Tag Archive: KLM

From plane to product

To draw some attention to the new World Business Class interior Dutch airline KLM collaborated with DDB & Tribal and the Design Academy Eindhoven to recycle the old business class interior into prototypes of KLM travel products. The film shows things like a pillow that… More.

Reviews

#HappyToHelp

We knew that KLM is a pioneer in answering questions via social media. Already in 2011 they created an activation around it; KLM Live Reply. This week again the Dutch pride wants to show that it’s the most social media friendly air carrier in the world.… More.

Reviews

Long distance high five

A virtual high five between Amsterdam and New York to highlight that KLM has frequent flights between the two historically related cities and promote the World Deal Weeks. A well-timed high five – we assume they used a fiber connection – earned tickets to the other… More.

Ad of the Month

Let’s skip the Dutch

Jules Tervoort and Mischa Rozema (Post Panic) present the making of the ambitious international feature film ‘Sundays.’ Foto credit: Merten Snijders. A gutsy blogpost by Bert Hagendoorn resulted in a dedicated Creatie magazine and first live-event at Pakhuis de Zwijger, both brand named Dutch Digital Design.… More.

Events

Advertising reclined

How to sell your new Business Class seat – designed by Hella Jongerius (!). Since everybody knows that Business Class is way too expensive for consumers, we’d guess this is a b2b ‘problem.’ Not the case. KLM lets random passengers try it out. And if… More.

Reviews

Holland wins 6 Webby’s

Last week the Spinawards were awarded to the best digital cases in the Netherlands. That was just a Dutch affair. You would guess that internationally the Webby’s are a better indicator. But when looking at the winners, the show doesn’t seem to represent the best… More.

News

Putting a ring on it

Last Thursday night, the 16th annual SpinAwards ceremony took place in club Panama in Amsterdam. To celebrate the ultimate creativity in digital, the SpinAwards foundation handed out 15 gold and 17 silver awards, a new record. This year the awards in the shape of big rings were… More.

Events

ADCN becomes more accessible

Sweetie, the CG girl created by Lemz to track down “online pedophiles,” wins three ADCN nominations.    Yesterday, at the ADCN clubhouse, the light bulb (or ‘lamp’ in Dutch) nominations were announced. The big winners were DDB & Tribal with 35 nominations, TBWA with 29,… More.

News

KLM Space big winner at Eurobest

With 1 Gold (Interactive), 4 Silver (Interactive, Design and Mobile) and 3 Bronze (Interactive and Promo & Activation) one of our personal favourites, KLM Space by DDB & Tribal and Rapp was the big winner during this year’s Eurobest – from Dutch point of view… More.

News

KLM fans for life

It’s a plane… it’s a train… no it’s KLM! We’re impressed – up to a goosebump-level. This once more shows that if there are two companies that understand marketing and advertising, it’s KLM and Tribal DDB. What a fantastic concept; showing Disney’s Planes in a… More.

Ad of the Month

Aviation empire

Yet another digital product by airline KLM that shows they want to be more than just an airline. After activations like Meet & Seat (linking your social media profile to your seat) and the Must see map (crowdsourced travel tips), the Dutch (read: French) airline… More.

Reviews