Tag Archive: Achtung!

Uncommon open for applications

A few weeks ago Uncommon, the first cross-agency advertising traineeship, was officially launched by Natwerk, Sue, Achtung! and Dawn. Uncommon this week announced that it starts to take applications. The 2-year traineeship will be available for 4 creative, strategic or digital thinkers, who will spend… More.


Achtung! launches service design label Studio Kraftwerk

Achtung! is introducing a new label; Studio Kraftwerk, an agency that offers service design, which means helping brands connect to its customers through connected devices. The vision behind it is that in our increasingly digital world the product often is the experience. Daniel Sytsma, creative… More.


Afterglow, The Game

It’s rather old school to ask your agency to create a game out of a successful commercial. But in this case we understand. First of all, because we can imagine that Philips wants to further capitalise on Afterglow, the stunning film (created by Sweetgrass) of… More.


Imagine 306 kilowatts

Electrified. A bit of a lazy pun, but that’s how we felt when watching this ad. When you normally talk about the power of a car, you talk about horsepower. And we can all, more or less, imagine what the power of a horse is.… More.


House of Tablets

We all more or less know that today’s thermostats are smart little gadgets. But this animation (click CC in Vimeo for English subs) created by Achtung! (concept) and PlusOne (production) for Eneco, featuring Toon (“display/show”) and – quite inventively – a tablet in the shape of a… More.


Seamlessly Digital

The third edition of Digital Dinner is announced; November 6th prominent creatives from Amsterdam and other parts of the world will gather at the new Volkshotel club to exchange thoughts on the intersection of creativity and technology. The theme this year is ‘Seamlessly Digital’. As usual… More.


Brush Busters

Brush Busters is an awesome new app created by Philips Sonicare and Achtung! teaching kids how to brush their teeth properly. The app, created for the American market, uses cartoon figures, storytelling (excuse the word) and gamification. The app is equipped with  a timer and different storylines… More.


Daniel Sytsma partner at Achtung!

Per September Daniël Sytsma is partner at Achtung!, where he has worked as a designer since 2007. As a hybrid between strategy, concept and design he evolved into being creative director. Dick Buschman, founder of Achtung!: “With Daniël becoming shareholder in our agency we are incorporating strategy,… More.


An ode to the wind

Wow, what a beautiful animation, consisting of 7000 individual objects made from virtual paper and bringing an ode to the Dutch wind. As you can see the story explains that the wind brought the Netherlands a lot; being able to live below see level and… More.



Luis Suárez has become a raging internet meme by biting his opponent Giorgio Chiellini from Italy in the shoulder during the Worldcup of football in Brazil – the third time already he’s showing this toddler-like behaviour. Achtung! successfully jumped on the opportunity creating Biteman, a… More.


Let’s skip the Dutch

Jules Tervoort and Mischa Rozema (Post Panic) present the making of the ambitious international feature film ‘Sundays.’ Foto credit: Merten Snijders. A gutsy blogpost by Bert Hagendoorn resulted in a dedicated Creatie magazine and first live-event at Pakhuis de Zwijger, both brand named Dutch Digital Design.… More.