Through this commercial Volkswagen introduces the Blue Motion Technologies (BMT) in the Netherlands. The pay-off ‘Easy on the engine, Easy on fuel’ clearly communicates that this new technology saves energy. We’re no car experts, but to us BMT sounds a bit like a marketing invention, rather than an innovation that will prevent the north pole from melting. However, we think DDB did a great job in explaining it in a simple way. In fact, the metaphor of the bicycle, the clean visual identity and the distinctive execution fit very well with VW and even make BMT look sexy! DDB creatives Dylan the Backer and Joris Kuijpers asked Paul Postma and Yani to direct the commercial – the DDB team earlier told Adformatie they were inspired by the leader the creatives made for the TV program 12 murders. We hope the commercial will persuade many consumers to buy an environmental friendly car. Or better even, to ride their bicycle more often.

Already since 1924 Holland has a tradition of Kinderpostzegels (children stamps). The stamps are issued once a year by TNT Post, distributed by school children throughout their neighborhood and sold with a surcharge. The money of this charity goes to projects that focus on the welfare of vulnerable children. Every year the stamp has a different theme and this year it is ‘let the children learn’. The distinctive and clean design of the stamps and this commercial was done by Christian Borstlap and brought to life by director Paul Postma. And the catchy music by Hopkins and Kenjamin tops it off nicely!