Responding to the growing demand for e- and m-commerce solutions, DDB & Tribal Amsterdam have installed a new department offering a “complete service package.” New Head of e-commerce Eduard de Wilde: “In the landscape of brand communications today, it is crucial to guide consumers from conversations to transactions in one easy step. At DDB & Tribal Amsterdam we want to create seamless consumer experiences, integrating all brand touch points on the shopping floor.” Before this De Wilde was Managing Partner at Dutch digital strategy and design agency Jungle Minds. He also worked at VODW Marketing for more than 15 years. Finally, he is a speaker, lecturer, published author, and has been chairman of the jury of the Dutch Thuiswinkel (home shopping) awards. Seems like DDB & Tribal put the right guy in their shopping basket.
Tag Archive: DDB
N=5 has beaten both DDB (NS’ previous agency) and TBWA\Neboko in winning the Dutch Railways (NS) account – earlier Publicis, FHV BBDO, and JWT left the train. What was dubbed the ‘pitch of the summer’ has thus come to an end after 3 months of pitching. According to the NS they were fully satisfied with DDB’s previous campaign “Ga mee” (“come along”), featuring Nick and Simon (a very Dutch singing duo) but had to officially launch a pitch because it has been working with DDB for already 6 years. If the NS was really satisfied with DDB, they could have chosen them. But they didn’t. In any case, hopefully this means that N=5 created something better than Wendy van Dijk showing her tits to Nick and Simon (WTF?!).
DDB & Tribal Amsterdam have hired Alex Herwig and Jeroen Thissen, who are coming from Havas. The team got the agencies’ attention through their Tweetphony, winning them multiple awards this year, among which a Gold and Silver Lion in Cannes – proving once more the importance of winning awards. The new team will work across the full client portfolio, including global brands such as KLM, Heineken, Adidas, C&A, Vattenfall (NUON) and McDonald’s. Mark Chalmers, the relatively new ECD at DDB & Tribal: “Alex and Jeroen share our creative ambitions. They are committed and adventurous, and it’s great to have them onboard.” Committed and adventurous might sound a tad contradictory, but we can imagine it’s exactly the kind of creative you want on board.
Yesterday Amsterdam was able to harvest 7 more Lions in the categories Design and Cyber. Four of them went to DDB & Tribal. In design …, Staat won Gold with their very impressive Nike interactive window displays at Selfridges – casefilm here. DDB & Tribal won two Lions for Heineken; Silver for Ignite (interactive Heineken bottle) and Bronze for Your Future Bottle - Crowdsourcing packaging design meets a talent show. DDB & Tribal won 2 Lions for Philips; Sound of Creation got Silver and KLM Space won Bronze. Havas won yet another Lion (Silver) for Tweetphony - write your own symphony in 140 characters. The concept winning a Grand Prix at the Dutch ADCN, the Twitter directed film, by Woedend, won Silver in Cyber. In Press and Radio there were unfortunately no awards, thus making it all in all a bit of a meager day in Cannes.
Well, that’s a good start, a Grand Prix for W+K yesterday! This is maybe one of the least ‘Canny’ categories, but at the same time one of the more canny ones: the award for Creative Effectiveness. The results of the ‘Legendary Journey’ for Heineken (verified by the accountants of PWC) were truly impressive according to the jury, because of the difficult brief and overcrowded beer market. Several parts of this campaign were already awarded (The Making of The Date won Silver) in the past years – which is actually a prerequisite for submitting in this relatively new category. In PR Havas Amsterdam won Gold with their wonderful Tweetphony. In Promo & Activation Ogilvy won Silver for funeral insurer Déla (a bit of a complicated case, in which ‘real’ people thank their relatives in public for being there for them – “why wait with saying something beautiful”) and DDB & Tribal won Bronze for their Amstel Trophy can.
After Chris Baylis announced to swap Tribal DDB Amsterdam for London, it must have been a difficult task to find a worthy replacement. After all, Baylis helped Tribal to its growth and international fame with the multi-awarded work for Philips and KLM. But with Mark Chalmers on board as the new ECD, DDB and Tribal seems to be in good hands again. Chalmers will be creatively leading the agencies together with Joris Kuijpers and Dylan de Backer. Chalmers was previously Creative Partner at Perfect Fools and co-founded Creative Social with Daniele Fiandaca in 2004. Just as Baylis Chalmers is keen to make truly creative advertising: “Creativity is the only significant business driver today. It is no longer restricted to communications; creativity must be an inherent part of a brand’s offering. Through creativity these guys have consistently delivered results at scale.” Word.
DDB & Tribal Amsterdam hire Anneli Rispens to manage the agency’s Content & Community department. This state of the art department is based on the ‘always on’ principle, offering social media strategies, monitoring, moderation, and crisis management, and, finally, corporate storytelling – which is, we’re guessing, the often lame content posted on Facebook by brands. Apart from Anneli, the department now consists of three content and community planners, a social media strategist and three community managers. Anneli Rispens has more than 5 years of social media and community management experience. For the last two years she has been working at KREM, a media consultancy working for NS (Dutch railways) – if there’s one brand in the Netherlands that needs crisis management, it’s them. Before that Anelli worked at Favela Fabric where she worked as community manager on KLM – if there’s one brand that takes community management seriously, it’s them. So, all in all an interesting hire, which shows that the gap between traditional and dedicated digital agencies is getting smaller everyday.
Another very fine piece of advertising by DDB for Volkswagen. A dog mimicking a Volkswagen. Nothing more, nothing less. But with viral potential galore. They better makes some space on their award shelves… Directed by Mattias Schut (CZAR), shot by Mark Bliss, sound by The Ambassadors, and music by Sizzer.
The Centraal Beheer commercials have a long tradition in the Netherlands – the first one was made in 1985! Always with production value, sometimes subtly humorous, sometimes not very funny – though we have to admit that we’re not the average consumer. The film this time is pretty handsome and well directed, but the concept a little thin. Can you imagine how they briefed the director? “Guy flirts with girl on speedboat. He lets her drive; they fall out. And, guess what? There’s a paraglide attached to the boat.” Ha! Created by DDB, directed by Hein Mevissen, and produced by Bonkers.
Weird, but with mileage is how we judged this concept for Autodrop (‘car liquorice’) in October 2010. Last week we came accross this one; ‘secret passage.’ Compared to the first one it feels slightly more accessible. And we like it. Created by DDB Amsterdam and directed by Hans Knaapen (Electric Zoo).