Tag Archive: N=5

A little bit of Holland in your home

Funny, this commercial doesn’t communicate any benefits going beyond the standard category attributes. It’s like saying; with KPN you can make international phone calls – which is actually something the former government-owned provider already communicated in the 80s. However, if image and, more specifically, a… More.

Reviews

Zeitgeist 2014

Google has the tradition to look back at the past 12 months with their Zeitgeist videos: a year in review. If you watch this video though you might have some “huh?” moments and might even question your memory. Until the last seconds of the video.… More.

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No words

Some commercials don’t really need words. Take this one for Monuta, a funeral insurer that understands the pain of the bereaved. Created by N=5, directed by Rogier Hesp (Caviar).

Reviews

In the pocket plus

Last week the new iPhone was introduced in the Netherlands. Since there’s not much to say about the iPhone 6, except that it now finally has the same size as the Samsung Galaxy, we were quite surprised that people were still waiting in line. Anyway, since the iPhone… More.

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How to ban cycle-apping?

A typical Dutch problem; many children (and adults, if we may include ourselves) use WhatsApp on their bicycle. As you can imagine this causes many accidents – in one out of 5 accidents, involving children, a smartphone was used. Since in the Netherlands cyclists are… More.

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Janssen Brothers United

Bas and Koen Janssen at work at N=5. Last week ‘The Janssen Brothers’ graduated at the Willem de Kooning Academy in Rotterdam with a project called “Janssen Brothers United.” A typical advertising idea (we mean this in a very positive way!). Not a corporate one though, but… More.

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Teun’s ‘epic’ 400 train station selfies

In the best case advertising copies art, somebody once wrote on this blog. This ad is not exactly copying art, but it is a good example of how advertising sometimes smartly adopts cultural phenomenons (or memes, if you like). This one, for example, is borrowing… More.

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Where are you going today?

The Dutch Railways (NS) probably has the worst brand reputation in the Netherlands. The most important reason is that their trains can’t stand bad weather and their fast trains can’t handle speed – typically they recently changed “NS Hispeed” into “NS International.” Even in commercials… More.

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Feeling Good

KPN, the Dutch former national telco provider, last year chose its new agency N=5 after a lengthy agency orientation/pitch process. Before that KPN worked with TBWA since 2006 – in that year launching the theme “Let’s connect” (‘Sluit je aan’). This new campaign launched on… More.

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ADCN becomes more accessible

Sweetie, the CG girl created by Lemz to track down “online pedophiles,” wins three ADCN nominations.    Yesterday, at the ADCN clubhouse, the light bulb (or ‘lamp’ in Dutch) nominations were announced. The big winners were DDB & Tribal with 35 nominations, TBWA with 29,… More.

News

Heavy labour discount

  Mercedes Vitos are built for hard working men – yes, we’re sorry, you never see women drive a Mercedes Vito. According to Mercedes, especially the hardest working men deserve a discount. Hence this activation – “Heavy Labour Discount” – that determines your discount after… More.

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