Amsterdam Ad Blog
Amsterdam Ad Blog

Tag Archive: PostPanic

PanicRoom edition 8

November 18, 2013, AAB

PostPanic Panicroom - Nov. 2013Back in May we wrote about the 7th edition of the bi-annual PanicRoom, curated and hosted by hybrid production company PostPanic. It was a great success – as usual. This Thursday (21st) edition 8 is already waiting for us; a night where the advertising community comes together to see some of the best international creative minds speak about their inspirations. It’s not a showcase or portfolio night, but about getting an insight into what makes people we admire creatively tick. Past guests have included United Visual Artists, Vincent Fournier, Pleix, Andrew T Huang, Niels Shoe Meulmann, Lucy McRae, and Lernert&Sander – to name a few. Edition 8 features directors Aaron Duffy (1st AveMachine, NYC), Mike Alderson (ManVsMachine, London) and Dutch film artist Johan Rijpma. There is also an exhibition by Filfury and music by Amsterdam’s very own, DJ Clyde. Unfortunateley PanicRoom is invitation only, but as a special guest of the event we are allowed to give 5 tickets away for the young creatives in town. So, best 5 reasons get a ticket – emails to

Connected Consequences

October 24, 2013, AAB

On november 6th TEDxAmsterdam is having its annual event (this time at the Concertgebouw) – the 5th edition already. This year’s topic is Connect Consequences (as in: ConnecTED) and PostPanic was asked to create a matching trailer. The “hybrid production company” asked HeyHeyHey, part of their roster, to do so. The arty duo not just made the film but also did the overall TEDx branding campaign, including print, web and materials to be used at the venue. About the film: ”We’ve tried to tell a story without telling an actual story. It’s all about encounters, connections, everyday life, a book and a goldfish, but not really“. Mmm… Though the trailer feels a bit like a corny Old Navy commercial, what we like is the idea of using a circular set and generating a constant feel of motion with the continuous script of random characters with individual stories intersecting. But let’s see if this ‘chain reaction’ story will become a film ‘worth spreading’ just like last year’s impressive reverse-engineered trailer by We Are Pi.

Cheeky idents

August 5, 2013, AAB

We have seen a few too many ‘chain reactions’ in the past years, but these idents for DisneyXD by director Erwin van den IJssel (part of PostPanic’s Panic Program) are quite cute. We like them especially for the playfulness and Dutch feel – which is, for that matter, something Disney explicitly asked for. Van den IJssel crafted the idents entirely out of objects that kids could find at home – hence the chocolate sprinkles and ‘Lange Vingers’ (typical Dutch biscuits) in the first ident. These same kids were cut out of snapshot photos and made into the heroes of the films. Van den IJssel also made the storylines somewhat cheeky, so that they have the potential to raise some parental eyebrows. So, all in all, a very charming project that suits DisneyXD perfectly.

Panic Room

May 3, 2013, AAB

Panic Room - May 2013We’re looking forward to the 7th edition of the Panic Room, on May 16th. The Panic Room, held by hybrid production company PostPanic, is one of the more inspirational events organized in the Dam, we know of. It always invites a handful of the most twisted and brilliant international creative minds to share the inspiration behind their work. Past speakers have included Vincent Fournier (FR), Aaron Duffy (US), Si Scott (UK), Niels Shoe Meulman (NL), and HECQ (Ger). This edition features cheeky Dutch director/artist duo Lernert&Sander, minimalist Norwegian music video/short film director Kristoffer Borgli (check out his recent Real Life Exp. short film) and LA-based director Andrew T. Huang (who turned heads last year with his beautiful Solipsist short film and has since directed Bjork’s latest music video). The evening will be hosted by Fons Schiedon with MassiveMusic’s Philip Oomen providing the sounds. Just like last time PostPanic would like to invite some ‘younger creatives’, who have never had a chance to attend the Panic Room (because the invite-only guest list usually fills up with the senior advertising folk). If you’d like to attend and can still describe yourself as ‘young’ then send an email (with your age in the subject box) to The first 10 emails get an invitation. Hope to see you there on May 16th!


February 4, 2013, AAB

After having been very busy with Post Panic’s Kickstarter project Sundays., director Mischa Rozema is surfacing again with this new short film, Stardust. Just like feature film project Sundays. it poses questions about our relation to the universe. The visual CG orgy, shows the story of Voyager 1, the unmanned spacecraft launched in 1977 to explore the outer solar system – it is the furthest man-made object from the sun. The film’s story centers on the idea that in the grand scheme of the universe, nothing is ever wasted and it finds comfort in us all essentially being Stardust ourselves. The short film was triggered by the death of Dutch graphic designer Arjan Groot, who died 16th July 2011, aged 39, from cancer. Rozema about the project: “I wanted to show the universe as a beautiful but also destructive place. It’s somewhere we all have to find our place within.” By creating a generated universe, Rozema wanted to take his own ‘camera’ to other angles and places within the cosmos, trying to avoid the clichés of the existing NASA and sci-fi imagery we’re used to. The matching audio, using analogue instruments and featuring “Helio” by Ruben Samama, was done by Guy Amitai (Pivot Audio).


