Interviews

The advertising world needs to evolve

Left to right: Merien Kunst, Paul van Uden and Max de Vries. On Monday Woedend! and Amsterdam Ad Blog launched the app that might change the world of pitching. Woedend! came up with the idea and chose us for the selection of agencies and the content on our blog. It’s an idea that is – as we speak –… More.

Interview

Beyond advertising

Achtung!’s Niels Straatsma, Vincent Rang and Joke van Griensven. Together with AKQA Vodafone not so long ago introduced a new worldwide brand concept; Vodafone Firsts. The idea: the brand enables people to do things for the first time – an evolution that comes from Power To You. It proves to be a great source of inspiration… More.

Interview

Fond of Fonts

Cutouts of Rick de Zwart (left) and Glenn Doherty’s Tumblr sites. Amsterdam is a place where you see many different (handmade) typefaces in the street – all with a different message and emotion. This is what fascinates two industry professionals; independent graphic designer Rick de Zwart (aka Meneer de Zwart) and Glenn Doherty, art director at… More.

Interview

Brand New China

Maren Stiker and Rogier Bikker traveling through China – here from Qinghai Lake to Dunhuang. Two Dutchmen, Rogier Bikker (26, ad strategist) and Maren Striker (30, urban planner) three weeks ago left on a 3-month journey, from Shanghai to Rotterdam. The trip, dubbed Brand New China, follows the former Silk Road and will cover 20,000… More.

Interview

Jeroen de Korte: “In New York anything is possible”

Copywriter Jeroen de Korte recently decided to pack his bags and move to the US to join Publicis Kaplan Thaler in New York as Associate Creative Director. In Amsterdam Jeroen most recently was a freelance copywriter, and before that he worked fulltime at DDB, JWT and Publicis – on, among other brands, the Dutch Heart… More.

Interview

Where new species are conceived

This animation, featuring a chameleon humping a caterpillar, instead of eating it, was created by animation director Daniel Hope from Glassworks, to promote X-Pollination and bring its distinctive visual identity (designed by Rick de Zwart) to life. X-Pollination, founded in 2008 by Amsterdam Ad Blog, is the bi-annual networking event connecting Amsterdam’s myriad of ad professionals.… More.

Interview

The Backpacker Intern is just doing it

Mark van der Heijden with the carton that is taking him around the world. At the end of last year copywriter Mark van der Heijden quit his job at Lemz to go traveling. He bought a round-the-world ticket that included 7 destinations. It was a bit of an impulsive decision because he soon found out… More.

Interview

Bert “Dutch Digital Design” Hagendoorn

Photo credit: Hans Frederiks Next week, May 22, Amsterdam will welcome the first edition of Dutch Digital Design, an event held in Pakhuis de Zwijger, celebrating the best digital work from the Netherlands. This first edition (of a series of events) is themed Made in Holland, and was sold out in no time. Bert Hagendoorn, the… More.

Interview

Reinier Steures

Frank de Ruwe, Reinier Steures and Lard Breebaart, during the introduction of Brusco. We like the entrepreneurs in advertising. And 28 year-old Reinier Steures is one of those. Together with Rik Eysink Smeets, he is hosting the second Café de Zaak (professionals from the industry give free business advice to small businesses) tonight. He is… More.

Interview

Dirty pun becomes Carnival’s song

Ronald van Vessem (Vanabbetotvessem), Stef Jongenelen (DDB) and Matthijs Schoo (TBWA) created quite an absurdist carnival’s song with videoclip. It is called “Haar op mijn pik” – literally ‘hair on my dick,’ but since the word ‘haar’ also means ‘her’ the title has a double entendre. Though it’s difficult to translate the entire song –… More.

Interview

Mees Peijnenburg

Last week we learned that 100% Halal director Mees Peijnenburg’s graduation film “Even Cowboys Get to Cry” will be part of the official ‘Generation’ selection of the Berlin International Film Festival. The film already won the Topkapi Films Fiction Award and the NCP Audience Award during its first screenings at the Keep An Eye Graduation… More.

Interview

Introducing frozen pizza in China

Digital agency Energize Shanghai in December released a Dr. Oetker commercial on the Chinese market for frozen pizzas. Normally we would have shrugged our shoulders – the commercial is clearly not made for the Western market – but what tickled our curiosity when reading the press release is that frozen pizzas are completely new in China.… More.

