Amsterdam Ad Blog

Choose tap water

July 14, 2014, AAB

Since we hate festivals that don’t have tap water freely available, we’re heavily applauding this film created by Delight Agency for dance label ID&T. Of course ID&T is not the first party to advertise tap water – have you ever seen this wonderful video? – but a very influential one. Cause if they propagate tap water, it might just become the standard at festivals and spread awareness more quickly. The animation, titled – “It’s lonely at the tap” –  was made by David de Bruijne and the illustrations were done by Tim Boelaars.

World cup colours to lick

July 11, 2014,

Maan Design Studio - Worldcupstamps July 2014More World Cup inspired design. This time from Maan Design Studio based in Portugal. Maan (Moon in Dutch) designed stamps representing the 32 national teams competing in the World Cup. You can take a closer look here. The agency put the different countries together in an envelope based on their respective playing Groups. The patterns work really well. Are nicely minimalistic. That’s why it’s sometimes even hard to guess some of the countries. Others are easy. It would have been nice if they made the stamps ‘restickable’ and included a playing schedule showing the quarter-finals and final. Or maybe found another way to make the stamps besides beautiful also useful.

Jury Presidents ADCE Awards announced

July 10, 2014, AAB

ADCE Jury Presidents - July 2014The Art Directors Club of Europe (ADCE) has announced the jury for its 23rd Design and Advertising Awards show taking place in Barcelona on 6th and 7th November. Johannes Newrkla, founder and creative director of Bluetango (Austria) will act as Jury President, with the following renowned European creatives chairing the 6 category: Film & Radio - Lode Schaeffer (Indie, Amsterdam), Advertising Print - Antero Jokinen (358, Finland), Interactive - Isabel Martínez (*S,C,P,F, Spain), Design - Louise Fili (Louise Fili Ltd., Italy), Promotions, New media & Events - Guido Heffels (Heimat, Germany) and Integration & Innovation - Mark Tutssel (Leo Burnett Worldwide, UK). Work can be submitted until the 10th of September. The jury will meet in autumn, at the new FAD (Fomento de las Artes y del Diseño) headquarters, the Disseny HUB Barcelona, where the ADCE general office is also located. At the same time as the ADCE awards the 1st European Creative Festival will be held at the same location (6 to 8 November) with the theme “Re-designing Europe.” This festival invites creatives and innovators from the fields of graphic design and visual communication.

We’re on a boat

July 10, 2014, AAB

Little Nice Things We're on a boat - July 2014This video explains the app ‘We’re on a boat,’ created by Design studio Little Nice Things. It taps into the trend of shared ownership and seems perfect for Amsterdam; share your boat with others and get rewarded. Whether it’ll work is to be debated, since very few boats cruise around the canals to pick up strangers. But the sympathetic piece of technology is “made with love” nevertheless – helped by the friendly tunes of Lullatone.

Dutch Designed Football Shirts

July 9, 2014,

Dutch away and England home Nike - July 2014The World Cup keeps inspiring designers. Last week I wrote about the Tricolor font. Since Holland is playing in the semi-finals tonight (against Argentina), I want to share a piece about the beautiful font on their shirts. Nike collaborated with the famous Dutch designer Wim Crouwel – a legend when it comes to Dutch Design. It is a really tasteful project. And a win win; Nike will have a unique selling point and their owners will be proud to wear them. The English shirts fonts were done by Neville Brody. And I personally like the French home shirt. A deeper insight in this project can be found here.

The Festival Reporter

July 9, 2014, AAB

IAmsterdam Festival Reporter - July 2014Natwerk was asked to promote The Summer of Amsterdam, a theme that celebrates everything there is to do in Amsterdam this summer. The agency came up with The Festival Reporter; comedian Sina Khani will show the diversity of Amsterdam’s 300 summer festivals. And probably thanks to the success of Bart’s Fish Tales on Instagram, the agency again chose for this snappy medium. Maybe a little too snappy, if you watch this ‘report’ of last weekend’s Pitch festival. But then again, way more dynamic than just putting up these huge ‘IAmsterdam’ signs throughout the city.

Gorter and Ridder win two pencils at D&AD New Blood

July 8, 2014, AAB

Yme Gorter and Paul J. Ridder winning two pencils - July 2014Yme Gorter and Paul J. de Ridder (website) last week won a Yellow and Black pencil at the D&AD New Blood awards. We have to admit that when we first saw their casefilm, we thought; what a great idea…but “it’s just a video” – quoting Wesley ter Haar who took part in the Cannes Cyber jury, and explained at Pakhuis de Zwijger last Thursday that this phrase became a running gag in the jury for incredible casefilms without much proof of concept. It should be noted though that Ridder and Gorter are students at the Edinburgh Napier University, so they aren’t backed up by a big ass agency. What’s more, when we asked the team about the fact that it’s just a film, they told us they will present their case to Al Gore later this month at a closed Climate Change Summit. On top of that they will visit Google Labs this week to discuss the concept. So our sceptical thoughts were premature, these guys are making things happen! We take our hat off.

Tripper Tricolor

July 4, 2014,

2014 07 - tripper_tricolor_font_underwareTo stay in the atmosphere of FIFA World Cup, something soccery. Johan Cruyff is famous for his football and his witty remarks. The latter gave him the nickname: ‘The Oracle of Betondorp’ – a neighborhood near the old Ajax stadium, where he grew up. There is a nice ticker-tape now in the colors of the World Cup teams with quotes by Cruyff. A nice little way by avid type foundry Underware to promote their Tripper Tricolor font. I am not sure the font will be a succes in German though. A Dutch jeans brand named Tripper tried to get on the German market without succes. The reason being that tripper means gonorrhea there. But that is besides the font.

Killer concept

July 4, 2014, AAB

ACC Verkoop Een Werkeloze  - July 2014Killing two birds with one stone. That’s what this new platform – “Sell an unemployed” – does (in Dutch). It is an initiative by the ACC, the Belgium Association of Communication Companies, to persuade text writers to become a copywriter in advertising – there always seems to be a shortage. That’s the first bird. Since the text writers need to help Belgians find a job through an eloquently written application letter, the platform can also be seen as a charity – the second bird. And if the application letter does well – both effectively and according to a jury – the ambitious text writer can win a master class copywriting. The winner of the master class wins a job at Happiness Brussels – also responsible for the concept. So, maybe even 3 birds with one stone.

An ode to the wind

July 3, 2014, AAB


Wow, what a beautiful animation, consisting of 7000 individual objects made from virtual paper and bringing an ode to the Dutch wind. As you can see the story explains that the wind brought the Netherlands a lot; being able to live below see level and the Dutch East Indies, for example. If you don’t speak Dutch, don’t worry, the copy gets a little lost in the middle anyway. What you should remember is that together with Eneco you can invest in wind mills, which clearly taps into a cultural and political trend. Eneco thus smartly introduces a product of this time; wind certificates. FHV BBDO and Achtung! are responsible the entire campaign. And Achtung! specifically for the animation, which was built by Colorbleed. Sound by Audentity. Here‘s a little behind the scenes.