The British copywriter Max Gershfield (right in picture) and art director James Holdsworth are joining Khanna\Reidinga this month. Gershfield, a former national chess champion, moved from TBWA London to Amsterdam 1.5 years ago to work for JWT International. Holdsworth has worked for KesselsKramer and Anomaly and also won a “Jonge Honden” pitch this year.

Apart from being good at chess, Gershfield is also a published poet and plays in a synth pop band. Holdsworth creates live action visuals for bands and DJ’s including Nicolas Jaar and L’Enfant. And apparently they like kimonos and Back to the Future – what a nice press picture!

Creative director Demian LaVigne: “Max & James bring the kind of raw energy and talent that we at K\R call “adventurous”. They’ve got a great foundation and convinced us that they have the kind of creativity that will challenge our clients and ourselves.