Posts Tagged ‘Johan Kramer’

Hello my name is NOT Johan Kramer

Wednesday, June 23rd, 2010

helloiamjohankramer

This website, Hello I am Johan Kramer, is one of the funniest ‘under construction’ websites we’ve ever seen. Instead of simply saying ‘under construction’, Johan Kramer’s uncle Bob starts by saying “Hello my name is NOT Johan Kramer”. He explains why there isn’t a website. First uncle Bob hired a Swede, than an Ukrainian web agency, and now an innovative agency from Letland. Johan still doesn’t have a site, nor sound. But fortunately there are subtitles, so you can follow the whole story. His monologue is fairly long for saying ‘under construction’, but easily engaging enough to sit it all out. We’re not sure whether the site is really under construction, but that doesn’t matter cause it will create buzz anyway. And that is something Kramer can use, cause he just released a new film, called Johan Primero. It’s based on a true story about a guy who drives his Citroën 2CV 50 times around FC Barcelona’s football stadium, Camp Nou, every single day. He believes it brings his team good luck. Kramer is the founder of the world famous agency KesselsKramer. He left the agency 5 years ago to become a full time film director. But he clearly hasn’t lost his feeling for advertising yet.

Nike persuades the Dutch to bleed orange

Friday, March 5th, 2010


Although not everyone that writes for this blog will support the Dutch this summer at the World Cup Football in South Africa, the second ‘Bleed Orange’ commercial for Nike, made by Wieden+Kennedy Amsterdam, does get us properly excited. It introduces an un-Dutch ‘Just do it’ swagger to the Dutch team. An attitude the orange lions will need, since ‘a beautiful loss, is still a loss’ – as the copy reads insightfully. As in the first bleed orange commercial (the Dam square take-over) the tape art is used as a distintive style element to glue all the campaign assets together. The film – featuring Van Nistelrooy, Van Bronckhorst and Van der Vaart – is shot on 8mm and 16mm by Johan Kramer to create a voyeuristic look behind the scenes. And the persuasive music by Junkie XL finishes it off nicely. If anything will persuade  the Dutch to bleed orange this summer, it will be this kind of advertising.

Nike already claims WC’s title for the Dutch

Monday, December 7th, 2009

What a smart way to use last Friday’s draw for this summer’s World Championship football in South Africa as an opportunity to make some great guerrilla advertising for Nike – the orange team’s clothing sponsor. It was made overnight by Wieden+Kennedy on Amsterdam’s Dam Square and directed by Johan Kramer. The word ‘BEZET’ means ‘taken’ and is inspired by Queen’s Day (April, 30) when the Amsterdammers claim their street market stall space the nights before the actual event by taping off an area and writing ‘bezet’. The words ‘bloed oranje’ ask the Dutch to ‘bleed orange’ for their country. Usually the ‘orange’ advertising around big football (soccer) tournaments is overwhelming and not very subtle, which makes it difficult for an advertiser to stand out. This video – distributed through Nike’s websites – is therefore well timed and with its grassrooty character (reinforced by the catchy music by Dutch electro band ‘Daily Bread’) more sympathetic than your regular over-obvious ‘orange painting’. For those of you not interested in (Dutch) football; the guy at the end is Frank de Boer – assistant coach of the Dutch team.