This film, turning a smile on our face, quite literally combines Android Kit Kat with having a break. For those of you who don’t know yet, Android has the playful tradition of linking each OS update to a sweet treat, such as Gingerbread, Eclair, and Cupcake. The newest 4.4 version is the first linked to an actual brand, and this activation shows what great joint promotions can come from it. The living outdoor ads were placed at various locations in Amsterdam and Utrecht, between September 11th and September 14th. Those who claimed their break early enough won a Nexus 7 tablet. Simple and sweet – indeed. Created by JWT Amsterdam.
Tag Archive: JWT
Senior creatives Bert Kerkhof (right) and Ivar van den Hove (left) leave TBWA after 6 years to join JWT Amsterdam. The past years the duo has created award winning work for clients such as Heineken, Unox, McDonald’s, Albert Heijn, ABN AMRO and KPN. They will join JWT’s Think department (the agency has three departments: Think, Do, Make – Creation/Strategy, Producers, and design/production, respectively). Bas Korsten, ECD at JWT Amsterdam: “With Bert and Ivar joining, we can add more depth to the quality we as an agency want to give to all our fronts. Bert and Ivar are experienced creatives who are always on the hunt for surprising new ways to create the relevant distinction for brands. This seamlessly matches JWT Amsterdam’s philosophy.” Welcome to Amsterdam’s ‘think tank’!
Banners that talk to you; we’ve seen that before. And banners that follow you (through ‘re-targeting’); we’ve seen them before too. But banners that talk to you and follow you might be a new thing. Fortunately they do so with a sense of humour. Street vendors try to sell you a fictional product – getting a little more desperate each time – that you aren’t allowed to import in the Netherlands, such as knives and counterfeit bags. So, next time you get caught at Dutch Customs with your dirt cheap “Dolce & Banana” bag, you can’t really say they haven’t warned you. Created by JWT.
According to PEFC we’ve lost already half of the tropical forest in the world in little over a century. PEFC, a label that ensures wood to be sourced through sustainable management, asked JWT to draw some attention to this. Not just for Brazil, but also for other countries – that maybe once chose to represent their abundance of green in their flags – like Mexico, Cameroon, Congo, and Gabon. Striking.
We’ve really seen way too many flashmobs in the past years. But when the most important museum of Amsterdam, the Rijksmuseum, is about to re-open after having been closed for 10 years, you need to be somewhat lenient. Besides, the final shot, showing the Rijks’ most important piece, De Nachtwacht (Night Watch), as a tableau vivant – accompanied by the text “Our heroes are back” – is (almost) worth watching the film. Don’t think it’s a commercial for the Rijksmuseum though; it’s for ING, the main sponsor of the Rijks. With a renovation that took twice as long as planned and costing almost 400 million euros, you can imagine that ING wants to participate in the massive media attention. Anyway, we can’t wait to see the museum in its full glory again – and cycle underneath it, for that matter. Created by JWT Amsterdam.
Opel introduces a new car, named ADAM – inspired by a Fiat 500? Apparently it’s the world’s most customizable city car. And to illustrate this JWT Rotterdam – an annex of the Amsterdam office, solely servicing Opel – put the car on display in its own customizable two-level “concept store” in the heart of Amsterdam.
Agencies creating their own products is becoming a trend. Here’s another one. JWT Amsterdam created the packaging for a paraffin block to light your fireplace; The Greatest Fires in History – “Now in your living room” – depicting five different cityscapes on fire; Rome, Tokyo, Chicago, London, and San Francisco. The press release: “Though back in the year 66 AD, Rome burned for 6 long van days, you can now have it burned to ashes in just 3 hours. Whilst enjoying a good book and a fine glass of wine.” Ha!
What a great idea; instead of offering WiFi Kit Kat simply offers the opposite. The ambient advertising that can be found throughout Amsterdam, was created by JWT Amsterdam and designed by Kyoko Takeshita. It pretty much speaks for itself as it seamlessly fits in Kit Kat’s famous brand proposition ‘Have a break, have a Kit Kat.’ What’s interesting to add is that JWT made this “free” No-WiFi zone possible by actually blocking all signals within a radius of 5 meters. (via Pop the Campaign)
Today is Sinterklaas (‘Saint Nicholas’). A Dutch tradition inspired by the bishop of Myra who visits the country with his Black Piets from the end of November until the 5th of December to spread presents and tell children to listen to their parents. JWT Amsterdam created a Tweet machine for candy store Jamin. On a dedicated website, called ChocoTweets, one can write a poem (which is part of the tradition) to be judged by a jury. The best poem receives the words in chocolate letters (that are also part of the tradition). We don’t really know what this machine has to do with Twitter – except that you only get 140 characters – but 140 chocolate letters, sounds like a treat.