June 19, 2012, AAB

Last week director Mischa Rozema and his production agency PostPanic launched an interesting new project on KickStarter – the crowdsource-funding platform; Sundays. It’s “a film about our future” and will be a cross-over between a trailer and a ‘short.’ Through KickStarter PostPanic wants to raise $50,000 to finance a 5-day shoot in Mexico and plenty of CG post production. Rozema is typically known for using 3D animation to enrich his cinematographic, alien worlds – as he did in the idents for MTV and the leader for OFFF that was recently nominated for the VIMEO awards and viewed 1 million times already. It’s exactly this style that will give Sundays. its distinctive look. Quite an ambitious project. A good reason to ask Rozema a few questions. More…

Jaffa’s heritage brought to life

May 15, 2012, AAB

PostPanic and director Mischa Rozema never fail to impress us. Take this beaut of a TV commercial for the Finnish soft drink Jaffa – commissioned by Finnish agency Sek - using a blend of 2D and 3D animated graphics, vintage stock footage, and a live action shoot at the studio of the 85-year old graphic designer Erik Bruun – an institution in Finland. Bruun has been responsible for Jaffa’s iconic logos and posters since the 50s – the brand was founded in 1949. Jaffa – nowadays owned by Heineken – is still in the top 3 of most popular soft drinks in Finland. Rozema about the project: “The story needed to be told using the actual posters of Erik Bruun. This meant we had to create an imaginary landscape to allow us to move from one poster to another. I was particularly inspired by the simplicity and retro feeling of Bruun’s designs, which actually reminded me of Saul Bass’ work. Bruun’s work has that same contemporary feeling and use of textures that makes it stand out and feel very tactile.

Want to join the Panic Room?

May 11, 2012, AAB

Just announced; hybrid production agency Post Panic is organising the next long-awaited, 5th edition of Panic Room on the 7th of June. Panic Room is an evening during which Post Panic invites international names to come and share their current inspirations with a relatively small creative crowd, primarily made up from Amsterdam’s agencies. Past speakers have included Shynola, Si Scott, Dvein, Pleix, Lucy McRae and Niels Shoe Meulman. The next edition is featuring Belgian photographer and film maker Vincent Fournier, Eindhoven design duo HeyHeyHey (it wouldn’t surprise us if Mini Melvin makes an appearance) and LA-based director Andrew Huang, who has been causing a sensation with his short film Solipsist. Unfortunately the Panic Room is invite only, but we’ve managed to get our hands on 5 tickets to give away. We thought it might be nice to give them to some younger creatives who haven never been to a Panic Room – it’s usually the senior creatives ending up on the guest list. If you fancy going then please send us an email with your age and reason why you deserve a ticket. We hope to see you at the whiskey bar on the night.

The smallest Rube Goldberg machine

April 24, 2012, AAB

Dutch directing duo HeyHeyHey (aka Elske van der Putten and Erik Sjouerman), who recently joined the directors roster of PostPanic, created the world’s smallest ever Rube Goldberg machine, dubbed Melvin the Mini Machine. We find it extremely cute. The idea of the stamp at the end is that the installation is designed to travel the world; each time a ‘run’ is completed a postcard is stamped, ready to send. The two suitcases are at the moment exhibited at the prestigious Salone Internazionale del Mobile. HeyHeyHey also created a much bigger Rube Goldberg machine last year for the Dutch Design Week. That one impressed us a little less, since we couldn’t stop comparing it to the amazing video clip ‘This Too Shall Pass’ by OK Go from 2010. In any case, it’s always good to see ‘agencies’ creating their own work – not being bothered by clients who want the logo bigger.

For if insurances are not your hobby

July 6, 2011, AAB

Last week we wrote about the new FBTO logo, today we share the insurer’s new advertising, created by Only and Qi. Ilse’s voice over tells us how she enjoyed her vacation in Spain with her 4 best friends; they met cool people, went out every night, did some dangerous stuff, and checked out the scenery. A bummer though: mom and dad were there too [end of paraphrase]. The new logo, the kaleidoscopic animation – created by PostPanic – and the catchy score – created by Audentity – give the brand a very refreshing look and tone. And using the distinctive circle from the logo as a brand element in the commercial is also smartly done. The only thing that gave us a small ‘syntax error’ is the radical plot change at the end. The male voice-over: “If you’re world, just like Ilse’s dad, doesn’t revolve around insurances, you should go to FBTO”. As if the record player jumped a few grooves. And we wonder: are there any dads with teenage daughters that have made a hobby out of insurances?