Google Wave

Most people would recognise the ‘Google camera car’ if they saw it, these days. But how about the ‘Google camera boat’? Just over a month ago, a specially-rigged boat (low to pass under the bridges) was circling around Amsterdam for three days recording the view from the canals. Google have not given a release date yet, but before… More.



We knew that KLM is a pioneer in answering questions via social media. Already in 2011 they created an activation around it; KLM Live Reply. This week again the Dutch pride wants to show that it’s the most social media friendly air carrier in the world. KLM launched the hashtag #HappyToHelp for a Twitter takeover event. This… More.


Speakers Digital Dinner announced

Last week we wrote about the third edition of Digital Dinner taking place November 6th. Yesterday the three speakers were announced (fltr in the picture): Michael B. Johnson (MPG/Media Lead Pixar Animation Studios), Thecla Scheaffer (Chief Marketing Officer G-Star) and Borre Akkersdijk (Founder/Art Director byBorre). The speakers will share inspiring projects and talk about the influence… More.


Media Laboratorium for kids

For those of you who are not working this week (it’s “Herfst vakantie”); go visit Cinekid Medialab till 18 October at the Westergasfabriek. Always a nice surprise. This year there are a few Oculus Rift installations. One lets you fly. Another one lets you be Indiana Jones. You can even build an Oculus Rift from… More.



Sometimes it’s just nice to see a product film. No real concept, no angle, but just the product in all its polished glory. That’s what this film for the Rijksmuseum is all about. So don’t expect a pay-off; “welcome!” is all they have to say. Well, actually, there was one special element about the film; Sebastiaan Roestenburg… More.


Stretching football

Replay has a new collection of stretch jeans; Hyperflex. And the brand also happens to sponsor FC Barcelona. How to combine the two? By having the beautiful Alessandra Ambrosio and the less beautiful (but stretchable) Andrés Iniesta try out the jeans in a test lab – the latter was recently also spotted in Nissan’s test lab, for that matter.… More.


House of Tablets

We all more or less know that today’s thermostats are smart little gadgets. But this animation (click CC in Vimeo for English subs) created by Achtung! (concept) and PlusOne (production) for Eneco, featuring Toon (“display/show”) and – quite inventively – a tablet in the shape of a house, makes it look quite sexy. The last commercial for… More.


Google Zoo makes it blend

Patrick Collister, Head of Design Google, at the 24Festival. Last Tuesday I visited the 24Festival, themed “Will it blend.” A question raised to see if creativity and effectiveness go together. A bit of a rhetorical question, of course, but interesting starting point for an ad festival. I was most impressed by Patrick Collister (Head of Design at Google… More.


Small, but strong in taste

Fitzroy was asked to create a tag-on behind the Doritos monstertruck commercial (created by Goodby, Silverstein & Partners), for Doritos Bits, with the proposition: “Small, but big in taste.” The agency simply recreated the monster truck commercial, but in miniature form (“Do not attempt, unless you’re a stunt gnome yourself”). What an elegant solution, for… More.