Tag Archive: 180

Stretching football

Replay has a new collection of stretch jeans; Hyperflex. And the brand also happens to sponsor FC Barcelona. How to combine the two? By having the beautiful Alessandra Ambrosio and the less beautiful (but stretchable) Andrés Iniesta try out the jeans in a test lab – the latter was recently also spotted in Nissan’s test lab, for that matter.… More.


Armistead Head of Planning at 180

180 Amsterdam appointed Ben Armistead as new Head of Planning. British native Armistead joins from Wieden+Kennedy Portland where he was Global Planning Director and responsible Electronic Arts and Powerade and Nike (regionally). Before W+K he was Senior Planner at Dare and member of the leadership team awarded Campaign’s Digital Agency of the Decade in 2009. In… More.


Wooding head of client services at 180

Megan Wooding has been announced as new Head of Client Services at 180 Amsterdam. The native Australian has 14 years of experience in the creative industry and joins after having worked at Amsterdam Worldwide the past three years. Before Amsterdam Worldwide she was account director at M&C Saatchi and RAPP. At 180 she has been… More.


Lemz wins Grand Prix for Good

Bram Tervoort, Chester de Vries (holding the Grand Prix for Good), Mark Woerde and Niels Pel. As expected, Lemz last night won the Grand Prix for Good with Sweetie. The bold and truly creative case also won its 13th Gold (Branded Content & Entertainment) and the agency became the second independent agency of the year… More.


Cutout worlds

Sometimes the same idea pops up at several places more or less at the same time. Two weeks ago we all saw the craftsmanship that went into the million Pound John Lewis Christmas commercial – “the Watership Down remake” – created by Adam&EveDDB. It looked like an animation, but was made physically, by hand, with… More.


180 hires Sr Art Director Bartolucci

Tony Bartolucci has made a switch from DDB New York to 180 Amsterdam, becoming Senior Art Director. Bartolucci has worked in New York for 10 years, working for BBDO, Campfire and DDB, on brands like Starbucks, New Balance, Verizon, Snapple, New York Lottery and Foot Locker. In his new role he will work – among other brands –… More.


The land of Tika and Taka

This ad for Turkish Airlines with Messi and all the other FC Barcelona stars….oh wait, we mean Qatar Airways, of course. Forgive us the mistake, but half a year ago Messi was on a plane competing with Kobe to win the charm of a kid for Turkish Airlines – apparently no exclusivity was claimed… Then… More.


The last of us

180 and production company Minivegas created this 60 second commercial for Sony’s new “horror survival” game The Last of Us. It took us a while to figure what exactly is happening, but fortunatley the press release explains that the character looking anxiously into the camera is slowly turning into a personage from the game. CG-wise… More.


Tame the beast

Created by 180 Amsterdam for the überhip new barber Barber in the Binnen Oranjestraat 24 that not just does shaves and trims, but also offers you a whiskey when they’re taming your beast.

Ad of the Month

The magic wand

Sony Playstation introduces a new Harry-Potter-like game, “Book of Spells,” that turns your (motion) controller into a Magic Wand. This commercial – created by 180 Amsterdam – enlarges the qualities of the wand by giving it powers beyond the game – turning you into a rat and a cat into a huge chunk of cheese.… More.