Tag Archive: Johan Kramer

From Tina, for the Swiss

This is weird. Tina Turner altering her personal history for Swisscom; young Tina wearing ice skates on her childhood farm, making cheese fondue for her friends and yodel on stage (!). It feels like a bit of a mistmatch. Especially when at the end it becomes clear that Swisscom is promoting an app dubbed “iO”… More.


Better starts now

The Japanese watch brand Citizen was founded in 1930 and with this visual brand statement it wants to shows that it never stopped moving forward. Citizen believes that “no matter who you are and what you do, it is always possible to make something better.” That sounds like a truism. More distinctively though Citizen also… More.


Turn it off

Mobile provider Ben has done a “revolutionary” discovery; “There is an off button on your mobile. Why don’t you use it sometimes? And discover that life is bigger than the screen in front of you face.” The pay-off: “Ben is there for you.” Quite daring; a mobile commercial that is purely image driven. No price/capacity… More.


Foxy football

A tribute to football for a football channel makes perfect sense. And choosing Johan Kramer even more; if there’s one director in the Netherlands who can convey his passion for football in an attractive way, it’s Kramer. He directed several films about football – even a full feature. A while ago we wrote about this… More.


My First Coffee

Johan Kramer is extremely fond of coffee, travels the world, and is a very sociable guy (our words). That’s how he came to the idea of launching a website featuring short films of people talking about their very first coffee. A pleasant experience for coffee lovers – and for non-coffee lovers as well, for that… More.


Whatever happens

Since the Maya’s predicted the end of the world on the 21st of December 2012, today might be the last day of your life. So you better have some fun with this video created by The Very Small Office of Johan Kramer for insurer Nationale Nederlanden (NN). Makes you wonder how many lunatics are indeed… More.


The world’s smallest commercial

The 1% club is a club of people that donates 1% of their income, time, and knowledge to developing countries. The club asked The very small office of Johan Kramer to promote its cause and the agency came up with a commercial that only uses 1% of your screen. We’ve already seen the world’s shortest… More.


Intellectuals only

We like the distinctive art direction of this De Groene Amsterdammer (political/cultural magazine) ad, created by Dawn and director Johan Kramer. The only thing that puts us off is that it feels a little too highbrow – the previous one (also by Dawn) almost comes across as mainstream compared to this hipsterness. Even our editor growing… More.


Johan Kramer joins 100% Halal

As a true film junkie Johan Kramer’s press release that he is joining production agency 100% Halal – after having been represented by 328 Stories – comes in the form of a short film with a man counting down from 328 till 100. The film is dipped in Kramer’s signature style; an awkward, foreigen scene,… More.


A very small doc with Alvaro Sotomayor

This ‘very small doc from the very small office of Johan Kramer’ starts with Alvaro Sotomayor – who has been working for Wieden+Kennedy already 16 years (!) – in his studio with bull paintings; “When I was twenty years old…um…my dream was…um….well, basically, I didn’t have a dream.” We like the contrast of such a… More.