Tag Archive: Philips

Afterglow, The Game

It’s rather old school to ask your agency to create a game out of a successful commercial. But in this case we understand. First of all, because we can imagine that Philips wants to further capitalise on Afterglow, the stunning film (created by Sweetgrass) of some pro skiers owning the mounting at night by wearing… More.


Brush Busters

Brush Busters is an awesome new app created by Philips Sonicare and Achtung! teaching kids how to brush their teeth properly. The app, created for the American market, uses cartoon figures, storytelling (excuse the word) and gamification. The app is equipped with  a timer and different storylines to virtually clean the teeth of two funny characters; Bjørn… More.


Let’s skip the Dutch

Jules Tervoort and Mischa Rozema (Post Panic) present the making of the ambitious international feature film ‘Sundays.’ Foto credit: Merten Snijders. A gutsy blogpost by Bert Hagendoorn resulted in a dedicated Creatie magazine and first live-event at Pakhuis de Zwijger, both brand named Dutch Digital Design. With founding father Hagendoorn in the lead, this first event… More.


Staying in bed

“Getting out of bed is the hardest part of the day.” No word of Spanish in that one. And captured in this film in your typical metaphorical ad language. The metaphor is so thoroughly followed that this bearded man stays in bed the entire day – even when the club night should have woken him… More.


Hoenderboom and Mol CD at Tribal DDB

Pol Hoenderboom (32) and Bart Mol (27) (read their 10 Questions interview here) have become Creative Directors at Tribal DDB. The team has made a dream career at Tribal; in 2010 Hoenderboom and Mol started working at Tribal and since then they worked on many brands, winning a truckload of awards, like with KLM’s ‘Tile… More.


The Sound of Creation

After Philips and Tribal DDB’s enormous success (award-wise) with ‘Obsessed with sound,’ Tribal was allowed to create yet another website around sound. The site gives 9 insights into the acoustic design and craftsmanship behind Philips’ Fidelio product range. For example, step 1, ‘inspiration,’ shows how Philips studied “the intricacies of air movement through a trumpet”… More.


Tribal, Y&R and Achtung! win 6 Cyber Lions

Tribal DDB did well last night in the Cyber category, winning four (!) Lions for Obsessed with Sound: Gold (sound), Silver (website), and two Bronze (integrated and user interface). The interactive website Tribal created for Philips made it possible to very smartly single out any of the 51 members of the Dutch Metropole Orchestra. Y&R… More.


Lemz wins 4 ADCN awards

Photo: Maurice Mikkers The biggest winner last night at the ADCN (Dutch Art Director’s Club) awards was Lemz. All the ‘bulbs’ – of which one was a Grand Prix (the very best integrated work) – went to their Fireworks campaign. Our very favourite campaign of the year Domino’s Pizza Pepperoni by Indie won one Golden… More.


A creative, social, and digital dinner

We were invited to Digital Dinner at Rainarai, an Aglerian restaurant in Amsterdam. Though the food was wonderful, the portions were a bit meager. And since there was plenty of alcohol, we’re writing this piece a bit hungover. But the good news is that the evening was packed. Achtung!’s Dick Buschman did the introduction, explaining… More.


Amsterdam does well at Eurobest and Epica

With a track record like Tribal DDB it’s hardly a surprise that they became interactive agency of the year at Eurobest this year. Throughout the year they’ve been making great and award winning work for KLM and Philips. The climax of their award victory march has been Eurobest this week; out of the 12 nominations… More.