100% Halal expands and ditches ‘100%’

Production company 100% Halal is growing and professionalizing. That’s why they’ve ditched the ‘100%’ in their name, changed their visual identity and added a few directors to their roster. The new identity, designed by Mr. Boonstra (also one of the new directors) uses the RGB colors and refers to the ‘play’ and… More.

News

“Fuckin’ internet”

Ewoudt Boonstra is a new director at Halal (formerly known as 100% Halal). We already knew Boonstra as Mr. Boonstra – and recently interviewed him – but now he is officially also director. And this is his debut as Halal Director. A lovely short film about pretzels,… More.

Reviews

Grey Benelux announces management team

From top left, clockwise: Doeke de Steur, Lionell Schuring, Frank van Rooijen, Kris Muylaert, Miriam Sijmonsbergen and Oscar Winkelaar. Just like most of the other American network agencies in Amsterdam (McCann, Saatchi, Lowe, Draftfcb and Y&R) Grey was on the brink of evaporating a while ago. And just like Y&R… More.

News

MediaMonks wins FWA 100 Trophy

Together with Wieden+Kennedy Portland MediaMonks has won its 100th ‘Favourite Website Award’ – commonly known as FWA – for a digital experience they created for Old Spice. Only 3 agencies before have reached this prestigious milestone. MediaMonks won its first FWA in 2001, which MM… More.

News

Staging a live burglary

Periscope is Twitter’s live streaming service. And Grey Benelux the first agency (in the Benelux) to use it. Cause the agency knows that using a new medium in a new way is bound to generate PR. In this case the agency had an ex burglar shoot… More.

Reviews

The Rockin’ 1000

What do you do when your favourite band has never played in your country. You invite them. Properly. If you want to be sure they really get it, you over deliver. Say by a thousand times. Or in this case one thousand people, playing ‘Learn… More.

Inspiration

The stalking stroller

Only yesterday we wrote that in advertising you don’t know what’s real anymore. Well, here is a good example. The film confuses us. It pretends to be ‘real’ but the bad acting gives away that it’s not. Maybe the only real thing in the film is the Facebook comment… More.

Reviews

Kingsday hires digital design creative Hupe

Rui Hupe joins Kingsday as creative with a focus on digital design. Originally Hupe studied graphic design and typography, but when he started working at De Franse Kamer as art director and designer he added a few skills to his list, such as motion graphics, web programming,… More.

News

Yellow Backie

An awesome Amsterdam initiative to spark some love between Amsterdam locals and its tourists with a famous Dutch custom: riding the luggage rack of the bike. Yellow Backie is a very charming way for visitors to experience Amsterdam through the eyes of an Amsterdammer, and… More.

Inspiration

What is real and what isn’t?

In both the food industry and the ad industry it’s good to ask yourself the question: what is real and what isn’t. Everything is ‘eco’ nowadays and every commercial seems to have some kind of real life element in it – regardless whether it’s scripted… More.

Reviews

Marry a friend for a day

This weekend Amsterdam celebrates gay pride, which means boats cruising through the canals with dancing gays on them. T-Mobile, using a sort of pink (magenta to be precise) in its visual identity, logically chose the weekend to add some love to its brand. Its agency,… More.

Reviews