Running for the briefing in virtual reality

Last Thursday the second Creative Press Challenge (CPC) was kicked off by De Persgroep at Club ADCN. The charity this year is the Foundation for Refugee Students, UAF. Which is why the briefing was presented in a very special way, namely through an installation with a treadmill and an Oculus Rift that enabled the more than 100… More.


Uncommon open for applications

A few weeks ago Uncommon, the first cross-agency advertising traineeship, was officially launched by Natwerk, Sue, Achtung! and Dawn. Uncommon this week announced that it starts to take applications. The 2-year traineeship will be available for 4 creative, strategic or digital thinkers, who will spend 3 months at each agency. It starts once a year… More.


BIC’s Universal Typeface ready for use

Last June we wrote about BIC’s Universal Typeface, an experiment created by DDB Düsseldorf and MediaMonks. The ballpoint brand BIC asked people to write down their own alphabet to generate a crowdsourced typeface. Now the typeface is ready to be downloaded after more than 1.7 million people from more than 150 countries took part in the experiment. The… More.


Achtung! launches service design label Studio Kraftwerk

Achtung! is introducing a new label; Studio Kraftwerk, an agency that offers service design, which means helping brands connect to its customers through connected devices. The vision behind it is that in our increasingly digital world the product often is the experience. Daniel Sytsma, creative partner at Achtung!: “All service design looks quite similar when… More.


Start This Biz

Start This Biz – founded by freelance art director Jarr Geerligs – sells unique company names with a logo and URL as a starter kit. Geerligs, who likes to come up with quirky names and fresh logos, created brands such as Vélophile, Café Sober and Lick Salon – in Dutch. Geerligs: “It is for entrepreneurs… More.


Afterglow, The Game

It’s rather old school to ask your agency to create a game out of a successful commercial. But in this case we understand. First of all, because we can imagine that Philips wants to further capitalise on Afterglow, the stunning film (created by Sweetgrass) of some pro skiers owning the mounting at night by wearing… More.


ADCN presents multidisciplinary board

ADCN has just presented a new, multidisciplinary board, representing a mix of perspectives and experiences in the field of creativity in advertising and design. The organization answered its member’s call for a more open culture and inspiration coming from beyond the ADCN and its area of expertise. Director Dinesh Sonak: “The best new ideas come… More.