We didn’t know MTV has a sister channel called MTV Rocks – in fact, we didn’t even know that MTV has 5 more specialist channels; Classic, Dance, Base, Hits and Shows. MTV is rebranding these channels and commissioned a total of 32 TV idents, to be created by motion/audio studios from around the globe. Amsterdam based Post Panic (motion) and Massive Music (sound) created these surreal idents for MTV Rocks – currently MTV Brand New in the Netherlands. It is obvious that the alternative character of the channel inspired script writer and director Mischa Rozema to make these five 12 second idents. He used surreal characters and moods to make people wonder what they are looking at – as if they were flicking the remote and coming across something really weird. Even though we’ve never watched MTV Rocks, this ident definitely gives us the impression that it does.
Posts Tagged ‘MTV’
MTV Rocks… with new idents
Thursday, March 11th, 2010Comedy Central promotes ‘Better off Ted’
Thursday, March 4th, 2010
“Erection? Veridian Dynamics is looking for test subjects with balls”. In this outdoor campaign Comedy Central teases its audience to watch the new TV series ‘Better off Ted’ about a dubious research institute called Veridian Dynamics. After a week the Comedy Central logo was slapped on top of it to reveal who was behind it. But of course that wasn’t clear from the start. No less than 4000 curious guinea pigs called the number to find out how they could earn some extra money – welcome to Holland. Other ads asked the Dutch test subjects to be deep frozen or launched by a rocket. Comedy Central also built a (bit of a crappy) dedicated website that links to the TV series on Comedy Central. The striking campaign was created by Dare.
NY Festivals; what’s all the fuss about…
Thursday, July 2nd, 2009
With this fantastic idea about global warming for MTV Switch, Ogilvy won a golden Outdoor award at the New York Festivals. Last week we were slightly disappointed with the meagre Amsterdam-score in Cannes (except of course for the wonderful Grand Prix by Tribal DDB); we only won a few silver and two handfuls of bronze – no gold! Fortunately we scored better at the New York Festivals. Although we have to say that their website is so crappy that we doubt the quality of the awards. Anyway, EuroRSCG 4D won four awards – two gold, one silver and one bronze. Gold (2x) was for Volvo – we’re not sure what exactly they made (couldn’t find it on the NYF website), but the awards were won in the categories ‘Art & Technique’ and ‘Interactive’. This doesn’t surprise us, since 4D has won a truckload of prizes in the past years for Volvo already. 4D’s online partnership with Volvo is surely one of the more successful ones in the business. Creatiefteam.nl won gold for DHL and New Message silver for promoting a program called The Phone. The program is an Augmented Reality Game (inspired by the great movie The Game) with hidden phones, assignments and the chance to win a big sum of money. New Message hid some ringing phones in TV and Radio programs, which of course generated instant word of mouth. Simple & Smart. It also won bronze in Cannes last week.
MTV Shorts
Friday, November 28th, 2008MTV has a rich tradition of showing creative short bumpers that brand the channel with an edgy tone of voice. To give this some more awareness MTV asked several Amsterdam (production) agencies to give their interpretation of ‘Oooh! MTV’. Most times it was translated into ‘a tribute to MTV’. As from today the results are shown on a dedicated website and on the music channel itself. Most creative shops really made the effort. We were especially impressed by the ones made by …,Staat (embedded) and PostPanic (I’m everything all of the time).
Shoptalk: Boomerang starts agency
Friday, November 14th, 2008
Our previous post was about MTV Networks offering its clients advertising services. This week Boomerang announced that it too starts its own agency. Until now Boomerang was especially known for very succesfully spreading freecards (see picture) in bars, cinema’s and universities. The name of the new Amsterdam agency will be ‘Bureau 1835′ – because Boomerang’s target group is normally 18-35 years old. And as if that’s not enough, Boomerang is more ambitious still. Next week it will launch ‘Amsterdam Create’ a network for young creatives. With this initiative Boomerang connects advertisers and (freelance) creatives online, thus embracing the long tail and smartly using the great benefits of crowd sourcing.
MTV sucks Chupa Chups
Wednesday, November 12th, 2008This commercial for Chupa Chups Magics was made by MTV Networks. We like animation, but we’re especially fond of the pun; ‘waiting sucks’. A tag line that matches the target group, has mileage and lots of potential to further exploit. And that is exactly what’s being done on this dedicated website. Here you can design your own (branded) t-shirt with […] Sucks. Strangely enough though, the Chupa Chups Magics are not shown on the site… In any case, interesting about this ad is that the middle man – the advertising agency – was cut out. So apart from broadcasting, MTV Networks – owner of brands like MTV, Nickelodeon and Comedy Central – offers its media clients an extra service – which should save quite some money. A smart move that only makes sense when you realize that MTV Networks likes to employ a mingled, creative crowd and has more strategic knowledge of its many specific target groups than the average advertising agency.
180 makes Green song
Saturday, September 13th, 2008This happy ‘Green Song’ is made by 180 Amsterdam for MTV Switch, a platform raising global warming awareness among the typical MTV target group. A very noble initiative – although a cynic might say it is exactly the kind of ‘green painting’ the commercial talks about. Anyway, the commercial itself is of course very well made and a delight to watch. Interesting though, is that this video immediately made us think of ‘Grrr‘; a divine peace of art made for Honda by W+K London – winning a Grand Prix in Cannes in 2005. To be precize ‘Grrr’ was made by Sean Thompson. And coincidently Sean joined 180 in 2006 to become Creative Director. Apparently he loves to make animated feel good films that sell a greener environment. Fair enough.
