We’ve all seen the new video clip by Kanye West and his naked Kim Kardashian by now; Bound 2. Though we first thought Kanye had taken bad taste to the next level, we found out it’s actually quite an intelligent film – apparently Kanye uses the paint brush art of racist Americans to disarm them of their symbols. Anyway, mobile provider Hi, recently introducing ‘#morecrap from the web’ and thus recognizing crap when it sees some, picked it up hoping to be able to lift on all the publicity around it. The agency responsible for #morecrap, FHV BBDO, denies to have anything to do with it. So, let’s just say this is one big coincidence…
Tag Archive: FHV BBDO
Barbara Wolfensberger, CEO of FHV BBDO, has been appointed by the Ministry of Economic Affairs as the figurehead of the Dutch Creative Industry, a sector that was named ‘top sector’ in the Dutch economy (there are 9 in total), which means the government aims to make it the most valuable sector in the Dutch economy. The committee responsible for this top sector is even aiming to make our industry the most creative one in Europe by 2020. Quite ambitious, but an interesting and welcome signal. Anyway, Wolfensberger, who starts January 1st and who follows up Victor van der Chijs, will be planning to use 1 day per week – of her 7 day workweek, as she told us – to boost our industry. Good on her!
Wow, we’re seriously jealous of this stuff for Hi, created by FHV BBDO and director Joris Dommels. Hi already was the most edgy brand in the world of mobile providers, but now it has gone one step further in promoting its 4G network. With all the freedom in the world (just like 4G) FHV came up with the hashtag #morecrap (“From The Web”) and used one of the stars from the Hi commercials to create and re-create a pile of internet crap – Vines (such as this French Fries player), Gifs, and other ‘raw’ material. The separate items were first seeded on platforms like Reddit (where one of the films became the second most popular GIF in no time) and 9GAG, and then compiled in ‘proper’ formats, such as banners and the commercial featured above this post (for cinema only). Finally, there’s even an online ‘TV’ format, created together with the Kings of crap, Dumpert. Here you can find all the content. The production was done by We Are Will and the post production by Circus Family.
Yet another Grand Prix for an Amsterdam agency! Ogilvy last night won the ‘grandest’ awards of all in ‘Best use of Integrated Media’ for funeral insurer Dela. For the same campaign it also won Silver in Corporate. The third one in total now – the day before yesterday it already won Silver in Promo & Activation. According to the Jury the case brought consumer generated content to the next level. Dela spread posters through newspapers that the consumer could use to thank their loved ones (the pay-off: “Why wait with saying something beautiful”). This case shows that even for the dullest product on earth, you can make award-winning work. FHV BBDO won two Bronze in Integrated Media and Outdoor for The Economist; a case in which typical The Economist news was specially written for its umfeld. In Mobile Amsterdam won two Lions; XS2 won Silver for Channel 5 and Achtung! Bronze for Skoda. XS2 created an app that allowed the viewer of the popular TV program ‘The Gadget Show’ to get a 360 degrees view in the studio – thus a virtual look ‘behind the scenes.’ Achtung! created a real-time social second screen game around the Tour de France, to engage the viewer in the tour – three weeks on end. So, all in all, 6 more Lions to add to the list of Amsterdam wins.
Vine, the newest, hippest social medium on the block, allows you to make your own visual stop motion ‘tweets’. At FHV BBDO they are using it to find a new intern, who knows what’s happening online – “information specialist” they call it. Even if you can read Dutch the loop contains a little too much information; you need to watch it a few times to be able to read the full text. In fact, only when reading the message for the fifth time, we found out that you need to apply for this role through Vine – using the hashtag #work4fhv. But maybe our slow reading makes us unfit for the job. Anyway, quite a nice idea. It reminded us of this application procedure through Draw Something by Muse.
Mercedes Benz together with FHV BBDO (idea), Pixplicity (technical), and Momkai (design) developed an app for your phone that centrally manages your energy usage, thus extending your battery life. Quite a nice brand utility, spreading the intelligence of Mercedes’ Blue Efficiency. On the other hand, to us it feels a little superfluous. We know how to extend the battery life of our phones – e.g. by turning off the data exchange. And 20% doesn’t make a world of difference. If you’re the kind of person that is often low on battery, you’d be better off buying an extra battery. Anyway, the app is only available for Android – probably because Apple doesn’t allow apps to mess with their settings.
Simple and sweet. Topical ad on the coronation of King Willem Alexander. Created by FHV BBDO.
Mobile provider Hi and FHV BBDO add yet another humorous commercial to the 3-friends series – earlier we featured ‘Who needs phone calls?’ and ‘Hi Likes Facebook.’ A good example of a relatively simple (in the positive meaning of the word) concept that rises above itself through the awesome (art) direction – kudos for director Jeroen Annokkee (CZAR). Minor deception is the final scene, possibly dragged in by the client; the chef chopping the mobile phone in pieces. Another – more serious – deception is the fact that ‘All you can eat’ is not really all you can eat; the subscription comes with a data limit. Which typically is the most limiting element in todays mobile subscriptions. So what’s new in this proposition? Reminds us of the saying: “Advertising is the price you pay for having an unremarkable product.”
Dining in the dark – with blind waiters serving you – is what this poster (click to see full poster) is selling. The idea feels a bit literal at first, but what we like about it is that your eyes have to adjust to the darkness of the poster. So quite conceptual after all. What’s more, the still life was not made in Photoshop, but with black paint. According to art director Joris van Elk: “I wish it was done in Photoshop. That would have been much easier. No, we painted every item, with the black matt paint they also use on these Audi’s; the cutlery, the wine glasses, the carrots, and the lamb chops. And we used a very subtle light when taking the photos. So what you see is what you get.” Except in the restaurant, of course. Here’s an impression of the production. Conceived by FHV BBDO and designed by Bas de Graaf.
Daniel Samama (30), art director at FHV BBDO, created his own typeface called Skinny Marker. Though the name and text above suggest differently, Samama confided to us that the typeface was in fact created with a fat Edding. But since Samama drew the original letters on A3, they do look as if created with a skinny marker. The seed for the typeface was planted when Samama went to Cannes last year as a board member of the Dutch Young Creatives. He designed the type for the phrase ‘Je ne regrette rien’, which was used on the bus, on flyers, and on t-shirts. Samama never created a typeface before and had to learn it on the job. He first scanned the A3 characters (“112 glyphs”), traced them, and made them fit in a pre-conceived typographic grid forcing the different characters to be part of the same family. The most difficult part of the process was dealing with the exceptions that didn’t fit in the grid. He started designing other typefaces, just to see if these exceptions were universal or intrinsically part of Skinny Marker. An interesting process, Samama told us; “You continuously adapt what you’ve created, until you find a balance between forcing elements into your framework and learning from the inevitable anarchists that can’t be forced. Which is not a lot different to creating integrated campaigns, and even to life in general.” You can download Skinny Marker for free here.