I created this piece titled “Inspiration lies in the eye of the beholder”, it’s a variant on the classic quote “Beauty lies in the eye of the beholder”. What appears as inspiration to one person may seem utterly meaningless to another. I believe inspiration is a personal process. How we experience it is unique to our own sensors, and then what we do with it (or not) influences our creative expression. Our industry perpetually challenges us to generate original, creative, effective and sustainable ideas. Yet it’s riddled with as much imitation as it is innovation. So, where do you get your creative inspiration from?