Tag Archive: Muse

The DrawSomething winner

A while ago we wrote about Muse recruiting an intern via a very original contest. They used DrawSomething to find the best artist. Over a 1000 games were played and this video shows the result. Strangely enough the winning drawing isn’t part of this film. When we asked about that Muse told us that the… More.

Review

Draw Something to win an internship

Muse created an ad, or rather a contest, using the app ‘DrawSomething’. The one who will make the best drawing of My Little Pony – or whatever the game asks you to draw – gets to do a creative internship at Muse. The copy is a bit clunky (“In advertising a message should be as… More.

Review

KLM turns journeys into movies

Yet another cool online activational piece of advertising by KLM, created by Ice Mobile; the KLM Passport app, an app that turns traveller’s journeys into movies. This film, developed by Muse, shows more or less how it works: you choose a theme (adventure, around the world, island hopping, in the snow, etc.), select the best pictures and… More.

Review

Samsung stare battle with Keenan Cahill

Not so long ago you at least needed talent to become famous. Even if you looked as unattractive as Paul Pott or Susan Boyle, your voice had to get people’s attention. Today you don’t even need the voice anymore. In fact, even if you can’t playback properly, you’ll get your 15 minutes of fame. Take… More.

Review

Amsterdam wins 5 lions in Cannes

Yesterday was a good day. Not just because it was our first day in Cannes and we enjoyed soaking up all its extremes – Le Palais, the sun, the beach, ‘le canard au miel’, and lots of drinks – check out our photo’s here. It was also a good day for Amsterdam, because it won… More.

Review

Boondoggle’s 5-word Webby acceptance speech

Four Amsterdam agencies scored a Webby award this year. The most serious one went to Boondoggle with Take Mokum (Online Campaigns) for Nike+. Boondoggle has a running gag going that mentions penguins in every interview; hence the 5-word acceptance speech by CD Gaston Serpenti – please note that this is Belgium humour. The others went… More.

Review

Boondoggle and KLM surprise at SpinAwards

Last Thursday the SpinAwards were divided between the top digital agencies in the Netherlands and Belgium. In ‘Online’ there were two golden awards; ‘Philips wake up the town’ (A fantastic concept by Tribal DDB) and ‘Hi-Tec Liquid Mountaineering’ (a very strongly executed viral by CCCP – judged as the best mockumentary of 2010 by Adage).… More.

Review

Shopping list with voice recognition

Supermarket Albert Heijn (AH) has added yet another feature to its app; voice recognition. You can add groceries to your list by simply saying the words. As with the previous update of the app, AH is hiding some Easter eggs in the app (‘grappies’ – meaning jokes); this time products with musical connotations – ‘boodschappen… More.

Review

Hot Wheels’ Race Battle in 3D

Agency Muse did it before for Samsung and H&M, so why not a third time for Hot Wheels; a 3D projection on a building. This time not on an Amsterdam building though, but on Customs House in Circular Quay, Sydney. The beautiful animation, that had to fit exactly on the complex architecture of the building,… More.

Review

Philips Avent’s ‘My Baby & Me’ app

The ‘My Baby & Me’ app made for Philips’ sub brand Avent can help you keep a log of your baby’s growth, weight, sleep, and feeding. The app also allows moms to upload photos, register milestones – like first time crawling – and gives practical tips. Here you can see the instruction film. With this… More.

Review