This time KesselsKramer didn’t make the world’s shortest commercial or smallest commercial, but the world’s longest teaser. Opel Mantra (no typo) is the first solo album by Awanto3, to be launched on April 4th at Trouw. The teaser, starring Awanto3 himself, shows the mantra of the Opel Manta; it won’t start. The trailer started on February 25th and will run for 38 days – until the launch. An interesting way to draw attention, but we hope the album is more exciting than this teaser.
The way Frank de Ruwe (on the right in the preview) and Lard Breebaart, partners at Natwerk, reintroduce this forgotten drink makes us instantly thirsty. And it shows why we think Natwerk is the coolest agency in town; they turn an old fashioned wine – known for being tasteless, both literally and figuratively – into a completely new, modern product. And for the largest part; just for the fun of it. We have to wait for next week’s launch party to taste it, but we love it already!
Amsterdam based production company A Cow Says Moo made a documentary about Kenyan athlete Geoffrey Kipsang; The Unknown Runner. It follows Kipsang training for his running debut at the Berlin Marathon. The documentary makers had unprecedented accesses to the training camp in Kenya and the marathon in Berlin. Interviews with Haile Gebrselassie, Stephen Kiprotich and Renato Canova complete the story. If these names get you excited this is a documentary for you. But if you simply like to get inspired by documentaries that show you ‘out of this world,’ you should too. The film is now available until 3rd March on Vimeo on demand.
Good news: the Creative Press Challenge will be held again this year. The event was initiated last year by Thijs Biersteker and newspaper de Volkskrant to put print ads on a pedestal. With the copy ‘Bad ideas can’t hide in print’ the best creatives in town were invited to make an ad for Free Press Unlimited. The winning ad, by Luuk van de Put and Jurre van de Ven (Alfred), will be sent to Cannes. This year the charity is The Foundation for Refugee Students UAF. According to de Volkskrant a good match, since the topics education and social participation are important to the paper. The charity supports highly educated refugees studying in the Netherlands and subsequently finding an occupation. In October the briefing will be handed out and again. Since we’re mediapartner again (together with Creatie and Marketing Tribune), we’ll be following the event closely.
Yes, our king cheered like a 14-year-old skate hooligan. Our Olympic outfits looked like a fashion academy graduation project that went terribly wrong. And yeah, some of our men speed skaters have hair that makes them look like Slipknot fans that got stuck in puberty – they actually believe it made them more aerodynamic.
But I have to say the Dutch team rocked at the Sochi games. They were on fire. It’s almost like they were on some new kind of dope and it is called cheese. With only 41 participants they have managed to take in the fifth place in de overall medal race. An achievement noticed around the world. And of course there are always yellow bellies that ridicule speed skating in general, but it’s Olympic and that’s what counts. More…
Yesterday, at the ADCN clubhouse, the light bulb (or ‘lamp’ in Dutch) nominations were announced. The big winners were DDB & Tribal with 35 nominations, TBWA with 29, and N=5 with 22 nominations. Especially for N=5 this is quite an accomplishment, since it is by far the smallest agency of the three. The most successful (digital) production agency was MediaMonks with 23 nominations. On the client side KLM is the big winner with 14 nominations. It is what happens when you ask every agency in town to create some sort of activation. Or rather, that’s what happens when you write inspiring briefings and choose the right agencies to work for you. Sweetie, created by Lemz for Terres des Hommes, won three nominations – a concept that is so BIG that it will probably win at every award show around the world. Two important things have changed this year; all ADCN members are allowed to vote and the ADCN has introduced a bronze light bulb, to decrease the gap between a nomination and an actual award. We can imagine that this is a tempting thing to do, handing out more light bulbs, but it will only cause inflation – that’s not us being critical, but simply how economics work. Then again, we live in the age of (digital) democratization, so maybe it’s just a natural course. The accessibility of the awards is probably also why this year, for the first time, we are allowed to leave our black ties at home when the definite winners are announced in Paradiso on 31 March. You can find the complete list of nominations here.
We too were wondering what Big Bang Beans were – click picture to see full image. We’ve learned now that it’s a campaign by JCDecaux, the owner of most of the outdoor (ad) furniture in Amsterdam. It wanted to measure what an ad in their outdoor network does. Here are (some of) the results (measured on the 6th day of exposure): 10K visited BigBangBeans.nl directly, 22K searched for it on Google, and within these searches, 30% clicked through. These amounts don’t sound like much, since they ran the different ads in 50 towns. And the research is not even representative because it’s one of the most distinctive ads you can imagine in outdoor. But, having said that, we love it. A very nice way to ask attention for outdoor… in outdoor.
In the 80s Pony was one of the coolest brands around. Today the sneaker brand tries to reclaim this position. And despite a client – based in Amsterdam – that seems to have said a few too many times “I want to see more shoes!” the film, promoting Pony’s Spring/Summer collection, does have a very nice beat to it – both edit and music-wise. It was created by Imprint Projects New York and the music (‘Kaolo’) by Yellow Claw.
Rik Heijmen, founder of Kokoro, speaching at the opening of the exhibition
One heart, 12 artists, 300 outdoor panels, 100.000 Boomerang cards, and an exposition at Hutspot Amsterdam. Kokoro’s Heartvertising project is taking over Amsterdam. A lot has been written about this already, but to sum things up; the idea behind Heartvertising is to inspire people to follow their hearts and dreams instead of playing it safe. Especially in this tough economy – what’s there to lose? The exhibition of the winning designs opened last Thursday at Hutspot. A very appropriate location since the founders of Hutspot (a cross-over between an exhibition space and shop) did just that – follow their hearts. On their website: “Hutspot searches for new and interesting brands, designers, artists and entrepreneurs, offering them the chance to expose their products in their own space within the shop.” Another example is Sella Molenaar, who instead of a standard photo report made ‘instant’ aquarelles of the people present at the expo opening. She too followed her passion and is now making money with what she loves to do best. The message is clear, but the question remains… are you following your heart? Check out the pictures here.