Tag Archive: CZAR

Next time label it

A classic piece of slapstick for Brother (remember, the typewriter brand), with a great build up, perfect timing, strong acting, and impressive production value. And the concept (and pay off), “Next time label it”, guarantees creative mileage, in business class. Created by Rosapark Paris, directed by Dutchman Bart Timmer (Czar) and shot by Sebastian Blenkov.

Ad of the Month

Where are you going today?

The Dutch Railways (NS) probably has the worst brand reputation in the Netherlands. The most important reason is that their trains can’t stand bad weather and their fast trains can’t handle speed – typically they recently changed “NS Hispeed” into “NS International.” Even in commercials by other brands the NS is being mocked. And that’s… More.


Very smart

We don’t come across commercials very often that we find really funny – read: use our kind of humour. But here is one. To support the pay-off that “Holland is getting smarter and smarter” (LOI offers educations in all kinds of fields) the trainee assumes the finance, legal, and technical roles within his company –… More.



Quite a teaser this commercial made for the Ministry of Social Affairs that advertises a platform that tries to stimulate people to make more out of their working lives. The platform and its experiments have been developed together with the University of Amsterdam, which is actually why it might be a little too highbrow for the… More.


Energy Noodles

Last year Khanna\Reidinga, in collaboration with director André Maat (Czar.nl), launched an ad for the fictitious product Boss Noodles. With this ad the agency very successfully picked up an existing internet meme, receiving over 2 million views. Naturally this tasted like more. So K\R created a new product; Energy Noodles, inspired by the professional cycling… More.


Getting it done in a day

Get It Done is an online crowdfunding platform for small human-needs development projects all over the world. Amsterdam-based freelancers Philip Brink and Hugo van Woerden (Philip & Hugo), together with production agency CZAR, last week set up a project in Capetown, South Africa. The concept was simple; every donation (to reach a total of €10,000)… More.


Great advertising, unremarkable product

Mobile provider Hi and FHV BBDO add yet another humorous commercial to the 3-friends series – earlier we featured ‘Who needs phone calls?’ and ‘Hi Likes Facebook.’ A good example of a relatively simple (in the positive meaning of the word) concept that rises above itself through the awesome (art) direction – kudos for director… More.


“I am not falling”

Centraal Beheer (CB) is an insurer known for showing the shit hitting the fan in their ads. Their commercials always end with the famous pay off ‘Just call us.’ Khanna \ Reidinga, inspired by Red Bull and Felix Baumgartner, created a spoof on CB’s advertising format; with an Austrian-like accent Baumgartner begs ground control to… More.


Who are all these people?

You’d guess that selling lottery tickets during a crisis is easy. But when you hire an international celebrity on his return, you start to wonder. Then again, maybe David Hasselhoff is the perfect character to emphasize the fact that the ‘Millions Game’ lottery doesn’t just have one big prize, but many ‘small’ prizes of 1… More.


Critical at the right moment

Pensions are intrinsically complicated. So when people talk about your pension, it would be nice if they speak your language – not Chinese as in this film. An attractive way by Delta Lloyd to tell its customers they answer “financial questions in normal Dutch.” The film was created by TBWA and directed by Bart Timmer… More.