Mini sharing fanmail on Facebook. Apart from doing Mini’s international ‘through the line’ work, Kingsday will now also pick up Mini’s Social Media – working closely together with the Global Mini team in Germany. The assignment will focus on content creation and giving the brand a distinctive ‘voice’. A smart move in our opinion, cause (social) media agencies… More.
We already spotted Manuel Ferrari, who is animation director at post production house The Ambassadors, a while ago when the films he did for Part of a Bigger Plan impressed us – this film, for example. Last month he impressed us again with the ‘Mini-auctions’ film that he created together with Kingsday. When Ferrari… More.
Talent of the month
This summer we wrote about BMW initiating a pitch after having worked with JWT Amsterdam for 29 years – the longest relationship in the Dutch advertising history. Eight agencies were invited to the pitch. JWT, Kingsday, and Lemz made it to the shortlist. Eventually JWT rewon the prestigious BMW account. Kingsday didn’t end up empty… More.
This is what we call a technology driven idea, which means that especially the technology behind the idea is worth sharing. With a briefing from car brand MINI that more or less read ‘How can we reach Dutch managers’ JWT came up with a concept of a specially equipped MINI that links driving behaviour to… More.
Yet another cinematographic Roadster adventure; a cliffhanger on a bridge in Istanbul. Apparently they are on their way to a wedding, cause they’re tossing out a wedding cake. The concept is as wobbly as the car balancing on that edge, but that seems to be the intentional, not so serious style of this whole ‘Another… More.
An interesting piece (10:42) of branded content; a joint web series by MINI and Vice – or Vice and MINI if you like. The series is presented by Elliott Bambrough and a different co-driver is selected through social media every episode. It follows up the introductory set of commercials around the theme ‘All the wrong… More.
Last month we wrote about the ‘Find your adventure’ campaign introducing the MINI Coupé below the line. Fel Concepts dropped miniature Coupé’s in bottles in the ocean. If you’d find one on the beach, you could test drive it. Last week Fel Concepts created a follow up on the beach of Zandvoort; a real Coupé… More.
Beginning of this month we wrote about the weird, but attractive MINI Coupé films made by BSUR. The theme of the films was ‘Find your adventure’. This was translated into an activation by Fel Concepts into the good old message in a bottle. The bottles are dropped in Thorpe Bay, Essex and to be found… More.
We don’t really understand why this Icelandic hitchhiker with mustache is pregnant, nor why he has a criminal doppelganger, but we like the randomness of this commercial for the new MINI Coupé – it feels like a trailer for a new Coen Brothers movie. The other two commercials – ‘Sunday in Rio’ and ‘Love is… More.
Picture: ECD’s W+K Amsterdam Mark Bernath (left) and Eric Quennoy (middle), mainly responsible for Wieden+Kennedy’s huge success in Cannes and Enrico Balleri from Nike, just after the award ceremony last Saturday. What a great closing night for the Amsterdam agency it was. Nike’s ‘Write the future‘ scored seven more Lions – earlier in the week… More.