The only resemblance between this film and creative team Jan-Willem de Man (art) & Frenkel Schönfeld (copy) is that they have brown and blond hair respectively and did meet in Nerja, close to Malaga in Spain, around April 2001. Oh, and they are both very fond of Spain. When we asked Schönfeld, did you really… More.
Talent of the Month
Yesterday CCCP launched the Slogancentrale (‘slogan station’), a shop-in-shop that creates slogans. Simple as that. The concept jumps in the gap between small businesses and the price and complexity of hiring a full service agency. It feels slightly similar to the crowd sourcing logo platforms that pop up everywhere. The mini agency is an initiative of… More.
Impact-wise this film is quite similar to the previous Amnesty International commercial we featured on this blog last summer – ‘Hooded.’ This one leans heavier on the confronting and almost poetic (“the silence whispers in your ear at night”) copy. If the rotten smell, the thirst, and even the bruises and cigarette burns become your allies,… More.
Ad of the Month
Another very fine piece of advertising by DDB for Volkswagen. A dog mimicking a Volkswagen. Nothing more, nothing less. But with viral potential galore. They better makes some space on their award shelves… Directed by Mattias Schut (CZAR), shot by Mark Bliss, sound by The Ambassadors, and music by Sizzer.
This film reminded us of the animation quite recently created by CCCP for the Scheepvaart museum. Both are similar styled, both promote a museum, and both use the same voice-over. Apart from that the film is of course making the museum look quite attractive. And we didn’t know that Naturalis owns one of the world largest collections… More.
Beginning of this month we wrote about a viral – if we may – for the Amsterdam Maritime (‘Scheepvaart’) museum; “No Facebook without the Dutch” it was dubbed. Apparently – and wisely – all of the museum’s budget goes towards online, cause last week we encountered yet another great piece of digital advertising; a site… More.
Ad of the Month
This animated trailer promotes a beautifully made interactive new website, created by SuperHeroes, tells the story of Yakult. If we wouldn’t be skeptical about probiotics, we’d start loving Yakult right away – according to evidenced based science probiotics do more or less the same as normal yoghurt, which is probably why the word Yakult is… More.
We don’t like brands telling complicated stories – complicated is usually born out of a bad idea. The exception to the rule, though, is complicated as a concept in itself. When for example complicated is an excuse to create something that should go viral, it might just work. Take this nicely executed online film “No… More.
Finally, Amsterdam wins its first golden Lion – in cyber. Nike’s ‘Write the future’, created by Wieden+Kennedy has already won a truckload of prizes, but winning in Cannes, is the cherry on top, of course. The campaign won in cyber, because it used social media very effectively; the film received 40 million online views. And… More.
The Liquid Mountaineering viral for Hi-Tec, conceived by CCCP is already legendary. So what’s next? The Hi-Tec “Infinity Run“, a game also conceived by CCCP and built by Soepel. The game lets you run on water and also has an in-game shop, which is apparently fairly unique. Once you enter the game, you only need… More.