Amsterdam Ad Blog » PostPanic

PanicProgram gives ‘junior’ directors wings

AAB — Wed, 01 Sep 2010 10:42:40 +0000

The commercial we’re showing today is not that interesting in itself. It is about Red Bull sugar free being distributed all over the place. To stress this message, Red Bull hid 4-packs of Red Bull throughout the Netherlands. And with some hints on a dedicated website you can search and find them – yawn… What is interesting about this project is that the animation was created by “junior” director Aras Darmawan from Indonesia. We don’t know why he is called junior, cause the animation looks pretty senior to us, but the fact is that he is part of the PanicProgram, a new brand recently launched by (post) production agency PostPanic to give new visual talent (both local and international) a chance to show their skills. The other side of the cutting knife, is that PostPanic can also take in projects with meager budgets. A great idea that will hopefully give many ‘junior’ directors wings.

Interview: Mischa Rozema

AAB — Wed, 17 Mar 2010 14:13:45 +0000

Mischa Rozema, director and co-founder of PostPanic, is the kind of creative that completely forgets time when he’s in flow. Already as a teenager, he could practice his guitar skills for hours on end. Nowadays he loses his perception of time when making films. Mischa is fascinated by weird stuff, so it’s no surprise that among his favourite creators are Stanley Kubrick and Francis Bacon. On the question ‘when did you decide to work in advertising’, he poetically answers: ‘I didn’t choose advertising, advertising chose me’. He loves football, so his favourite moment in advertising has been teaching Ronaldinho a football trick during a Nike shoot. And outside advertising, he loves to play football in the Vondelpark. Read the entire interview here.

MTV Rocks… with new idents

AAB — Thu, 11 Mar 2010 18:15:53 +0000

We didn’t know MTV has a sister channel called MTV Rocks – in fact, we didn’t even know that MTV has 5 more specialist channels; Classic, Dance, Base, Hits and Shows. MTV is rebranding these channels and commissioned a total of 32 TV idents, to be created by motion/audio studios from around the globe. Amsterdam based Post Panic (motion) and Massive Music (sound) created these surreal idents for MTV Rocks – currently MTV Brand New in the Netherlands. It is obvious that the alternative character of the channel inspired script writer and director Mischa Rozema to make these five 12 second idents. He used surreal characters and moods to make people wonder what they are looking at – as if they were flicking the remote and coming across something really weird. Even though we’ve never watched MTV Rocks, this ident definitely gives us the impression that it does.

Asics: Technology that frees your mind

AAB — Tue, 23 Feb 2010 14:37:08 +0000

“Wow….[silence]”. That is what this commercial for Asics, made by Amsterdam Worldwide, did with us. It is directed by Mischa Rozema (PostPanic), a Dutch director specialized in high quality productions that create a magical world. With this ad Asics clearly positions itself as the technical running shoe – away from the other sports brands that mainly talk about the person inside the shoe. And on top of that it reconfirms the meaning of the brand; a sound mind, in a sound body. Other than that is doesn’t need much explanation. And to us that is always a good sign…

Playgrounds Festival; the real world of 3D fantasy

AAB — Fri, 09 Oct 2009 15:23:42 +0000

We saw the premiere of this beautiful trailer for the international Playgrounds Festival on Wednesday at Press Play, a special launch for the festival, held at hybrid studio PostPanic. We have to admit that we had never heard of the festival before – maybe because it’s held in Tilburg – but learned it shows the best of digital audiovisual art in the world – music videos, animations, commercials, character design, VFX and games. The event at PostPanic gave the Amsterdam creative community a taste of what’s to come next year when the festival relocates to the city. There were four artist talks on the night; UVA (London), Pleix (Paris), Dvein (Barcelona) and PostPanic’s Mischa Rozema. This trailer, combining live action with animation, was directed by Onesize and produced by Revolver Media. It conveys the essence of the festival; creating a 3D fantasy that looks so authentic that it becomes reality.

Online gambling: a digital rollercoaster ride

AAB — Thu, 17 Sep 2009 10:53:03 +0000

Since we don’t gamble online (or offline, for that matter), we had never heart of bwin before. Apparently it is the number one player in online ‘gaming’ (as they euphemistically prefer to call it), offering 30,000 bets daily in more than 90 sports, available in 22 different languages. Amsterdam based ‘hybrid studio’ PostPanic, created this digital rollercoaster ride – directed by Mischa Rozema. The film, a beautiful metaphorical tour through bwin’s website, was enriched by the cinematic sounds of MassiveMusic. Though the concept in itself is not super original, the execution is a piece of art. In fact, a very expensive one. It makes you realize how much money is being earned (and lost!) in online gambling.

MTV Shorts

AAB — Fri, 28 Nov 2008 16:36:26 +0000

MTV has a rich tradition of showing creative short bumpers that brand the channel with an edgy tone of voice. To give this some more awareness MTV asked several Amsterdam (production) agencies to give their interpretation of ‘Oooh! MTV’. Most times it was translated into ‘a tribute to MTV’. As from today the results are shown on a dedicated website and on the music channel itself. Most creative shops really made the effort. We were especially impressed by the ones made by …,Staat (embedded) and PostPanic (I’m everything all of the time).