Amsterdam Ad Blog
Amsterdam Ad Blog

Tag Archive: KesselsKramer


Opel Mantra

February 28, 2014, AAB

Opel Mantra - February 2014This time KesselsKramer didn’t make the world’s shortest commercial or smallest commercial, but the world’s longest teaser. Opel Mantra (no typo) is the first solo album by Awanto3, to be launched on April 4th at Trouw. The teaser, starring Awanto3 himself, shows the mantra of the Opel Manta; it won’t start. The trailer started on February 25th and will run for 38 days – until the launch. An interesting way to draw attention, but we hope the album is more exciting than this teaser.

The Standard Calendar

December 31, 2013, AAB

The Standard Hotel - Dec. 2013We love this – a worthy piece for this blog to end 2013. KesselsKramer helped The Standard Hotel to make their 2014 calendar. To show the hotel is always aiming for perfection, it took the feedback from its guests as input for the yearly calendar. But, as the hotel likes to things with twist, it used the most absurd notes dropped into the suggestion box as inspiration. The Jesus standing on water, for example, was re-enacted from this note: “Thank you for providing a refuge to recover from the harsh world of Los Angeles and its dog-eat-dog media business… I have been reborn a better man.” The photos were taken by French photographer Thomas Mailaender, on location, in the hotels.

Hans Brinker gets an upgrade

September 19, 2013, AAB

Hans Brinker - September 2013After having proudly claimed to be the “worst hotel in the world” for years, the Hans Brinker Budget Hotel has decided to move up in the world; it has executed a series of upgrades. The hotel keeps customer service satisfaction in mind with its sweet wrappers on pillows, fancy “Out of order” signs, and the ever-so-helpful fold in the toilet paper. The hotel has even added some luxurious suites – using wallpaper. With all these upgrades the hotel strives to compete with the best of the best, such as the five star Hotel L’Europe and London’s Savoy. Nice, to finally see some good work for Hans Brinker again – as usual by KesselsKramer.

The world’s smallest commercial

December 7, 2012, AAB

The 1% club is a club of people that donates 1% of their income, time, and knowledge to developing countries. The club asked The very small office of Johan Kramer to promote its cause and the agency came up with a commercial that only uses 1% of your screen. We’ve already seen the world’s shortest commercial, created by KesselsKramer for TNT Post, and now there’s the world smallest commercial. Kramer wrote 7 short scripts with 1% Club members explaining in their own words what the club does. Produced by 100% Halal, sound by Sizzer.

KesselsKramer opens office in LA

November 21, 2012, AAB

Robert Fagan, David Charles and Eric Barrett, outside their KesselsKramer LA office

Since this summer KesselsKramer has opened a new office in LA. KKLA, situated in a former communist bookstore in LA’s Chinatown, already employs 16 people, working for three different clients; Ubisoft, Museum of Comtemporary Art, and a liquor brand. KKLA is led by MD Eric Barrett (founder of Mirror Films and the X-Dance Action Sports Film Festival), ECD David Charles (ex AKQA and 72andSunny LA), and Head of Integrated Productions Robert Fagan (founding member of 42 Entertainment). The new office will not just focus on advertising, but also on branded content and entertainment, thus bridging the divide between advertising, art, music, film and publishing.

Week of Children Books

October 12, 2012, AAB

To promote the Week of Children Books (‘Kinderboekenweek’) KesselsKramer and freelance art director and photographer Simon Wald-Lasowski craftfully created this character from real books. There’s also an animation - not adding much to these posters, for that matter.

Museum Minutes

October 5, 2012, AAB

As you can imagine, the average museum visitor doesn’t spend much time studying the different works in the museum – apparently as little as nine seconds per work.
 Combine this with the fact that people spend much more time watching TV while using a treadmill – an average of twenty minutes – and 
you have the explanation for Museum Minutes, a collaboration between Erik Kessels (KesselsKramer), Lies Willers (OPERA Amsterdam), Cyril Van Sterkenburg (Vandejong) and Merien Kunst (Woedend!).
 By erecting a line of treadmills in the Kunsthal Rotterdam, in front of famous paintings, the project encourages people to spend more time with the pieces – there’s even a timer that shows your total time spent with each work. Museum Minutes is a playful way to stimulate the debate about how important culture is in our society – inspired by a government that is cutting heavily on culture. The exhibition can be seen until January 13, 2013.

Floriade Almere 2022

October 4, 2012, AAB

The Floriade is an international horticultural expo that is held once every 10 years somewhere in the Netherlands. Next time, in 2022, it will be held in Almere. Togther with MVRDV architects (for the urban plan) and KesselsKramer (for the communication) Almere pitched and won the event presenting the province as a place where building and letting ‘nature’ take its course go hand in hand. In the next 10 years, preparing for the event, Almere is going to fully live up to its green proposition. We really like the visual identity created by KesselsKramer - illustrated by Anthony Burrill. There’s also an animation (in Dutch) created by Bas Mooij.

Album Beauty

July 6, 2012, AAB

At the moment Amsterdam photo museum Foam is exhibiting an ode to the vanishing era of the photo album told through the extensive collection of Erik Kessels, founder of KesselsKramer. The press release reads: “Once commonplace in every home, the photo album has been replaced by images that live online and on hard drives. Photo albums were once a repository for family history, often representing a manufactured family, edited for display.” Kessels is an avid photo collector, known for buying shoeboxes full of neglected photos on small flea markets everwhere in the world. He already published several books with lost/found photos. The exhibition ends October 14th.

The new Ben is coming

November 14, 2011, AAB


Weird, but pleasantly weird. That was our first thought when we saw this commercial for telco provider Ben, created by Kumpany and directed by Hein Mevissen. The story roughly combines the tradition of Sinterklaas (the Dutch St. Nick) with the style of a Spaghetti Western. The protagonist is wearing Ben’s corporate colour and needs to “deliver this sack to Holland”. We don’t know what our blue friend is carrying or when he will be arriving in “Holland”, but that’s o.k. cause according to the press release nobody knows. To make the campaign integrated, you can follow him on Facebook and see what places he is visiting. One thing seems pretty sure, he’ll bring something for everyone – which is probably an interesting telco deal with Ben. It’s quite a bold choice of Ben to change its advertising property so radically. Then again, it is the only wise choice to make Ben stick out again in the overcrowded competitive field. Ben was introduced in 1999 by KesselsKramer with a legendary style that was so distinctive that the brand obtained instant fame. Then T-Mobile bought the brand, killed it in 2003, and made it come back again in 2008. But it was never able to reclaim its fame. This brand new commercial has the potential to do so. Let’s see what happens.