What a great film to promote the release of the ‘Air Balloon’ bag charm by Louis Vuitton. A ‘bag charm’ is a small icon attached to your Luois Vuitton trunk or bag that automatically traces your steps and thus becomes a memento of your journey – ‘charms’ originally are small jewelry icons hanging from a bracelet around the wrist. Louis Vuitton has been creating bag charms for more than 10 years now – according to LV some of them have become collector’s items. The film was created by Christian Borstlap – Part of a Bigger Plan – in his signature graphic style; black and white, crisp and clear, but with much eye for detail at the same time. The wonderful song Too Insistent by The Dø makes the journey complete.

There’s a new ad brand in town, called the Account Planners Group (APG) Netherlands, an organization that brings account planners – or strategists, if you will – together. APG is an existing brand that was first coined in London and which now exists in several other countries than the UK, among which Germany, Sweden, and Australia. Gerald Hensel, German, planner at Blast Radius, blogger, and fanatic tweeter, is the initiator and the co-founder of the Dutch APG. In November, the first open invitation meeting kicked off at Strawberry Frog – hosting the event. We were there and judging by the amount of planners that attended, it was a success. We took Gerald out for lunch at Stanislavski to ask him a few questions about his initiative.

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When you’re introducing a new, important, public phone number, you have to make sure people remember what to dial. This is often done with annoying tunes that are glued into your skull. Not in this commercial though, wanting us to report neglected or abused animals. It plays with some striking images, thus tapping into your visual memory instead. So, no catchy “144” song, but some sad animals turned into numbers – you could call that animal abuse in itself, but we were assured that no animals were harmed in the making of the commercial. Finally, to make sure our auditive memory is not left out, the pay-off “Bel 144 en red een dier” (meaning: call 144 and save an animal) modestly rhymes. Created by Y&R and executed by Hectic Electric.

You see it all the time, advertising being inspired by art. This commercial quite literally is. Which is to say, we’ve seen this concept, a mosaic of choreographed webcam images, already many times in many forms. It started in a music video we believe. But we can imagine that for the average (potential) Prius Wagon driver - in the Netherlands certainly not the George Clooney’s of this world – it makes quite a cool ad. And, in all fairness, it is very well art directed. Made by Launched and directed by André Maat (Hazazah). Creative tunes added by Massive Music.

There’s a somewhat strange trend going on in the Netherlands. Ambulance personnel is being harrased quite regularly whilst trying to do their job. You wonder how ambulance personnel could possibly evoke any aggression. And when you see this SIRE commercial, with the pay-off “If we respect our medical care providers in wartime, why not in peacetime”, it becomes even weirder to think about it. You can sign the petition ‘Hands Off’ here. Strong one, by Selmore and director Rogier Hesp (Caviar).

We drove past this poster (click picture = full poster) the other day and it stuck to our mind. What a powerful image – matching seamlessly with the title; Deadly Desire. And when you look at it more closely you see some blood and a male arm – instead of the expected female arm. Makes you curious. Nicely done by Creative Cell. The première by ‘Fantasten‘ is on January 20/21 in the Melkweg.

What you see is what you get: soft and strong – exactly what we all want our TP to be. Nice animation. Created by Publicis, produced by Glassworks, sound by Massive Music and Kaiser Sound Studios.

The new LG TV is so thin that you can easily smuggle it outside a store. The film made us immediately wonder why you want to be looking into a security camera when stealing a TV. But when you know that this viral scored 2.4 million hits on YouTube within 2 weeks, receiving the message that LG has the world’s slimmest TV, you can only call it a job well done. Created by Y&R.

Lab 1111 created a new iPhone app, called Boodschapp (literally: grocery), which allows you to scan products in Dutch supermarkets (for now just AH, C1000 and Jumbo) and compare them with similar products on price and quality. Out of a total of 16 different parameters (calories, fat, sugar, etc.) the product also receives an overall grade and the intuitive colour green, yellow or red. Lab 1111 worked with an independent team of professional food specialists to make sure the app is reliable. Since there are many different (quasi independent) ‘buy sensible’ logos on packaging nowadays this new ambitious project has the potential to become the overarching new standard.

A guerrilla make-over to promote Holland’s largest DIY, Gamma’s wallpaper. The pay-off: “Isn’t it beautiful?” Well, if you’re asking our opinion; no this wallpaper is not beautiful. But the idea is though. Created by TBWA\Neboko.