(fltr) Bert Kerkhof, Ivar van den Hove, Maarten Vrouwes and Friso Ludenhoff
Senior teams Bert Kerkhof and Ivar van den Hove and Maarten Vrouwes and Friso Ludenhoff were appointed Creative Directors at JWT Amsterdam. Both teams were behind prize winning work for several national and international brands in the past and will now report directly to Executive CD Bas Korsten. Korsten about the appointment: “It’s a nice new step for the ambition of our agency and will surely benefit the quality and diversity for the work we deliver to our clients.“ With the new responsibilities of Kerkhof, Van den Hove, Vrouwes and Ludenhoff and welcoming new talent (just last week we wrote about another creative team joining the agency) JWT continues to grow and develop its creative work.
Senior creative team Thomas Reinhold (left) and Tibor van Ginkel make the switch from Selmore to JWT Amsterdam. The past year’s they worked on brands such as Skoda, KNGF, Intratuin, Amstel, ABN AMRO and Ohra and created award winning commercials for Bavaria featuring Hugh Hefner and Charlie Sheen. With this team JWT’s so called ‘Think’ floor continues to grow: creative duo Bert Kerkhof and Ivar van den Hove already joined last September and Chris Sant and Dieuwer Bulthuis in November – both teams came from TBWA.
This film, turning a smile on our face, quite literally combines Android Kit Kat with having a break. For those of you who don’t know yet, Android has the playful tradition of linking each OS update to a sweet treat, such as Gingerbread, Eclair, and Cupcake. The newest 4.4 version is the first linked to an actual brand, and this activation shows what great joint promotions can come from it. The living outdoor ads were placed at various locations in Amsterdam and Utrecht, between September 11th and September 14th. Those who claimed their break early enough won a Nexus 7 tablet. Simple and sweet – indeed. Created by JWT Amsterdam.
Senior creatives Bert Kerkhof (right) and Ivar van den Hove (left) leave TBWA after 6 years to join JWT Amsterdam. The past years the duo has created award winning work for clients such as Heineken, Unox, McDonald’s, Albert Heijn, ABN AMRO and KPN. They will join JWT’s Think department (the agency has three departments: Think, Do, Make – Creation/Strategy, Producers, and design/production, respectively). Bas Korsten, ECD at JWT Amsterdam: “With Bert and Ivar joining, we can add more depth to the quality we as an agency want to give to all our fronts. Bert and Ivar are experienced creatives who are always on the hunt for surprising new ways to create the relevant distinction for brands. This seamlessly matches JWT Amsterdam’s philosophy.” Welcome to Amsterdam’s ‘think tank’!
Banners that talk to you; we’ve seen that before. And banners that follow you (through ‘re-targeting’); we’ve seen them before too. But banners that talk to you and follow you might be a new thing. Fortunately they do so with a sense of humour. Street vendors try to sell you a fictional product – getting a little more desperate each time – that you aren’t allowed to import in the Netherlands, such as knives and counterfeit bags. So, next time you get caught at Dutch Customs with your dirt cheap “Dolce & Banana” bag, you can’t really say they haven’t warned you. Created by JWT.
According to PEFC we’ve lost already half of the tropical forest in the world in little over a century. PEFC, a label that ensures wood to be sourced through sustainable management, asked JWT to draw some attention to this. Not just for Brazil, but also for other countries – that maybe once chose to represent their abundance of green in their flags – like Mexico, Cameroon, Congo, and Gabon. Striking.
We’ve really seen way too many flashmobs in the past years. But when the most important museum of Amsterdam, the Rijksmuseum, is about to re-open after having been closed for 10 years, you need to be somewhat lenient. Besides, the final shot, showing the Rijks’ most important piece, De Nachtwacht (Night Watch), as a tableau vivant – accompanied by the text “Our heroes are back” – is (almost) worth watching the film. Don’t think it’s a commercial for the Rijksmuseum though; it’s for ING, the main sponsor of the Rijks. With a renovation that took twice as long as planned and costing almost 400 million euros, you can imagine that ING wants to participate in the massive media attention. Anyway, we can’t wait to see the museum in its full glory again – and cycle underneath it, for that matter. Created by JWT Amsterdam.
Opel introduces a new car, named ADAM – inspired by a Fiat 500? Apparently it’s the world’s most customizable city car. And to illustrate this JWT Rotterdam – an annex of the Amsterdam office, solely servicing Opel – put the car on display in its own customizable two-level “concept store” in the heart of Amsterdam.
Agencies creating their own products is becoming a trend. Here’s another one. JWT Amsterdam created the packaging for a paraffin block to light your fireplace; The Greatest Fires in History – “Now in your living room” – depicting five different cityscapes on fire; Rome, Tokyo, Chicago, London, and San Francisco. The press release: “Though back in the year 66 AD, Rome burned for 6 long van days, you can now have it burned to ashes in just 3 hours. Whilst enjoying a good book and a fine glass of wine.” Ha!