Amsterdam Ad Blog

Marktplaats Magic

2.500+ days

August 8, 2014,

Elke dag rust - August 2014Local designer Ruben Steeman (a.k.a. buro rust) has been making fineliner drawings every single day for the past ten years in A5 sketch books. Ruben has kept all of these volumes and recently decided to turn them into a book containing more that 2.500 of his black & white diary entries. He chose to go via the dutch cultural kickstarter platform voordekunst and was very successful with his initiative; getting complete funding for the book within the required time…. which just goes to show, always give it a go… The book wil be a huge volume (with a spine that is almost as thick as the cover is wide) and although the initial print run of 200 numbered editions has already been claimed (including lucky me) you may be lucky enough to get hold of a copy of the next run if he decides to make one. Ruben also recently had a small exhibition in Haarlem of a selection of his drawings. This inspires me because he has turned a small personal project into a larger whole and also gets to design huge book full of his own work, nice job.

The noPhone

August 7, 2014, AAB

noPhone - August 2014noPhone is a project by Hyper Island and Silver + Partners NY creatives Ben Langeveld, Ingmar Larsen, Mariana Oliveira, Alanna Watson and Van Gould, and is a “a technology-free alternative to constant hand-to-phone contact“. The 3D printed device was designed to “fulfill all smartphone-holding needs without preventing the user to engage in real life interactions.” They want to target the “compulsory need in humans to continuously engage in physical contact with a piece of plastic” (apparently we check our phones 150 times on average each day); a need which has “noticeably diminished human-to-human interactions.” “It’s sleek (not so sleek actually – AAB), plastic design serves as an idle hand’s security blanket and is devised to alleviate the constant need humans have to hold a mobile device without preventing users from fully experiencing their immediate surroundings.” So, if you want to “combat the rapid decline of real life social engagement that has stemmed from chronic smartphone use” this is your device!

Sunny Side Up

July 31, 2014, AAB

Sunny Side Up - July 2014LindaVS (bit of a strange name) is a new fashion label of the Antwerp designer Linda van Stokkom. The label focuses on sustainable leather accessoires and uses a unique, ecological printing technique. Van Stokkom doesn’t use chemicals, but colours her products with sunlight. Each item is fair-trade, handmate and unique. Dutch freelance art director Koen van de Wouw, who lives in Antwerp, created the prints. Here’s a short video about the process of making it – a special process that allows Van Stokkom to go surfing.

Computer Virus Catalog

July 18, 2014, AAB

Computer Virus Catalog - July 2014Bas van de Poel, creative at Anomaly, has always been intrigued by the dark side of computing. When, a few months ago, he found out that the Melissa virus is named after the author’s favorite exotic dancer, he was triggered to do something with the computer virus stories. Computer Virus Catalog is an illustrated guide to the worst viruses in computer history. Van de Poel invited over 20 artists from around the world to interpret a virus in their own unique style. Each virus is accompanied by a short paragraph summarising its evil plot. We thought the viruses were fictional – because their effects sound rather bizar – but Van de Poel assured us they are “100%” real. Participating artists include Anthony Burrill, HORT, Jonathan Zawada, Marc Kremers, Michael Willis, Saiman Chow, Felipe Pantone, Sarah Mazzetti, Mike Perry and Mel Nguyen.

Creative Ties & Mad Hatters breakfast

July 16, 2014, AAB

Dolly Rogers Creative Ties and Mad Hatters Breakfast - July 2014Creative Ties & Mad Hatters is an initiative by Jennette Snape, founder of Dolly Rogers. “It calls all creatives and visionaries, makers and doers, artists and artisans, boys and girls and offers the proper playground to flaunt your super awesome talent, and show some of Amsterdam’s top industry hats just how bright you shine in the spotlight. It’s gonna turn our fun spot into a melting pot, so no talent or discipline is too big, too small or too weird.” The idea is simple: you should wear a tie to match your personality, bring a folio to illuminate your skills, and style yourself with enthusiasm to match your flair. In exchange Dolly Rogers will mix up a jury of various industry mad-hatters to review your work. Be it an opera director, a violinist, sneaker designer or writer extraordinaire. The 4th edition is due. So, if you dare go down the rabbit hole, you can send a short folio to along with a letter that spells out why you’re brave enough to join. Places are limited. If you’re selected, mark your calendar for the 7th of August, and buckle up for an enchanting creative journey. You can find out more info here and check out some pics of the past editions here.

