Tag Archive: Adidas

Putting a ring on it

Last Thursday night, the 16th annual SpinAwards ceremony took place in club Panama in Amsterdam. To celebrate the ultimate creativity in digital, the SpinAwards foundation handed out 15 gold and 17 silver awards, a new record. This year the awards in the shape of big rings were redesigned and 3D printed – as you can expect from… More.

Event

Adidas Predator LZ

A football shoe with five different zones that support all the different foot action – shooting, running, etc. Sounds like marketing. But at least this ad, by Sid Lee Amsterdam, shows the flexibility of the shoe quite well. Photography by Marcel Christ.

Review

Nike and Adidas play cool – with toxic polluters

The first commercial ever in which Nike and Adidas live peacefully in co-existence, we thought. Nope, not true. It is Greenpeace that wants to educate us about these love brands. It’s a good thing that Marco Della Coletta and Zoe D’Amaroclearly (Godmother) can show off their skills while helping Greenpeace in its fight for a… More.

Review

180 wins ASICS for Olympics 2012

Good news for 180 Amsterdam; ASICS appointed the agency for its global communications around the London Olympic Games 2012 – after a competitive pitch that started last summer. 180 will also work with ASICS to launch key product ranges through 2011 and 2012. ASICS asked 180 to give emotional meaning to its ethos ‘Sound Mind… More.

News

Eurobest: Two Grand Prix for W+K and A’dam WW

Amsterdam won two Grand Prix in Film and Design at Eurobest in Hamburg, last Wednesday. Wieden+Kennedy was awarded the prestigious award for its epic Nike ‘Write the future’ commercial – alledgedly the most expensive commercial ever made. And for the same film it won bronze in Film Craft. Amsterdam Worldwide earned a Grand Prix in… More.

News

W+K wins gold at LIA for Nike’s ‘Write the future’

Wieden+Kennedy Amsterdam/London won gold at the London International Awards (LIA) for Nike’s ‘Write The Future‘ – in the category film. The campaign also won three bronze awards in the categories print, poster, and music adapation – the latter went to MassiveMusic for updating Focus’ hit ‘Hocus Pocus’. Grey Amsterdam won silver in print for Pink… More.

News

Danger makes legend

This commercial kicks off an online Adidas game that allows you to play against random people on Facebook. You choose a city (from a team that plays the Champions League), then a part of your city, and then a move you would like to make against your opponent. It’s like rock-paper-scissors (where have we seen… More.

Review

Spectacular for Adidas F50 Adizero

Quite spectacular this outdoor ad for the Adidas F50 Adizero. Not only did Adidas change the tram stop benches, the real boots were also incorporated in the outdoor furniture. Created by 180, TBWA\BEC and JC Decaux.

Review

Sid Lee wins Adidas/ Arnold opens

Adidas is moving its digital account from 180’s Riot to Sid Lee. A worrying move for 180, since it makes Sid Lee, already working for Adidas Originals,  own yet another piece of the advertising pie. Through the grapevine we also heard that Boston based Arnold will be opening an Amsterdam office at the end of… More.

News

4 Film (Craft) Lions

On Saturday the last Cannes Lions were awarded to Amsterdam agencies in the categories Film and Film Craft. Silver went to the intelligent commercials made by TBWA\Neboko for IDFA – international documentary festival Amsterdam. Though we liked the previous concept a little better, the one showed in this post brings the message ‘You can’t make… More.

News