Tag Archive: N=5

Janssen Brothers United

Bas and Koen Janssen at work at N=5. Last week ‘The Janssen Brothers’ graduated at the Willem de Kooning Academy in Rotterdam with a project called “Janssen Brothers United.” A typical advertising idea (we mean this in a very positive way!). Not a corporate one though, but one that is made for the love of creation. The… More.

Review

Teun’s ‘epic’ 400 train station selfies

In the best case advertising copies art, somebody once wrote on this blog. This ad is not exactly copying art, but it is a good example of how advertising sometimes smartly adopts cultural phenomenons (or memes, if you like). This one, for example, is borrowing the idea of the 3 Year Epic Selfie, which of course… More.

Review

Where are you going today?

The Dutch Railways (NS) probably has the worst brand reputation in the Netherlands. The most important reason is that their trains can’t stand bad weather and their fast trains can’t handle speed – typically they recently changed “NS Hispeed” into “NS International.” Even in commercials by other brands the NS is being mocked. And that’s… More.

Review

Feeling Good

KPN, the Dutch former national telco provider, last year chose its new agency N=5 after a lengthy agency orientation/pitch process. Before that KPN worked with TBWA since 2006 – in that year launching the theme “Let’s connect” (‘Sluit je aan’). This new campaign launched on Monday is to both introduce the new brand theme “Voel… More.

Review

ADCN becomes more accessible

Sweetie, the CG girl created by Lemz to track down “online pedophiles,” wins three ADCN nominations.    Yesterday, at the ADCN clubhouse, the light bulb (or ‘lamp’ in Dutch) nominations were announced. The big winners were DDB & Tribal with 35 nominations, TBWA with 29, and N=5 with 22 nominations. Especially for N=5 this is… More.

News

Heavy labour discount

  Mercedes Vitos are built for hard working men – yes, we’re sorry, you never see women drive a Mercedes Vito. According to Mercedes, especially the hardest working men deserve a discount. Hence this activation – “Heavy Labour Discount” – that determines your discount after having scanned your hand through your webcam. The more calluses,… More.

Review

Very smart

We don’t come across commercials very often that we find really funny – read: use our kind of humour. But here is one. To support the pay-off that “Holland is getting smarter and smarter” (LOI offers educations in all kinds of fields) the trainee assumes the finance, legal, and technical roles within his company –… More.

Review

Don’t play this in your car

This game links your mobile to your desktop and makes you experience what it’s like to Tweet, chat, and Like while driving. Sounds like a convincing concept. It was created by N=5 (concept and commercial) and Media Monks (game and sound) for the Ministry of Infrastructure and Environmental affairs. But don’t play this in your… More.

Review

Burgernet

Even if you don’t speak a word of Dutch, you get the picture in this beautiful commercial for Burgernet (‘civic-net’). When you submit your mobile number to this government service, you get an alert when there’s someone or something that requires attention in your neighborhood. Created by N=5, directed by Lernert & Sander.

Review

N=5 wins Dutch Railways

N=5 has beaten both DDB (NS’ previous agency) and TBWA\Neboko in winning the Dutch Railways (NS) account – earlier Publicis, FHV BBDO, and JWT left the train. What was dubbed the ‘pitch of the summer’ has thus come to an end after 3 months of pitching. According to the NS they were fully satisfied with DDB’s… More.

News