By Maureen van der Lugt
The Young Lions Creative Academy at the Cannes Lions festival is a six day-course, packed with the most inspiring talks, workshops and seminars, given by people you would not believe to ever meet. Guided by our dean Bob Isherwood and tutor Matias Palm Jensen, we saw, learned and experienced so much in just one week time. Because I don’t want to write a creative academy bible, here are some remarkable highlights of the things we took home. More…
By Saloua el Boussaidi and Saskia Wijsman
RA*W talents are part of the RA*W community because they are eager to learn and develop themselves further. In the Netherlands we don’t really have education programs to learn the skills every great planner should have. Luckily for us, Cannes Lions gave us the opportunity to attend the very first Young Lions Planners Academy. The deans of the Academy were James Hulman and Teresa Albert, both big names in the Planners’ world. They set out a program filled with inspiring speakers. We learned from heads of planning from award winning agencies and talked to Creative Directors and Chief Innovation Officers, which was highly inspirational and relevant and practical for our daily tasks. They dived into the key components of the creative brief, working with creatives and clients, understanding how a planner can add value to a campaign. More…
Award presenter Juan Senor, flanked by Ali Marmaduke and Remco Marinus from Lemz.
Lemz was over the moon yesterday when Sweetie (for Terre des Hommes) won 5 times Gold and 1 Silver in Direct, Promo & Activation and PR. A milestone in the Dutch Cannes history, winning 5 times Gold in one night for one single case. We already knew Sweetie would win big, but we actually predicted a Grand Prix for Good this Saturday. It’s a pity charities can’t win a Grand Prix in yesterday’s categories, otherwise it might have won even more. In Direct the Grand Prix was awarded to another favourite of ours; British Airways’ ‘Magic of Flying’ by OgilvyOne London.
RA*W, the platform that supports the development of young ad talent, will, for the second time, visit Cannes this year. Its goal: to bring attention to the topic of talent development and to share the knowledge, inspiration and energy of the festival with everyone at home with the help of a team of 28 reporters. Founder Reinier Steures about the trip: “The support and education of talent is the Achille’s heel of advertising. Our cause is therefore of tremendous relevance for the international advertising scene. RA*W will also be hosting inspiration sessions accessible to young advertising talent with, amongst others, Ben Malbon (Google), Rob Schwartz (TBWA\), Pete Favat (Deutsch LA), Jacco ter Schegget (OgilvyOne China) and Daniele Fiandaca (Cheil/Creative Social). People at home can actively take part by tweeting questions prior to the sessions. The sessions, street interviews and seminar reviews will be documented and directly published online. Quite impressively Steures is also part of the official program, joining a podium discussion, hosted by creative recruiter Sasha Martens about fostering talent. Finally, we are happy to announce that the RA*W team will write a few exclusive reports for Amsterdam Ad Blog. If you want to sign up for one of the sessions in Cannes, get in touch with RA*W. Don’t hesitate, cause there are only a few spots left.
We had hoped for a little more on the last days in Cannes, but 3 bronze is the best we could do in the prestigious categories of Titanium & Integrated, Film, Craft, and Branded content & Entertainment. In Craft Wieden won yet another award for Heineken; bronze for their Bond film. Production company Glassworks also won bronze for their skillfull G-Star film, Art of Raw, which we thought deserved a little more. What is special about Glassworks’ animation, is that it was created directly for the client, thus without an ad agency – confirming the trend that clients start to take creative direction in their own hands. Finally, Sharon Goldstoff and Jimmy Mars (working at Saatchi and Leo Burnett respectively) won bronze as Young Lions in Print.
We’re taking some photos while in Cannes, together with the FreeForce. Here are the first photo’s of yesterdays annual pool party, organized by Jilt Meeder, Wenneker and Music Skeleton. More pics tomorrow.
A rather meagre last day for Amsterdam in Cannes, last Saturday – the most prestigious day of the festival. Publicis did not manage to win Titanium for their ALS ad, but with Silver in Integrated the agency still did very well with the impressive campaign, winning 3 Lions in total. Out of the six Amsterdam nominations in Film only one commercial was awarded; Wieden+Kennedy’s Making of the Date won Silver. The Grand Prix for Film Craft did not go to Amsterdam, but at least the wonderful spot Bear, by BETC Paris for Canal+, was directed by Dutchman Matthijs van Heijningen jr. In the same category We Are Pi won Bronze for Human Arabesque. In our opinion it deserved more. So, all in all, after winning the Grand Prix and in total 22 Lions last year, rainy Amsterdam could this year welcome back only 17 Lions. Hopefully we’ll do better again next year.
AmsterdamAd Blog is keeping a photolog while in Cannes of all the (pool) parties we are attending. Photos are taken by Wouter Boon, Marleen Wiedhaup, and Buutvrij for Life. All photos here.
With only one shortlisted case in Mobile, Amsterdam disappointed us a little this week. Fortunately the only nomination in this growing category was awarded with Silver last night. Yune and XS2TheWorld created an app for the Dutch Railways (NS); an app that allows you to see the Royal waiting rooms of three train stations in 3D – not really a big idea, but a rich visual experience that shows where mobile is going. In Media there were two awards, Silver and Bronze for ALS ‘I have already died’ by Publicis – also winning already in Direct – and ‘Save an orchestra’ for the Dutch Metropole Orchestra (MO) by EuroRSCG, respectively. The latter was a multi-media campaign creating, among other things, a popular number 1 hit by the MO effectively persuading the Dutch government to keep the MO subsidized. In Outdoor the only shortlist nominee, Dominos ‘Safe sound‘ by Indie – an electric scooter making the artificial sound ‘Mmmm,’ didn’t get awarded. To our surprise. It is one of the more truly original ideas coming from Amsterdam this year.
Amsterdam scores well in the first three Cannes categories. Three golden Lions went to LG Thief, stealing the thinnest TV ever on a security cam, by Y&R (Promo/Best use of social media), ALS ‘I have already died’ by Publicis (Direct/Charity), and Hema mega push-up bra by Doom & Dickson (PR). The push-up bra – a male model showing how the bra makes something out of nothing – also won Silver in Promo/Product Launch. Lemz won Silver with their firework task-force. Bronze went to Kumpany for ‘Britt’s telephone’ for Microsoft – a concept that allowed the crowd to browse through a Dutch celeb’s entire phone online.