Interview

Hippy things with a business plan

Thijs Biersteker at Langendijk – after we gave him the freedom to add some Photoshop layers. A busy lad, that’s what art director Thijs Biersteker is. We wanted to interview him this spring about the fact that he initiated the Creative Press Challenge, organized spontaneous pétanque get togethers (“Pop-up Pétanque”) and created the visual identity… More.

Interview

Transformative stories by Absolut

Roger Leebody and Gillian Glendinning at Sid Lee. Last month we were quite impressed by the brand new global Absolut campaign, created by Sid Lee Amsterdam, and more specifically by Roger Leebody and Gillian Glendinning – among others. The integrated campaign replaces the world famous Absolut Silhouette, and is dubbed ‘Transform Today.’ It features four artists who… More.

Interview

Dropped: More real than you think

Philip Brink and Hugo van Woerden eating pancakes. This summer creatives Philip Brink and Hugo van Woerden created Dropped for Heineken together with Wieden+Kennedy. The concept was a follow up on the commercial The Voyage and consisted of ‘consumers’ being dropped with a special task, somewhere in the middle of nowhere. Their adventure was recorded by a… More.

Interview

Artisans offer concepts and execution

Bart Kokke and Jilt Meeder founders of The Artisans, at Hutspot. There’s a new creative digital production house in town; The Artisans. Not just any kind of production house, but one that works as a creative hub and offers both concepting and execution. The agency was founded by creative director Jilt Meeder and business director… More.

Interview

Catering a faster and more dynamic world

The Pop Up Agency was founded by six Hyper Island students who met in Stockholm in 2012. Beginning of this year the students decided they would do their internships around the world; 15 countries in 15 weeks, work for ‘free,’ for 48 hours on each assignment. Except that their clients (agencies, production companies, brands, and… More.

Interview

Quality journalism has its price

Philippe Remarque, editor-in-chief of newspaper de Volkskrant. Photo: An-Sofie Kesteleyn The Creative Press Challenge invites young creative talent to design a newspaper ad that goes back to the core of advertising, which should prove the strength of print. Last month we wrote a small piece about the wonderful commercial kicking of the event and conveying the key insight: “bad… More.

Interview

Growing with craftsmanship

Digital production company MediaMonks is hot. Their name pops up constantly in articles and at conferences. Not just because they understand PR, but also because they make qualitative work; in Cannes “the Monks” won five Lions. It was also in the sunny South of France where they threw one of the biggest parties – together… More.

Interview

Rudiger Kaltenhauser

Rudiger Kaltenhauser, head of 3D at Glassworks Amsterdam, recently came to our attention when Glassworks won a Bronze Lion for their ‘Art of Raw’ animation for G-Star. The impressive film was made and directed in-house, with Kaltenhauser at the helm as director. Kaltenhauser was born and raised in Germany and studied at the Film academy… More.

Interview

A bigger version of Wellington

Resn, a digital production company from Wellington, New Zealand opened an office in Amsterdam about a year ago. Though Resn is doing quite well internationally it was not the most convenient time to land on a continent where the economical crisis is hitting hard. We were curious how Amsterdam is treating the agency. We met… More.

Interview

Craften celebrates the craft of production

Every November, Ciclope Festival (@CiclopeFestival), one of the few festivals celebrating craft, is being held in Buenos Aires. This year, for the first time, an off-shoot of the festival a two-day conference, called Craften Amsterdam is coming to Europe. It takes place at Muziekgebouw aan ’t IJ on 24th and 25th of April. The event… More.

Interview

A mix of cultures and great work/life balance

Gian Carlo Lanfranco (copy) and Rolando Cordova (art), commonly known as Gian Carlo & Rolando, are two Peruvian Senior Creatives with a wide international agency history – they’ve spent the last 9 years travelling and working around the globe, between Peru, Singapore and Amsterdam. Last month they’ve embarked on a new adventure at Fred &… More.

Interview

It shouldn’t feel like advertising

Revolver’s founder and producer, Raymond van der Kaaij, poses with Yoda in his brand new office After having been founded in Rotterdam in 2001, production company Revolver two weeks ago moved to Amsterdam. The company became world famous about a year ago for its meticulously executed hoax ‘Human Birdwings.’ It was a story about Jarno… More.

Interview

How to build an online museum

Dani Polak, Joeri Bakker, and Joep Drummen, the founders of The Big Internet Museum Last week we wrote about The Big Internet Museum, the first online museum solely dedicated to online. It’s an initiative of Joep Drummen (copywriter, 36), Dani Polak (art director, 26), and Joeri Bakker (account manager, 31). An initiative that was immediately… More.

