Whenever I come back to visit my homeland, I’m always amused, surprised and somewhat cringeful at the state of social disarray reflected by the official government advertising warnings. Australia is infamously known for its dangerous species, from the great white shark to the deadly red back spider. Now there appears to be a new threat lurking Down Under, known as… ‘Drinkwalkers’. So prolific and volatile are they, that the Australian government has released a public awareness campaign warning citizens to “Watch out for Drinkwalkers”.

The official page of the Motor Accident Commission website reads: “Some Drinkwalkers can’t remember how they got from one pub to the next, or how they got home. Like Sleepwalkers, Drinkwalkers don’t know they’re doing it. Which can been pretty annoying, inappropriate or just plain dangerous.” Listen to the full radio commercial here.