Tag Archive: Heineken

Of course we’re for sale

Last week SAB Miller tried to buy Heineken. But the Heineken family, owning just over 50% of the stocks, informed SAB Miller it wants to “preserve the heritage and identity of Heineken as an independent company.” And then TBWA\Neboko created this ad; “Of course we’re for sale. At more than 10,000 locations in the Netherlands.” Now… More.

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Lemz wins Grand Prix for Good

Bram Tervoort, Chester de Vries (holding the Grand Prix for Good), Mark Woerde and Niels Pel. As expected, Lemz last night won the Grand Prix for Good with Sweetie. The bold and truly creative case also won its 13th Gold (Branded Content & Entertainment) and the agency became the second independent agency of the year… More.

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Being There wins Amstel pitch

Since Amstel ended its collaboration with Doom & Dickson last fall, the beer brand was on the lookout for a new agency. Being There won a pitch against runners up Etceterea and Joe Public. Amstel: “The agency is innovative, has the strategic and creative force, and the culture that fits well with Amstel.” Olivier Koning, Managing Director… More.

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Media, Outdoor and Mobile Lions

FCB Brasil wins the Grand Prix in Mobile with their very useful Nivea brand utility. Yesterday in Cannes the Media, Outdoor and Mobile Lions were awarded. In Media Lemz won its 6th Gold with Sweetie for Terre des Hommes. Unfortunately JWT only received Bronze with ‘Have a seat’ for Android & KitKat. In Media the Grand Prix… More.

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Exploring The City

Just when we thought that the Open Your World theme – introduced in 2011 with The Entrance – was starting to wear out, W+K creates this fantastic film. What a joy to watch. After a series of commercials taking place somewhat off the grid (especially ‘The Legend‘ and ‘Dropped‘), “The City” shows that even in… More.

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Casting Heineken’s legendary actors

Following the ‘Everyone is legendary at something’ film we featured last week, Heineken has now released a ‘PR film’ addressing the people that don’t believe Heineken indeed cast 20 non-actors to play the protagonist in its Odyssey. Though the scene with Heineken’s PR lady is maybe a touch too playful (with, haha, a shark fin… More.

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Everyone is legendary at something

‘The Odyssey’ is the latest Heineken film built on the ‘Open your world’ theme. More of the same we thought at first, but there’s actually a nice twist in this ‘Brazilian’ film. This time the protagonist is not just one smooth looking Mr Perfect, but an entire raft of them. And with the Nike-like proposition… More.

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3 more bronze in Craft and Young Lions in Print

We had hoped for a little more on the last days in Cannes, but 3 bronze is the best we could do in the prestigious categories of Titanium & Integrated, Film, Craft, and Branded content & Entertainment. In Craft Wieden won yet another award for Heineken; bronze for their Bond film. Production company Glassworks also won… More.

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W+K wins Grand Prix in Effectiveness

Well, that’s a good start, a Grand Prix for W+K yesterday! This is maybe one of the least ‘Canny’ categories, but at the same time one of the more canny ones: the award for Creative Effectiveness. The results of the ‘Legendary Journey’ for Heineken (verified by the accountants of PWC) were truly impressive according to the jury,… More.

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Dropped

Earlier this week we featured Heineken’s new commercial; The Voyage. Together with this commercial the beer brand launched an activation, called ‘Dropped.’ It’s a series featuring people from around the world that are dropped in exotic places. The first episode features a Spaniard who is dropped in Alaska. At first it looks realtively serious, but… More.

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