Last month we wrote about Yme Gorter and Paul J. de Ridder winning a Yellow and Black pencil at the D&AD New Blood Awards with a casefilm introducing a green button in Google that filters only the green search results. At the time they studied at the Edinburgh Napier University. But the pencils helped them to quickly find a job; yesterday they started at Dawn. A good match, cause Dawn is the agency that likes to work for charities and sustainable causes – such as Triodos and the Fairphone. David Snellenberg, ECD at Dawn, about the hire: “These guys fit within our ambition to further integrate our strategy and creative floors. With their two pencils Paul and Yme have proven to be able to come up with ideas on consultancy level.”
Together with Unicef ING sponsors educational projects for children around the globe. Hence this revolving globe that puts some of the projects in the spotlight. According to the press release the story was not just told in a special way (the revolving installation was physically built), but also in a sustainable way. Together with Pedri Animation (production) and Clay! (illustration) JWT compiled the installation with old office materials, such as the foam from an old chair and a pen (used as a drainpipe). Why? Apparently ING also wanted to slip in a bit of a distracting sustainability message; the bank claims to be climate neutral – whatever that means. The messages are tied together with “A better world for our children.” In any case, kudos for the craft – and playful copy.
3D printers are hot. But what to do with them in advertising? You could for example 3D print a petition in the shape of an elephant at Schiphol. When you sign the petition and commit yourself to never ride an elephant (again), the elephant gains a piece of its completion – in the image you see his trunk. On top of that your name is engraved in the object in a special typeface; the ‘Elephont.’ The project combines five Ultimaker 3D printers to print the elephant. We’re not sure to whom the petition will be presented, but that doesn’t really matter, cause the attention is there. The project is a collaboration of World Animal Protection, Ultimaker, FHV BBDO, Minivegas and 3D-print designer Joris van Tubergen.
In the best case advertising copies art, somebody once wrote on this blog. This ad is not exactly copying art, but it is a good example of how advertising sometimes smartly adopts cultural phenomenons (or memes, if you like). This one, for example, is borrowing the idea of the 3 Year Epic Selfie, which of course is more or less a copy of Christoph Rehage’s work from 2009, walking through China and taking a selfie each day – you can see his beard grow. One year earlier we saw Matt Harding doing his funny little dance in almost every country in the world – 47 million hits at the moment! Harding’s idea at the time was also picked up by some FMCG brand. Anyway, meet “Teun”, an ex-student taking us around 400 Dutch Railway (NS) stations in the Netherlands. Just like the previous commercial it makes traveling with the NS look quite adventurous. And if you wonder what the message is: when you’ve finished your studies you can buy a discount card, and thus travel to every exotic shit hole in the Netherlands. We’re almost tempted. The film was created by N=5 and directed by Wim Dijksterhuis (Eyeforce).
We already wrote about Mark van der Heijden aka the Backpacker Intern and where his journey has taken him so far. Now we present to you a similar merger of itchy feet and a PR-minded personality; Jonay Sosa, a copywriter from Spain, who is exchanging creative Ideas for Fuel: he is traveling around Europe in a VW California van stopping at different agencies. At the moment he has parked his van in Amsterdam, where he is working for KesselsKramer. Then he’ll be traveling to Germany, followed by Denmark, Sweden, Finland, Eesti, Latvia, Lietuva, and the polar circle in Norway as destination. So far he has 5000+ km on the counter. Sosa has been working at Saatchi in Madrid the past seven years and since he loves to travel and has no family or mortgage this was the time to leave. Besides a lot of driving and working Sosa is also busy with a “Street Art Poetry” project consisting of stamps and pictures. The work in progress can be followed via his Instagram account.
WE ARE Pi has won the Global Kipling advertising account. The Belgian brand approached different agencies to implement the brand’s new strategic positions. Kipling is part of the VF Corporation with headquarters in Bornem, Belgium. The company also owns Wrangler (won also by WE ARE Pi in April), Lee, JanSport, and The North Face. WE ARE Pi Partner Patrick Garvey about the new account: “We are very excited about lending our minds to extend the Kipling story. Kipling is one of the fastest-growing brands within the VF Corporation. They’ve built a soaring business on an incredibly strong brand DNA and have ambitious global growth plans.” In the words of Creative Partner Barney Hobson: “We are looking forward to some monkey business.”
This is weird. Tina Turner altering her personal history for Swisscom; young Tina wearing ice skates on her childhood farm, making cheese fondue for her friends and yodel on stage (!). It feels like a bit of a mistmatch. Especially when at the end it becomes clear that Swisscom is promoting an app dubbed “iO” (having to do something with privacy and free calls and texting) “from the Swiss for the Swiss.” Even if Turner last year obtained the Swiss nationality and is happily married to a Swiss, she makes the app feel rather exotic. All in all, however, we have to add that the premium production value of the film and quirkiness certainly make it stand out and provide great water cooler talk. Created by Heimat (Berlin), directed by Johan Kramer (100% Halal), shot by Wouter Westerdorp, produced by Stories (Zürich) and 100% Halal (Amsterdam) and post produced by MPC Amsterdam.
Local designer Ruben Steeman (a.k.a. buro rust) has been making fineliner drawings every single day for the past ten years in A5 sketch books. Ruben has kept all of these volumes and recently decided to turn them into a book containing more that 2.500 of his black & white diary entries. He chose to go via the dutch cultural kickstarter platform voordekunst and was very successful with his initiative; getting complete funding for the book within the required time…. which just goes to show, always give it a go… The book wil be a huge volume (with a spine that is almost as thick as the cover is wide) and although the initial print run of 200 numbered editions has already been claimed (including lucky me) you may be lucky enough to get hold of a copy of the next run if he decides to make one. Ruben also recently had a small exhibition in Haarlem of a selection of his drawings. This inspires me because he has turned a small personal project into a larger whole and also gets to design huge book full of his own work, nice job.
Last weekend it was gay pride in Amsterdam, which means boats full of dressed up gays, loud music and quite some ecstasy sailing through the canals. Red Urban and Etcetera came up with a pink filter to be used on your smart phone around the canals to show that T-Mobile supports sharing love with whomever you want. A team spread physical pink filters around the canals and naturally online you could use a digital filter. On the website deelroze (‘share pink’) you can find all the social media shares using the hashtag #deelroze. Casefilm here.