Interview

De Vries & Verbong

In our opinion, the best ad of 2012 was the Hema push-up bra, with male model Andrej Pejic. It was conceived by John de Vries and René Verbong. We not just love it for the convincing casefilm, but rather because it’s the perfect example of finding the very essence of a product, before blowing it… More.

Interview

MediaMonks’ digital design

Victor Knaap and Wesley ter Haar at ‘The Future of Digital Advertising’ – © Peet Sneekes Last week we were at the Dutch Design Week in Eindhoven. A wide group of creative agencies and people interestingly talked about The Future of Digital Design. One of the most entertaining presentations was that of the Dutch digital production… More.

Review

Khanna\Reidinga

Last month we featured a viral we quite liked. It was made by Khanna\Reidinga, a new agency in town, for the fictitious brand Boss Noodles, an autonomous project to generate some PR around the launch of their hotshop. Rikki Khanna (right in picture) and Hesling Reidinga worked at AKQA Amsterdam and Pool Worldwide respectively. They… More.

Interview

Ad Stars

Jeroen de Ruijter (left) and João Inácio – a freelance team from Amsterdam – were invited to participate in the Young Stars competition (part of the Ad Stars festival) in Busan, South Korea, last month – the team got noticed because of the awards they won at the Global Best Digital Advertising, D&AD, Young Cup, and… More.

Review

Logo R.I.P.

In 2003 Garech and Declan Stone, a.k.a. The Stone Twins, published the first edition of Logo R.I.P., a book that commemorates 50 famous logos that are now defunct. A few weeks ago, the Twins released the revised and updated version. Each logo is displayed on a headstone and is accompanied by an obituary (read: short… More.

Interview

A nightmare becoming reality

Merien Kunst and Lennart Driessen. For the Dutch Film Festival (NFF) Woedend! and Wefilm created a 1,5 hour long thriller, titled ‘Under Control,’ with some of Holland’s best actors. But not a normal film, it was shot live and directed through Twitter by the crowd, making it the world’s first live thriller. Though we immediately… More.

Review

Pol Hoenderboom & Bart Mol

Pol Hoenderboom (copy) and Bart Mol (art) are a creative team at Tribal DDB Amsterdam. The reason why we invited them to answer our 10 Questions is that they won 4 Lions last month in Cannes with Obsessed with Sound for Philips; a very ingenious, interactive website for the Dutch Metropole Orchestra. But that was not… More.

Interview

Sundays.

Last week director Mischa Rozema and his production agency PostPanic launched an interesting new project on KickStarter – the crowdsource-funding platform; Sundays. It’s “a film about our future” and will be a cross-over between a trailer and a ‘short.’ Through KickStarter PostPanic wants to raise $50,000 to finance a 5-day shoot in Mexico and plenty of… More.

Review

Bas Geelen at Sid Lee’s Boot Camp

A few weeks ago Sid Lee Montreal had its annual Boot Camp. The Dutch Bas Geelen who opened his own industrial design studio Ordo dB last year was one of the chosen ones to attend the Boot Camp – with 7 others out of  600 applicants. The eight boot campers had very different backgrounds; an architect, art director,… More.

Review

Arnold Amsterdam

Sean Thompson, ECD at Arnold Amsterdam Arnold has been in Amsterdam since 2011, when Volvo landed its global account in Amsterdam. Back then ‘Team Volvo’ was launched to be able to offer truly integrated advertising – it was built up from the most important Volvo agencies in the world; Arnold (Boston), Sapient Nitro (Shanghai), and EuroRSCG 4D (Amsterdam).… More.

Interview

Rogier Verbeek & Matthijs Schoo

Childhood friends and creative team since 1985, Rogier Verbeek and Matthijs Schoo both finished Graphic Lyceum, and, subsequently, School for Commercial Communication and Academy for Art Direction, respectively. They started their career in advertising at FHV BBDO in 2004. After four years they switched to Rich&Famous, but when the Belgian agency merged with N=5 in 2010… More.

Interview

Tom Ormes

A few weeks ago we came across the anti-smoking ad by iris Amsterdam and since we appreciated the extremely original take on quitting smoking we wanted to know more about the original brain behind it. Creative Director Tom Ormes has worked in advertising a great part of his life – and also in a great… More.

Interview

Joe Public brings affordable advertising

There is a new agency in town, called Joe Public, a sibling of Joe Public in South Africa. The Dutch office is founded by ECD’s Bart Oostindie and Antoine Houtsma (ex Doom & Dickson and Etcetera) and Strategy Director Jeroen van Eck (ex-Unilever and Doom & Dickson). Joe Public operates under a special formula called… More.

