Bram Tervoort, Chester de Vries (holding the Grand Prix for Good), Mark Woerde and Niels Pel.
As expected, Lemz last night won the Grand Prix for Good with Sweetie. The bold and truly creative case also won its 13th Gold (Branded Content & Entertainment) and the agency became the second independent agency of the year – after Forsman & Bodenfors (scoring big with Jean Claude van Damme’s Epic Split for Volvo) and before W+K Portland. In film Wieden+Kennedy Amsterdam won Silver with ‘The Odyssey’ for Heineken and 180 won Bronze with ‘The Last of Us’ for Sony’s Playstation. Unfortunately Amsterdam didn’t win any other prizes in Film, Craft, Integrated and Innovation. More…
Amsterdam’s first Grand Prix was won last night in the brand new category Product Design with ‘Raw for the Oceans’ by FHV BBBDO and Part of a Bigger Plan. Raw for the Oceans is a special denim collection for G-Star, made with Bionic Yarn, a special yarn made from plastic that is floating in the oceans.
Lemz won another 6 Gold (!) in Cyber with Sweetie for Terre des Hommes. The agency now has 12 times Gold in total for its ‘animated pedophile chaser’. Media Monk’s Wesley ter Haar told Adformatie the 6 Gold in Cyber equal a Grand Prix in Cyber, as it were. The case couldn’t win a Grand Prix though because charities can only win a Grand Prix in ‘Good’. It’s hard to imagine Sweetie will not pick up this one Grand Prix next Saturday. More…
FCB Brasil wins the Grand Prix in Mobile with their very useful Nivea brand utility.
Yesterday in Cannes the Media, Outdoor and Mobile Lions were awarded. In Media Lemz won its 6th Gold with Sweetie for Terre des Hommes. Unfortunately JWT only received Bronze with ‘Have a seat’ for Android & KitKat. In Media the Grand Prix went to McCann Lima with Happy ID for Coca Cola. More…
Award presenter Juan Senor, flanked by Ali Marmaduke and Remco Marinus from Lemz.
Lemz was over the moon yesterday when Sweetie (for Terre des Hommes) won 5 times Gold and 1 Silver in Direct, Promo & Activation and PR. A milestone in the Dutch Cannes history, winning 5 times Gold in one night for one single case. We already knew Sweetie would win big, but we actually predicted a Grand Prix for Good this Saturday. It’s a pity charities can’t win a Grand Prix in yesterday’s categories, otherwise it might have won even more. In Direct the Grand Prix was awarded to another favourite of ours; British Airways’ ‘Magic of Flying’ by OgilvyOne London.
One of the slides in Mark Woerde’s presentation deck. Photo credit: Letsheal.org.
The Dutch Art Director’s Club (ADCN) is organising a ‘Summer Program’ with inspiring speakers that share their adventures in Adland. Last Tuesday it was Mark Woerde’s turn, the one speaker we were most keen on listening to. Woerde, who is a partner at Lemz, is one of the brains behind the case that will probably end up very high in the Gun Report this year; Sweetie. We were following Woerde already for a while, because in 2011 he published the book How Advertising Will Heal The World. Quite a bold statement, since advertising is still a marketing discipline that specialises in generating paid attention. But at the ADCN night Woerde convincingly showed some 40 ad creatives, how a relatively small agency can indeed change world politics. More…
On Thursday 12 June the fourth edition of ReclameRidders (‘Ad Knights’) will take place (in Dutch!) in the Sugarfactory. ReclameRidders creates a bridge between the seasoned world of advertising and young creative talent. This time the event explores the borders of advertising by inviting not just professionals from the ad industry but also from the design industry and art world. The following guests have been confirmed; Peter de Lange (Lemz), Jessica Kersten (Cloudfactory), Ewoudt Boonstra (Anomaly), Robin Kemme (Fabrique), Dutch artist Teun Castelijn and Dagan Cohen (Upload Cinema and Who Cares). Tickets cost €10 – students get in for free. The venue opens at 7.30 pm.
Fltr: Ali Marmaduke, Bram Tervoort, Chester de Vries and Niels Pel from Lemz
During the British D&AD awards two of the seven Black Pencils (for groundbreaking work) were awarded to Dutch agencies: Lemz won one for their Sweetie - Terre des Hommes. With this case it also won White (cases with a societal background) and Yellow. Speaking of groundbreaking work. What we find especially great about Sweetie is that it is exactly what Mark Woerde, partner at Lemz, was already preaching a few years ago with his book “How advertising will heal the world and your business.” The case is the example of an ad agency that cares about societal issues. Grand Prix in Cannes? We think yes – not sure which category yet. Edenspiekermann won a Black Pencil with their work that improved the safety and comfort on the NS/Prorail platforms.
We had a little bit of a discussion between the editors about whether to post this or not. In itself a great idea from agency Lemz to promote Hallmark’s old school greeting cards by secretly filming the reader with a camera hidden in the card. But what surprised us substantially is the fact that it’s more or less the same concept as “Why wait until it’s too late” that won funeral insurer Dela and Ogilvy Amsterdam a Media Grand Prix in Cannes last year. They even asked the same director, Roel Welling from Wefilm (who also appears in the Dela casefilm), to remake the concept. We can imagine Hallmark specifically asked Lemz for a similar film (as clients tend to do). But then why not refer Hallmark directly to Wefilm: “Sorry, Hallmark, we’re not in the remake business, we do creativity.” Or did Lemz approach Hallmark with this ‘great’ concept? Interesting.
Last Thursday night, the 16th annual SpinAwards ceremony took place in club Panama in Amsterdam. To celebrate the ultimate creativity in digital, the SpinAwards foundation handed out 15 gold and 17 silver awards, a new record. This year the awards in the shape of big rings were redesigned and 3D printed – as you can expect from a digital award show. To quote Beyonce: “If you like it then you should put a ring on it.”
Sweetie, the CG girl created by Lemz to track down “online pedophiles,” wins three ADCN nominations.
Yesterday, at the ADCN clubhouse, the light bulb (or ‘lamp’ in Dutch) nominations were announced. The big winners were DDB & Tribal with 35 nominations, TBWA with 29, and N=5 with 22 nominations. Especially for N=5 this is quite an accomplishment, since it is by far the smallest agency of the three. The most successful (digital) production agency was MediaMonks with 23 nominations. On the client side KLM is the big winner with 14 nominations. It is what happens when you ask every agency in town to create some sort of activation. Or rather, that’s what happens when you write inspiring briefings and choose the right agencies to work for you. Sweetie, created by Lemz for Terres des Hommes, won three nominations – a concept that is so BIG that it will probably win at every award show around the world. Two important things have changed this year; all ADCN members are allowed to vote and the ADCN has introduced a bronze light bulb, to decrease the gap between a nomination and an actual award. We can imagine that this is a tempting thing to do, handing out more light bulbs, but it will only cause inflation – that’s not us being critical, but simply how economics work. Then again, we live in the age of (digital) democratization, so maybe it’s just a natural course. The accessibility of the awards is probably also why this year, for the first time, we are allowed to leave our black ties at home when the definite winners are announced in Paradiso on 31 March. You can find the complete list of nominations here.