>
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		<title>Label lottery</title>
		<description><![CDATA[
Apparently not many people read the labels on household chemicals. But it&#8217;s wise to do so; according to the Dutch Food and Goods Authority 6,000 incidents take place each year by wrongly handling (read: drinking, exposure to skin, etc.) detergents at home. You can imagine it&#8217;s mainly young children who are victim &#8211; in fact, in a previous campaign the bottles were very smartly shown through the eyes of a kid. Again Lemz was asked to raise awareness around this issue. And the agency took the insight that money is the most effective behavior changer to the supermarket shelves through a Label Lottery. As you can see in the video Lemz attached a special label to a few bottles with one additional line: &#8220;Congratulations! ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/05/18/label-lottery/</link>
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		<title>Live with it!</title>
		<description><![CDATA[
 One Big Agency created this handy ‘Live with it!’ app. But as you quickly find out, it’s not made in collaboration with Shell, but with Friends of the Earth (or: Milieudefensie). In fact, it&#8217;s not even an app; the URL at the end leads you to &#8216;Worse than bad.&#8217; The locals of the Niger Delta can use the fictional app to earn Shell points (that can be exchanged for “helpful survival gear”) by being the first to spot oil spills. The same goes for reporting contaminated water. The app also indicates where the locals can find alternative water sources and it maps gas flares and pipelines. It will be interesting to see what Shell will do against this spoof. Will ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/05/16/live-with-it/</link>
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		<title>Jaffa&#8217;s heritage brought to life</title>
		<description><![CDATA[
 PostPanic and director Mischa Rozema never fail to impress us. Take this beaut of a TV commercial for the Finnish soft drink Jaffa &#8211; commissioned by Finnish agency Sek - using a blend of 2D and 3D animated graphics, vintage stock footage, and a live action shoot at the studio of the 85-year old graphic designer Erik Bruun – an institution in Finland. Bruun has been responsible for Jaffa’s iconic logos and posters since the 50s &#8211; the brand was founded in 1949. Jaffa – nowadays owned by Heineken – is still in the top 3 of most popular soft drinks in Finland. Rozema about the project: “The story needed to be told using the actual posters of Erik Bruun. This ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/05/15/jaffas-heritage-brought-to-life/</link>
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		<title>Anomaly hires Gaston Serpenti</title>
		<description><![CDATA[Anomaly – opening its Amsterdam office at the end of last year &#8211; has hired Gaston Serpenti as Digital Creative Officer. Serpenti is coming from Boondoggle Amsterdam, the agency he founded about 5 years ago with Tom de Bruyne &#8211; who left Boondoggle last year to found Sue Amsterdam with Astrid Groenewegen. The hire has been made partly possible by both Nike and Converse, recently appointing Anomaly to handle local business initiatives. Serpenti has an impressive track record, winning Spins, Webbies, and Lions. His most successful cases were Take Mokum for Nike and KLM Surprise. These cases also helped to make Boondoggle Digital Agency of the Year in 2011. Hazelle Klonhammer, MD at Anomaly about Serpenti’s hire: “Exceptional digital talent is ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/05/14/anomaly-hires-gaston-serpenti/</link>
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		<title>Want to join the Panic Room?</title>
		<description><![CDATA[
Just announced; hybrid production agency Post Panic is organising the next long-awaited, 5th edition of Panic Room on the 7th of June. Panic Room is an evening during which Post Panic invites international names to come and share their current inspirations with a relatively small creative crowd, primarily made up from Amsterdam&#8217;s agencies. Past speakers have included Shynola, Si Scott, Dvein, Pleix, Lucy McRae and Niels Shoe Meulman. The next edition is featuring Belgian photographer and film maker Vincent Fournier, Eindhoven design duo HeyHeyHey (it wouldn&#8217;t surprise us if Mini Melvin makes an appearance) and LA-based director Andrew Huang, who has been causing a sensation with his short film Solipsist. Unfortunately the Panic Room is invite only, but we&#8217;ve managed to ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/05/11/want-to-join-the-panic-room/</link>
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		<title>I Like Mama</title>
		<description><![CDATA[
Mobile telco provider Hi embraced Facebook over the past years and especially the ‘Like’ icon. And since in Hi’s most recent commercial the brand shows how we sometimes neglect our moms, it introduced this Mother’s Day tattoo, created by Morrison Schiffmacher (the daughter of the famous tattooist Henk Schiffmacher) to make &#8216;mama&#8217; feel special. It is an app that allows you to create a virtual tattoo through your webcam. You can scale it, turn it, blur it, etc. to make sure it looks like a real tattoo. And then, of course, you can make it your profile picture or &#8211; better even &#8211; send it to your mom to freak her out and make her love you at the same ...]]></description>
		<link>http://www.amsterdamadblog.com/2012/05/10/i-like-mama/</link>
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		<title>Secret Passage</title>
		<description><![CDATA[
Weird, but with mileage is how we judged this concept for Autodrop (&#8216;car liquorice&#8217;) in October 2010. Last week we came accross this one; ‘secret passage.’ Compared to the first one it feels slightly more accessible. And we like it. Created by DDB Amsterdam and directed by Hans Knaapen (Electric Zoo).
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		<link>http://www.amsterdamadblog.com/2012/05/09/secret-passage/</link>
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		<title>What design can do</title>
		<description><![CDATA[
Tomorrow and Friday the second annual What Design Can Do conference explores the positive and negative sides of a connected world and looks into the role of the designer as a connector. The conference, initiated by Dutch designers such as David Snellenberg (founder of Dawn), Gerard van der  Werf (founder of W+K Amsterdam), and Richard van der Laken (co-founder of De Designpolitie), takes place at Stadsschouwburg Amsterdam. It is not your usual sit down and listen conference; visitors can be active participants during discussions, workshops and brainstorm sessions. All resulting in a book at the end of the two day program: a call to action to find &#8220;real solutions for real problems&#8221;.
]]></description>
		<link>http://www.amsterdamadblog.com/2012/05/09/what-design-can-do/</link>
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