Tag Archive: bsur

Chris Alders moves to DigitasLBi Dubai

Chris Alders has joined DigitasLBi Dubai as Head of Strategy Middle East and North Africa. Before making this move Alders was a strategy director at Fitzroy and BSUR. At Fitzroy he worked on Knab, Hero and Bacardi, among other brands. Alders: “Fitzroy, a very unorthodox agency, has been a blast. Repositioning Hero and introducing a… More.

News

Shandor Gancs joins BSUR

Shandor Gancs has joined BSUR as Creative Director strengthening BSUR’s international creative team. Recently relocating from Australia, Gancs has 20 years of industry experience with 14 years in Creative Director roles. He has worked within multi-disciplinary design agencies, digital agencies and fashion brands, and specifically for brands such as Peugeot, Polaroid, L’Oreal, San Pellegrino, Liberty… More.

News

BSUR opens office in São Paulo

After having opened BSUR Shanghai in 2012, BSUR now opens a second office overseas and “expands its international micro-network” (sounding like a boutique-network) with the opening of BSUR São Paulo. The new agency reside in the Rua Harmonia, in the vibrant Vila Madelena neighbourhood and will be led by Ivan Ferraz Mendes Reis (33). Ferraz… More.

News

Silver Fleet

What a nice ‘infographic’ (click to enlarge). It depicts the best agencies in town by comparing them with different ships. We shouldn’t take it too seriously, the introduction tells us, since it is not science and “therefore absolutely not measurable.” Glad we got that straight. The infographic is quite nicely designed (though the body copy… More.

Review

Finding your balance

Yet another cinematographic Roadster adventure; a cliffhanger on a bridge in Istanbul. Apparently they are on their way to a wedding, cause they’re tossing out a wedding cake. The concept is as wobbly as the car balancing on that edge, but that seems to be the intentional, not so serious style of this whole ‘Another… More.

Review

Vice pimps MINI on web TV

An interesting piece (10:42) of branded content; a joint web series by MINI and Vice – or Vice and MINI if you like. The series is presented by Elliott Bambrough and a different co-driver is selected through social media every episode. It follows up the introductory set of commercials around the theme ‘All the wrong… More.

Review

The MINI Coupé; not for ordinary people

We don’t really understand why this Icelandic hitchhiker with mustache is pregnant, nor why he has a criminal doppelganger, but we like the randomness of this commercial for the new MINI Coupé – it feels like a trailer for a new Coen Brothers movie. The other two commercials – ‘Sunday in Rio’ and ‘Love is… More.

Review

Wieden+Kennedy wins 13 Lions for Nike and Heineken

Picture: ECD’s W+K Amsterdam Mark Bernath (left) and Eric Quennoy (middle), mainly responsible for Wieden+Kennedy’s huge success in Cannes and Enrico Balleri from Nike, just after the award ceremony last Saturday. What a great closing night for the Amsterdam agency it was. Nike’s ‘Write the future‘ scored seven more Lions – earlier in the week… More.

Review

20 shortlist nominations in Film (craft) for Amsterdam

With 13 shortlist nominations in film and 7 in film craft, Amsterdam should be able to win some more Lions tomorrow night. Of all these nominations 4 go to Nike ‘Write the future’, 3 to Heineken’s ‘The Entrance’, and one to Heineken’s ‘The Date’, which adds up to an impressive 8 film (craft) nominations for… More.

Review

Have a look for free

This 20-second commercial for Specsavers was created by BSUR and directed by Michael Sewandono (Comrad). The voice over says “Look around you. Discover. Have a look for free“. The concept plays nicely with the idea of looking at the world in a different way. Considering the category Specsavers’ brand proposition ‘Have a look for free’… More.

Review