We are all pretty similar when it comes down to buying an insurance, that’s why this new insurance brand Izio – founded by Delta Lloyd – keeps it simple. On its website it just asks whether you are single, have a partner, a family, etc. And you can choose a bundle accordingly. The different t-shirts show the phrase ‘Long live Average Joe’. Today this is quite an original campaign line in insurance country. Most insurers teach us that we are all individuals. This sounds tempting, but makes choosing a lot harder. Izio wants to keep it simple; ‘click and ready’ is what the tagline tells us. Sounds good. The only thing that struck us, is that we initially thought this commercial was about health care insurances. Through the website we had to find out it’s about liability/travel insurances, etc. Anyway, a sympathetic and distinctive ad, made by Dawn.
Posts Tagged ‘Delta Lloyd’
Long live Average Joe!
Tuesday, January 26th, 2010Nothing is for sure…
Wednesday, December 30th, 2009
While new year’s is getting closer and we can already hear the fireworks building up to a climax tomorrow night, this print ad is being spread by health insurer Delta Lloyd. Two weeks ago, we wrote about the ‘official’ fireworks campaign. It tells the story of a guy who’s face is partly replaced by his bum, after getting injured by fireworks. We were wondering then how much useful impact this will have among the target. This is an example of a campaign that actually makes a point. It is created by Lowe/Draftfcb. It reads ‘Nothing is’, followed by braille. If you know the Delta Lloyd campaigns – and we estimate that 90% of the Dutch do – you can easily complete the phrase: Nothing is for sure… (tagline: …for sure Delta Lloyd). And at the bottom left: “Be careful when lighting fireworks”. This will definitely make people aware of the dangers of fireworks. We’re not sure if it’ll sell much Delta Lloyd insurances, but image-wise it’ll do good and we love it especially for communicating so much, while saying very little.