Interview

Philip Brink & Hugo van Woerden

We decided to invite Philip Brink (right in picture) and Hugo van Woerden to answer our 10 questions when we found out that their Heineken film, ‘the making of‘ The Date, won a Grand Prix at Eurobest last December. But we were already following them since their viral ‘Liquid Mountaineering’ for Hi-Tec conquered the world.… More.

Interview

APG Netherlands; a forum for planners

There’s a new ad brand in town, called the Account Planners Group (APG) Netherlands, an organization that brings account planners – or strategists, if you will – together. APG is an existing brand that was first coined in London and which now exists in several other countries than the UK, among which Germany, Sweden, and… More.

Interview

Vodafone’s Grand Prix in tiny Roggel

Recently Achtung! created quite an unusual campaign to communicate Vodafone’s fiber internet; in the small town of Roggel (Limburg) a real race track was laid out around the center, where celebrity Jenson Button raced his Formula 1 car against the locals – who were racing in a simulator. The entire town was involved and a… More.

Review

Hein Mevissen

Hein Mevissen is what we call a multi-creative. Next to being the founder of agency John Doe – together with Diederiekje Bok – he is independent director and the brain behind John’s Phone, a phone that is rapidly conquering the world with its elegant design and humorous simplicity. We wanted to interview Mevissen, because he… More.

Interview

P&S brings us closeness to talent

Fltr: Alex Lavery, Chayenne de Witte, and Simon Robinson (click = full picture) Since very recently there’s a new independent music agency in town, called P&S. That is, we’d simply call it a music agency, but P&S – meaning Pitch and Sync – will tell you it uses music, and the creativity that surrounds it,… More.

Interview

David Snellenberg

David Snellenberg, ECD at Dawn, impressed us in the past months with his work for Artis and that’s why we wanted to ask him 10 questions about creativity, advertising, and Amsterdam. Snellenberg (1969) was born and raised in Amsterdam. He started his professional education at the HKU in Utrecht to become graphic designer. Ironically that’s… More.

Interview

The FREEforce; Finding the best freelancers for free

In Cannes, last June, we were invited to a pool party organised by production agency 100% Halal and the FREEforce, a new online platform that connects freelancers and agencies. And as you do at pool parties in Cannes, you don’t just get tipsy at the edge of a pool (and at some point in the… More.

Interview

Jelmar Hufen

Jelmar Hufen (1981) calls himself an autodidactic filmmaker. After completing gymnasium (secondary school), Hufen wanted to do anything to enter the film world, so he started as set watchman. He then occupied virtually every possible position on the film set; from runner to assistant director. In 2006 he made his first short film: ‘For a… More.

Interview

Ewoudt Boonstra

Ewoudt Boonstra was born in Groningen and educated at the Photo Academy and Hallo Academy (an ad academy). In 2000 he started at FHV BBDO. He subsequently worked at Lemon Scented Tea and KesselsKramer (Erik Kessels was his mentor at the Hallo Academy), where he worked for six years, before starting his own business in… More.

Interview

Martin Pyper

Martin Pyper from Me Studio was born in Bristol (UK) in 1967. There he went to grammar school (the one where you had to wear a school uniform and tie and students still got the cane). After grammar school Pyper went to art school for four years, before moving to Cambridge for his first job… More.

Interview

Stefan Glerum

We were curious about the designer who made the Dog Day Disco posters that showed up in Amsterdam from the beginning of 2010 – click ‘more’ to see them. They were quite different from what was hanging around town. A style of their own which we would like to typify as Urban Deco. They are… More.

Interview

Andreas Pasvantis

Andreas Pasvantis (1982) was born in Amsterdam and studied ‘Media & Culture’ at the University of Amsterdam. There he quickly realised that he preferred to create movies instead of reading and writing about them. A logical next step was the New York Film Academy (Digital Filmmaking), followed by another hands-on film school in Amsterdam, the… More.

Interview

Michiel Schuurman

Michiel Schuurman studied graphic and typographical design at the Koninklijke Academie voor Beeldende Kunsten in Den Haag, before moving to the Rietveld Academy – where he graduated in 2002. After his studies, Schuurman worked together with Floor Wesseling in studio IXOPUSADA. In 2005 he decided to go solo to develop his own style. A style… More.

Interview

Johan Kramer

Johan Kramer (1964) is easily one of the biggest ad creatives from Amsterdam. Not just because he created so much advertising, but also because he is extremely versatile. Kramer, born in Utrecht, already at a young age realized that football was his vocation; when he was 10 he changed his name into Johan – after… More.

