We’ve all seen the new video clip by Kanye West and his naked Kim Kardashian by now; Bound 2. Though we first thought Kanye had taken bad taste to the next level, we found out it’s actually quite an intelligent film – apparently Kanye uses the paint brush art of racist Americans to disarm them of their symbols. Anyway, mobile provider Hi, recently introducing ‘#morecrap from the web’ and thus recognizing crap when it sees some, picked it up hoping to be able to lift on all the publicity around it. The agency responsible for #morecrap, FHV BBDO, denies to have anything to do with it. So, let’s just say this is one big coincidence…
“We wanna be free
We wanna be free do what we wanna do
We want to get loaded
And have a good time!”
(Peter Fonda in The Wild Angels but actually made famous by Primal Scream’s song Loaded)
Just recently I came across a small 15min documentary about creative freedom in Adland, called Wonderland. Basically it’s shows creatives and directors who tell how much better their work could be if they just would get space to do what they want to do. On the side they also point out the negative correlation between the amount of money involved and the amount of creative freedom. More…
Our new agency, This that & the other, is temporarily based at the new office of Random Studio. Last Friday was the opening party of the place that looks more like a garden than an office. A good moment for the creative wizards of Random to demonstrate their skills. And skills they have. The space was filled with funky, artful (and at times disturbing) interactive installations. Guests were welcomed by an on-screen avatar, its eyes hunting you while entering the building (it even got angry when you came too close). You could play games against each other on big screens using phones as consoles. A photo installation made strangers share a kiss. Even the plants jumped in shaking madly for your smile. Highlight (and a bit confusing) was a 3D rendered monster lying on a sofa with a big, moving phallus. Most installations were created especially for the party. How great is that? Just as an experiment and a way to show the possibilities. Trying stuff without knowing where it will take you is part of the DNA of Random and that’s really cool and pretty rare. Go Random.
iris Worldwide has appointed Anna Söderström as ‘Board Director’ in the Amsterdam office to ‘develop clients.’ Before this, Söderström worked on both the client as well as the agency side of the business. Her latest job was senior marcom manager at Philips Consumer Lifesteyle. Before that she worked at 180 as AD on brands like Sony and Heineken. Söderström about her move; “iris has proved itself as a special creative place with both ambition and potential. I look forward to contribute to that.” We do too. Good luck.
Barbara Wolfensberger, CEO of FHV BBDO, has been appointed by the Ministry of Economic Affairs as the figurehead of the Dutch Creative Industry, a sector that was named ‘top sector’ in the Dutch economy (there are 9 in total), which means the government aims to make it the most valuable sector in the Dutch economy. The committee responsible for this top sector is even aiming to make our industry the most creative one in Europe by 2020. Quite ambitious, but an interesting and welcome signal. Anyway, Wolfensberger, who starts January 1st and who follows up Victor van der Chijs, will be planning to use 1 day per week – of her 7 day workweek, as she told us – to boost our industry. Good on her!
Ever looked up at a plane in the sky and wondered what amazing destination it was heading to? Well, you can stop wondering because British Airways built two digital billboards that interact with its planes in the sky. As the plane passes these billboards – in Chiswick and London’s Piccadilly Circus – a toddler looks up, points, and follows the aircraft as it goes overhead, with the flight number and destination showing next to him. Wow. This plane-spotting campaign created by Ogilvy London (claiming the hashtag #lookup) is breaking new advertising ground, using custom-built GPS technology to add a new layer to their billboards. The ads are part of the airlines’ “Magic of Flying” campaign, which reminds people of how magical flying is, especially from the eyes of a child. And before you ask, these billboards have a weather feed which read the cloud height to ensure the plane is visible before showing the advert! I’m not sure whether the video does the experience justice, but all in all a very simple, yet effective story.
Buzzwords get a bit of a bad rap. As if they’re solely responsible for the lack of creative output we see all around us. But maybe it’s because we advertising folk aren’t using them properly, or enough. People often talk about how clients and agencies should work together more closely. Apparently one of the great barriers to this ideal situation is that they ‘don’t speak the same language’. But maybe it’s just that we don’t speak a common language to equal standards. More…
Èwa Oduguwa and Jolien Kappert, both students at the Willem de Kooning Academy in Rotterdam, won this year’s ADCN workshop. During this one day workshop 18 teams (a mix of junior agency teams and students) worked on an outdoor concept for Unilever brand Unox, a brand with a rich heritage, especially loved for its ‘rookworst’ (smoked sausage), traditionally eaten with ‘boerenkool’ (kale-potato stew) in the winter season. After a briefing by Martijn Morsink (Sr brand manager Unox) the teams were coached by a group of mentors: Arjen de Jong (Animal Farm), Annemiek den Uil (freelance), Stephan Gonnissen (Etcetera and ADCN), Maarten Vrouwes (JWT) and Geert Ploeger (freelance). At the end of the day the jury, consisting of Marc van Amerongen (JCDecaux), Martijn Morsink (Unilever) and ADCN board member Peter van Leeuwen chose Èwa and Jolien’s concept. Their idea was based on the infamous Damn You Auto Correct fuck ups. Since Unox is a decent brand, this autocorrect doesn’t talk about “shaved pussy” when “shaved pork” was really meant; instead granny talks about ‘rokwiet’ (dress ganja) instead of rookworst – showing in a nice way how Unox works for all ages. Besides the branded beanies and 15 seconds of fame, the two also won the ADCN yearbook 2013 – to be officially released on 28th of november. Congrats!
D&AD (British Design & Art Direction) represents the creative, design and advertising communities, not just in Britain, but worldwide. End of this month they are bringing their New Blood Festival to Amsterdam in a pilot event: Mini New Blood Festival. Amsterdam based creative agencies and studios are opening their doors to give participants a peak behind the scenes. Design Bridge, Sid Lee, Artbox and Wieden+Kennedy host a series of free events, from talks and tours to workshops. The mini festival gives new talent the chance to network and explore their career options around town. The festival takes place on 28th and 29th November and is free and open to students, recent graduates and under 24 year olds. Go here for program and sign up information.
Last week we wrote about the life-size Messi, this week a commercial has been launched promoting the site – and FIFA 14 of course. Very nicely done. It reminded us of this commercial for the PS3 game The Last of Us, created by 180. This Messi transformation was created by Wieden, directed by Tomek Baginski (Stink) and post produced by MPC.