Tag Archive: Bavaria

Holán Dress

When you look at it like this, Holland is not so much different from Brazil. This commercial is the first World Cup tie-in that actually made us smile. The premium, the ‘HolánDress’, was invented 4 years ago by Selmore for the World Cup in South… More.

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Relaxed with Radler

We all know what Marilyn Monroe, Elvis Presley, John Lennon, Kurt Cobain, Tupac Shakur, and Bruce Lee have in common; they died too young. But now we know now that they’ve simply retired and are chilling on a (desert) island. And it goes without saying… More.

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Your own mini-festival

May 2013 is shaping up to become the coldest May since 1901. A bummer when you’ve conceived an activation for Bavaria centred around the popularity of music festivals, enjoying the sun, and drinking beer with your mates – all at the same time. Through a… More.

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Beer on the go

With the phrase “Beer, even on the go,” Bavaria is the first beer brand in 15 years to sell beer at gas stations along the highway. Of course not their regular label, but their 0.0%. To celebrate this milestone, they’ve partly turned a gas station… More.

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Soberly smart

During carnival – which ends more or less today – it’s hard to make yourself understood. Not just because your speech might slur a little, but also because of the noise and the bartender being too far away. So, a device that helps you to… More.

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Right

‘Zo’ (translated ‘Right’) – in the past always followed by “…time for a Bavaria” – is the famous pay-off for beer brand Bavaria, used whenever someone has accomplished something. This tactical ad (click image for full poster) was made by Selmore to celebrate that King… More.

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Lemz wins 4 ADCN awards

Photo: Maurice Mikkers The biggest winner last night at the ADCN (Dutch Art Director’s Club) awards was Lemz. All the ‘bulbs’ – of which one was a Grand Prix (the very best integrated work) – went to their Fireworks campaign. Our very favourite campaign of… More.

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Amsterdam wins 5 lions in Cannes

Yesterday was a good day. Not just because it was our first day in Cannes and we enjoyed soaking up all its extremes – Le Palais, the sun, the beach, ‘le canard au miel’, and lots of drinks – check out our photo’s here. It… More.

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Hugh Hefner prefers Bavaria

A commercial that feels like a warm bath, that’s how we experienced this. Cynics might say the concept is a little too easy, but in our opinion it’s just perfect; on strategy (Bavaria = a beer without bullshit), well written, and well executed. It helps… More.

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