We knew that KLM is a pioneer in answering questions via social media. Already in 2011 they created an activation around it; KLM Live Reply. This week again the Dutch pride wants to show that it’s the most social media friendly air carrier in the world. KLM launched the hashtag #HappyToHelp for a Twitter takeover event. This… More.
A virtual high five between Amsterdam and New York to highlight that KLM has frequent flights between the two historically related cities and promote the World Deal Weeks. A well-timed high five – we assume they used a fiber connection – earned tickets to the other side of the Atlantic. Pretty smart. And – as advertising… More.
Ad of the Month
Jules Tervoort and Mischa Rozema (Post Panic) present the making of the ambitious international feature film ‘Sundays.’ Foto credit: Merten Snijders. A gutsy blogpost by Bert Hagendoorn resulted in a dedicated Creatie magazine and first live-event at Pakhuis de Zwijger, both brand named Dutch Digital Design. With founding father Hagendoorn in the lead, this first event… More.
How to sell your new Business Class seat – designed by Hella Jongerius (!). Since everybody knows that Business Class is way too expensive for consumers, we’d guess this is a b2b ‘problem.’ Not the case. KLM lets random passengers try it out. And if they surrender to the comfortable feeling of a fully reclined… More.
Last week the Spinawards were awarded to the best digital cases in the Netherlands. That was just a Dutch affair. You would guess that internationally the Webby’s are a better indicator. But when looking at the winners, the show doesn’t seem to represent the best of Holland’s digital work. The 18th edition awarded 3 Webby’s… More.
Last Thursday night, the 16th annual SpinAwards ceremony took place in club Panama in Amsterdam. To celebrate the ultimate creativity in digital, the SpinAwards foundation handed out 15 gold and 17 silver awards, a new record. This year the awards in the shape of big rings were redesigned and 3D printed – as you can expect from… More.
Sweetie, the CG girl created by Lemz to track down “online pedophiles,” wins three ADCN nominations. Yesterday, at the ADCN clubhouse, the light bulb (or ‘lamp’ in Dutch) nominations were announced. The big winners were DDB & Tribal with 35 nominations, TBWA with 29, and N=5 with 22 nominations. Especially for N=5 this is… More.
With 1 Gold (Interactive), 4 Silver (Interactive, Design and Mobile) and 3 Bronze (Interactive and Promo & Activation) one of our personal favourites, KLM Space by DDB & Tribal and Rapp was the big winner during this year’s Eurobest – from Dutch point of view that is. DDB & Tribal themselves was the agency which… More.
It’s a plane… it’s a train… no it’s KLM! We’re impressed – up to a goosebump-level. This once more shows that if there are two companies that understand marketing and advertising, it’s KLM and Tribal DDB. What a fantastic concept; showing Disney’s Planes in a real KLM aircraft, and turning it into a three-dimensional experience.… More.
Ad of the Month
Yet another digital product by airline KLM that shows they want to be more than just an airline. After activations like Meet & Seat (linking your social media profile to your seat) and the Must see map (crowdsourced travel tips), the Dutch (read: French) airline now introduces a game; Aviation empire. Not some silly, irrelevant… More.