Tag Archive: Achtung!

The stalking stroller

Only yesterday we wrote that in advertising you don’t know what’s real anymore. Well, here is a good example. The film confuses us. It pretends to be ‘real’ but the bad acting gives away that it’s not. Maybe the only real thing in the film is the Facebook comment… More.

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Entertaining our bright side

Yesterday Charmine Assadian wrote that we should dare to make some more shocking ads, to entertain our dark side. Another genre, still successful – and also not necessarily selling a higher purpose – is to superficially entertain our bright side. It’s exactly what this ad does –… More.

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Triple beard

First there were creative agencies inspired by hipsters to advertise craftsmanship. Take this ad for beer brand Kornuit. Today it’s fashionable to mock hipsters; Denham and recently top level domain ‘.Amsterdam‘ already did so quite funnily. Now Vodafone, in collaboration with Achtung!, has simply added… More.

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Mark Muller is always on

When Draft’s Head of Strategy Marc Leurs left for TBWA in 2007, he received a role of duct tape that said something along the lines of “Shut the fuck up!” – because he was always talking. FHV’s ECD Mark Muller, who is switching to digital agency… More.

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Uncommon open for applications

A few weeks ago Uncommon, the first cross-agency advertising traineeship, was officially launched by Natwerk, Sue, Achtung! and Dawn. Uncommon this week announced that it starts to take applications. The 2-year traineeship will be available for 4 creative, strategic or digital thinkers, who will spend… More.

News

Achtung! launches service design label Studio Kraftwerk

Achtung! is introducing a new label; Studio Kraftwerk, an agency that offers service design, which means helping brands connect to its customers through connected devices. The vision behind it is that in our increasingly digital world the product often is the experience. Daniel Sytsma, creative… More.

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Afterglow, The Game

It’s rather old school to ask your agency to create a game out of a successful commercial. But in this case we understand. First of all, because we can imagine that Philips wants to further capitalise on Afterglow, the stunning film (created by Sweetgrass) of… More.

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Imagine 306 kilowatts

Electrified. A bit of a lazy pun, but that’s how we felt when watching this ad. When you normally talk about the power of a car, you talk about horsepower. And we can all, more or less, imagine what the power of a horse is.… More.

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House of Tablets

We all more or less know that today’s thermostats are smart little gadgets. But this animation (click CC in Vimeo for English subs) created by Achtung! (concept) and PlusOne (production) for Eneco, featuring Toon (“display/show”) and – quite inventively – a tablet in the shape of a… More.

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Seamlessly Digital

The third edition of Digital Dinner is announced; November 6th prominent creatives from Amsterdam and other parts of the world will gather at the new Volkshotel club to exchange thoughts on the intersection of creativity and technology. The theme this year is ‘Seamlessly Digital’. As usual… More.

News

Brush Busters

Brush Busters is an awesome new app created by Philips Sonicare and Achtung! teaching kids how to brush their teeth properly. The app, created for the American market, uses cartoon figures, storytelling (excuse the word) and gamification. The app is equipped with  a timer and different storylines… More.

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