When Maarten Heijltjes & Simon Akkaya mounted the stage at Pecha Kucha Amsterdam this week, I really liked their vibe. And their work. Especially the ‘goedzak’ – which means good soul, and literally translates into ‘good bag.’ About the goedzak they say: “Whether it’s that purple vase your sister-in-law got you, or that particular coffee-pad-loving coffeemachine (you know the one) that’s been lying in the basement for ages; everybody owns items that are no longer of value to them. Every now and then we throw out these items, while they still might be of value and/or useful to others. These items disappear in grey garbage bags and end up on trash piles. Goedzak offers these items a second chance. Goedzak stimulates people to dispose of their products in a more conscious and sustainable way. Goedzak can extend the products’ lifetime.” A great initiative by two inspiring creatives. Go see - and make sure you see the last two pictures!