Interview

Diederiekje Bok

Diederiekje Bok grew up in The Hague, for the most part in the gallery of her mother – portrait painter Marike Bok. Regardless this inspiring background, Bok decided to choose for a relatively rigid study after secondary school; Fiscal Law. During her studies however, her genes started to itch and she subscribed for the Academy of Arts in Rotterdam – evening hours. It is this double education that taught her the importance of a balance between sense and intuition. She still uses it today. Her professional career started as a copywriter at KesselsKramer. In 2001 she founded John Doe with Hein Mevissen. A versatile couple; they create advertising, produce and direct commercials (Mevissen also directs for other agencies), and invent new products. Their first product was released in 2005: ‘Water From The Supermarket’. And most recently they very successfully introduced John’s Phone – dubbed ‘dumb phone’, since it’s the simplest mobile phone on the market.

Interview

Christian Borstlap

Christian Borstlap (1971) is what you could call a modern creative; without much formal schooling he became a designer, illustrator, art director, and filmmaker. Borstlap started in London at Wallpaper* magazine. Then he moved to BBDO Amsterdam where he was very successful with his work for Amsterdam Zoo Artis – he created ‘Artis de Partis’.… More.

Interview

Willem Gerritsen

Willem Gerritsen (29) was born in The Hague and studied philosophy at the University of Amsterdam. He started filming during his studies and liked it so much that within no time he founded his own film company. Without formal training, but very eagerly he created commercials, corporate films, TV programs, and videoclips – for artists… More.

Interview

Mark Chalmers

Mark Chalmers (39) was born in the deepest countryside of the South of England – it took him a full day to cycle to the nearest shop – and later lived in Brixton, London, for 12 years. He studied architecture, but started a career in advertising in the 90’s at HHCL + Partners in London… More.

Interview

John Weich

John Weich (California, 1971) is a copywriter in the most pure sense of the word. After graduating at UCLA, he obtained a Master’s in Literature at New York University. He subsequently became an editor for Wallpaper magazine in London, co-founded a magazine called 34 in Instanbul, and wrote for ArtReview in London. His culturally agnostic… More.

Interview

Mischa Rozema

Mischa Rozema (38) is director of commercials and short films. He grew up near Amsterdam and studied Graphic Design in Eindhoven and subsequently Media and Technology at the School of Arts Utrecht (HKU).  Twelve years ago he co-founded PostPanic, the hybrid production company he still works for. Though Mischa has a background in graphic design,… More.

Interview

Richard Gorodecky

Richard Gorodecky, born in London in 1971, is one of the more remarkable characters in Amsterdam advertising. He likes to dress like an extra out of Chitty Chitty Bang Bang, and is a great believer in the power of facial hair. Richard is Executive Creative Director of Amsterdam Worldwide. He has spent the last twelve… More.

Interview

Erik Kessels

Erik Kessels (1966) was born in Roermond – close to the border of Belgium. He grew up in a small village. When he found out that the most creative job in town was window dresser, that’s what he wanted to become. Kessels went to Sint Lucas in Boxtel to study window dressing, decorating and advertising.… More.

Interview

Wencke van Amstel

Wencke van Amstel was born in Nijmegen and graduated at the Maastricht Academy of Artes Liberales in painting, sculpture and photography. After having lived as an artist for a while, Wencke studied Cognitive Psychology at the University of Maastricht. Then she started working in advertising as art director at FHV BBDO – combing her arty… More.

Interview

John Norman

John Norman was born in Texas and raised as an only child by his grandmother. Already from an early age he loved design.  He got a degree in Fine Arts from East Texas University and started out as a graphic designer – he worked for Nike, among other brands. In 1996 he moved to Amsterdam… More.

Interview

Andy Fackrell

Andy Fackrell became ECD at 180 Amsterdam in 2003, alongside Richard Bullock. He grew up in both Australia and New Zealand, and is not really sure which place he likes better. Maybe that’s the reason why he lived ‘overseas’ most of his professional life. Like the founders of 180, Andy worked for Wieden + Kennedy… More.

Interview

Colin Lamberton

Colin Lamberton is ECD at Grey Amsterdam. Colin studied Economics at University College London and Graphic Design at Richmond. He met his creative partner, Seyoan Vela, at the advertising course at Hounslow Borough College. They started their career in 1993 at Lowe London and founded St. Luke’s in 1995. In 2008 Colin moved to Amsterdam.… More.

Interview