Riding my bike in Amsterdam, this poster caught my attention. I love it and wonder if people actually licked the paper. Made me think about the simplicity of this medium and the many different ways it is being used in. Mostly used for it’s original purpose: finding cats, the tear-off posters are also spoofed a lot. For instance here (more cats) and some really bad jokes: Free and Hello. The mechanism is also being used for marketing purposes. Of course. Here’s a bad example. And here some examples I really like: Cutie hairsalon, Strength Coach, and my personal favorite: OUCH! Inspired and ready to go? DIY!