Tag Archive: Bavaria

Holán Dress

When you look at it like this, Holland is not so much different from Brazil. This commercial is the first World Cup tie-in that actually made us smile. The premium, the ‘HolánDress’, was invented 4 years ago by Selmore for the World Cup in South Africa. Back then the ‘DutchDress’ proved a killer premium, confirming… More.


Relaxed with Radler

We all know what Marilyn Monroe, Elvis Presley, John Lennon, Kurt Cobain, Tupac Shakur, and Bruce Lee have in common; they died too young. But now we know now that they’ve simply retired and are chilling on a (desert) island. And it goes without saying that they don’t want to be discovered by Israelian container… More.


Your own mini-festival

May 2013 is shaping up to become the coldest May since 1901. A bummer when you’ve conceived an activation for Bavaria centred around the popularity of music festivals, enjoying the sun, and drinking beer with your mates – all at the same time. Through a special page and Facebook app consumers can create a festival poster… More.


Beer on the go

With the phrase “Beer, even on the go,” Bavaria is the first beer brand in 15 years to sell beer at gas stations along the highway. Of course not their regular label, but their 0.0%. To celebrate this milestone, they’ve partly turned a gas station into a bar and dubbed it “Café A4 West.” Not… More.


Soberly smart

During carnival – which ends more or less today – it’s hard to make yourself understood. Not just because your speech might slur a little, but also because of the noise and the bartender being too far away. So, a device that helps you to write down your order over and over again – you… More.



‘Zo’ (translated ‘Right’) – in the past always followed by “…time for a Bavaria” – is the famous pay-off for beer brand Bavaria, used whenever someone has accomplished something. This tactical ad (click image for full poster) was made by Selmore to celebrate that King Pils (‘beer’) is replacing Queen Beatrix, and in the sliptstream… More.


Lemz wins 4 ADCN awards

Photo: Maurice Mikkers The biggest winner last night at the ADCN (Dutch Art Director’s Club) awards was Lemz. All the ‘bulbs’ – of which one was a Grand Prix (the very best integrated work) – went to their Fireworks campaign. Our very favourite campaign of the year Domino’s Pizza Pepperoni by Indie won one Golden… More.


Bavaria 0.0% in good shape with ‘Personal Beer Trainer’

This is good stuff. Brad and Kelly, two personal beer trainers from LA, show how to get into shape with Bavaria 0.0%. Achtung! created three lessons on Facebook that teach you how to ‘roll’, ‘poor’, and ‘swirl’ a Bavaria 0.0% bottle in such an engaging way that you easily sit out the entire training. And… More.


Amsterdam wins 5 lions in Cannes

Yesterday was a good day. Not just because it was our first day in Cannes and we enjoyed soaking up all its extremes – Le Palais, the sun, the beach, ‘le canard au miel’, and lots of drinks – check out our photo’s here. It was also a good day for Amsterdam, because it won… More.