Tag Archive: 180

Go!

This film, promoting the PS4 console, is obviously about gaming. But the most important part forms a very smooth dance video to the catchy beats of Go! by the Chemical Brothers. It shows once again how art direction and sound go hand in hand when making a commercial.… More.

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Intense coffee

When you’re stoned your taste buds experience the tasting process more intensely – we all know that.  So why not let your focus group smoke a big J and give them some coffee. And apparently Moyee coffee can use some intensified taste buds. Or, to… More.

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It’s a big world. Go run it!

ASICS asked 180 to inspire all sportspeople to challenge their boundaries and discover the huge variety of ways to run. Together with some real running enthusiasts, cast from running groups around the world, this TVC features six ASICS-sponsored professional athletes such as Gwen Jorgensen, Queen Harrison, Ryan Martin… More.

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Mike Harris joins 180 as global head of strategy

180 has appointed Mike Harris as its new global chief strategy officer, overlooking its Amsterdam and LA offices. He will drive new business growth and tackle high-level strategic opportunities for 180’s clients. Before 180 Harris worked at Deluxe Entertainment, DDB California (where he was president and… More.

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Stereo Types

The nice thing about sponsoring FC Barcelona is that you can use its ‘assets’ in your advertising. And agency 180 could thus create a typical football commercial for Qatar Airways without actually directly working for a football brand. In fact, having worked on Adidas for ages, probably… More.

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Out of Office Hymn

While most agencies in Amsterdam try to show how state of the art they are by building digital applications, 180 turns – tada! – 180 degrees and goes back to the times when the written word – let alone the digital word – didn’t exist… More.

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Stretching football

Replay has a new collection of stretch jeans; Hyperflex. And the brand also happens to sponsor FC Barcelona. How to combine the two? By having the beautiful Alessandra Ambrosio and the less beautiful (but stretchable) Andrés Iniesta try out the jeans in a test lab – the latter… More.

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Armistead Head of Planning at 180

180 Amsterdam appointed Ben Armistead as new Head of Planning. British native Armistead joins from Wieden+Kennedy Portland where he was Global Planning Director and responsible Electronic Arts and Powerade and Nike (regionally). Before W+K he was Senior Planner at Dare and member of the leadership team… More.

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Wooding head of client services at 180

Megan Wooding has been announced as new Head of Client Services at 180 Amsterdam. The native Australian has 14 years of experience in the creative industry and joins after having worked at Amsterdam Worldwide the past three years. Before Amsterdam Worldwide she was account director… More.

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Lemz wins Grand Prix for Good

Bram Tervoort, Chester de Vries (holding the Grand Prix for Good), Mark Woerde and Niels Pel. As expected, Lemz last night won the Grand Prix for Good with Sweetie. The bold and truly creative case also won its 13th Gold (Branded Content & Entertainment) and… More.

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Cutout worlds

Sometimes the same idea pops up at several places more or less at the same time. Two weeks ago we all saw the craftsmanship that went into the million Pound John Lewis Christmas commercial – “the Watership Down remake” – created by Adam&EveDDB. It looked… More.

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