Publicis created this interesting stunt to reveal the hypocrisy inside all of us. Let’s face it, people in the streets raising money for the needy are just a nuisance, handing out useless bits of paper and trying to make those awkward conversations to generate a wee bit of change. Great to see how the public all of a sudden seems to care when you flip the massage and tell the poor to fuck off. Question remains if this ad actually made Londoners give a fuck about the Pilion Trust. On the bright side; it made me think about how I usually react to people who are trying to make a difference.
The last work we featured from Google and 72andSunny was a classic case of storytelling, through a series of films about French people making their dreams come true with Google’s help. Now Google Creative Lab and 72andSunny have taken things one step further; they introduced a Promenade Sonore, a ‘sound walk’ through Marseille, at night. This documentary style film follows Julie de Muer as she explores the streets of the real Marseille (both the gritty and the beautiful), while she’s recording the local sounds. The end result is not just this film, but an interactive experience through Google Streetview – strangely enough, however, and unfortunately you don’t get to hear Julie’s voice – nor her recordings – but that of a stereotypical Frenchman, wheezing through the microphone. The good news; with this interactive experience Google might have just unlocked a complete new use for Streetview. Digital production MediaMonks.
Fltr: Evelien Schenkkan, Dimitri Hekimian, Quentin Deronzier and Krister Lima
Creative agency SuperHeroes hired five new creatives: French creative duo Dimitri Hekimian and Quentin Deronzier join the agency after having worked at Euro RSCG, Fred&Farid and Grey Paris. They worked on campaigns for brands such as Lego, Lacoste, Audi, Athena and Martini. Digital producer Evelien Schenkkan brings her eight years of work experience, obtained at agencies as Isobar and Glassworks, to the brand new SuperHeroes headquarters – in which they’ve painted this distinctive mural that we already saw during the opening party. Norwegian Krister Lima joins as designer and in May a new art director will also get on board. Django Weisz Blanchetta, founder and managing director, about the hires: “SuperHeroes is experiencing an exhilarating period of growth and my goal is to further establish us as a creatively ground-breaking agency. We create work that stands out from the crowd with a heady blend of killer content, bold visuals and imaginative approach to technology.” Let’s see how the new members of the SuperHeroes gang will take on their mission: “to save the world from boring advertising”.
We came across this ‘Climachill’ video for Adidas on Glassworks’ website. It is yet another animation zooming in on a garment’s fabric. We’ve seen this before in Glassworks’ film for G-Star and in two films for Nike (!) – the latter about temperature regulation as well (cool / warm). It seems as if Glassworks’ director Rudiger Kaltenhauser has a skill-monopoly on these kinds of fabric-porn 3D animations. Oh yeah, and it features David Beckham – duh. The agency behind it is Meanwhile, the sound was done by Kaiser Sound Studios.
In September we wrote about Doritos’ stunt drive school – and we noticed that is was clearly aimed at “male teenagers.” Today ad agency Fitzroy adds another chapter to Doritos’ jacked attitude. Since 45 km/hour, the maximum speed for most of Doritos’ target group, is nothing, Fitzroy figured it should embrace the limit in style; the Doritos Jacked Street Race. Inspired by The Fast and the Furious the agency turned 3 ‘Cantas’ into true race cars. Three rappers: Mr. Polska, Jebroer en raggamuffin Skinto will race each other, and the Doritos consumer is to guess who will be first and then potentially win one of the ‘waggies’ – slang for small cars. To create more buzz around the event the team also created a music video: Hoesten als bejaarden (‘caughing like the elderly’). And the Doritos website is counting down for the official race. We hate to use the word, but ‘integrated’ was the first word that came to mind. Oh, and ‘jacked,’ of course.
This week started with one of our country’s most coveted creativity awards: The ADCN Lampen (‘light bulbs’). Hosted in Amsterdam’s most famous pop-temple, the format of the night broke from tradition. This year, the show was briefed to appeal to those with even the most limited attention span, and jack-of-all-trades Eric Corton, host of the rock ‘n roll themed evening, was burdened with the task of maintaining the audience’s focus throughout the course of the show. And as we all know, that isn’t an easy one. But Corton gave it his all and at times it even seemed like the well-groomed singer, actor/dj/style icon/presenter *gasp for air* was genuinely enjoying himself. Even the snacks were fast: the mini food-court going on in the basement offered unlimited hot dogs to the peckish. ADCN didn’t skimp on any entertainment either. More…
We like the entrepreneurs in advertising. And 28 year-old Reinier Steures is one of those. Together with Rik Eysink Smeets, he is hosting the second Café de Zaak (professionals from the industry give free business advice to small businesses) tonight. He is also co-founder of RA*W (facilitating young advertising talent in sharing knowledge and learning from the industry) and recently joined Natwerk as Strategy Director and partner (next to Frank de Ruwe and Lard Breebaart). Before joining Natwerk Steures worked for Delight Agency, N=5 and director Johan Kramer. About his new job at Natwerk he says: “I’ve been screaming and preaching that things in the advertising industry should change. That is why I co-founded RA*W 2,5 years ago. Now as an agency partner at Natwerk I can really do things differently. I can’t wait!” Natwerk is already known for doing things differently (most recently introducing Brusco, for example), so the alliance seems a logical strategic fit. Reasons enough to ask Steures our 10 Questions about Creativity, advertising, and Amsterdam. More…
Yesterday was April’s fool. That’s why Cheil London created a hoax (easily recognisable as such) for Samsung. Featuring, among other Cheil employees, AAB contributor Tim Polder (“Tim Verhoeven,” from the “Samsung Innovation Lab”). Mini-routers become omnipresent wifi sources by attaching them to pigeons. Not a bad idea. It would change pigeons from flying rats into useful objects. Do it!
For the yearly 3FM Awards Achtung! together with 3FM came up with a new theme. Or maybe we should say; colour theme. As gold is the colour of success, awarded artists in this film are literally clad in gold. So, no cheap sculpture or piece of plexiglass anymore, but a load of gold paint in the face. In this behind the scenes film you can watch the reactions of some of the artists – though everyone is laughing, it looks quite nasty. The film was directed by Jeroen Houben (Bäst Films) and shot by Gregg Telussa. Post production by Schnittschneiders and De Lodge.
A few weeks ago my mom started cleaning up boxes and bags stuffed with bits and pieces from my life in college. When I started sorting them out I ran into a pile of folders filled with research about the ad agencies and creative directors that appealed to me back then. Like a true detective I mapped out all the inspiring agencies; who was working where and who made that stunning new ad I loved so much. I kept track of the folders for years during college. All because I was keen on getting a spot next to a creative director who could teach me all the ins and outs about getting the best creative work out of any brief. More…