Tag Archive: Selmore

Holán Dress

When you look at it like this, Holland is not so much different from Brazil. This commercial is the first World Cup tie-in that actually made us smile. The premium, the ‘HolánDress’, was invented 4 years ago by Selmore for the World Cup in South Africa. Back then the ‘DutchDress’ proved a killer premium, confirming… More.


The making of a claymation

A claymation, we had never heard of that. Production company The Ambassadors just made one, together with director Vincent Lammers, character designers Nick Groeneveld and Patrick Chin, and agency Selmore – responsible for the concept. Here’s how they did it – more or less. And, yes, at The Ambassadors they have a receptionist and drink coffee. Speaking of which,… More.


Relaxed with Radler

We all know what Marilyn Monroe, Elvis Presley, John Lennon, Kurt Cobain, Tupac Shakur, and Bruce Lee have in common; they died too young. But now we know now that they’ve simply retired and are chilling on a (desert) island. And it goes without saying that they don’t want to be discovered by Israelian container… More.


If you have (seen) too much

“We not only help people who cannot see, but also those who have seen too much.” A dog that wakes up veterans with nightmares sounds like a luxury charity – how wealthy can a country be? So if this film is able to find any donors for the KNGF with too much money, the credits… More.


Your own mini-festival

May 2013 is shaping up to become the coldest May since 1901. A bummer when you’ve conceived an activation for Bavaria centred around the popularity of music festivals, enjoying the sun, and drinking beer with your mates – all at the same time. Through a special page and Facebook app consumers can create a festival poster… More.


Beer on the go

With the phrase “Beer, even on the go,” Bavaria is the first beer brand in 15 years to sell beer at gas stations along the highway. Of course not their regular label, but their 0.0%. To celebrate this milestone, they’ve partly turned a gas station into a bar and dubbed it “Café A4 West.” Not… More.



‘Zo’ (translated ‘Right’) – in the past always followed by “…time for a Bavaria” – is the famous pay-off for beer brand Bavaria, used whenever someone has accomplished something. This tactical ad (click image for full poster) was made by Selmore to celebrate that King Pils (‘beer’) is replacing Queen Beatrix, and in the sliptstream… More.


Crazy Dance

How to make the super sales – the ‘Three Crazy Days’ or Drie Dwaze Dagen – at luxury department store de Bijenkorf look chique. A difficult task. In the past advertising agency Selmore used, among other things, wildlife predators and a special police force to metaphorically show how the crowd goes wild when hunting for… More.


Lemz wins 4 ADCN awards

Photo: Maurice Mikkers The biggest winner last night at the ADCN (Dutch Art Director’s Club) awards was Lemz. All the ‘bulbs’ – of which one was a Grand Prix (the very best integrated work) – went to their Fireworks campaign. Our very favourite campaign of the year Domino’s Pizza Pepperoni by Indie won one Golden… More.