Together with Unicef ING sponsors educational projects for children around the globe. Hence this revolving globe that puts some of the projects in the spotlight. According to the press release the story was not just told in a special way (the revolving installation was physically built), but also in a sustainable way. Together with Pedri Animation (production) and Clay! (illustration) JWT compiled the installation with old office materials, such as the foam from an old chair and a pen (used as a drainpipe). Why? Apparently ING also wanted to slip in a bit of a distracting sustainability message; the bank claims to be climate neutral – whatever that means. The messages are tied together with “A better world for our children.” In any case, kudos for the craft – and playful copy.
Tag Archive: JWT
JWT Amsterdam continues to expand and appointed David Navarro to Head of Design/Interactive Director and Agustín Soriano as Strategy Director. Navarro ran his own interactive digital shop Pixelinglife in his hometown Valencia for 11 years, before working as Design Director at Tribal DDB. At JWT, where he already worked as freelance Creative Director, he is now responsible for all design tasks. As Interactive Director he will head strategies for new platforms to enforce the ongoing digital innovation at the agency. When Agustín Soriano had to face the fact that he would not become a professional basketball player, or kitesurfer, he started to focus on his other passions: people, culture and brands. He first worked as planner at agencies in Madrid and Chicago, before he founded (and served as Executive Strategic Planner) Rosebud in Valencia. Bas Korsten, ECD at JWT, about the double hire: “David and Agustín are the most talented people I have ever met. But what is at least as important: they are from Valencia. I have no idea what’s in the water there, but they have such a drive to fundamentally change things, that I almost feel pity for other agencies.” Well, we especially feel pity for these guys, who have to miss the Valencia lifestyle – we bet in Valencia people are not wearing their wintercoat in May.
(fltr) Bert Kerkhof, Ivar van den Hove, Maarten Vrouwes and Friso Ludenhoff
Senior teams Bert Kerkhof and Ivar van den Hove and Maarten Vrouwes and Friso Ludenhoff were appointed Creative Directors at JWT Amsterdam. Both teams were behind prize winning work for several national and international brands in the past and will now report directly to Executive CD Bas Korsten. Korsten about the appointment: “It’s a nice new step for the ambition of our agency and will surely benefit the quality and diversity for the work we deliver to our clients.“ With the new responsibilities of Kerkhof, Van den Hove, Vrouwes and Ludenhoff and welcoming new talent (just last week we wrote about another creative team joining the agency) JWT continues to grow and develop its creative work.
Senior creative team Thomas Reinhold (left) and Tibor van Ginkel make the switch from Selmore to JWT Amsterdam. The past year’s they worked on brands such as Skoda, KNGF, Intratuin, Amstel, ABN AMRO and Ohra and created award winning commercials for Bavaria featuring Hugh Hefner and Charlie Sheen. With this team JWT’s so called ‘Think’ floor continues to grow: creative duo Bert Kerkhof and Ivar van den Hove already joined last September and Chris Sant and Dieuwer Bulthuis in November – both teams came from TBWA.
This film, turning a smile on our face, quite literally combines Android Kit Kat with having a break. For those of you who don’t know yet, Android has the playful tradition of linking each OS update to a sweet treat, such as Gingerbread, Eclair, and Cupcake. The newest 4.4 version is the first linked to an actual brand, and this activation shows what great joint promotions can come from it. The living outdoor ads were placed at various locations in Amsterdam and Utrecht, between September 11th and September 14th. Those who claimed their break early enough won a Nexus 7 tablet. Simple and sweet – indeed. Created by JWT Amsterdam.
Senior creatives Bert Kerkhof (right) and Ivar van den Hove (left) leave TBWA after 6 years to join JWT Amsterdam. The past years the duo has created award winning work for clients such as Heineken, Unox, McDonald’s, Albert Heijn, ABN AMRO and KPN. They will join JWT’s Think department (the agency has three departments: Think, Do, Make – Creation/Strategy, Producers, and design/production, respectively). Bas Korsten, ECD at JWT Amsterdam: “With Bert and Ivar joining, we can add more depth to the quality we as an agency want to give to all our fronts. Bert and Ivar are experienced creatives who are always on the hunt for surprising new ways to create the relevant distinction for brands. This seamlessly matches JWT Amsterdam’s philosophy.” Welcome to Amsterdam’s ‘think tank’!
Banners that talk to you; we’ve seen that before. And banners that follow you (through ‘re-targeting’); we’ve seen them before too. But banners that talk to you and follow you might be a new thing. Fortunately they do so with a sense of humour. Street vendors try to sell you a fictional product – getting a little more desperate each time – that you aren’t allowed to import in the Netherlands, such as knives and counterfeit bags. So, next time you get caught at Dutch Customs with your dirt cheap “Dolce & Banana” bag, you can’t really say they haven’t warned you. Created by JWT.
According to PEFC we’ve lost already half of the tropical forest in the world in little over a century. PEFC, a label that ensures wood to be sourced through sustainable management, asked JWT to draw some attention to this. Not just for Brazil, but also for other countries – that maybe once chose to represent their abundance of green in their flags – like Mexico, Cameroon, Congo, and Gabon. Striking.
We’ve really seen way too many flashmobs in the past years. But when the most important museum of Amsterdam, the Rijksmuseum, is about to re-open after having been closed for 10 years, you need to be somewhat lenient. Besides, the final shot, showing the Rijks’ most important piece, De Nachtwacht (Night Watch), as a tableau vivant – accompanied by the text “Our heroes are back” – is (almost) worth watching the film. Don’t think it’s a commercial for the Rijksmuseum though; it’s for ING, the main sponsor of the Rijks. With a renovation that took twice as long as planned and costing almost 400 million euros, you can imagine that ING wants to participate in the massive media attention. Anyway, we can’t wait to see the museum in its full glory again – and cycle underneath it, for that matter. Created by JWT Amsterdam.