(ltr) Tony Sajdak (CTO, Perfect Fools), Timo Everi (Director, hasan & partners), Eka Ruola (CEO, hasan & partners), Ami Hasan (Chairman, hasan & partners), Patrick Gardner (CEO, Perfect Fools) and Töny Högqvist (ECD, Perfect Fools)
Helsinki-based marketing communication agency hasan & partners has acquired 51% of Stockholm and Amsterdam based creative digital agency Perfect Fools: the birth of an integrated strategic and creative powerhouse. Both agencies have worked together since 2008 and the results were campaigns such as the award-winning Kauko Café experience for World Design Capital Helsinki, and Emotion Cube for Helsingin Sanomat, Scandinavia’s largest newspaper. hasan & partners has several clients who operate both in Finland and Sweden and worldwide and the partnership “can give them the benefit of a more dynamic team and an unbeatable range of complementary capabilities,” says Ami Hasan, founder and chief executive of hasan & partners. The plan is to open a hasan & partners Stockholm and Perfect Fools Helsinki to offer each agency’s skills to all markets. As Eka Ruola, CEO of hasan & partners, puts it: “Helsinki is not the first place where global brands look for a creative agency but with a bigger footprint and world-class digital capability we can now also pitch for heavyweight clients.” Watch out for this Nordic alliance!
To promote Fogg, a borderless internet access solution, Amsterdam and Stockholm based creative agency Perfect Fools re-imagned London’s skyline in soundwaves. The track “The Sound of London,” composed by electro-house producer Prova, has taken the distinctive skyline of London and replicated the shapes of the buildings such as St Paul’s Cathedral and the Big Ben. The ‘highest’ point of the track represents The Shard, the city’s tallest (and newest) iconic structure. With this first “architectural music” track, travelers are encouraged to use applications such as Soundcloud, also when abroad, without having to worry about roaming costs – when using Fogg’s SIM card. Last month Perfect Fools already promoted Fogg by enabling pigeons to “tweet” while flying across Europe with tiny SIM card backpacks.
After Chris Baylis announced to swap Tribal DDB Amsterdam for London, it must have been a difficult task to find a worthy replacement. After all, Baylis helped Tribal to its growth and international fame with the multi-awarded work for Philips and KLM. But with Mark Chalmers on board as the new ECD, DDB and Tribal seems to be in good hands again. Chalmers will be creatively leading the agencies together with Joris Kuijpers and Dylan de Backer. Chalmers was previously Creative Partner at Perfect Fools and co-founded Creative Social with Daniele Fiandaca in 2004. Just as Baylis Chalmers is keen to make truly creative advertising: “Creativity is the only significant business driver today. It is no longer restricted to communications; creativity must be an inherent part of a brand’s offering. Through creativity these guys have consistently delivered results at scale.” Word.
The Dutch Metropole orchestra is not subsidised anymore and therefore its existence is currently under threat. To raise some awareness around the orchestra’s precarious situation Havas and Perfect Fools created this ‘Tweetphony’ concept, a dedicated website on which you can write your own ‘symphony’ in 140 characters, using either the keyboard as shown on the site or by simply writing down the notes and spaces. The best ‘tweets’ will be performed by the Metropole orchestra on the 26th of October and spread through YouTube. Wonderful idea. If innovation is the prerequisite of surviving these economic times then we’re quite confident the Metropole will stay alive.
LG asked Perfect Fools to show the consumer that “the best things in life are better in 3D”. So the agency picked up a platform that is “universal, loved and fun,” namely Facebook, and turned it 3D. The new application enables you to see your newsfeed in 3D. Since everything nowadays needs to be turned into video – because we’re too busy and lazy to try out apps and because video is easier to seed – it was beta trialled among “selected members of the Amsterdam creative community” and filmed. The film is not very interesting, but it at least shows more or less how the app works – saves you a trip into the app. The 3D Facebook newsfeed is the first in a series of 3D creations that Perfect Fools will create for LG. Feedback (like: “Why doesn’t this app use the colour of Facebook’s visual identity?) can be submitted on Facebook. The goal of this all is that whenever you think of 3D, you think of LG. Makes sense.