World cup colours to lick

July 11, 2014,

Maan Design Studio - Worldcupstamps July 2014More World Cup inspired design. This time from Maan Design Studio based in Portugal. Maan (Moon in Dutch) designed stamps representing the 32 national teams competing in the World Cup. You can take a closer look here. The agency put the different countries together in an envelope based on their respective playing Groups. The patterns work really well. Are nicely minimalistic. That’s why it’s sometimes even hard to guess some of the countries. Others are easy. It would have been nice if they made the stamps ‘restickable’ and included a playing schedule showing the quarter-finals and final. Or maybe found another way to make the stamps besides beautiful also useful.

Dutch Designed Football Shirts

July 9, 2014,

Dutch away and England home Nike - July 2014The World Cup keeps inspiring designers. Last week I wrote about the Tricolor font. Since Holland is playing in the semi-finals tonight (against Argentina), I want to share a piece about the beautiful font on their shirts. Nike collaborated with the famous Dutch designer Wim Crouwel – a legend when it comes to Dutch Design. It is a really tasteful project. And a win win; Nike will have a unique selling point and their owners will be proud to wear them. The English shirts fonts were done by Neville Brody. And I personally like the French home shirt. A deeper insight in this project can be found here.

Tripper Tricolor

July 4, 2014,

2014 07 - tripper_tricolor_font_underwareTo stay in the atmosphere of FIFA World Cup, something soccery. Johan Cruyff is famous for his football and his witty remarks. The latter gave him the nickname: ‘The Oracle of Betondorp’ – a neighborhood near the old Ajax stadium, where he grew up. There is a nice ticker-tape now in the colors of the World Cup teams with quotes by Cruyff. A nice little way by avid type foundry Underware to promote their Tripper Tricolor font. I am not sure the font will be a succes in German though. A Dutch jeans brand named Tripper tried to get on the German market without succes. The reason being that tripper means gonorrhea there. But that is besides the font.

PanicRoom, Edition 9

June 26, 2014, AAB

Terence-NealeThe PanicRoom returns for Edition 9 next Thursday, 3rd July, with another eclectic line-up sharing what’s currently making them tick. The inspiration evening curated and hosted by PostPanic is ‘most definitely not a portfolio night’ and has championed exposing the Amsterdam creative community to some of the best international creative minds out there. Past guests have included Pleix, Shynola, Vincent Fournier, Kristoffer Borgli, Andrew T Huang, Aaron Duffy and Si Scott. This edition sees South African Terence Neale, director of some of the best music videos to come out of the country in the past few years (Baby’s on Fire – Die Antwoord, Ragga Bomb – Skrillex), Amsterdam’s own creative Irish gentlemen The Stone Twins and Berlin’s ground-breaking animation studio, Polynoid (responsible for the Emmy nominated Halo4: FUD Opener). The PanicRoom is invite-only for mainly senior players in our industry but Amsterdam Ad Blog always manages to blag some tickets for young creatives who also want a look-in. The first 10 names to send an email with AAB in the subject line will get 2 tickets for themselves and a friend.

Marktplaats Magic

June 6, 2014,

Marktplaats Magic by Reuben AlexanderMarktplaats (the Dutch e-Bay) is magic. Everyday millions of people search Marktplaats for (amongst other things) curiosities, cars or crap. I really love Marktplaats. Why? Because of the feeling you get in your belly when you find something you really like (before anyone else does) and decide to try to get it. Then: the bidding process starts. The first moment of interaction when you contact the seller. Very exciting because you never know what kind of person it is on the other side of the phone/ internet. After you have closed the deal the highlight: the pick up. Unique every time. Julien & Samir do Marktplaats differently. They search Marktplaats on a daily basis for cool stuff and curate a blog (‘Found on Marktplaats’). For four days they expose their finds from the last couple of years in a 700 m2 warehouse in Amsterdam. Everything you see is handpicked by them and is for sale. So if you are in need of some inspiration: go there. And be quick. De Gevonden Op Marktplaats Salon; June 5, 6, 7, 8th.

Rafaël Rozendaal

May 12, 2014,

2014-05-Rafaël-RozendaalVisual artist Rafaël Rozendaal usually uses the internet as his canvas. The screenshot above is taken from one of his web-based works into I was already a fan of his websites, but since recently he is also making very impressive ‘lenticular paintings.’ Some of his lenticulars are exhibited in a solo show called “External Memory” at Upstream Gallery till May 23rd. His websites though, are always on show.


May 2, 2014,

PauseA word reminiscent of long gone schooldays. At least for us Dutchies. A break between mornings and afternoons packed with dusty schoolbooks and gazing at your French teacher’s luscious cleavage. A moment to ease the brain and process the algebra of a squashed cheese sandwich. A relic from the past.

We hardly pause anymore. We scan the surface. We read headlines, we extract meaning from flipping through Pinterest. But we hardly ever dive in and immerse in a topic or story, unless perhaps in the form of binge viewing. More…