We are all pretty similar when it comes down to buying an insurance, that’s why this new insurance brand Izio – founded by Delta Lloyd – keeps it simple. On its website it just asks whether you are single, have a partner, a family, etc. And you can choose a bundle accordingly. The different t-shirts show the phrase ‘Long live Average Joe’. Today this is quite an original campaign line in insurance country. Most insurers teach us that we are all individuals. This sounds tempting, but makes choosing a lot harder. Izio wants to keep it simple; ‘click and ready’ is what the tagline tells us. Sounds good. The only thing that struck us, is that we initially thought this commercial was about health care insurances. Through the website we had to find out  it’s about liability/travel insurances, etc. Anyway, a sympathetic and distinctive ad, made by Dawn.