We were invited to Digital Dinner at Rainarai, an Aglerian restaurant in Amsterdam. Though the food was wonderful, the portions were a bit meager. And since there was plenty of alcohol, we’re writing this piece a bit hungover. But the good news is that the evening was packed. Achtung!’s Dick Buschman did the introduction, explaining that Emerce initiated the event to connect with the Dutch creative industry. The organization (Achtung!, Bert Hagendoorn, and Pop The Campaign) then asked Creative Social to select some interesting speakers. Marc Chalmers (Perfect Fools), founder of Creative Social explained how members of Creative Social have to introduce theirselves; they have to show what they are working on and finish their presentation with the words “That’s me that is.” So we had the honor to witness the introduction of the 10 new Creative Social members.
For some brands gathering Likes on Facebook is simply a way to be able to spam your wall, we once said. For other brands it’s a smart way of creating customer intimacy. The latter actually try to have a conversation and – if they are smart – give something back every now and then. For example, last February we saw Heineken (physically) liking its customers back (in a bar). Dutch booming fashion brand Scotch & Soda is doing the same now, but digitally. That is, physically digitally; on a digital window display in its flagship store in Amsterdam the Facebook fans’ names will be animated (as from today) in a handwritten style across black and white Scotch & Soda images selected from the current season’s collections. A sympathetic gesture of S&S – and its agency Perfect Fools. Though the image displayed here does make you wonder whether Willemijn Valk will be happy to be portrayed as a man. If we may shoot from the hip; why not ask Willemijn (and some other fans) to wear the new collection, do a photo shoot, and then display her in your store. We know, way more expensive, but then you will make her really happy and on top of that even create something that her friends will most definitely like on Facebook.
This Citroën DS5 Twitter Race is the first race ever (as far as we know) via Twitter. The concept is quite simple; you can navigate the DS5 towards yourself via Twitter and win it. We’ve seen a similar concept by Volkswagen and Achtung!, but using Twitter as the navigation tool is new. On the dedicated Facebook page Citroën constantly gives the Twitter crowd a choice (e.g. left or right) and the ‘wisdom’ of crowds decides where it should go. A count down clock decides when the race is over and (this feels as a bit of an anti-climax) when the time is up, the car pulls over and a sign is held up with a message. The first person to tweet this message wins the DS5. At the time of publishing this post there’s about half an hour to go and the car is near Bussum – if you live there start looking out for it. We always wonder what kind of people have time to be engaged in a game that consumes most of your day, but since it’s trending on Twitter (NL) it does get the needed exposure. It was created by EuroRSCG and Perfect Fools.
Since the Coolpix AW100 is shock, water and freeze proof and has a camouflage look, having someone in a bear suit doing outdoor sports and thus going ‘Into the wild’ is maybe a little obvious. But we have to admit that this film clearly conveys the camera’s USP and makes it look extremely cool – to the extend that we all felt like checking out the camera’s specs. The sportsmen that play the ‘Cameo Bear’ are French freestyle skier Julien Lange, champion Portuguese BMXer Daniel Americo, and Lisbon-based surfer Miguel Fortes. The film was created by Perfect Fools Stockholm-Amsterdam.
We hope that by posting this case film Perfect Fools‘ PR machine will stop sending us e-mails. And though we’re always a bit wary about posting case films – they often have nothing to do with reality – this shoe-machine does look pretty cool. It is made with craftsmanship and love for creativity. So maybe we should say that we’ve posted it, despite Perfect Fools’ persistent PR pressure. Anyway, it is called ‘The Canvas Experiment’ and made for Converse. Apparently the classic Chuck Taylor basketball shoe is the perfect shoe for being experimental (read: hip) and/or playing the drums. More info can be found in our previous post on the teaser that was released in May.