180 Amsterdam appointed Ben Armistead as new Head of Planning. British native Armistead joins from Wieden+Kennedy Portland where he was Global Planning Director and responsible Electronic Arts and Powerade and Nike (regionally). Before W+K he was Senior Planner at Dare and member of the leadership team awarded Campaign’s Digital Agency of the Decade in 2009. In his new role Armistead will focus on achieving the agency’s future business plans and spearheading strategic plans for clients such as Asics, PlayStation and Qatar Airways. Armistead about his new role: “Strategic virtuosity is the life-blood of 180 Amsterdam. Not only does the agency have a brand strategy plaque, in pride of place, on its front door, but also, it is the only agency in the world started by a strategic planner.”
Tag Archive: 180
Megan Wooding has been announced as new Head of Client Services at 180 Amsterdam. The native Australian has 14 years of experience in the creative industry and joins after having worked at Amsterdam Worldwide the past three years. Before Amsterdam Worldwide she was account director at M&C Saatchi and RAPP. At 180 she has been tasked with “boosting digital and integrated talent.” Working across a number of the agency’s key clients, she will focus on driving forward the digital and integrated talent within 180. Al Moseley, President and Chief Creative Officer at 180 Amsterdam: “This is an important hire for the agency. As we continue to grow, we need people who can operate at the very top level in terms of leading people and leading business. Megan gives us that.”
Bram Tervoort, Chester de Vries (holding the Grand Prix for Good), Mark Woerde and Niels Pel.
As expected, Lemz last night won the Grand Prix for Good with Sweetie. The bold and truly creative case also won its 13th Gold (Branded Content & Entertainment) and the agency became the second independent agency of the year – after Forsman & Bodenfors (scoring big with Jean Claude van Damme’s Epic Split for Volvo) and before W+K Portland. In film Wieden+Kennedy Amsterdam won Silver with ‘The Odyssey’ for Heineken and 180 won Bronze with ‘The Last of Us’ for Sony’s Playstation. Unfortunately Amsterdam didn’t win any other prizes in Film, Craft, Integrated and Innovation. More…
Sometimes the same idea pops up at several places more or less at the same time. Two weeks ago we all saw the craftsmanship that went into the million Pound John Lewis Christmas commercial – “the Watership Down remake” – created by Adam&EveDDB. It looked like an animation, but was made physically, by hand, with cutout, hand drawn figures and miniature trees. This week we received a commercial from 180 Amsterdam, RSA (directed by Rob Blishen), and MPC (VFX) for the Sony PSP game Tearaway that from a craft-perspective has a similar idea behind it. Of course, there’s less detail (read: budget), the tone of voice and look feel are quite different and there’s more CG involved, but both purposely used a physical, rather than animated world, as the basis of their story.
Tony Bartolucci has made a switch from DDB New York to 180 Amsterdam, becoming Senior Art Director. Bartolucci has worked in New York for 10 years, working for BBDO, Campfire and DDB, on brands like Starbucks, New Balance, Verizon, Snapple, New York Lottery and Foot Locker. In his new role he will work – among other brands – on Asics and Qatar Airways. For the latter brand 180 recently launched a sponsor campaign for FC Barcelona. Bartolucci about his new position: “180 Amsterdam is an unbelievable agency when it comes to reputation and work, and I’m happy to be a part of this unique and ongoing success story. As a driven artist and photographer I am looking forward to be in the middle of Amsterdam’s creative melting pot and getting inspiration for my work.” We hope our city will be at least as inspiring as ‘New Amsterdam.’ Enjoy!
This ad for Turkish Airlines with Messi and all the other FC Barcelona stars….oh wait, we mean Qatar Airways, of course. Forgive us the mistake, but half a year ago Messi was on a plane competing with Kobe to win the charm of a kid for Turkish Airlines – apparently no exclusivity was claimed… Then again, Messi is featured in every other commercial that flirts with football. And since this one revolves around FC Barcelona, Qatar Airways couldn’t really go around him. The big difference however is the production value – this must have cost a few barrels of oil! But quite an attractive idea as well, to turn the FC Barcelona shield into a country – with towns called Tika and Taka, and a policemen that draws a yellow card for speeding. It was created by 180 Amsterdam, directed by Nick Gordon, and produced by Somesuch & Co. The abundant visual enhancements were done by MPC and the auditory ones by Wave Amsterdam.
180 and production company Minivegas created this 60 second commercial for Sony’s new “horror survival” game The Last of Us. It took us a while to figure what exactly is happening, but fortunatley the press release explains that the character looking anxiously into the camera is slowly turning into a personage from the game. CG-wise quite a creative challenge for Minivegas that had to merge real life images with the game graphics.
Sony Playstation introduces a new Harry-Potter-like game, “Book of Spells,” that turns your (motion) controller into a Magic Wand. This commercial – created by 180 Amsterdam – enlarges the qualities of the wand by giving it powers beyond the game – turning you into a rat and a cat into a huge chunk of cheese. Not the fattest concept we’ve ever seen, but the weirdness of it definitely carries a certain appeal. Directed by Jeff Low (Biscuit Filmworks), and 3D animation by Glassworks Amsterdam.
Remember when we used to send digital Christmas cards with a tune inside? Very web 1.0. This is the 3.0 version; a Western Union platform that allows you to perform a virtual duet and produce a personalized music video with Snoop Dogg, Timbaland, Sunidhi Chauhan or K’naan – at the time of writing not all songs are released yet, for that matter. You upload a photo of yourself, pick an artist, and a song. Then you karaoke it – with the lyrics streamed on the screen – and your personal avatar singing the duet is sent to family and loved ones – together with the money, of course. Simple and sweet. Created by 180.